DISPLAY VISIONS
DISPLAY VISIONS GmbH is a privately held German designer and producer of LCD, OLED and TFT display modules, including HMI touch panels and compact PLCs, serving industrial, medical, automation and automotive OEMs across Europe, the USA and globally through distributors, direct sales and its own webshop.
- Company typePrivate
- Founded1977
- HeadquartersMunich, Germany
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What DISPLAY VISIONS does
DISPLAY VISIONS GmbH is a privately held German developer, producer and distributor of industrial display modules, founded in 1977 in Gilching near Munich and formerly known as ELECTRONIC ASSEMBLY until its 2022 rebrand. The company designs and manufactures LCD, OLED and TFT modules ranging from simple character and dot-matrix displays to color HMI touch panels and, since 2023, compact PLCs with integrated 2.8-inch touch displays. Core technology is built around patented Chip-On-Glass (DOG) controllers, the world's first object-based uniTFT HMI series launched in 2016, OLED modules rated from -40°C to +80°C with 2000:1 contrast, and IPS TFT panels exceeding 1000cd/m², all supported by in-house assembly, soldering and testing of more than 40,000 modules per year.
The product portfolio is differentiated by built-in controllers with high-level language functions and pre-packaged graphic primitives, which remove the need for system-level programming and shorten customer time-to-market. Interfaces span SPI, I²C, RS-232, RS-485, USB, LAN, Wi-Fi and Modbus, allowing integration with common PLC platforms from Siemens, Beckhoff, Rockwell and Arduino. Long product availability of 10 to 15 years and customization for small and medium batch runs are core go-to-market features targeting regulated and long-lifecycle applications.
DISPLAY VISIONS serves medical technology, automation, industrial and automotive OEMs through a multi-channel model combining direct enterprise sales, a European distributor network, dedicated USA distributors and representatives, and its own e-commerce webshop. Revenue is generated primarily through hardware unit sales on a pay-as-you-go basis; supplemental revenue comes from software services for HMI programming and the uniTFTDesigner WYSIWYG tool. Marketing relies on the multilingual corporate website, the DisplaysLive! virtual event, participation in Embedded World, SPS Nuremberg and electronica, plus newsletters and organic social channels. The company has approximately 25 staff, is led by co-CEOs Stefan Eber and Sven Jenschur, and shows no external private equity or venture capital backing.
DISPLAY VISIONS firmographics
Firmographics- Name
- DISPLAY VISIONS
- Legal name
- DISPLAY VISIONS GmbH
- Website
- https://lcd-module.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- DISPLAY VISIONS GmbH is a privately held German designer and producer of LCD, OLED and TFT display modules, including HMI touch panels and compact PLCs, serving industrial, medical, automation and automotive OEMs across Europe, the USA and globally through distributors, direct sales and its own webshop.
- Ownership category
- akta.pro rank
DISPLAY VISIONS industry classification
Industry- Product category
- Industrial Display Modules
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Digital Signage & Commercial Displays (HDACADAL)
- akta.pro secondary industry
- Dual-Screen & Specialty Form-Factor Monitors (HDACADAN)
Keywords
Where DISPLAY VISIONS is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
DISPLAY VISIONS business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Display Module Hardware Sales: Revenue generated from selling LCD, OLED, TFT display modules and related accessories. Products range from simple seven-segment displays to sophisticated color touchpanel displays for HMI applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product Catalog - Full Range |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
DISPLAY VISIONS product offering
Product offeringCore offering
DISPLAY VISIONS develops, manufactures, and distributes small- to medium-sized LCD, TFT, OLED, and touch-panel display modules with integrated controllers for industrial, medical, automation, automotive, and IT applications. The company produces approximately 40,000 modules per year in-house and sells both standard and customer-specific display solutions globally.
Product overview
DISPLAY VISIONS develops and distributes LCD, OLED, and TFT display modules for industrial and medical technology applications. The product portfolio spans from simple seven-segment instrumentation displays to sophisticated color touch panel displays for HMI and complex system controllers. Core products include the uniTFT HMI series (high-end touch displays with object-based graphics), Modbus HMI series (PLC-compatible displays), eDIPTFT series (plug-and-play TFT displays), EA OLED series (high-contrast OLED with -40°C to +80°C range), DOG series (chip-on-glass low-power displays), EA TFT series (color displays with IPS technology), character LCDs (EA W-Series), DIP series (PCB-mount modules), and serial displays (SER/PLUG series). The company also offers compact PLCs with integrated touch displays, function modules (DVM/counters), data loggers, software services for HMI programming, and the uniTFTDesigner WYSIWYG development tool. Products are designed for integration into industrial automation, medical technology, automotive, and environmental technology applications, featuring communication interfaces including Modbus, RS-232, RS-485, SPI, I2C, USB, Wi-Fi, and LAN.
