What Goodpatch does

Goodpatch Inc. is a Tokyo-headquartered, publicly listed (TYO:7351) design firm founded in 2011 that operates a dual business model spanning Design Partnership Services and Design Platform Services. The Design Partnership segment delivers project-based consulting in business and strategy design, product development, new business creation, brand experience design, and organizational design to enterprise clients such as Suzuki Corporation, Kokuyo Corporation, YUAMI, and Exlabo & Consulting. The Design Platform segment operates four productized offerings: ReDesigner (designer career support), ReDesigner for Student (student-company matching), Strap (online whiteboard for remote collaboration), and Goodpatch Anywhere (full-remote design team service), with pricing contact-based for partnerships and platform-distributed online.

Underlying technology includes a generative AI design tool called Layermate (operated through a wholly-owned subsidiary) that produces UI designs through text-based dialogue with large language models, alongside the Strap collaboration whiteboard. Goodpatch has built an ecosystem of group companies covering brand value measurement (Studio Details), organizational transformation and DX (Muture, a joint venture with Marui Group), strategic HR (People and Design), and AI design tooling (Layermate), supported by co-creation partnerships with CyberAgent, Marui Group, and Itochu Techno Solutions.

Go-to-market is sales-led for enterprise partnerships (project-based engagements delivered through Tokyo and Osaka offices), supplemented by content marketing, online seminars, and social channels for top- and mid-funnel demand. The company has 251-500 employees, consolidated domestic operations after closing its Berlin office, and reports revenue of approximately ¥34.6B (2025) with ~13% EBITDA margin, indicating a mid-sized, profitable Japanese design services and platforms business.

Name

Goodpatch

Legal name

Goodpatch Inc.

Website

https://goodpatch.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

251–500 employees

Short description

Goodpatch is a publicly listed Japanese design firm offering enterprise design partnership services and a portfolio of design platforms (ReDesigner, Strap, Goodpatch Anywhere) plus the Layermate AI design tool, serving corporate clients across manufacturing, retail, and consulting sectors from its Tokyo headquarters.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design Partnership Services: Project-based design consulting services solving business challenges including product development, new business creation, brand building, and organizational support for client enterprises
2. Design Platform Services: Platform services including ReDesigner (designer career support), ReDesigner for Student (student-company matching), and Strap (remote collaboration tool)
3. Goodpatch Anywhere: Full-remote design team service providing professional designers to client organizations
4. Product Growth Orchestration: Companion-type solution centered on PdM (Product Manager) to design product growth, newly launched in May 2026

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goodpatch is a Japan-based design firm that provides design partnership services to help enterprises conceptualize, design, and develop digital products and services. The company pairs business strategy with user experience design across app, web, and brand touchpoints. In parallel, Goodpatch operates a design platform business offering collaborative design and prototyping tools such as Strap and Layermate.

Product overview

Goodpatch operates a dual business model combining Design Partnership Services and Design Platform Services. The Design Platform segment includes four distinct products: ReDesigner (designer career support), ReDesigner for Student (student-company matching), Strap (online whiteboard for remote collaboration), and Goodpatch Anywhere (full-remote design teams). The company also develops AI design tools through subsidiary Layermate Inc. and provides comprehensive design consulting through its partnership services.

Differentiator

Problem solved

Functional benefit

Brands

• ReDesigner: Career support service specialized for designers - supports designer career development
• ReDesigner for Student
• Strap
• Goodpatch Anywhere
• Layermate

Products and services

• Design Partnership Services End-to-end design consulting engagements in which Goodpatch designers partner with client product and engineering teams to plan, prototype, and ship digital products and services. Targeted at corporate clients seeking outside design expertise.
• Strap Collaborative design and prototyping platform that enables teams to create and share interactive prototypes. Targeted at designers, product managers, and product development teams.
• Layermate Design operations and component management tool used by design teams to maintain shared design systems. Targeted at in-house and enterprise design teams.
• Design Platform Services Branded line of software tools supporting collaborative design, prototyping, and design system management. Targeted at designers, product managers, and enterprise product teams.

Quantifiable outcome

• CVR and repeat rate improved 1.5-2x for YUAMI client through visualization of customer purchase motivations

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• CyberAgent Corporation (株式会社サイバーエージェント)coreStrategic or Co-development PartnerCo-creation partner for diverse business partnerships. Part of Goodpatch's ecosystem of partners working on social innovation through design.
• Marui Group (株式会社丸井グループ)coreStrategic or Co-development PartnerCo-creation partner and joint venture partner (Muture) for organizational transformation and DX promotion. Marui Group and Goodpatch collaborate on large enterprise and social sector digital transformation initiatives.
• Itochu Techno Solutions Corporation (伊藤忠テクノソリューションズ株式会社)coreStrategic or Co-development PartnerCo-creation partner bringing technology solutions expertise to the partnership ecosystem for social innovation through design.
• Studio Details Corporation (株式会社スタジオディテイルズ)coreOthersGroup company - brand firm that makes brand value measurable and improves it. Brand strategy and measurement capabilities.
• Muture Corporation (株式会社Muture)coreOthersJoint venture with Marui Group. Performs organizational transformation and DX promotion for large enterprises and social sector.丸井グループとのジョイントベンチャーとして大企業やソーシャルセクターの組織変革・DX推進を行う。
• People and Design CorporationcoreOthersGroup company - strategic HR partner for enterprises that supports business success through creating beloved organizations. Talent and organizational design expertise.
• Layermate Corporation (株式会社Layermate)minorOthersGroup company developing and operating AI design tool 'Layermate' that automatically generates UI designs through dialogue with generative AI.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDEO: Global design consulting pioneer offering strategy, product, and brand design services to enterprises — directly comparable to Goodpatch's design partnership offering and similar end-to-end design engagement model.
• Frog Design: Global design and innovation firm specializing in product, brand, and service design for major enterprises — directly competing for the same UI/UX, product design, and design strategy engagements Goodpatch pursues.
• Designit (Wipro): Strategic design firm now part of Wipro offering digital, product, and service design transformation across global enterprises — overlapping portfolio and delivery model with Goodpatch's design partnership services.

Broad incumbents

• Accenture Song: Global experience design and marketing services arm of Accenture competing for large enterprise transformation deals — broader scope than Goodpatch but directly comparable on digital product and brand experience design engagements.
• Canva: Mass-market design platform with growing enterprise and AI design features — broad incumbent in the design tooling space overlapping with Layermate's AI design generation and Strap's collaboration positioning.
• McKinsey Design: Design practice within McKinsey offering design-led transformation to large global enterprises — competes for the same strategic design and product/service design engagements Goodpatch targets with its business design offering.

Emerging players

• Figma: Collaborative design platform with rapidly expanding AI features; competes with Goodpatch's Strap collaboration tool and Layermate AI UI generation on the platform side while shifting industry economics on the tools layer.
• Balsamiq: UI mockup and wireframing tool used by product teams — adjacent to Goodpatch's design tooling portfolio and competes for collaboration and prototyping mindshare alongside Strap.
• Nulab: Collaboration software company behind Cacoo, Backlog, and Typetalk — directly comparable to Goodpatch's Strap collaboration platform and provides parallel web-based design collaboration tooling for distributed teams.

Regional players

• Takram: Tokyo-based design and innovation firm offering product, brand, and business design services — directly comparable Japanese design consulting peer competing in the same domestic enterprise market as Goodpatch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goodpatchtokyo
• YouTubeyoutube.com/@goodpatch_yohaku
• Facebookfacebook.com/goodpatch
• LinkedInlinkedin.com/company/goodpatch
• Instagraminstagram.com/goodpatch_tokyo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodpatch