Fysiopartner AS

What Fysiopartner AS does

Fysiopartner AS is a Norwegian specialty distributor of physiotherapy, rehabilitation, and medical equipment, founded in 1996 and headquartered in Oslo (Ryensvingen 15, 0680 Oslo), with a warehouse facility at Sofiemyr. Since 2015, the company has operated as the Norwegian sales and service arm of Finland's Lojer Group, alongside Sweden's Medema, giving it access to Lojer's manufacturing base (the Nordic's largest hospital-bed producer) and to international OEMs including Storz Medical, MOTOmed, Monark, TheraBand, Airex, BOSU, TANITA, Hegu/SEIRIN, and Ergo-Fit. The company's product portfolio is organized across eleven-plus categories: treatment and examination tables (Lojer Kinos X, Capre, Delta, Manuthera 242, Bobath), electrotherapy (Deep Oscillation, TENS/TEMS, ultrasound, vacuum), shockwave and EMTT (Storz Medical ESWT and Magnetolith), movement and rehabilitation therapy (MOTOmed, Monark bikes, treadmills, MTT equipment), strength and conditioning (Ergo-Fit, Dynamed, Emotion Fitness), small training equipment (Airex mats, BOSU, TheraBand), consumables (tape, massage creams, bench paper, ultrasound gel), testing/analysis (Monark test bikes, TANITA BIA), hospital and care equipment (Lojer beds, Merivaara operating tables and medical lamps), and anatomical models. Many SKUs carry CE marking under MDR 2017/745 Class I, and the proprietary FUTURE cover material is certified to ISO antimicrobial standards with demonstrated elimination of over 90% of coronavirus within one hour.

The company makes money through four primary streams: (1) one-time sales of capital equipment (treatment tables, ESWT devices, movement therapy machines); (2) recurring consumables and supplies (acupuncture needles, bench paper, tape, massage creams, disinfectants, exercise bands); (3) technical service, maintenance, and spare parts for the installed base; and (4) equipment leasing for buyers preferring subscription-style access over outright purchase. Pricing is unit-based in Norwegian Kroner inclusive of 25% VAT, with VAT-exclusive accounts available to registered healthcare businesses and individual customer discount agreements supported.

Fysiopartner's go-to-market is primarily direct-to-business e-commerce through fysiopartner.no, supplemented by phone/email direct sales, a showroom at Oslo HQ with demo products available by appointment, on-site or digital product demos, a monthly newsletter, an active presence on Instagram/Facebook/LinkedIn/YouTube, full-day courses and webinars for clinician education, and trade-show participation. Customers are Norwegian physical-therapy and rehabilitation clinics, public and private hospitals, care and nursing institutions, and healthcare-training schools; three publicly cited case-study customers are mid-market independent practitioners. Operations remain domestic to Norway, with group-level reach to 115+ countries via Lojer.

Name

Fysiopartner AS

Legal name

Fysiopartner AS

Website

https://fysiopartner.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Fysiopartner AS is a Norwegian specialty distributor of physiotherapy, rehabilitation, and medical equipment, founded in 1996 and part of Finland's Lojer Group, serving clinics, hospitals, and care institutions across Norway via e-commerce, showroom, leasing, and technical service.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Medical and rehabilitation equipment sales: Sale of treatment tables, electrotherapy devices, rehabilitation equipment, exercise equipment, medical furniture, and accessories to healthcare providers and institutions. Products sold include both equipment and consumables.
2. Consumables and supplies: Ongoing sales of consumable products including acupuncture needles, bench paper, massage creams/oils, tape, exercise bands, disinfectants, and other disposable medical supplies.
3. Technical service and spare parts: Service department offering maintenance, repairs, and spare parts for equipment sold.
4. Leasing: Equipment leasing options for customers who prefer not to purchase outright.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Fysiopartner AS is a Norwegian distributor and retailer of physiotherapy, rehabilitation, and medical equipment for healthcare professionals and institutions. The company sells treatment and examination tables, electrotherapy and shockwave therapy devices, movement and rehabilitation equipment, acupuncture needles, strength and cardiovascular training equipment, medical consumables, and hospital/care furniture sourced from manufacturers such as Lojer, Storz Medical, MOTOmed, Monark, TheraBand, and Airex. As the Norwegian arm of Finland's Lojer Group, Fysiopartner combines product distribution with technical service, spare parts, and equipment leasing.

