Wheels For All
Wheels For All is a UK registered charity that operates 28 inclusive cycling centres across England and Wales, providing adapted cycles, equipment, and trained volunteer support to enable disabled people, those recovering from illness, and older adults to cycle.
- Company typePrivate
- Founded1991
- HeadquartersWarrington, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Wheels For All does
Wheels For All is the operating name of Cycling Projects, a UK registered charity (Charity No. 1003309, Company No. 2618968) founded in 1991 in Salford and now headquartered in Warrington. The charity provides inclusive cycling services for disabled people, individuals recovering from illness or operations, older adults, and families/carers, addressing physical and social barriers to cycling through adapted equipment and trained volunteer support.
Its core offering is a network of 28 cycling centres plus many independent affiliated centres across England and Wales, providing access to a fleet of adapted cycles including tricycles, hand cycles, recumbents, side-by-side cycles, tandem cycles, and wheelchair transporters. Sessions are delivered by trained staff and volunteers in a safe, supervised environment. The portfolio comprises the flagship Wheels For All programme, the Pedal Away sub-brand for people returning to fitness, the Bike Buddy independent-travel programme launched with Transport for Greater Manchester, and specialised training including Deaf-Friendly Cycling Training for instructors.
The business model combines three revenue streams: donations and individual fundraising (via JustGiving and campaigns such as the £10,000 We Ride Together North Kendal-to-Newcastle ride), commercial sponsorship and grants (Sport England, Cheshire Community Foundation, The Steven Morgan Foundation, Stolen Goat, TfGM, Liverpool City Region Combined Authority), and modest session fees of £5–£6 per participant at most locations, with first sessions free and supporters/carers complimentary. Distribution is direct-to-consumer through the Kinetic+ online booking platform and on-the-ground centres, with no public API or proprietary software beyond the booking layer. Marketing is community-led and event-driven (cycling festivals, Tour of Britain, taster days) supplemented by organic social media and content. Customer segments are diversified across individual disabled participants, NHS/local-authority partners, disability charities, SEN schools, and corporate funders, yielding low individual-customer concentration.
Wheels For All firmographics
Firmographics- Name
- Wheels For All
- Legal name
- Cycling Projects
- Website
- https://wheelsforall.org.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wheels For All is a UK registered charity that operates 28 inclusive cycling centres across England and Wales, providing adapted cycles, equipment, and trained volunteer support to enable disabled people, those recovering from illness, and older adults to cycle.
- Ownership category
- akta.pro rank
Wheels For All industry classification
Industry- Product category
- Inclusive Cycling Charity Services
- NAICS
- Special Needs Transportation (485991), Scenic and Sightseeing Transportation, Other (487990)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
- akta.pro secondary industries
- Station-Based Bike Rentals (Bikeshare) (THADAGAD), Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE), Bike Apparel, Helmets & Protective Gear Retail (CRAMAHAC)
Keywords
Where Wheels For All is headquartered
LocationHeadquarters
- HQ city
- Warrington
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Wheels For All business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Donations and Fundraising: Individual donations through JustGiving platform and other fundraising activities. The organization runs fundraising campaigns like the We Ride Together North challenge to raise £10,000 for inclusive cycling.
- Commercial Sponsorship: Partnerships with commercial sponsors including Sport England, Stolen Goat, and The Steven Morgan Foundation. Sponsors support the network through fundraising activities and other support.
- Session Fees: Participants pay session fees (e.g., £6 per participant at Birkenhead, £5 per session at Liverpool locations). Supporters and carers cycle for free.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard cycling session - £6 per participant |
| Unit Pricing | Pay-as-you-go | Liverpool City Region sessions - £5 per person per session |
| Other | Pay-as-you-go | Donation-based support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Wheels For All product offering
Product offeringCore offering
Wheels For All operates a network of 28 cycling centres across England and Wales delivering inclusive cycling sessions for disabled people, older adults, and people returning to fitness after illness. The organisation provides a fleet of adapted cycles including tricycles, hand cycles, recumbents, side-by-side cycles, and wheelchair transporters, along with trained staff and volunteers to enable safe, supervised cycling. Sessions are booked through the Kinetic+ platform and supplemented by outreach programmes such as Pedal Away and Bike Buddy.
Product overview
Wheels for All is a UK-based inclusive cycling charity operating under Cycling Projects (Company No. 2618968, Charity No. 1003309). The organization runs a network of 28 cycling centres across England and Wales providing inclusive cycling opportunities. Its core offerings include the Wheels for All Programme for disabled people and the Pedal Away Programme for people returning to cycling to improve fitness. The Bike Buddy initiative supports independent travel using adapted cycles for disabled people, those with long-term health conditions, and older people. Sessions feature a wide range of adapted cycles including trikes, hand cycles, recumbents, side-by-sides, and wheelchair transporters, delivered by trained staff and volunteers in a supportive environment.
Differentiator
Problem solved
Functional benefit
Brands
- Pedal Away: A programme providing cycling opportunities for people returning to cycling to improve fitness, engage in their community and meet new people.
Products and services
- Wheels for All Inclusive Cycling Programme The main programme providing inclusive cycling opportunities for disabled people at 28 cycling centres across England and Wales, offering adapted cycles including trikes, recumbents, hand cycles, side-by-sides, and wheelchair transporters, delivered by trained staff and volunteers.
