Polhus

What Polhus does

Polhus, operating through the Swedish private limited company Polhus AB (org.nr. 934 240 995) headquartered at Djäknegatan 31 in Malmö, is a direct-to-consumer producer and supplier of prefabricated timber building kits founded in 2001. The company designs a broad catalog of self-assembly wooden structures — sauna cabins (Badstue Aron, Sandvik, Alvar, Tapio, Lumi, Tuuli, Irja, Kiira), barrel saunas, hot tubs, annexes, micro-houses (25 m², 30 m², and funkis modern variants), holiday cabins, playhouses, storage sheds, greenhouses, carports, and gazebos — using log construction (laftetømmer) and building element systems. Manufacturing is performed by partner facilities in the Baltic region (Estonia/Latvia/Lithuania) with raw materials selected for Nordic climate durability, and products are delivered as complete kits with drawings and assembly instructions designed for non-professional builders.

The business model is a pure DTC e-commerce operation: customers transact through polhus.no (with localized storefronts for Norway, Sweden, Denmark, Germany, Finland, Austria, France, Netherlands, UK, Switzerland, Belgium, and Poland), supplemented by phone, email, and WhatsApp sales support. Revenue is generated primarily through one-time kit sales priced from 49,990 kr to over 109,990 kr depending on size and features, with optional professional assembly services, free shipping on orders above 4,990 kr (499 kr otherwise), and consumer installment financing through Zaver up to 300,000 kr. The customer base is exclusively residential — homeowners seeking saunas, garden offices, holiday cabins, micro-homes, play structures, and storage — with 7,063 orders fulfilled in 2020 and 1,135 verified reviews averaging 4.7/5. Leadership is concentrated in the Troedson family (Oscar Troedson as CEO, Anton Troedson as CMO) with Viktoria Axelsson as CFO and Håkan Andersson heading product development; the company is privately held with no external funding rounds, acquisitions, or parent company disclosed in the source material.

Name

Polhus

Legal name

Polhus AB

Website

https://polhus.no

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Polhus is a Swedish direct-to-consumer producer of prefabricated timber building kits — saunas, cabins, annexes, micro-houses, and playhouses — serving residential homeowners across 14 European countries with self-assembly kits manufactured in the Baltic region.

Ownership category

akta.pro rank

Product category

Prefabricated Wooden Buildings

NAICS

Prefabricated Wood Building Manufacturing (321992)

SIC

Prefabricated Wood Bldgs & Components (2452)

akta.pro primary industry

Residential Modular & Prefabricated Home Construction (IMAFABAF)

akta.pro secondary industry

Mass Timber Panels & Components (DLT, NLT, Hybrid Panels) (IMAMACAG)

Keywords

• Prefabricated wooden buildings
• Timber building kits
• Self-assembly cabins
• Sauna structures
• Garden outbuildings

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Building Kit Sales: One-time sales of prefabricated wooden building kits including cabins, saunas, playhouses, storage sheds, carports, annexes, greenhouses, and pavilions. Customers can customize with color and roof covering choices.
2. Assembly Services: Optional professional assembly services offered to customers who prefer not to self-build. Optional carpentry team assistance available.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Polhus designs, manufactures, and sells prefabricated self-assembly wooden building kits directly to consumers across Europe. Core products include saunas, barrel saunas, hot tubs, annexes, micro houses, cabins, playhouses, storage sheds, greenhouses, garages/carports, and gazebos, delivered as complete kits with materials, drawings, and assembly instructions. Production is carried out in the Baltic region using raw materials selected for Nordic climate conditions, with optional paid professional assembly services offered to customers who prefer not to self-build.

