JoinData

What JoinData does

JoinData is a non-profit data cooperative (Coöperatie JoinData U.A.) founded in 2017 and headquartered in Wageningen, Netherlands, that operates a consent-managed data exchange infrastructure for the agricultural sector. Its platform connects data suppliers (equipment vendors such as Lely and Nedap, feed cooperatives such as Agrifirm, breeding companies such as CRV, and processors such as FrieslandCampina) with application suppliers, routing farm-generated data through a centralized permissions registry (machtigingenregister) so that farmers retain control over what is shared, with whom, and for what purpose. Core products include the Mijn JoinData farmer portal (accessed via eHerkenning authentication), the JoinData Partner Portal for data recipients and suppliers, the Datacatalogus (data catalogue), and EDI-Circle for agri-accountants, with additional blockchain-enabled supply chain transparency for the pig sector via Vion's Good Farming Star.

The cooperative is owned and governed by its agricultural members — founding organizations include FrieslandCampina, CRV, Agrifirm and LTO Nederland, with Rabo Frontier Ventures as a financial backer from 2018. JoinData does not charge farmers directly; revenue comes from cooperative membership fees and data transport charges paid by data and application suppliers under multi-year arrangements. The platform is ISO 27001 certified (July 2020) and GDPR-compliant. It operates across dairy, pig and arable farming verticals, serves the Netherlands and Belgium (launched in Belgium in April 2021 via CRV and Lely), and is piloting cross-border dairy data exchange through iDDEN in Canada and Germany. Headcount is reported at 1-10 employees.

Name

JoinData

Legal name

Coöperatie JoinData U.A.

Website

https://join-data.nl

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

JoinData is a Dutch non-profit agricultural data cooperative that operates a consent-management platform enabling farmers in the Netherlands and Belgium to control how their farm data is shared with equipment vendors, processors, and application suppliers.

Ownership category

akta.pro rank

Product category

Agricultural Data Infrastructure

NAICS

Support Activities for Crop Production (11511), Farm Management Services (115116), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Agricultural Services (700)

akta.pro industry

PRIMARYAFAAAFAG

Farm Data Platforms, Integration & APIs (Interoperability/Middleware)

Agriculture & Food Production/Agricultural Equipment & Technology/Precision Agriculture & Farm Management Software (GIS, IoT, Telematics)

SECONDARYAFABAMAL

Data Integration, Interoperability & APIs (ETL, Data Standards, Connectivity Hubs)

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Precision Agriculture Solutions (Sensors & Data Analytics)

SECONDARYAFACACAL

Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync)

Agriculture & Food Production/Agricultural Services (Custom Farming, Agronomy, Veterinary)/Precision Agriculture Services (Remote Sensing, Variable Rate, Farm Data Services)

SECONDARYHDAEABAH

Data Sharing, Data Exchange & Data Marketplace Platforms

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Data Warehousing, Lakehouse & Data Platforms

Keywords

• Agricultural data exchange
• Farm data platform
• Consent management
• Precision agriculture
• Agricultural cooperative

Headquarters

HQ city

Wageningen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Cooperative Membership Fees: JoinData is a non-profit cooperative (Coöperatie JoinData U.A.). Members (data suppliers, application suppliers, farmer organizations) contribute to fund the platform. Farmers pay no direct fees to use the platform, as the cost is borne by data suppliers and application suppliers who benefit from the data exchange infrastructure.
2. Data Transport Services: JoinData charges data suppliers and application suppliers for secure data distribution through the platform. Companies like Nedap, Lely, CRV, and equipment manufacturers pay to have their data flows routed through the JoinData data highway, while farmers benefit from the service at no direct cost.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

JoinData operates a cloud-based data highway infrastructure that enables secure, transparent data distribution between agricultural data suppliers (equipment manufacturers, feed suppliers, breeding companies) and application suppliers. The platform includes a centralized permissions registry (machtigingenregister) where farmers control which data is shared, with whom, and for what purpose, with all data flows secured via encryption and a consent management platform. Farmers access the service free of charge via the Mijn JoinData portal, while data and application suppliers fund the platform through cooperative membership and data transport fees.

