Century Equipment
Century Equipment is a privately held construction and agricultural equipment dealer founded in 1969, operating nine branches across Utah, Colorado, New Mexico, Wyoming, and Tennessee. It sells, rents, services, and supplies parts for CASE, CASE IH, and complementary OEM lines to construction contractors and agricultural operations in the western United States.
- Company typePrivate
- Founded1969
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Century Equipment does
Century Equipment Company is a privately held construction and agricultural equipment dealer founded in 1969 and headquartered in Salt Lake City, Utah. The company operates nine physical branch locations across Utah, Colorado, New Mexico, Wyoming, and Tennessee, and serves as an authorized dealer for multiple manufacturers, primarily CASE Construction Equipment (wheel loaders, excavators, backhoes, crawler dozers, skid steers, motor graders, rough terrain forklifts) and CASE IH Agriculture (tractors, combines, planters, tillage, hay and forage equipment, precision agriculture technology). Complementary OEM franchises include Komplet, Leica Geosystems, Manitou, Rubble Master, and Sullair, broadening the product surface into compact crushing, geospatial positioning, material handling, mobile recycling, and compressed air categories.
The company generates revenue across five core service lines: new equipment sales, used equipment sales, short- and long-term equipment rentals, OEM parts distribution, and factory-trained service and repair (including on-site dispatch via fully equipped service trucks). Additional revenue-adjacent offerings include third-party equipment financing through CurrencyFinance (DCRPortal) and the resale of CASE Site Watch telematics and CASE Site Control precision construction technology. Pricing is quote-based across all categories, with used equipment ranging from approximately $12,500 for attachments to $520,000 for crushers, and rental pricing negotiated at the branch level.
Century Equipment employs 51-100 people and pursues a direct-to-consumer go-to-market model, with field sales teams at each branch supporting equipment selection, financing applications, and after-sale support. Customer segments span professional construction contractors (primary), residential/DIY contractors, and agricultural operations across the western United States. The company does not disclose proprietary technology, AI capabilities, or detailed financial performance in the source material, and it appears to be independently operated without institutional investors or a parent company.
Century Equipment firmographics
Firmographics- Name
- Century Equipment
- Legal name
- Century Equipment Company
- Website
- https://centuryequipment.com
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Century Equipment is a privately held construction and agricultural equipment dealer founded in 1969, operating nine branches across Utah, Colorado, New Mexico, Wyoming, and Tennessee. It sells, rents, services, and supplies parts for CASE, CASE IH, and complementary OEM lines to construction contractors and agricultural operations in the western United States.
- Ownership category
- akta.pro rank
Century Equipment industry classification
Industry- Product category
- Construction and Agricultural Equipment Distribution
- NAICS
- Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)
- SIC
- Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Industrial Machinery & Equipment (5084), Farm Machinery & Equipment (3523), Industrial Trucks, Tractors, Trailors & Stackers (3537)
- akta.pro primary industry
- Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks) (TLABAFAF)
- akta.pro secondary industry
- Industrial Waste Handling & Compaction Equipment (Balers, Compactors) (IMAHALAI)
Keywords
Where Century Equipment is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices9 records
Markets served
Century Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of new and used construction equipment including wheel loaders, excavators, skid steers, crawler dozers, loader backhoes, and compact equipment. Also includes agricultural equipment through CASE IH brand.
- Equipment Rentals: Rental of construction equipment including crawler excavators, mini excavators, loader backhoes, skid steers, compact track loaders, wheel loaders, crawler dozers, forklifts, compact crushers, mobile crushers, compaction equipment, motor graders, water trucks, vacuum excavators, air compressors, and attachments.
- Parts Sales: Sale of OEM parts, filters, oils, undercarriage components, and engines for equipment maintenance and repair.
- Service and Repair: Factory-trained technicians provide repair services, maintenance, and on-site service with fully equipped service trucks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment Sales - Variable pricing by model and condition |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Century Equipment product offering
Product offeringCore offering
Century Equipment is a multi-location authorized dealer selling new and used construction and agricultural equipment from CASE Construction, CASE IH, Komplet, Leica, Manitou, Rubble Master, and Sullair. It also operates equipment rental, OEM parts, and factory-trained service and repair businesses across nine branches in the western United States, with third-party financing available.
Product overview
Century Equipment is a multi-location construction and agricultural equipment dealer offering a comprehensive portfolio organized around five core service lines: new equipment sales, used equipment sales, equipment rentals, parts supply, and service/repair. The company serves as an authorized dealer for multiple equipment manufacturers, primarily CASE Construction (wheel loaders, excavators, backhoes, dozers, skid steers) and CASE IH Agriculture (tractors, combines, planters, tillage, hay equipment), supplemented by complementary lines including Komplet compact crushers, Leica geospatial systems, Manitou telehandlers, Rubble Master mobile crushers/screeners, and Sullair air compressors. Value-added offerings include factory telematics (CASE Site Watch), precision construction technology (CASE Site Control), equipment financing, and on-site service capabilities. With nine locations across Utah, Colorado, New Mexico, Wyoming, and Tennessee, the company has operated since 1969 and emphasizes customer service as its cornerstone differentiator.
Differentiator
Problem solved
Functional benefit
Products and services
- New Construction Equipment Sales Sale of new construction equipment including skid steer loaders, wheel loaders, excavators, backhoes, crawler dozers, and compact equipment from manufacturer partners (CASE Construction, Komplet, Manitou, Rubble Master, Sullair, Leica). Sold to construction contractors and operators.
- Used Equipment Sales Sale of pre-owned construction and material handling equipment including wheel loaders, excavators, telehandlers, skid steers, and aggregate equipment with verified hour meters. For construction contractors and operators seeking lower-cost capital equipment.
- Equipment Rentals Short-term and long-term rental of construction equipment including crawler excavators, mini excavators, loader backhoes, skid steers, compact track loaders, wheel loaders, crawler dozers, forklifts, compact crushers, mobile crushers, compact screeners, mobile screens, compaction equipment, motor graders, water trucks, vacuum excavators, air compressors, and laser/attachment rentals. For construction and DIY customers needing flexible equipment access.
- Equipment Parts Sale of OEM parts for the dealer's equipment lines including filters, undercarriage components, engines, and maintenance supplies, supported by staff with 100+ years of combined parts experience. For equipment owners and service technicians.
- Equipment Service and Repair Factory-trained and certified technician repair services for equipment at shop or on-site with fully equipped service trucks, covering most brands and models in addition to the dealer's product lines. For equipment owners and operators.
- Equipment Financing Commercial financing options for equipment purchases arranged through a third-party lender (dcrportal.com), with secured loan transactions available for qualified commercial applicants. For business buyers of equipment.
- AGRICULTURAL EQUIPMENT SALES (CASE IH) Sale of new agricultural equipment including CASE IH tractors (115+ models from under 40HP to 300+HP), Axial-Flow 160 Series combines, grain/corn/forage headers, 1200 Series Early Riser and 2000 Series planters, tillage equipment, hay and forage equipment, sprayers, and precision agriculture technology (AFS Pro 700 displays, guidance systems, GPS receivers). For farmers and agricultural operations.
Companies that use Century Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
Century Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Century Equipment partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and secondary.
- CASE ConstructioncoreAuthorized CASE Construction equipment dealer selling the full line of construction equipment including the No. 1 loader/backhoes. Provides new equipment, used inventory, parts, service, and rentals.
- CASE IH AgriculturecoreAuthorized CASE IH dealer for agricultural equipment including tractors, combines, harvesting equipment, planting equipment, and precision agriculture technology.
- KompletsecondaryAuthorized Komplet dealer specializing in small, transportable machines that help contractors turn waste into reusable material efficiently.
- Leica GeosystemssecondaryAuthorized Leica dealer for positioning and measurement technology including GPS receivers, displays, and guidance systems for construction and agriculture applications.
- ManitousecondaryAuthorized Manitou dealer for material handling, people lifting, and earthmoving equipment including telehandlers and MLT compact loaders.
- Rubble MastersecondaryAuthorized Rubble Master dealer for compact and mobile crushing and screening equipment enabling contractors to crush and recycle materials.
- SullairsecondaryAuthorized Sullair dealer for industrial air compressors with over 50 years of experience in compressed air solutions.
Scale indicators3 records
Recent moves6 records
Expansion highlights8 records
Century Equipment competitors and assessment
Company assessmentBroad incumbents
- H&E Equipment Services: Public equipment rental and sales company operating across the US with a broad construction equipment portfolio. Comparable to Century in offering both equipment access and aftermarket support.
- Sunbelt Rentals: Large national equipment rental and services provider with extensive construction fleet. Overlaps significantly with Century's rental and used equipment inventory in the western US.
- United Rentals: Largest equipment rental company in the world with a broad fleet spanning aerial, earthmoving, material handling, and specialty. Competes with Century's rental arm while also serving as a counterweight to dealer-led equipment access.
- Komatsu America (direct dealer channel): Major construction equipment OEM with a strong direct-dealer channel; representative of the brand-side competition Century faces for construction equipment wallet share in the same geographies.
Direct peers
- Stotz Equipment: Family-owned CASE IH agricultural and Case Construction dealer operating across multiple western US states. Closely matches Century's ownership profile, OEM mix, and ag/construction dual focus.
- RDO Equipment Co. Family-owned, multi-state equipment dealer network carrying CASE Construction, CASE IH, and complementary construction/agriculture brands across the western US. Highly comparable to Century in business model, brand portfolio, and geographic footprint.
- Empire Southwest: Arizona-based multi-state Caterpillar and ag equipment dealer; relevant comp for a multi-OEM dealer with both construction and agricultural segments and similar western US presence.
- Titan Machinery: Public CASE IH agricultural equipment dealer with a large multi-state network, plus Case Construction, Komatsu, and other construction brands. Directly competitive with Century in the same OEM brands and customer segments.
- Papé Group: Multi-generation, multi-state equipment dealer carrying CASE Construction, CASE IH, and other heavy equipment brands in the western US. Comparable scale, brand portfolio, and construction/agriculture dual customer base to Century.
Regional players
- MacAllister Machinery: Caterpillar construction equipment dealer operating across the Midwest; illustrative regional multi-branch dealer peer with similar sales/rentals/parts/service model, though in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Century Equipment social profiles
Digital presenceCentury Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Century Equipment leadership team
Management profileNumber of profiles
Century Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Century Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Century Equipment
What does Century Equipment do?
Century Equipment is a multi-location authorized dealer selling new and used construction and agricultural equipment from CASE Construction, CASE IH, Komplet, Leica, Manitou, Rubble Master, and Sullair. It also operates equipment rental, OEM parts, and factory-trained service and repair businesses across nine branches in the western United States, with third-party financing available.
Is Century Equipment a public or private company?
Century Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Century Equipment founded?
Century Equipment was founded in 1969. It employs 51 to 100 people.
Where is Century Equipment based?
Century Equipment is headquartered in Salt Lake City, United States, in the North America region.
How does Century Equipment make money?
Four revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rentals, parts Sales and service and Repair.
Who are Century Equipment's main competitors?
Broad incumbents on record are H&E Equipment Services, Sunbelt Rentals, United Rentals and Komatsu America (direct dealer channel). Direct peers are Stotz Equipment, RDO Equipment Co., Empire Southwest, Titan Machinery and Papé Group. MacAllister Machinery is listed as a regional player.
Does Century Equipment have an API?
No public API is recorded for Century Equipment.
What industry is Century Equipment in?
Century Equipment's product category is Construction and Agricultural Equipment Distribution. Its primary akta.pro industry code is TLABAFAF, Material Handling Equipment Rental/Leasing (Forklifts, Telehandlers, Reach Trucks), with a secondary code of IMAHALAI, Industrial Waste Handling & Compaction Equipment (Balers, Compactors). Its NAICS code is 423810 and its SIC code is 3530.