What Matrix Orbital does

Matrix Orbital Corporation, founded in 1995 and headquartered in Calgary, Alberta, Canada, designs and manufactures communication interface display solutions for industrial and commercial embedded applications. The company produces a broad portfolio spanning character LCD, OLED, and VFD modules through to full-color TFT and IPS TFT HMI displays in sizes from compact 1U rackmount formats to 10.1-inch and 12.1-inch panels, with resistive, capacitive, and optically bonded touch options. Core technology centers on multi-protocol connectivity (RS232, RS422, TTL, I2C, SPI, USB, HDMI, Ethernet) and integration of Bridgetek/FTDI EVE graphics controllers (BT815 through BT818) for advanced TFT HMI products, complemented by proprietary tools including the free GTT Designer GUI suite and the Matrix Orbital Command Library. Supporting accessories — interface modules, mounting hardware, keypads, cables, power supplies, USB-to-SPI bridges, and 3U rackmount dual-display kits — extend the core lineup.

The company operates a hybrid go-to-market combining direct e-commerce via matrixorbital.com (no minimum order quantities, supporting hobbyist through industrial volumes) with global channel distribution through Arrow Electronics, Digi-Key Electronics, and Mouser Electronics. Revenue is generated primarily through hardware sales of standard display modules, custom and semi-custom display solutions with low-volume fast-turnaround manufacturing, and related accessories, with publicly disclosed unit pricing ranging from roughly $9.58 for economy LCDs to $274.98 for premium HDMI IPS displays and volume tiers at 100+ units. Customer segments span OEMs and embedded systems developers across more than a dozen verticals — industrial equipment, POS, medical, printing, security, instrumentation, telecom, GPS/nav, vending, elevator controls, defense/aerospace, automotive, networking, HVAC/appliances, and set-top boxes — alongside the maker/hobbyist segment served through Raspberry Pi, Arduino, and BeagleBone compatibility. The company is privately held, founder/management-owned based on the absence of disclosed institutional investment, with over one million display units shipped cumulatively and compliance certifications covering RoHS, REACh, and Conflict Mineral sourcing.

Name

Matrix Orbital

Legal name

Matrix Orbital Corporation

Website

https://matrixorbital.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Industrial Embedded Displays

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Tablet/Ultrabook Docking & Connectivity (Docks, Hubs, Adapters) (HDACAMAM)

Keywords

• Embedded display modules
• HMI TFT displays
• Character LCD modules
• Industrial display solutions
• OLED VFD displays

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Display Hardware Sales: The primary revenue stream is from selling display modules including LCD, VFD, OLED, and TFT displays in various sizes and configurations. Products range from simple character displays to advanced TFT HMI modules.
2. Custom Display Solutions: Matrix Orbital offers custom and semi-custom display solutions with fast turnaround time and low volumes, providing revenue from specialized manufacturing services.
3. Accessories: Revenue from related accessories including interface modules, mounting solutions, communication modules, keypads, power supplies, and cables.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Matrix Orbital designs and manufactures communication interface display modules including character and graphic LCD, VFD, OLED, and TFT panels in sizes from 1U rackmount to 10.1 inches. Products support multiple communication protocols (RS232, RS422, TTL, I2C, SPI, USB, HDMI, Ethernet) and are offered as standard catalog items or as custom/semi-custom solutions for OEMs and embedded systems developers. The portfolio is complemented by free proprietary design software (GTT Designer) and accessories such as EVE USB-to-SPI bridges, mounting hardware, and rackmount kits.

Product overview

Matrix Orbital is a display solution provider offering a comprehensive portfolio of human-machine interface (HMI) products. The product lineup includes five core display series: GTT Series (intelligent UART embedded HMI TFT with free GTT Designer software), eGTT Series (economical GTT variant), HTT/HDMI Series (plug-and-play HDMI TFT with USB touch), Intelligent Series (LK/VK/OK/GLK - advanced LCD/OLED/VFD with multiple protocols and industrial features), Economy Series (MOS/MOI/MOU - low-cost serial/I2C/USB displays), and Parallel Series (basic 4/8/24-bit parallel interface displays). The company also offers EVE3/EVE4 Series displays powered by Bridgetek/FTDI EVE chips with advanced graphics, video, and audio capabilities. Supporting software includes free GTT Designer GUI design suite, EVE Screen Editor, and EVE Asset Builder. Available display technologies span character LCD/OLED/VFD, graphic LCD/TFT, IPS TFT, and capacitive/resistive touch variants. Products are designed and manufactured in Canada with no minimum orders.