Differentiator
Problem solved
Functional benefit
Products and services
- LCD Display Modules
Quantifiable outcome
- Over 40,000 modules per year produced in-house
- +4 more outcomes
Companies that use DISPLAY VISIONS
Customer profileSegments7 records
Ideal customer profiles3 records
DISPLAY VISIONS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
DISPLAY VISIONS partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
DISPLAY VISIONS competitors and assessment
Company assessmentDirect peers
- Matrix Orbital: Canadian manufacturer of character LCD, OLED, and TFT HMI modules with serial (RS-232/I2C/USB) interfaces for industrial integration. Highly comparable to DISPLAY VISIONS' SER/PLUG, KIT, and HMI product families.
- Raystar Optronics: Taiwan-based OLED and LCD display module maker focused on industrial, medical, and consumer OEMs. Direct overlap with DISPLAY VISIONS' OLED graphic/text modules and standard TFT product line.
- Newhaven Display International: US-headquartered maker of character LCD, OLED, and TFT display modules for embedded and industrial applications. Comparable product breadth (character LCDs through TFT touch panels) and similar target OEM customer base.
- Winstar Display: Taiwan-based manufacturer of industrial character LCD, graphic LCD, OLED, and TFT modules with a comparable focus on OEM integration and long product lifecycles. Overlaps directly with DISPLAY VISIONS' DOG, OLED, TFT, and character display lines.
- Orient Display: US-distributed Chinese manufacturer of monochrome LCD, OLED, TFT, and touch panel modules for industrial and embedded applications. Comparable catalog and OEM customer type to DISPLAY VISIONS.
- Displaytech (Microtips Technology): Small-form-factor LCD, TFT, and OLED display maker serving industrial and embedded OEMs. Comparable product focus on compact display modules with custom and standard options.
- 4D Systems: Australian designer of intelligent display modules (diablo, gen4, pixxi) with built-in controllers and graphics libraries. Closely comparable to DISPLAY VISIONS' plug-and-play uniTFT and eDIPTFT approach for embedded HMI.
Broad incumbents
- Schneider Electric (Magelis / Harmony HMI): Global automation vendor offering Magelis/Harmony HMI panels for industrial OEMs. Competes indirectly with DISPLAY VISIONS' HMI and PLC-with-touch products as part of a much broader portfolio.
- Siemens (SIMATIC HMI): Global industrial automation incumbent offering SIMATIC HMI panels and PLC ecosystems. Competes with DISPLAY VISIONS' Modbus-compatible HMI and compact PLC products in factory automation.
- Phoenix Contact: Large German industrial automation vendor with HMI panels and PLCs that compete at the higher end of the HMI market DISPLAY VISIONS targets with its Modbus and uniTFT lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
DISPLAY VISIONS social profiles
Digital presenceDISPLAY VISIONS financial estimates
Financial estimateRevenue estimate
Valuation estimate
DISPLAY VISIONS leadership team
Management profileNumber of profiles
Profiles3 records
DISPLAY VISIONS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DISPLAY VISIONS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DISPLAY VISIONS
What does DISPLAY VISIONS do?
DISPLAY VISIONS develops, manufactures, and distributes small- to medium-sized LCD, TFT, OLED, and touch-panel display modules with integrated controllers for industrial, medical, automation, automotive, and IT applications. The company produces approximately 40,000 modules per year in-house and sells both standard and customer-specific display solutions globally.
Is DISPLAY VISIONS a public or private company?
DISPLAY VISIONS is a private company. It is classified as management employee owned and is currently operating.
When was DISPLAY VISIONS founded?
DISPLAY VISIONS was founded in 1977. It employs 11 to 50 people.
Where is DISPLAY VISIONS based?
DISPLAY VISIONS is headquartered in Munich, Germany, in the Europe region.
How does DISPLAY VISIONS make money?
One revenue line is on record: display Module Hardware Sales.
Who are DISPLAY VISIONS's main competitors?
Direct peers on record are Matrix Orbital, Raystar Optronics, Newhaven Display International, Winstar Display, Orient Display, Displaytech (Microtips Technology) and 4D Systems. Broad incumbents are Schneider Electric (Magelis / Harmony HMI), Siemens (SIMATIC HMI) and Phoenix Contact.
Does DISPLAY VISIONS have an API?
No public API is recorded for DISPLAY VISIONS.
What industry is DISPLAY VISIONS in?
DISPLAY VISIONS's product category is Industrial Display Modules. Its primary akta.pro industry code is HDACADAL, Digital Signage & Commercial Displays, with a secondary code of HDACADAN, Dual-Screen & Specialty Form-Factor Monitors. Its SIC code is 3670.