- Pedal Away
Quantifiable outcome
- Thousands of disabled people and families supported annually across the UK network
- +1 more outcomes
Companies that use Wheels For All
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Wheels For All technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Wheels For All partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Preston City CouncilminorPartnership to launch series of accessible cycling sessions at parks and venues across Preston city.
- Beicio CymruminorPartners leading Inclusive Cycling for All sessions in Rhyl, delivering events focused on inclusive cycling opportunities.
- Cycling UKcoreNew partnership announced with the UK's leading cycling charity. Wheels for All is the UK's largest provider of inclusive cycling, combining strengths to expand reach.
- Dorset CouncilminorPartnership to deliver accessible cycling taster day in Weymouth. Council supports health and activity initiatives through the partnership.
- Northumberland County CouncilminorPartnership to bring inclusive cycling opportunities to Northumberland region through multiple Wheels for All try-out events and future hubs.
- Transport for Greater Manchester (TfGM)corePartnership to equip three organizations across Greater Manchester to foster cycling culture through Bike Buddy programme. TfGM committed to enabling active travel and breaking down inclusion barriers. Programme provides adapted cycles, training, and support packages.
- Stolen GoatcoreCycle clothing company partnership where 10% of online sales supported Wheels for All. Stolen Goat staff attended sessions to understand the charity's work. Partnership brings together two organizations committed to making cycling accessible to everyone.
- Liverpool & Sefton MencapcoreBike Buddy project partnership where Mencap members attend cycling try-outs at Croxteth Country Park and Mencap House. Partnership supports disabled people to stay active during pandemic.
- Walk the PlankminorDonated out-of-service adapted cycles for art project use. Cycles repurposed for creative community engagement.
- Alder Hey HospitalminorBrand new hub established at Springfield Park in partnership with Alder Hey Hospital for inclusive cycling activities.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Wheels For All competitors and assessment
Company assessmentOthers
- Mencap: UK's leading learning disability charity — direct Bike Buddy delivery partner for Wheels for All, evidencing shared beneficiary base of people with learning disabilities and complementary service offerings.
Direct peers
- Cycling UK: UK's largest cycling charity promoting cycling for all; in May 2025 announced a strategic partnership with Wheels for All specifically to expand inclusive cycling reach — overlapping mission, beneficiary base, and hub/club network.
- Riding for the Disabled Association (RDA): UK charity providing equine-assisted therapy and riding for disabled people through a national centre network — analogous operating model: volunteer-led, donation-funded, centre-based adapted activity provision for disabled people.
- Wheels for Wellbeing: UK-based inclusive cycling charity campaigning for accessible cycling infrastructure and providing adapted cycling opportunities for disabled people — overlaps directly with Wheels for All's adapted cycle provision, advocacy, and inclusive cycling mission.
Broad incumbents
- Bikeability Trust: Charity delivering the UK's national cycle training programme — comparable as a cycling-focused, grant-funded, charity delivering instructor-led cycling engagement at scale.
- Disability Sport UK: National charity enabling disabled people to access sport across the UK — overlapping mission (disability participation through adapted activity) with Wheels for All, but operating at a broader multi-sport scale.
- Special Olympics Great Britain: UK arm of the global movement for children and adults with intellectual disabilities — comparable mission of providing sporting access for disabled populations, with broader sport mix than Wheels for All's cycling specialism.
- British Cycling: National governing body for cycling in the UK — overlapping domain (cycling participation and access) but focused on competitive cycling and broader infrastructure; not a disability-specific provider.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wheels For All social profiles
Digital presenceWheels For All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wheels For All leadership team
Management profileNumber of profiles
Profiles2 records
Wheels For All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wheels For All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wheels For All
What does Wheels For All do?
Wheels For All operates a network of 28 cycling centres across England and Wales delivering inclusive cycling sessions for disabled people, older adults, and people returning to fitness after illness. The organisation provides a fleet of adapted cycles including tricycles, hand cycles, recumbents, side-by-side cycles, and wheelchair transporters, along with trained staff and volunteers to enable safe, supervised cycling. Sessions are booked through the Kinetic+ platform and supplemented by outreach programmes such as Pedal Away and Bike Buddy.
Is Wheels For All a public or private company?
Wheels For All is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Wheels For All founded?
Wheels For All was founded in 1991. It employs 11 to 50 people.
Where is Wheels For All based?
Wheels For All is headquartered in Warrington, United Kingdom, in the Europe region.
How does Wheels For All make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are commercial Sponsorship and session Fees.
Who are Wheels For All's main competitors?
Mencap is listed as an others. Direct peers are Cycling UK, Riding for the Disabled Association (RDA) and Wheels for Wellbeing. Broad incumbents are Bikeability Trust, Disability Sport UK, Special Olympics Great Britain and British Cycling.
Does Wheels For All have an API?
No public API is recorded for Wheels For All.
What industry is Wheels For All in?
Wheels For All's product category is Inclusive Cycling Charity Services. Its primary akta.pro industry code is CRAMAHAJ, Bike Rental, Demo & Tour Operators (Retail-Adjacent), with a secondary code of THADAGAD, Station-Based Bike Rentals (Bikeshare). Its NAICS code is 485991 and its SIC code is 4700.