The Dental Surgery

What The Dental Surgery does

The Dental Surgery is a multi-specialty private dental practice located at The Corn Exchange, 55 Mark Lane, in the City of London (EC3R 7NE). Founded in 1998 and operating for over 30 years, the practice serves individual consumers and referred patients seeking comprehensive private dental care, with no NHS services. It is a member practice of Portman Dental Care (Portman Healthcare Limited), the UK's largest privately focused dental group operating 75+ practices across the UK and Ireland.

The practice delivers a full-service dental platform across general dentistry, dental hygiene, orthodontics (including Invisalign and fixed/lingual braces), dental implants, periodontics, cosmetic dentistry (veneers, whitening), and facial aesthetics (microneedling, anti-wrinkle treatments, dermal fillers). Underlying technology includes EMS AirFlow guided biofilm therapy systems (the practice is an EMS-certified Centre of Excellence), iTero digital scanning for orthodontic treatment planning, and 3D imaging for implant placement. The clinical team comprises approximately 10 dentists, 9 hygienists, 2 specialist orthodontists, 1 periodontist, and a facial aesthetics specialist, with credentials from leading London institutions (Guy's Hospital, King's College London, Eastman Dental Institute).

The business model is fee-for-service private dentistry with revenue generated per treatment, supplemented by consumer finance facilities through Secure Trust Bank V12 Retail Finance. Patient acquisition is direct-to-consumer through a website, SEO, content marketing, Instagram, and a 24/7 online booking portal, plus a referral channel from other dental practices for specialist treatments. The practice has delivered over 128,000 consultations and 21,000 implants across its operating history, with extended weekday hours and Saturday availability to capture the City of London professional catchment.

Name

The Dental Surgery

Legal name

Portman Healthcare Limited

Website

https://thedentalsurgery.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

The Dental Surgery is a multi-specialty private dental practice in the City of London, founded in 1998 and part of the Portman Dental Care group. It serves individual consumers and referred patients with general dentistry, orthodontics, implants, periodontics, cosmetic treatments, and facial aesthetics.

Ownership category

akta.pro rank

Product category

Private Dental Services

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Periodontal Surgery (Flap Surgery/Osseous Surgery) (HLABACAC), Full-Mouth Rehabilitation & Complex Restorative Care (HLABAFAD)

Keywords

• Private dentistry services
• Dental implant treatments
• Orthodontic treatments
• Cosmetic dental services
• Dental hygiene services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Consultation and Treatment Services: The practice generates revenue through providing private dental consultations, examinations, and treatments across all service categories including general dentistry, hygiene, orthodontics, implants, cosmetic treatments, and facial aesthetics. Services are charged on a per-visit or per-treatment basis.
2. Payment Plans: The practice offers finance facilities through Secure Trust Bank V12 Retail Finance, allowing patients to spread the cost of treatments. This enables higher-value treatment uptake by making procedures more accessible to patients who prefer payment plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Dental Surgery is a multi-specialty private dental practice delivering comprehensive dental care from a single City of London location at 55 Mark Lane. Its core offering covers general dentistry (check-ups, emergency dentistry, restorative treatments), dental hygiene using EMS AirFlow Guided Biofilm Therapy, teeth whitening, orthodontic treatments (Invisalign, fixed and lingual braces), dental implants, periodontics, smile styling and facial aesthetics, all delivered by in-house general dentists, specialist orthodontists, specialist periodontists, implant surgeons and hygienists.