Product overview

JoinData operates as a data cooperative offering a unified platform for secure and transparent agricultural data exchange. The core offering consists of the JoinData Platform infrastructure that connects data suppliers and application providers, the Mijn JoinData self-service portal for farmers to manage authorizations, the JoinData Partner Portal for data recipients and suppliers, and EDI-Circle (developed with Rovecom) for agricultural accounting integration. The platform functions as a 'data highway' enabling farmers to maintain control over their data permissions while facilitating innovation in the agricultural sector.

Differentiator

Problem solved

Functional benefit

Products and services

• JoinData Platform An independent data infrastructure that connects data suppliers (equipment vendors, suppliers) and application suppliers (agricultural software providers) for farmers and growers. The platform provides secure data routing and a centralized authorization register where participants control which data is shared, with whom, and for what purpose.
• Mijn JoinData (My JoinData) A self-service portal for farmers and growers to manage all their data authorizations in one central location. Users can view, approve, or revoke permissions for data sharing with suppliers and application providers, and log in via eHerkenning authentication.
• JoinData Partner Portal A portal for data recipients and data suppliers (partner companies) to manage their daily operations related to data exchange. The new version launched January 2026 features improved intuitiveness, better overview, and enhanced reliability.
• EDI-Circle A product of JoinData developed in collaboration with Rovecom, designed for agricultural accountants. EDI-Circle enables data exchange between farming systems and accounting software, facilitating the digitalization of farm bookkeeping.

Quantifiable outcome

• Nearly 40% of dairy farmers do not know which parties have been granted data authorizations (survey of 600+ dairy farmers, 2021)
• +2 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and minor.

• CRVcoreStrategic or Co-development PartnerCRV is a co-founder of JoinData alongside FrieslandCampina and Agrifirm. CRV develops breeding software and genetic data products for dairy and beef farmers. As a data supplier on the platform, CRV shares breeding and herd management data with farmer consent.
• AgrifirmcoreStrategic or Co-development PartnerAgrifirm is a co-founder of JoinData. As a major feed cooperative for Dutch and Belgian farmers, Agrifirm connects its data streams to the JoinData platform to enable farmers to manage feed-related data sharing permissions.
• FrieslandCampinacoreStrategic or Co-development PartnerFrieslandCampina is a co-founder of JoinData. The dairy cooperative distributes milk quality, quantity, and payment data through JoinData and receives sustainability program data (KringloopWijzer, Focus Planet) from farmers via the platform. The EDI message standard for milk data is being modernized to run through JoinData.
• LTO NederlandcoreStrategic or Co-development PartnerLTO Nederland is a co-founder of JoinData and represents Dutch agricultural entrepreneurs. LTO advocates for farmer data rights and governance, providing farmer representation in JoinData's cooperative governance.
• CosunminorStrategic or Co-development PartnerCosun, a major Dutch arable cooperative, became a member of JoinData on July 1, 2019, expanding JoinData's coverage to the arable farming sector. Cosun's members benefit from safe, transparent data distribution for smart farming applications.
• AvebeminorStrategic or Co-development PartnerAvebe, a potato starch cooperative, joined JoinData on July 1, 2019 to enable efficient data exchange in the arable supply chain. CEO Bert Jansen stated that JoinData enables linking data streams for more efficient use of available data.
• LelycoreTechnology or IntegrationLely, a global agricultural equipment company, partnered with JoinData to enable farmers to retain control over data generated by Lely milking robots and other farm equipment. CEO Alexander van der Lely stated that cooperation with JoinData ensures farmers keep their data at their disposal.
• Nedap Livestock ManagementcoreTechnology or IntegrationNedap and JoinData signed a Letter of Intent for strategic cooperation in August 2019. Nedap is a global leader in livestock management technology. The partnership aims to make data from Nedap's software applications for dairy and pig farmers accessible through the JoinData platform, with the farmer controlling all data flows.
• GS1 NederlandminorStrategic or Co-development PartnerGS1 Nederland and JoinData signed a Letter of Intent in April 2023 to create a single source for organization and location data of agricultural businesses (barns, plots, etc.). The partnership standardizes how farm location data is managed and distributed.
• POV (Producenten Organisatie Varkenshouderij)coreStrategic or Co-development PartnerPOV, the collective pig farming sector interest organization, became a member of JoinData on February 3, 2020. POV advocates for the data position of pig farmers in the supply chain and promotes JoinData as the platform for transparent, safe data sharing.
• RovecomminorImplementation/ SI/ Consulting PartnerRovecom partnered with JoinData to introduce and implement EDI-Circle, a JoinData product, at agri-accountants. Rovecom provides agricultural domain knowledge and IT/software expertise to complement JoinData's data exchange capabilities.
• VioncoreTechnology or IntegrationVion, an international food company with production locations in the Netherlands and Germany, partnered with JoinData. Vion connected its Good Farming Star pork chain to JoinData's digital highway via blockchain technology, creating full digital chain transparency for pig farmers.
• Holland VarkenminorStrategic or Co-development PartnerHolland Varken partnered with JoinData in March 2025 to optimize data flows in the pig sector. The partnership contributes to improved meat quality, food safety, and sustainability through safe and efficient data exchange.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• John Deere Operations Center: OEM-led farm data management platform from John Deere with massive European installed base. Comparable as a centralized data layer for farm operations, but vertically integrated with one manufacturer's equipment rather than OEM-neutral.
• 365FarmNet: European farm management platform originally incubated by AGCO and CLAAS, offering farm data management and integration of multiple OEMs. Comparable as a broader incumbent in the farm data platform space, though with a different GTM (software platform vs. consent cooperative).
• Climate FieldView (Bayer): Large-scale farm data platform from Bayer with broad European and global adoption. Overlaps with JoinData in aggregating farm-level agronomic data, but driven by a single commercial entity with different data ownership economics.
• Trimble Ag: Established precision agriculture data platform from Trimble offering farm data management and interoperability. Comparable in providing a connected farm data ecosystem, though serving a broader global commercial market rather than a cooperative-led model.
• GS1 Netherlands: Dutch chapter of global standards organization for supply chain data. JoinData has a strategic LoI with GS1 Nederland to standardize farm location data; comparable as a neutral data exchange/standards authority in the Benelux agrifood ecosystem.

Direct peers

• iDDEN (International Dairy Data Exchange Network): International dairy data exchange network that JoinData is partnering with for cross-border pilot. Both operate as data exchange/consent infrastructure in the dairy sector and serve similar farmer and processor stakeholders across geographies.
• AgGateway: Non-profit industry consortium that develops data standards and interoperability resources for agricultural e-business — directly comparable to JoinData's mission of enabling secure, standardized data exchange between agribusinesses, though operating globally and at a standards level rather than as a consent transaction layer.
• agrirouter: Manufacturer-independent data exchange platform for agriculture (originally from DKE). Highly comparable to JoinData in providing a neutral, consent-based data highway between farmers, machinery, and software — a European peer in the same category.
• DKE Data Hub: German agrirouter successor providing neutral, manufacturer-independent data exchange for agriculture — directly comparable as a consent-managed data highway connecting farmers, OEMs, and software providers in the DACH region.

Regional players

• Akkerweb: Dutch precision agriculture platform from Wageningen University & Research, focused on arable farming. Comparable as a Dutch farm data and decision-support platform, with regional concentration in arable rather than JoinData's multi-sector approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/joindata
• Xx.com/JoinData_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JoinData