Medema Physio

What Medema Physio does

Medema Physio AB is a Swedish healthcare-equipment distributor founded in 1967 and headquartered in Kista, Stockholm. Operating as a wholly-owned subsidiary of the Finnish Lojer Group, the company is described as the Nordic region's largest distributor of physiotherapy and rehabilitation equipment, serving professional physiotherapy clinics, hospitals and healthcare facilities, care homes, and private consumers across Sweden and the broader Nordic market.

The company's product portfolio spans the full clinical workflow: treatment and examination tables (Lojer Capre, Delta, Kinos X, Manuthera 242), electrotherapy and shockwave devices (Storz Medical, Magnetolith), rehabilitation movement therapy systems (MOTOmed muvi, loop, layson, gracile), resistance and taping products (TheraBand family, BalanceTape, Togu Blackroll), acupuncture needles (HEGU, SEIRIN), clinical consumables (disinfectants, bench paper, paraffin), diagnostic equipment (TANITA body composition analyzers, Monark test bikes, GE Healthcare ultrasound), and cardio equipment (Emotion Fitness, Ergo-Fit). Medema also distributes Lojer Group's hospital beds, patient carts, and medical furniture, with MDR 2017/745-compliant CE-marked products, ISO 9001 and ISO 14001 certifications, and AAA credit rating.

Revenue is generated primarily through unit-priced product sales via a self-serve e-commerce web shop (medema.se) with Klarna payments for consumers and invoicing for registered business customers, supplemented by direct field-sales consultation, on-site and digital product demonstrations, equipment financing, and aftermarket service and maintenance (including for third-party products not originally sold by Medema). Go-to-market is a hybrid of product-led e-commerce for consumables and SMB buyers, and consultative enterprise sales for larger facility solutions. Additional demand-generation channels include monthly email newsletters, active social media presence, educational courses and webinars, downloadable product catalogs, and a careers page.

Name

Medema Physio

Legal name

Medema Physio AB

Website

https://medema.se

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Medema Physio AB is a Swedish distributor — and the Nordic region's largest — of physiotherapy, rehabilitation, and medical equipment, serving clinics, hospitals, care homes, and consumers with products from Lojer, TheraBand, Storz Medical, MOTOmed, TANITA, and other global brands via e-commerce and direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Kista

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Medema generates revenue through the sale of physiotherapy, rehabilitation, and medical equipment via their e-commerce web shop. They sell both consumables (disinfectants, paper products, acupuncture needles, tapes) and durable equipment (treatment tables, exercise bikes, shock wave devices). The company also offers financing options for larger equipment purchases.
2. Service and Maintenance: The company provides medical technology service including repairs and spare parts, including for third-party products not originally sold by Medema.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Medema Physio is a Swedish distributor and supplier of physiotherapy, rehabilitation, and medical equipment sourced from established international brands (Lojer, Storz Medical, TheraBand, MOTOmed, TANITA, GE Healthcare, Togu, HEGU/Seirin, Monark, Airex, Emotion Fitness, Ergo-Fit). It sells both consumable clinical supplies and durable equipment (treatment tables, shockwave devices, movement therapy systems, body composition analyzers) to physiotherapy clinics, hospitals, care homes, and private consumers via an e-commerce web shop and direct sales with on-site or digital demonstrations. The company also offers equipment service and maintenance, spare parts, and financing options for larger purchases.

Product overview

Medema Physio is a comprehensive physiotherapy and rehabilitation equipment supplier offering a unified portfolio of clinical equipment, consumables, and training products. The offering spans multiple product categories including treatment tables (Lojer brand: Capre, Delta, Kinos X, Manuthera), shock wave therapy devices (Storz Medical), movement therapy systems (MOTOmed), resistance training products (TheraBand family including bands, tubing, CLX, loops, Powerbands, Flexbars), massage and fascia release tools (Togu Blackroll), acupuncture needles (HEGU, SEIRIN), clinical consumables (disinfectants, bench paper, paraffin), diagnostic equipment (TANITA body composition analyzers, Monark test bikes), and hospital/institutional equipment. Products integrate within clinical workflows—from examination and treatment through rehabilitation and home care—with major brands like Lojer, Storz Medical, TheraBand, MOTOmed, and TANITA distributed through Medema's e-commerce platform. The company is part of the Lojer Group and is ISO 9001 and ISO 14001 certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Lojer Treatment Tables (Capre, Delta, Kinos X, Manuthera 242)

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Lojer GroupcoreStrategic or Co-development PartnerMedema Physio AB is a subsidiary of Lojer Group, a leading manufacturer of medical furniture and clinical equipment. Lojer produces treatment tables, hospital beds, medical carts, and rehabilitation equipment. The acquisition of Merivaara's operations (operating tables, medical lights, AV systems) has expanded Lojer's hospital product portfolio.
• TheraBand (The Hygenic Corporation)coreChannel Partner/ Reseller/ DistributorTheraBand has been distributed by Medema since the 1970s. Products include exercise bands, tubing, loops, CLX bands, kinesiology tape, massage rollers, and accessories. The brand introduced the progressive resistance system with color-coded resistance levels that is now an industry standard.
• Storz MedicalcoreChannel Partner/ Reseller/ DistributorMedema is the Nordic region's largest distributor of Storz Medical shockwave therapy devices. Storz produces both radial and focused shockwave equipment used in physiotherapy and rehabilitation applications.
• TANITAminorChannel Partner/ Reseller/ DistributorTANITA is a global market leader in body composition analysis with over 100 million scales sold worldwide. Medema distributes TANITA BIA (Bioelectrical Impedance Analysis) body composition analyzers and scales.
• ToguminorChannel Partner/ Reseller/ DistributorTogu produces high-quality training and rehabilitation equipment including balance pads, Blackroll foam rollers, Bobath balls, exercise balls, and loops for physiotherapy and fitness applications.
• MOTOmed (Reck-Technik)coreChannel Partner/ Reseller/ DistributorMOTOmed movement therapy devices are distributed by Medema throughout the Nordic region. Products include MOTOmed muvi, loop, layson (bed/dialysis), and gracile (pediatric) models for safe and effective movement therapy in hospitals, care homes, and home settings.
• GE HealthcareminorChannel Partner/ Reseller/ DistributorMedema distributes GE Healthcare diagnostic ultrasound equipment for clinical use in physiotherapy and rehabilitation settings.
• HEGU / SeirinminorChannel Partner/ Reseller/ DistributorHEGU and Seirin acupuncture needles are distributed by Medema, including classic, Xeno, Onex, and Pura variants. Products include acupuncture needles with/without tubes, press needles for auricular acupuncture, acupuncture charts, and stimulators.
• MonarkminorChannel Partner/ Reseller/ DistributorMonark exercise bikes and test bikes are distributed for rehabilitation and training purposes. Monark is known for ergometer bikes used in medical testing and rehabilitation.
• AirexminorChannel Partner/ Reseller/ DistributorAirex mats are distributed for physiotherapy, yoga, and general exercise use. Known for high-quality, durable exercise mats used in clinical and fitness settings.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Performance Health: Performance Health (formerly Patterson Medical) is one of the largest global distributors of rehabilitation, physiotherapy, and medical exercise equipment. It is the closest direct competitor in product mix and customer base, though it operates on a much larger international scale than Medema.
• AliMed: AliMed distributes medical, rehabilitation, and orthopedic products to hospitals, clinics, and individuals. Its rehabilitation and physical-therapy catalog and customer profile closely mirror Medema's physiotherapy and rehab focus.
• RehabMart: RehabMart is an online specialty retailer of rehabilitation and medical equipment, closely comparable to Medema's e-commerce-led distribution model for therapy tables, exercise equipment, and clinical supplies.
• North Coast Medical: North Coast Medical is a US-based distributor of rehabilitation and physiotherapy equipment and supplies, with a catalog closely overlapping Medema's (exercise bands, therapy putty, treatment tables, modality devices). It is a direct peer in product mix and SMB clinic customer segment.

Broad incumbents

• Cardinal Health Medical: Cardinal Health's medical segment distributes a broad portfolio of medical, surgical, and laboratory products to hospitals and clinics. While not specialist in physiotherapy, it competes in the same hospital procurement landscape for capital equipment and consumables.
• McKesson Medical-Surgical: McKesson Medical-Surgical is one of the largest medical supply distributors in North America and Europe, offering medical equipment, supplies, and logistics services to healthcare providers. It is a broad incumbent competing for large hospital and care-facility contracts that Medema also targets.
• Henry Schein: Henry Schein is a global distributor of medical, dental, and veterinary supplies and equipment. While its portfolio is far broader than Medema's, it competes for the same hospital and clinic equipment procurement budgets and could encroach on Medema's category with its specialty medical divisions.
• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare manufactures and distributes a broad portfolio of durable medical equipment, rehabilitation products, and respiratory devices globally. It overlaps with Medema in rehab and mobility equipment, though it serves a much wider product and geographic footprint.

Regional players

• Mediq: Mediq is a major European distributor of medical devices, supplies, and care solutions, with strong presence in the Nordics, Benelux, and the UK. It competes with Medema for Nordic hospital and care-home accounts, though with a broader medical-products portfolio.
• OneMed Group: OneMed is a leading Nordic medical supply distributor serving hospitals, clinics, and care homes across Sweden, Norway, Finland, and Denmark. It competes with Medema in Nordic healthcare distribution, though its portfolio skews more toward consumables and medical disposables.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNDIwo9qcOAHcbT8YrJVn4A
• Facebookfacebook.com/MedemaPhysio
• LinkedInlinkedin.com/company/medema-physio-ab
• Instagraminstagram.com/medemaphysio

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medema Physio