SunPlan

What SunPlan does

SunPlan (株式会社サンプランソフト / SUNPLANSOFT), founded in 1994 and headquartered in Nagoya, Aichi Prefecture with a Tokyo sales office, is a privately held Japanese software company that has spent over 30 years building and supporting the TRADING series of cloud-based trade management software. The platform targets Japanese trading companies, manufacturers, and retailers engaged in import and export operations, covering the full trade document lifecycle — invoice, packing list, shipping instruction, B/L — alongside foreign-currency-denominated receivables, payables, inventory, and domestic sales management. The product is delivered as modular SaaS in three configurations (TRADING-SD for full import/export/domestic operations, TRADING-IS for import and domestic sales, TRADING-EX for export-focused use), plus a Food Industry Option add-on, with cumulative deployments of over 2,000 companies cited as proof of scale.

The underlying technology is a standard-feature-rich package software platform designed to minimize customization. It integrates with dominant Japanese enterprise systems — SAP, OBC (勘定奉行), MJS — and with the government NACCS customs/port logistics platform, supports up to 16 foreign currencies, and includes built-in Japanese export control compliance fields (catch-all / list regulation). Security and privacy are certified under ISO/IEC 27001 (JQA-IM1273) and ISO 27701 privacy mark (JQA-KP0008), with policies established by Representative Director Umeda Gen in July 2023.

SunPlan monetizes through annual SaaS subscriptions priced on a quote basis (no public price list) and professional services for implementation, customization, and ERP integration. Go-to-market is sales-led and direct, conducted via the Japanese-language website, gated product guidebooks, customer case studies, a regularly updated trade-management blog/column, and recurring trade-DX seminars. There is no evidence of third-party resellers or international expansion; the operating geography is domestic Japan only. Customer examples span large enterprises (阪和興業, 赤ちゃん本舗, ドギーマンハヤシ — a 17-year loyal user — カリモク家具, 東工コーセン, ウエノ at ¥27.1B revenue), and the company emphasizes documented outcomes such as shipment document creation time reduced to one-fifth or one-third of prior levels.

Name

SunPlan

Legal name

株式会社サンプランソフト

Website

https://sunplan.co.jp

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

SunPlan is a Japanese SaaS company (founded 1994) that provides the TRADING series of cloud-based import/export and trade management software — covering shipping documents, foreign currency accounting, inventory, and ERP integration — to Japanese trading companies, manufacturers, and retailers.

Ownership category

akta.pro rank

Product category

Trade Management Software

NAICS

Software Publishers (513210), Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Product Master Data / GTM Content Management for Trade (SKU-to-HS mapping, attributes) (TLAEAOAM)

akta.pro secondary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Trade management software
• Import export software
• Foreign currency accounting
• Customs documentation
• ERP integration

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software License / Subscription (SaaS): SunPlan generates revenue primarily from licensing and subscription fees for its TRADING series trade management software. The system is delivered as a cloud-based (SaaS) solution. Customers can purchase full-system licenses covering import/export/domestic sales management, or modular licenses for specific functions (export management only, import management only, or export documentation only), allowing flexibility for different company scales and needs.
2. Professional Services — Implementation & Customization: Revenue is also generated from implementation, customization, and system integration services to adapt the TRADING platform to individual customer environments, including ERP linkage setups (e.g., SAP integration).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

SunPlan develops and sells the TRADING series, a cloud-based (SaaS) trade management software suite for Japanese trading companies, importers, and exporters. The software covers import/export operations, domestic inventory and sales management, foreign currency-denominated receivables/payables, and trade document creation (Invoice, Packing List, Shipping Instruction, B/L), with modular delivery options for full-system, import-only, export-only, or documentation-only use cases.

Product overview

SunPlan (株式会社サンプランソフト) offers the TRADING Series, a comprehensive cloud-based trade management software platform. The portfolio includes three main products: TRADING-SD (comprehensive import/export and domestic sales management), TRADING-IS (import and domestic sales inventory management), and TRADING-EX (export-focused management). All products in the series share a common platform with standard features for shipping documents, foreign currency management, and inventory control. The company provides industry-specific options like the Food Industry Option. With over 2,000 company deployments in 30 years, the system is designed to minimize customization through rich standard functionality, enabling short delivery times and low implementation costs.