Product overview

Polhus is a Scandinavian timber building specialist offering a comprehensive portfolio of self-assembly wooden structures. Their product range centers on premium saunas (including cabin saunas, barrel saunas, and sauna huts) and hot tubs, complemented by annexes, micro houses, playhouses, cabins, storage sheds, greenhouses, garages/carports, and gazebos. All products are delivered as complete build-it-yourself kits with detailed plans and assembly instructions. Production takes place in the Baltic region with raw materials selected for Nordic climates. The company delivers to Scandinavian countries, Finland, UK, Germany, Switzerland, Belgium, Netherlands, France, and Austria, having fulfilled 7,063 orders in 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Badstue Aron Self-assembly cabin sauna with 23.6 m² floor area, capacity for 4–6 persons, featuring a changing room. Priced at 109,990 kr.
• Badstue Sandvik Compact self-assembly sauna with 4.9 m² floor area, capacity for 2–4 persons, designed for minimal maintenance. Priced at 67,990 kr.
• Badstue Alvar Self-assembly sauna cabin with 3.5 m² floor area, capacity for 2–4 persons, painted finish. Priced at 94,990 kr.
• Badstue Tapio Self-assembly sauna with 2.9 m² floor area, capacity for 2–3 persons, minimal maintenance design. Priced at 94,990 kr.
• Badstue Lumi Compact self-assembly sauna with 2.2 m² floor area, capacity for 2–3 persons, featuring a panoramic view. Priced at 49,990 kr.
• Badstue Tuuli Self-assembly sauna with 9.0 m² floor area, capacity for 4–6 persons, featuring a veranda. Priced at 79,990 kr.
• Badstue Irja Self-assembly sauna with 4.5 m² floor area, capacity for 4–6 persons, featuring a panoramic view. Priced at 64,990 kr.
• Badstue Kiira Self-assembly sauna with 9.0 m² floor area, capacity for 4–6 persons, featuring a changing room. Priced at 87,990 kr.
• Badstutønner (Barrel Sauna) Compact barrel-shaped self-assembly saunas, including models such as Edda, Arvid, Brage, Loke, and Vidar.
• Anneks (Annex) Self-assembly annex buildings available in various sizes including 10 m² and 15 m² models and funkis (modern) styles, used as additional living or workspace.
• Badestamp (Hot Tub) Outdoor wooden hot tubs and spa pools for garden relaxation, including models such as Royal 200 and Original 205.
• Mikrohus (Micro House) Compact self-assembly living spaces available in 25 m² and 30 m² sizes and funkis (modern) style variants.
• Lekestuer (Playhouse) Self-assembly children's playhouses and play structures designed for garden installation.
• Hytte (Cabin) Self-assembly holiday cabins and cottages, including loft options and models with integrated sauna.
• Boder (Storage Shed) Self-assembly garden storage sheds and outbuildings for residential storage use.
• Drivhus (Greenhouse) Self-assembly wooden garden greenhouses and conservatories.
• Garasje/Carport Self-assembly garages and carports for residential vehicle storage.
• Lysthus (Gazebo) Self-assembly wooden garden gazebos and outdoor living structures.
• Professional Assembly Service Optional paid professional assembly service offered to customers who prefer not to self-build their Polhus kit; a carpentry team can complete on-site assembly.

Quantifiable outcome

• Customers can start building within 4 weeks after deciding
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tiger Sheds: UK-based DTC retailer/manufacturer of garden buildings (sheds, summerhouses, log cabins) sold as self-build kits online — direct overlap with Polhus's annexes, sheds, and cabins in the UK market.
• Honka: Finnish manufacturer of prefabricated log homes and timber building kits, selling through a similar dealer/DTC motion across Scandinavia and Europe. Comparable product technology (solid timber/log) and target buyer (homeowners seeking turnkey timber structures).
• Biohort: Austrian manufacturer of premium garden sheds, storage buildings, and outdoor structures sold directly to consumers across Europe — comparable DTC premium-positioning and product bundle (metal/upgraded sheds overlap with Polhus's boder and outbuildings).
• Palmako: Estonian manufacturer of prefabricated timber buildings (gazebos, sheds, saunas, cabins, garden houses) — same product category, similar Baltic production footprint, and overlapping European customer base as Polhus.
• Tuindeco: Dutch retailer of timber garden buildings (log cabins, summerhouses, sheds, saunas) sold online to Benelux customers — direct category and channel overlap with Polhus in the Netherlands and Belgium.
• Forest Garden: UK manufacturer and supplier of garden timber products (sheds, summerhouses, log cabins, playhouses) — directly comparable product mix to Polhus in the UK and Irish markets.
• Finnlog: Supplier of prefabricated log houses and timber building kits, primarily active in Germany and broader Europe, with a catalog overlapping Polhus's cabins, saunas, and outbuildings segments.

Regional players

• Finnhaus / Wolff Finnhaus: German supplier of prefabricated wooden houses, log cabins, and garden buildings under the Finnhaus and Wolff brands — comparable product mix, focused primarily on DACH markets that Polhus is also expanding into.

Emerging players

• Lekstuga / Svea Bygg: Scandinavian timber building and garden structure suppliers serving Swedish/Norwegian homeowners with prefabricated playhouses, cabins, and outbuildings — narrower assortment but directly comparable product and customer segment.

Broad incumbents

• Keter: Global leader in resin and composite outdoor storage, sheds, and garden furniture — a much larger incumbent operating adjacent materials/substitutes for the same garden-building buyer across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/polhusno
• LinkedInlinkedin.com/company/polhus

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polhus