Name

INCUBIC

Legal name

INCUBIC INC.

Website

https://incubic.co.jp

Company type

Private

Founded year

2014

Operating status

Operating

Ownership category

akta.pro rank

Product category

Brand Strategy and Digital Innovation Services

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Activation/Experiential Creative Agencies (MPAAAAAO)

Keywords

• Brand strategy services
• Digital innovation agency
• Creative design services
• Ecommerce site production
• Web consulting services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Multi-segment): Professional services revenue derived from multiple business segments including web consulting, website production, creative production, app development, SNS operations, and real estate services. Services are delivered through project-based engagements with defined deliverables.
2. Ecommerce Services: Ecommerce site production and operation management services for clients, including site setup, operational support, customer management, shipping operations, newsletter distribution, and marketing analysis.
3. Real Estate Services: Real estate business services including contract management, mortgage intermediation, customer management, after-sales service, property information provision, and facility repair/maintenance services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

INCUBIC is a Japanese design innovation company providing brand strategy, brand expression (creative design), and digital innovation services for progressive brands. The offering integrates strategic planning (positioning, media planning, research) with creative production (branding, graphic design, UI/UX, packaging, photography, video/film) and custom digital system development (ecommerce platforms, web apps). It also runs a sub-brand, INCUBIC ECOMMERCE, focused on ecommerce site production and operational management.

Product overview

INCUBIC is an innovation company that provides a comprehensive suite of services centered on brand strategy and digital innovation for progressive brands. The offering consists of three core service pillars: Brand Strategy (strategic planning, positioning, media planning, research), Brand Expressions (creative design services including branding, graphic design, UI/UX, photography, video/film), and Digital Innovation (ecommerce, system solutions, web apps). The company also operates a subsidiary brand called INCUBIC ECOMMERCE, which specializes in ecommerce site production and management services.

Differentiator

Problem solved

Functional benefit

Brands

• INCUBIC ECOMMERCE: Ecommerce and management services brand operated by INCUBIC for EC / Management inquiries.

Products and services

• Brand Strategy Strategic brand planning services covering business strategy, brand positioning, media planning, research, messaging, and identity systems development, delivered to drive optimal marketing outcomes for progressive brand clients in Japan.
• Brand Expressions

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Dentsu: Largest Japanese advertising group with full-service integrated, digital, and creative offerings. Competes for the same enterprise brand strategy and digital innovation engagements that INCUBIC targets, with vastly greater resources and global footprint.
• Hakuhodo: Japan's second-largest integrated advertising agency with deep digital, creative, and media capabilities. Overlaps with INCUBIC across integrated brand strategy, creative, and digital innovation, but operates at vastly greater scale across enterprise clients.
• ADK Holdings: Major Japanese integrated advertising agency offering brand strategy, creative, and digital solutions. Closely comparable to INCUBIC's integrated agency model but with a much broader client base and media capabilities.
• TBWA\Hakuhodo: Japanese creative-led integrated agency affiliated with the TBWA global network. Directly comparable to INCUBIC's combination of brand strategy, integrated advertising, and creative design, but with access to global clients and resources.

Direct peers

• Goodpatch: Japanese design firm specializing in UI/UX, digital product design, and branding services. Directly comparable to INCUBIC's UI/UX and digital innovation offerings, with a stronger product-design focus and public listing providing capital scale INCUBIC lacks.
• PARTY: Tokyo-based creative and digital agency offering integrated brand strategy, design, and digital production. Closely comparable to INCUBIC's strategy-to-execution agency model and similar team-size operating profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INCUBIC