What Athena does

Athena Global Logistics Pvt Ltd is a Mumbai-headquartered, privately held freight forwarding company founded in 2014 that offers an integrated suite of international logistics services — air freight, sea freight (FCL/LCL/NVOCC), multimodal transport, project cargo movement, and global warehousing and distribution — to import/export businesses, shippers of fragile and high-value goods, manufacturers using bonded facilities, and traders moving cargo into landlocked CIS and African markets. The firm operates a sales-led, relationship-driven GTM anchored by a single-point-of-responsibility model, with quote-based per-shipment pricing, WhatsApp and website intake, and a self-service Ship Schedule platform covering 80+ carriers; revenue is generated through transaction fees across freight forwarding, value-added services (customs brokerage, packing, documentation, insurance), and warehousing across India, UAE, Oman, Sri Lanka, Singapore, and Malaysia.

The technology layer is an ERP-based logistics management system with real-time cargo tracking, complemented by the Adamftd-branded Global Tariff Lookup and HS Code Lookup tools for trade compliance. Athena holds IATA, FIATA, AMTOI, India MTO, and ISO accreditations, and is led by Director Wilfred Menezes; the company appears to be founder/management-owned with no disclosed external funding, M&A activity, or institutional investors, and its broader strategic posture is built around depth in multimodal routing for under-served landlocked geographies rather than software-platform expansion.

Name

Athena

Legal name

Athena Global Logistics Pvt Ltd

Website

https://athena-logistics.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Athena Global Logistics is a Mumbai-based, privately held freight forwarder founded in 2014 offering air, sea, multimodal, project cargo, and bonded warehousing services to import/export businesses, with a footprint spanning India, the Middle East, Southeast Asia, CIS, and Africa.

Ownership category

akta.pro rank

Product category

Freight Forwarding and Logistics Services

NAICS

Freight Transportation Arrangement (488510), Deep Sea Freight Transportation (483111), Freight Transportation Arrangement (4885)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Deep Sea Foreign Transportation Of Freight (4412), Public Warehousing & Storage (4220), Water Transportation (4400)

akta.pro primary industry

Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE)

akta.pro secondary industries

Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF), Customs Brokerage for Ocean Shipments (Import/Export Clearance) (TLACABAG)

Keywords

• Freight forwarding services
• Air freight services
• Sea freight forwarding
• Multimodal transport
• Project cargo handling

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Freight Forwarding Services: Core revenue from air freight, sea freight, and multimodal transport services for import/export cargo movements. Services include handling LCL (Less than Container Load) and FCL (Full Container Load) shipments globally.
2. Value-Added Services: Additional revenue from customs brokerage, professional packing, document support (consulate endorsements, ECTN, COEs, certificates of origin), cargo insurance, door-to-door transportation, and coordination with shipping lines/airlines/banks.
3. Warehousing & Distribution: Revenue from global warehousing services across India, UAE, Oman, Sri Lanka, Singapore, and Malaysia, including storage, inventory management, cargo consolidation/deconsolidation, and specialized services (lashing, choking, cleaning, surveys).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Athena Global Logistics provides international freight forwarding services including air freight, sea freight (FCL/LCL), multimodal transport, project cargo movement, and global warehousing and distribution across India, UAE, Oman, Sri Lanka, Singapore, and Malaysia. The company also offers value-added services such as customs brokerage, professional packing, cargo insurance, door-to-door transport, and trade documentation, supported by an ERP-based tracking system and digital trade compliance tools.

Product overview

Athena Global Logistics is a freight forwarding company offering an integrated suite of logistics services organized around core freight capabilities (Air Freight, Sea Freight, Multimodal Transport, Project Cargo Movement, and Warehousing/Global Distribution) complemented by Value Added Services for customs brokerage, packing, documentation, insurance, and door-to-door delivery. The company also provides digital trade compliance tools under the Adamftd brand for Global Tariff Lookup and HS Code Lookup. The portfolio operates as a unified logistics service offering rather than a modular software platform, with the core transport services supported by the Adamftd digital tools for customer self-service on trade research.