Product overview

The Dental Surgery offers a comprehensive private dental care platform with services spanning general dentistry, specialist treatments, and cosmetic procedures. The core offering includes General Dentistry (check-ups, emergency care, restorative work), Dental Hygiene with EMS Airflow Guided Biofilm Therapy technology, Teeth Whitening (BlancOne in-chair and custom tray systems), Teeth Straightening via orthodontics (Invisalign, fixed/lingual braces), Teeth Replacement (dental implants with titanium/zirconia options, bridges, dentures), Periodontics (gum disease treatment), Smile Styling (veneers), and Facial Aesthetics. The practice operates as part of Portman Dental Care group from The Corn Exchange, 55 Mark Lane in London.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry General dentistry covers dental health check-ups, routine examinations, emergency dentistry, restorative dentistry, root canal treatments, fillings, crowns and tooth extractions for adult patients and families in the City of London.
• Dental Hygiene with EMS AirFlow Professional scale and polish using EMS AirFlow guided biofilm therapy, with 40-minute hygiene appointments available for deep cleaning that exceeds standard home oral care routines.
• Teeth Whitening Comprehensive teeth whitening services including BlancOne in-chair whitening (£240 per session), professional at-home whitening with custom trays using carbamide peroxide gel, internal bleaching for non-vital teeth and Icon treatment for white spots.
• Teeth Straightening / Orthodontics Orthodontic treatments for adults and children, including traditional fixed braces (labial and ceramic), lingual braces placed behind teeth and Invisalign clear aligners, delivered by specialist orthodontists with free initial consultations.
• Dental Implants Implant solutions for single, multiple or fully missing teeth using titanium or zirconia ceramic implants, with 3D imaging-guided planning and over 21,000 implants placed by specialist surgeons.
• Dental Bridges Fixed artificial teeth solutions including resin-bonded (sticky) bridges and conventional bridges for replacing missing teeth.
• Dentures Removable acrylic plate or metal frame prosthetic teeth solutions for replacing several missing teeth.
• Periodontics Specialist gum disease treatment and management including hygiene and deep clean, root planing and periodontic surgery for severe conditions, delivered by the practice's specialist periodontist.
• Dental Veneers Porcelain or composite thin covers placed on natural teeth to improve aesthetic appearance, change shape, size and shade and fill gaps.
• Facial Aesthetics Non-dental aesthetic treatments including microneedling (£200 single treatment, £580 course of three), anti-wrinkle treatments, dermal fillers, Profhilo and related skin rejuvenation services delivered by facial aesthetics specialist Kate Yeaton.

Quantifiable outcome

• Over 128,000 consultations delivered across 32 years of operation
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Portman Dental Care (Portman Healthcare Ltd)coreOthersThe Dental Surgery is a member practice of Portman Dental Care, the largest and fastest growing privately focused dental group in the UK. The group operates over 75 dental practices across the UK and Ireland. Portman provides central support functions including finance, people management, customer experience, business development, compliance, and strategic operations. The Dental Surgery maintains its own brand identity while benefiting from group resources, technology investment, and professional development opportunities.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Smilepod: Private dental clinic chain in central London focused on routine and cosmetic dentistry. Direct comparable in central London location and private consumer positioning, though more limited in complex specialist treatments.
• Together Dental: UK dental group offering a mix of NHS and private services with strong specialty coverage. Comparable as a multi-specialty private dental provider with similar GTM combining consumer marketing and professional referrals.
• Dentexcel: Private dental practice in central London offering specialist and cosmetic treatments. Comparable as a London private clinic competing for similar affluent professional patients with multi-specialty capabilities.
• Dental Excellence: Group of UK private dental practices offering specialist and cosmetic treatments. Comparable as a multi-site private provider with a similar specialty-heavy service offering targeting private fee-paying patients.
• Elleven Dental: Multi-specialty private dental practice in central London (Marylebone) offering orthodontics, implants, periodontics and cosmetic dentistry. Direct comparable in service mix, central London positioning, and premium private positioning.
• Harley Street Dental Clinic: Private dental clinic in central London offering general, cosmetic, and specialist treatments including implants and orthodontics. Direct comparable in central London premium private market with similar multi-specialty offering.
• London Specialist Dentists: London-based private dental practice focused on specialist treatments including implants, periodontics, and endodontics. Direct comparable as a specialist-led private practice in the same metropolitan market.

Emerging players

• Banning Dental Group: UK private dental group with several practices offering general and specialist treatments. Comparable as a smaller multi-site private group with growth ambitions, similar to Portman Dental Care's positioning in the UK market.

Broad incumbents

• Rodericks Dental Partners: Large UK dental group operating NHS and private practices. Comparable as a multi-practice group serving similar private patient demand with shared central support functions, but at much greater geographic scale than The Dental Surgery.
• Bupa Dental Care: UK's largest dental chain with hundreds of mixed NHS/private practices. Comparable as a major UK private dental provider operating within an insurance-backed group structure, though broader in scope than a single multi-specialty clinic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thedentalsurgerylondon
• Xx.com/dental_surgery
• Facebookfacebook.com/thedentalsurgerylondon
• LinkedInlinkedin.com/company/the-dental-surgery

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dental Surgery