What BikeRight does

Bike Right Ltd. (trading as BikeRight) is a UK-based cycle training and active travel delivery company founded in 2003 in Manchester and operating as part of the Be Confident Group since 2018. Its core offering is Bikeability cycle training — the UK's nationally recognised, government-funded cycle education programme for school children — delivered through contracts with 15 borough and city councils across the North West, Midlands, and (via sister company Cycle Confident) South East England. In the most recent 12 months the company trained 63,356 people, of whom 63,001 were children and 355 adults, delivered primarily free of charge to schools and trainees through local-authority funding channelled via Active Travel England and The Bikeability Trust.

The company's product portfolio is structured around the cyclist lifecycle. Core child-training products include Bikeability Levels 1, 2, and 3, with the proprietary 'Own the Ride' module providing an innovative Level 3 secondary-school format incorporating trainee-led content, vulnerable road-user discussion, and group rides. Adjacent offerings include adult and family cycle training, cargo bike training, basic and City & Guilds Level 2 cycle mechanics, Dr Bike mobile health checks, fleet maintenance for emergency services and bike-share schemes (managed via the in-house CycloBase resource tracking tool), Level 2 instructor training, and event services such as Smoothie Bike workshops and pump-track hire.

Commercially, BikeRight's revenue is largely contract-driven: local authorities fund Bikeability delivery to schools and selected adult programmes, while instructors are paid approximately £15.18 per hour inclusive of rolled-up holiday pay. The headcount is in the 11–50 range, with operations coordinated from Bootle (HQ), Salford, Manchester, and Birmingham. Customers named in case studies are overwhelmingly primary schools in funded boroughs, indicating a B2B/government revenue model with limited individual consumer monetisation outside specific funded postcodes such as Cheshire West & Chester, Stoke-on-Trent, and Warrington.

Name

BikeRight

Legal name

Bike Right Ltd.

Website

https://bikeright.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

BikeRight is a UK cycle training company that delivers government-funded Bikeability programmes and related cycling services to schools, adults, and organisations through contracts with 15 local authorities across the North West and Midlands.

Ownership category

akta.pro rank

Product category

Cycle training services

NAICS

Technical and Trade Schools (6115), Automobile Driving Schools (611692)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industries

Bike Service, Repair & Maintenance Shops (CRAMAHAH), Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Cycle training
• Bikeability programme
• Bicycle maintenance
• Cycle instructor training
• Active travel education

Headquarters

HQ city

Manchester

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Government-funded Bikeability training: Bikeability cycle training is free to schools and trainees, funded through contracts with local authorities and support from Active Travel England and The Bikeability Trust. BikeRight works on behalf of 14 local authorities to deliver this government-funded programme.
2. Adult and family cycle training: Individual and family cycle training sessions, with funding available in specific areas (Cheshire, Stoke-on-Trent, Warrington) for eligible residents. Some areas offer free training while others may have paid options.
3. Bicycle maintenance services: Dr Bike sessions, maintenance courses, and City & Guilds Level 2 Certificate in cycle mechanics. These include basic cycle maintenance courses, mechanic training, and fleet maintenance services for police, fire services, local authorities, and bike share schemes.
4. Event and workshop services: Smoothie Bike workshops and Bicycle Pump Track hire for events, parties, and community activities. Packages include equipment hire, technicians, risk assessments, and insurance.
5. Instructor training and CPD: Level 2 Award in Instructing Cycle Training through 1st4sport accreditation, along with continuing professional development modules for instructors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BikeRight delivers the nationally recognised Bikeability cycle training programme (Levels 1, 2 and 3) to school children through government-funded local authority contracts, and provides paid adult, family, group and bespoke cycle training. It also offers bicycle maintenance services (Dr Bike, basic maintenance courses, City & Guilds Level 2 in cycle mechanics and fleet maintenance), accredited Level 2 instructor training through 1st4sport, first aid courses, and event hire services such as Smoothie Bike workshops and pump track hire.

Product overview

BikeRight operates as a cycling education and training organisation offering a portfolio of cycle training programmes and services. The core product is Bikeability cycle training (Levels 1, 2, and 3) for school children, complemented by adult and family cycle training programmes. Additional offerings include bicycle maintenance services (Dr Bike, maintenance courses, City & Guilds qualified mechanic training), instructor training qualifications, first aid courses, and event services (Smoothie Bike Workshops, Pump Track hire). The company works with 15 local authority sponsors across the UK, providing both funded training for schools and paid services for individuals and organisations. The portfolio is structured around the lifecycle of a cyclist: from beginner Learn to Ride sessions through to advanced instructor qualifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Bikeability Cycle Training The UK's nationally recognised, government-funded cycle training programme delivered to school children, comprising Levels 1, 2 and 3 plus Bikeability Plus modules. Free to schools and trainees, commissioned by local authorities and supported by Active Travel England and The Bikeability Trust.
• Adult and Family Cycle Training
• Dr Bike Mobile Cycle Health Check
• City & Guilds Level 2 Certificate in Cycle Mechanics
• Bike Fleet Maintenance
• Level 2 Award in Instructing Cycle Training
• Emergency First Aid at Work with Emergency Paediatric First Aid
• Smoothie Bike Workshops
• Bicycle Pump Track Hire
• Bespoke Cycle Training for Groups and Organisations

Quantifiable outcome

• 63,356 people trained in the last 12 months
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core, minor and major.

• Be Confident GroupcoreStrategic or Co-development Partner · 1 January 2018Parent company of BikeRight since 2018. Also encompasses Cycle Confident (London-based). Together they train 100,000 people annually across the North West, Midlands, and South East.
• Active Travel EnglandcoreOthersGovernment body providing funding and support for active travel initiatives. Supports BikeRight's services as part of national efforts to increase cycling and walking.
• The Bikeability TrustcoreStrategic or Co-development PartnerNational body overseeing the Bikeability programme. Works with BikeRight as a Recognised Delivery Centre to provide consistent training across the UK. Developed the Level 2 Award in Instructing Cycle Training in partnership with 1st4sport.
• 1st4sportcoreStrategic or Co-development PartnerIndustry Specialist Recognised Awarding Organisation offering sector-specific qualifications. BikeRight is a Recognised Delivery Centre offering the Level 2 Award in Instructing Cycle Training.
• Cycle ConfidentcoreOthersSister company within the Be Confident Group, based in London and covering the South East. Combined operations train 100,000 people annually.
• FACT (First Aid Courses and Training)minorStrategic or Co-development PartnerSport and education specialist trainer delivering First Aid courses in partnership with BikeRight, including Emergency First Aid At Work with Emergency Paediatric First Aid.
• Birmingham City CouncilmajorChannel Partner/ Reseller/ DistributorOne of 15 local authority partners. BikeRight delivers Bikeability in six areas of Birmingham (Hall Green, Selly Oak, Edgbaston, Northfield, Ladywood and Perry Barr) through this partnership.
• Liverpool City Region Combined AuthoritymajorChannel Partner/ Reseller/ DistributorLong-standing partner for 15 years, delivering the largest Bikeability programme in the country. Operates from office and workshop in Bootle.
• Warrington Borough CouncilmajorChannel Partner/ Reseller/ DistributorPartner for over 15 years, delivering Bikeability programme and adult cycle training sessions. Funds Dr Bike sessions and adult training.
• Warrington Cycle HubminorOthersLocal service in Warrington offering ebike hire, cycling accessories, and expert advice. BikeRight refers customers to this hub for additional cycling resources.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Bikeworks: Manchester-based cycling social enterprise delivering Bikeability training, bike maintenance, and inclusive cycling programmes. Comparable as a local-authority-funded cycle training and maintenance provider with a similar community-focused portfolio.
• Outspoken Training: Cambridgeshire-based Bikeability and adult cycle training provider operating under the same national Bikeability framework with local authority contracts. Direct competitor in the same delivery category, serving similar schools and community segments.
• Lifecycle UK: UK-wide Bikeability and cycle training delivery organisation working with local authorities and schools. Directly comparable in service portfolio, customer base (councils and schools), and revenue model (government-funded cycle training contracts).
• Cycle Training UK: National Bikeability delivery and instructor training provider accredited through the same national framework. Direct competitor in both end-customer training and the instructor qualification pathway that BikeRight also monetises.
• Cycle Confident: London-based Bikeability and adult cycle training provider that is the sister company of BikeRight within the Be Confident Group. Operates the same business model — accredited Bikeability delivery under council contracts — but covers the South East of England, making it the closest functional twin.

Broad incumbents

• British Cycling: National governing body for cycle sport in the UK. Operates a broader portfolio (coaching, racing, membership clubs, advocacy) but overlaps with BikeRight on cycling education, skills development, and instructor training pathways.
• Sustrans: Charity focused on walking and cycling infrastructure and active travel behaviour change. Operates broader programmes (school engagement, Bike to School Week) that share funders and policy alignment with BikeRight's council-funded training contracts.
• Cycling UK: UK-wide cycling charity offering cycle training, guided rides, and advocacy. Overlaps with BikeRight in the adult and family cycle training segment and shares the policy-driven push to grow cycling participation.

Emerging players

• Wheels for All: Inclusive cycling charity operating adapted cycle sessions and training for disabled riders and underrepresented groups. Adjacent to BikeRight's adult/family training portfolio and shares local-authority and community funding channels.

Others

• The Bikeability Trust: National governing body that owns the Bikeability programme and sets training standards. Not a direct delivery competitor — BikeRight is an official partner — but the Trust sets the framework, accreditation, and instructor qualification rules that determine competitive dynamics in the market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bikerightuk
• Facebookfacebook.com/BikeRight
• LinkedInlinkedin.com/company/bikeright-

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BikeRight