Differentiator

Problem solved

Functional benefit

Products and services

• Air Freight Time-sensitive air cargo services providing access to leading airlines for assured booking, handling inbound, outbound, and cross-trade cargo, with integrated air-road/rail solutions for faster access to inland and landlocked regions. Designed for businesses requiring time-critical international shipments.
• Sea Freight Ocean freight services with reliable handling of inbound, outbound, and cross-trade shipments, direct access to major shipping lines and NVOCC, and management of all delivery terms including CIF, Ex-Works, DAP, and DDP. Serves businesses moving LCL, FCL, and project cargo internationally.
• Multimodal Transport Integrated transport solutions combining sea, air, road, and rail modes into a unified system for efficient cargo movement, cost-effective routing, and seamless connectivity to landlocked destinations across Africa, CIS, and Central Asia. Targeted at businesses requiring complex multi-border transit.
• Project Cargo Movement Specialized handling of oversized and complex project cargo with on-site inspection, route surveys, lifting and base planning, and end-to-end execution via air, sea, or multimodal routes. Designed for clients moving heavy, oversized, or non-standard cargo.
• Warehousing and Global Distribution Global warehousing solutions spanning India, UAE, Oman, Sri Lanka, Singapore, and Malaysia with secure storage, inventory management, cargo consolidation and deconsolidation, and integrated air and sea freight operations. Includes SEZ, FTWZ, and MOOWR warehouse options for duty deferment and export-oriented operations.
• Value Added Services Comprehensive logistics support including customs brokerage, professional packing solutions, document support (consulate endorsements, ECTN, COEs, certificates of origin), cargo insurance, door-to-door transportation, and coordination with shipping lines and banks.
• Global Tariff Lookup Digital tool for researching global tariff information to support trade compliance and customs planning. Offered under the Adamftd sub-brand for trade compliance research.
• HS Code Lookup Digital tool for identifying and verifying HS (Harmonized System) codes for cargo classification and customs documentation. Offered under the Adamftd sub-brand.

Quantifiable outcome

• Handle shipments from 150 kg to 150-tonne project cargo with equal efficiency
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Eco Society IndiaminorStrategic or Co-development Partner · 1 January 2024CSR partnership for environmental sustainability: Eco Society India collaborated with Athena Global Logistics to restore a pond in Perungudi, Chennai, Tamil Nadu. The initiative involved removing invasive vegetation, clearing 25 tonnes of garbage from 10 dumpsites, and planting native tree species as part of urban forestry efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Twill (by Maersk): Maersk-backed digital freight platform offering small and mid-sized businesses simplified booking for ocean, air, and inland transport. Comparable to Athena in customer segment and service scope, with digital-first delivery model.
• Freightwalla: Mumbai-based digital freight forwarder targeting Indian SMEs with online ocean and air freight booking. Closest India-based digital-forwarding peer competing directly for Athena's mid-market segment.
• Flexport: US-headquartered digital freight forwarder offering air, ocean, and trucking services with proprietary software platform. Represents the digital-forwarder threat to traditional mid-tier forwarders like Athena in shared corridors.

Direct peers

• Allcargo Logistics: India-headquartered multimodal freight forwarder with NVOCC operations, project cargo, and warehousing. Most comparable to Athena given similar India base, multi-modal service mix, and similar presence across Asia, Middle East, and Africa.

Broad incumbents

• Kuehne+Nagel: Swiss-headquartered global freight forwarder with leading positions in sea logistics, air logistics, and contract logistics. Comparable multimodal service offering with global scale far exceeding Athena.
• DSV Panalpina: Danish global transport and logistics company offering air, sea, road, and contract logistics services across 80+ countries. Comparable multimodal forwarding model with significantly broader geographic and customer footprint.
• DHL Global Forwarding: World's largest air and ocean freight forwarder with global air, ocean, road, rail, and customs capabilities. Direct competitor for enterprise forwarding contracts but vastly larger and broader in scope.
• Expeditors International: US-headquartered global logistics provider with strong air and ocean freight forwarding operations across 60+ countries. Overlaps with Athena in international freight forwarding but operates at much larger scale.
• Bolloré Logistics: Global logistics provider with particularly strong Africa presence. Directly comparable to Athena's African landlocked-country specialty, though operates broader portfolio across multiple continents.
• Kerry Logistics: Asia-based global freight forwarder with extensive operations across China, Southeast Asia, and CIS corridors. Comparable in multimodal service mix and Asia-anchored network, though larger and publicly listed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/freewilly/recent-activity/all

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athena