Product overview

Fysiopartner AS is a Norwegian distributor of physiotherapy, rehabilitation, and medical quality products operating as part of Lojer Group (Finland/Medema Sweden). The company is a total supplier of equipment for treatment, rehabilitation, physical training, and hospital/care sectors. Its product portfolio is organized into distinct categories: (1) Acupuncture needles (Hegu/SEIRIN brands), (2) Treatment and examination tables (Lojer brand including Kinos X, Capre, Delta, Manuthera 242, Bobath), (3) Electrotherapy and electrostimulation (Deep Oscillation, TENS/TEMS, ultrasound), (4) ESWT/shockwave therapy and EMTT (Storz Medical and Magnetolith devices), (5) Movement therapy equipment (MOTOmed Loop/Muvi/Gracile/Layson), (6) Rehabilitation and therapy (Monark bikes, treadmills, rollers, MTT equipment), (7) Strength training (Ergo-Fit Vector-Line/Power Line 4000, Dynamed leg press), (8) Small training equipment (Airex mats, Bosu balance trainers, TheraBand resistance bands and FlexBar), (9) Consumables (tape, massage creams, disinfection, bench paper, ultrasound gel), (10) Testing/analysis (Monark test bikes, TANITA body composition analyzers), and (11) Hospital and care equipment (Lojer medical beds, acquired Merivaara operating tables and medical lamps). The company also offers technical service, leasing options, and courses/webinars.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment and Examination Tables (Lojer brand) Range of treatment and examination tables under the Lojer brand including Kinos X with hygienic foot lever adjustment, Capre 2/3/4/5-section tables with electronic or hydraulic height adjustment, the Manuthera 242 mobilization and manipulation table, Bobath tables, Delta series, portable benches, and clinical stools. Sold to physical therapy clinics, hospitals, and care institutions in Norway.
• Electrotherapy and Stimulation Equipment Electrotherapy devices including Deep Oscillation for pain treatment and rehabilitation, electroacupuncture units, combination therapy machines, Magnetolith (EMTT) Extracorporeal Magnetotransduction Therapy, TENS/TEMS units, ultrasound therapy devices, and vacuum therapy equipment with associated accessories. Used by physiotherapy and rehabilitation clinics for patient treatment.
• ESWT Shockwave and EMTT Devices Shock wave therapy devices (ESWT/RSWT) and applicators from Storz Medical, paired with Magnetolith EMTT (Extracorporeal Magnetotransduction Therapy) devices, for evidence-based treatment of tendinitis, musculoskeletal conditions, and rehabilitation therapy.
• MOTOmed Movement Therapy Devices Movement therapy devices for patients in hospitals, nursing homes, or at home. Range includes MOTOmed Loop, MOTOmed Muvi, MOTOmed Gracile (designed for children), and MOTOmed Layson (designed for bed-bound patients), plus compatible accessories.
• Rehabilitation and Therapy Equipment Broader rehabilitation and therapy line including arm and leg cycles, Monark exercise bikes, treadmills, MTT equipment, mobilization aids, wall bars/gait rails/mirrors, foam rollers, and heat/cold therapy products for clinical rehabilitation use.
• Acupuncture Needles and Acupuncture Supplies Professional acupuncture needles available in Hegu Classic, Hegu Xeno, Hegu Onex, Hegu Pura, Hegu Dry Needles, and Seirin brands, with or without sleeves and in 5-packs. Also includes ear acupuncture press needles and acupuncture models.
• Strength Training Equipment Strength training equipment including Lojer pulley/traction devices, Dynamed leg press/bench press, Ergo-Fit Vector-Line and Power Line 4000, True strength equipment, and benches/racks for clinical and rehabilitation strength programs.
• Cardiovascular and Endurance Training Equipment Cardiovascular training equipment including Monark exercise bikes and test bikes, Emotion Fitness bikes, recumbent/relax bikes, cross/elliptical machines, freestanding equipment, treadmills, ski ergometers, and rowing machines for rehabilitation and fitness testing.
• Small Training Equipment Small training equipment including balance products (Airex mats, Bosu), exercise balls, body pump sets, functional training tools, hand weights, kettlebells, weight plates and bars, weight cuffs, plyometric boxes, mats, foam rollers, TheraBand resistance bands, TheraBand FlexBar, and related strength training accessories.
• Medical Consumables and Supplies Consumable medical supplies including elastic bandages, cold cream, massage creams and oils, cleaning and disinfection products, ultrasound gel, Urias splints, bench paper rolls and sheets, and taping products (sports tape, BalanceTape kinesiology tape, Meridius kinesiology tape, and TheraBand kinesiology tape).
• Hospital and Care Equipment (Lojer) Hospital and care equipment from Lojer Group including medical beds, operation tables, medical lamps, integrated operating room systems, AV systems, and pendants. Range expanded via Lojer's acquisition of Merivaara. Targeted at Norwegian hospitals and care institutions.
• Test, Analysis and Weighing Equipment Testing, analysis, and weighing equipment including Monark test bikes, measuring instruments, force plates, TANITA body composition (BIA) analyzers, and TANITA scales, used in rehabilitation and clinical assessment.
• Anatomical Models and Posters Educational anatomical models and posters including skeleton, nervous system, musculature, hand/wrist, hip/knee, spinal nerve system, and acupuncture models, used for healthcare training and clinical demonstration.
• Cushions, Pillows and Treatment Table Accessories Cushions and pillows made by Lojer with FUTURE antimicrobial fabric, including hygienic pillows, round and half pillows, wedge cushions, Bobath pillows, and psoas cushions. Also covers treatment table accessories such as EQUA ankle cushions, mobilization wedges, face plugs (U-form and O-form), fixation belts, traction belts, fixation slings, and paper roll holders.
• Technical Service and Equipment Leasing In-house technical service department providing maintenance, repairs, and spare parts for equipment sold, plus equipment leasing options for customers who prefer not to purchase equipment outright. Contactable via [email protected].

Quantifiable outcome

• Lojer products used in 115+ countries worldwide
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Lojer Group (Finland)coreOEM/ Whitelabel/ Licensing PartnerLojer Group is the parent company of Fysiopartner since 2015. Fysiopartner is part of Lojer Group in Finland and Medema in Sweden. Lojer is the Nordic region's largest manufacturer of hospital beds, with products used in 115+ countries. Fysiopartner serves as the Norwegian sales and service arm for Lojer products.
• Medema (Sweden)coreStrategic or Co-development PartnerRelated company within the same group structure (Lojer Group / Medema). Fysiopartner became part of Lojer Group in Finland and Medema in Sweden in 2015, strengthening their market position.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Patterson Companies: Distributor of medical, dental, and rehabilitation/animal-health equipment to practitioners and institutions; comparable multi-channel medical distribution model.
• McKesson Medical-Surgical: One of the largest U.S. medical equipment and supply distributors serving clinics, hospitals and physician offices; comparable broad-line distribution economics even if U.S.-focused.
• Lojer Group: Finnish parent company and largest Nordic hospital-bed manufacturer; operates broadly across hospital, care, and physiotherapy equipment — the same categories Fysiopartner distributes in Norway.
• Medline Industries: Large private medical supply and equipment manufacturer-distributor serving hospitals, surgery centers, and clinics — analogous combination of branded manufacturing and broad-line distribution.
• Henry Schein: Global distributor of medical, dental, and rehabilitation equipment and consumables to healthcare providers; analogous multi-vendor, multi-segment distribution model at vastly greater scale.

Direct peers

• Drive DeVilbiss Healthcare: Manufacturer and distributor of durable medical equipment including mobility, rehab, and physiotherapy products; directly comparable product overlap and clinical-customer focus.
• Medema: Swedish distributor of physiotherapy, rehab and mobility equipment operating within the same Lojer Group as Fysiopartner, with overlapping product lines (treatment tables, electrotherapy, rehab exercise equipment) and customer base in the Nordic region.
• OneMed Group: Nordic medical supply and equipment distributor serving hospitals, clinics, and care providers with consumables and devices — directly comparable model and customer base to Fysiopartner across the Nordics.

Regional players

• Vingmed: Norwegian distributor of medical and rehabilitation equipment to hospitals and clinics; closest domestic channel peer to Fysiopartner in the Norwegian market.

Emerging players

• Direct Healthcare Group: European provider of pressure-care, patient-handling, and rehabilitation equipment; comparable in offering specialty rehab solutions to hospitals and care institutions, often through distribution partnerships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCUjt76Z9-HqCA0O-zq22ROA
• Facebookfacebook.com/Fysiopartner
• LinkedInlinkedin.com/company/fysiopartner-as
• Instagraminstagram.com/fysiopartner

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fysiopartner AS