Differentiator

Problem solved

Functional benefit

Brands

• TRADING-SD: 輸出入販売管理システム。輸出・輸入・在庫・販売管理まで網羅した外貨対応の販売管理システム。
• TRADING-EX
• TRADING-IS
• TRADING

Products and services

• TRADING-SD A comprehensive cloud-based import/export sales management system that covers foreign currency-denominated accounts receivable/payable and inventory management, shipping documents, domestic orders, invoices, and import cost allocation. Features standard functionality for trade documentation including INVOICE, PACKING LIST, and shipping instructions. Designed for trading companies handling import, export, and domestic sales operations.
• TRADING-IS An import and domestic sales inventory management system that combines import business management functions with domestic transaction inventory and sales management capabilities. Designed for companies wanting to consolidate dual management between existing sales systems and Excel-based import operations.
• TRADING-EX An export management system that manages the entire export documentation process from quotation to order receipt and shipping/customs document creation. Supports foreign currency-denominated sales management, document management, and historical data reference for export operations.
• TRADING Series A comprehensive trade management software suite covering import, export, and domestic sales operations. The series includes TRADING-SD (full import/export), TRADING-IS (import/domestic), and TRADING-EX (export-only), with over 2,000 company deployments. Features standard functionalities that minimize customization needs for short delivery times and low costs.
• Food Industry Option (食品業界向けオプション) An optional add-on module for the TRADING series specifically designed for food industry companies engaged in import/export trade. Provides specialized features for food product documentation and compliance requirements.

Quantifiable outcome

• Shipment document creation time reduced to 1/5 of previous levels
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• SAP (SAP ERP / SAP S/4HANA users)coreTechnology or IntegrationMultiple case studies reference SAP integration as a key customer requirement. SunPlan has developed integration solutions specifically for SAP users, enabling customers to leverage SAP master data for trade document creation. The company provides a dedicated SAP integration data sheet and has served customers like 阪和興業 and ドギーマンハヤシ who rely on SAP + TRADING integration for operational efficiency.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Oracle: Major ERP and cloud applications vendor offering Oracle Global Trade Management as part of its SCM suite. Comparable as a broad incumbent whose trade management module overlaps with SunPlan's core offering for large enterprise customers.
• E2open: Large supply chain management platform formed through roll-ups including Amber Road and Integration Point, offering trade compliance, customs, and logistics visibility. Comparable as a broader incumbent offering overlapping trade document automation capabilities.
• SAP: Global ERP vendor whose SAP GTS (Global Trade Services) module competes directly with SunPlan's trade management functionality. SAP is also a key integration partner for SunPlan, creating both collaboration and competitive overlap in enterprise trade workflows.
• Descartes Systems Group: Global logistics technology and trade compliance vendor following its acquisition of Kewill. Provides customs filing, trade document management, and regulatory content — overlapping with SunPlan's trade compliance and document execution capabilities.

Regional players

• Softcare: Japanese SaaS vendor providing trade management and export/import workflow solutions. Comparable as a direct Japan-market peer in trade document automation software.
• LOGIZARD: Japanese cloud WMS/logistics software vendor serving logistics and trading companies. Comparable as a Japan-focused SaaS peer addressing adjacent trade and inventory workflows for similar buyer personas.
• Infomart: Japanese B2B platform vendor for electronic invoicing and supply chain data exchange. Comparable as a Japan-focused B2B platform addressing trade-related document and invoicing workflows in the trading-company ecosystem.
• MIC (Management Information Computer): Japanese IT services and packaged software vendor offering trade and accounting-related solutions. Comparable as a Japan-focused trade/accounting software peer competing for similar Japanese enterprise customers.

Direct peers

• TradeShift: Cloud-based trade and supply chain finance platform providing document automation, e-invoicing, and trade compliance for importers/exporters. Directly comparable to SunPlan's TRADING series as a SaaS-native trade management solution, though with a global rather than Japan-only focus.
• AEB: German-headquartered provider of trade compliance, customs management, and logistics software. Directly comparable as a vertical SaaS vendor for trade document automation, though AEB serves European/global markets whereas SunPlan is Japan-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunPlan