MEDIENWERK

What MEDIENWERK does

MEDIENWERK Agentur UG (haftungsbeschränkt), previously operating as envido GmbH, is a full-service digital and media agency headquartered in Olpe, North Rhine-Westphalia, Germany, with a secondary office in Allendorf (Lumda). Founded in 2018 by managing director Pascal Malladi-Rao, the company targets German Mittelstand and small-to-medium enterprises (KMU), particularly in industrial manufacturing, skilled trades, healthcare, banking, and regional service industries, addressing the twin pressures of skilled-labor scarcity (Fachkräftemangel) and the need for modernized customer acquisition. It has served over 400 customers across more than 1,000 projects since inception.

The agency's offering is organized into four service pillars: Branding (corporate design, employer branding, print design), Webdesign (WordPress/Elementor-based websites with in-house hosting and maintenance), Content (corporate photography, film production, and Matterport-powered 3D virtual tours), and Online-Marketing (SEO, Google Ads, social media management). Its technology stack is built on standard industry tooling (WordPress CMS, Elementor, webgo/Cloudflare hosting, Matterport 3D scanning) plus an internally developed digital feedback platform used during client collaboration. In February 2026, MEDIENWERK acquired GM-W Agentur für technische Kommunikation, adding 3D visualization, animation, and technical communication capabilities, and grew its team from 8 to 12 specialists.

Revenue is generated through fixed-price project engagements (corporate design, web, film, photography, employer branding campaigns) supplemented by auto-renewing recurring retainers for hosting, WordPress maintenance, domain/email services, and ongoing digital marketing management. Distribution is exclusively direct and consultative: every engagement begins with a free 15-minute initial consultation (Kostenloses Kurzgespräch) followed by a strategy session and fixed-price proposal. The agency is privately held with no disclosed external investors or funding rounds.

Name

MEDIENWERK

Legal name

MEDIENWERK Agentur UG (haftungsbeschränkt)

Website

https://medienwerk-agentur.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

MEDIENWERK Agentur is a German full-service digital and media agency serving Mittelstand and KMU clients with branding, web design, photography/film, 3D virtual tours, and online marketing services, operating from Olpe, North Rhine-Westphalia.

Ownership category

akta.pro rank

Headquarters

HQ city

Lennestadt

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Creative Services: Fixed-price project engagements for corporate design, web design, photography, film production, and marketing campaigns. Revenue recognized upon project completion and acceptance per AGB terms.
2. Recurring Services (Hosting, Maintenance, Marketing): Recurring retainer arrangements for website hosting, WordPress service/maintenance, domain management, email hosting, and ongoing digital marketing activities. Contract terms auto-renew unless cancelled 8 weeks before expiration.
3. Film and Video Production: Production of image films, recruiting spots, product videos, 3D animations, and explainer videos. Billed as fixed-price projects with additional costs for travel, permits, and talent separate from base pricing.
4. Employer Branding Consulting: Employer branding workshops, target group analysis, employee surveys, and implementation of employer brand strategies for talent acquisition.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

MEDIENWERK is a German full-service creative and digital agency that designs and develops brand identities, websites, photo/video content, and digital marketing campaigns for small and medium-sized businesses. The agency bundles strategy, design, content creation, and online marketing into four integrated service pillars—Branding, Webdesign, Content, and Online-Marketing—delivered through project-based fixed-price engagements and recurring monthly retainers. Following the February 2026 acquisition of GM-W, the firm also offers technical communication services.

Product overview

MEDIENWERK is a media and digital agency offering a unified portfolio of marketing services organized into four core pillars: Branding (corporate design, employer branding, print/design), Webdesign (websites, hosting, domain, IT), Content (photography, film production, 3D VR tours), and Online-Marketing (SEO, Google Ads, social media marketing). The agency serves SMEs and mid-market companies in Germany, primarily in industrial, service, and trades sectors. Since February 2026, the portfolio expanded with the acquisition of GM-W Agentur für technische Kommunikation, adding 3D visualization and animation capabilities. Services are delivered through a process-driven approach with specialized teams, and the agency positions itself as a long-term strategic partner for employee and customer acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services End-to-end brand identity development including corporate design (logo, visual identity, brand guidelines), employer branding strategies and assets, and print design services. Targeted at small and medium-sized businesses seeking to establish or refresh their brand presence.
• Webdesign Services Website design and development, including hosting, domain registration, and ongoing IT support. Built primarily on WordPress with Elementor as the page builder. Targeted at SMBs requiring new websites or redesigns.
• Content Production Services Professional content creation including photography, film/video production, and virtual 3D tours using the Matterport platform. Targeted at businesses needing marketing visuals, property showcases, or immersive content.
• Online-Marketing Services Digital marketing services including search engine optimization (SEO), Google Ads campaign management, and social media marketing. Typically delivered via recurring monthly retainers for ongoing optimization. Targeted at SMBs seeking improved online visibility and lead generation.
• GM-W Technical Communication Services Technical communication and documentation services acquired through the merger with GM-W Agentur für technische Kommunikation. Targeted at industrial and B2B clients requiring structured technical documentation.

Quantifiable outcome

• 286% increase in bookings for accommodation businesses using 3D virtual tours (Vacasa case study referenced by MEDIENWERK)
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• GM-W Agentur für technische KommunikationcoreStrategic or Co-development Partner · 1 February 2026In February 2026, GM-W Agentur für technische Kommunikation became part of MEDIENWERK Agentur UG, expanding the parent company's service portfolio to include 3D visualization, animation, and technical communication capabilities. The merger brings industrial expertise and visualization skills to MEDIENWERK's existing branding, web, content, and digital marketing offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• dkd Internet Service GmbH: Frankfurt-based digital agency providing web design, online marketing, content production, and hosting services to German B2B and B2C clients. Directly comparable to MEDIENWERK in offering an integrated digital service bundle with recurring hosting/maintenance revenue.
• 247GRAD: Cologne-based digital agency offering web design, online marketing, and branding for German mid-market companies. Closely matches MEDIENWERK in scale, regional German focus, and integrated service offering for Mittelstand customers.
• Scholz & Volkmer: Wiesbaden-based digital agency specializing in brand communication, digital experiences, and platforms for German and international brands. Comparable to MEDIENWERK as a German full-service digital agency with strong brand and content capabilities.
• nexum: Cologne-based full-service digital agency offering digital strategy, online marketing, web design, and content services to mid-market and enterprise clients across Germany. Highly comparable to MEDIENWERK in service portfolio (branding, web, content, online marketing) and Mittelstand/enterprise target customers.
• UDG United Digital Group: Mainz-based digital agency offering digital marketing, web development, brand experiences, and content production. Comparable service portfolio and German Mittelstand/enterprise customer base to MEDIENWERK.

Broad incumbents

• Scholz & Friends: Hamburg-based full-service advertising agency with creative and digital capabilities serving German and international brands. Comparable in offering integrated advertising and digital services but with a much larger national/international footprint than MEDIENWERK.
• Serviceplan Group: Munich-based largest independent German agency group covering creative, digital, media, and technology. Operates broadly in the same integrated marketing communications space as MEDIENWERK but at a fundamentally larger scale with multi-office national and international presence.
• Jung von Matt: Hamburg-headquartered major German creative/advertising agency offering integrated campaigns across creative, digital, and content for premium and enterprise brands. Operates in the same German advertising agency space as MEDIENWERK but at significantly larger scale and with a more upscale client portfolio.

Regional players

• TRUMMER.cc: Austrian digital/creative agency offering branding, web design, content, and online marketing services primarily to DACH Mittelstand clients. Comparable service mix and Mittelstand customer focus to MEDIENWERK, but operating in Austria rather than Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/medienwerkagentur
• LinkedInlinkedin.com/company/medienwerk-agentur
• Instagraminstagram.com/medienwerk_agentur

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MEDIENWERK