Differentiator

Problem solved

Functional benefit

Products and services

• GTT Series Intelligent HMI TFT Displays Intelligent UART embedded HMI TFT displays with resistive or capacitive touch overlays, designed for OEMs and embedded systems developers requiring programmable graphical user interfaces.
• eGTT Series Economical HMI TFT Displays Economical variant of the GTT series offering UART embedded HMI TFT displays with capacitive touch at lower cost, also supported by GTT Designer software.
• HTT HDMI Series Industrial TFT Displays Plug-and-play industrial HDMI TFT displays with USB touch screen compatibility designed for embedded applications and compatible with Raspberry Pi, Windows, Linux, and BeagleBone systems.
• Intelligent Series (LK/VK/OK/GLK) Displays Graphic and character LCD, OLED, and VFD displays with advanced communication protocols (RS232, RS422, TTL, I2C, USB), software-controlled brightness/contrast, selectable baud rates, general purpose outputs, keypad/touch input, font/bitmap storage, and piezo buzzer output.
• Economy Series (MOS/MOI/MOU) Displays Low-cost serial, I2C, and USB OLED, LCD and VFD displays featuring software-controlled backlight and contrast and 3 GPOs. MOS uses Serial RS232/TTL, MOI uses I2C, MOU uses USB with FTDI FT232R interface.
• Parallel Series Displays 4-bit, 8-bit, and 24-bit RGB parallel interface displays available in TFT, LCD, VFD, and OLED technologies with basic interface and voltage-controlled backlight and contrast settings.
• EVE3/EVE4 Series TFT Displays SPI and QSPI TFT displays powered by Bridgetek/FTDI EVE (Embedded Video Engine) BT815/BT816/BT817/BT818 ICs featuring graphics operations, sound synthesizer, digital filter, MJPEG AVI video playback, and widget support, available in 2.4" to 10.1" sizes with resistive, capacitive, or non-touch options.
• Character LCD Displays Alphanumeric LCD modules in popular configurations from 8x2 to 40x4 characters with simplified RS232, RS422, I2C, and USB command interfaces.
• Character OLED Displays Alphanumeric OLED displays offering higher contrast and wider viewing angles than LCD, available in 8x2 to 20x4 character configurations.
• Character VFD Displays Vacuum fluorescent displays known for excellent performance in extreme temperatures with quick response times and 170-degree viewing angle.
• Graphic TFT Displays Full-color TFT displays in various resolutions including 240x320, 320x102, 320x240, 480x116, 480x272, and 800x480, available with touch screen options and multiple interface types.
• Graphic LCD Displays Monochrome graphic LCD modules ranging from 122x32 to 240x128 pixel resolution with 8-bit parallel interface.
• IPS TFT Displays In-Plane Switching TFT displays offering wider viewing angles, more consistent color reproduction, and better response times than standard TFT displays, available in EVE3 IPS and HTT/HDMI IPS variants.
• GTT Designer Software Suite Free GUI/HMI design software for creating interfaces on GTT Series TFT displays, supporting multiple screens, widgets, scripts, graphics, animations, and real-time data graphs.
• EVE Screen Editor (ESE) Software Windows-based drag-and-drop tool for creating display lists and controlling EVE graphics controllers, version 5.1.0 RC1 available.
• EVE Asset Builder (EAB) Software GUI-based tool for generating assets (images, audio, fonts) used by EVE ICs, version 4.1.0 RC1 available, including ASTC encoder, font converter, flash utilities, and animation converter.
• Rackmount Displays 3U rack mount bracket displays featuring dual 7-inch HDMI TFT displays for server rack applications.
• EVE USB-to-SPI Bridge Modules USB to SPI bridge modules using FTDI FT232H for communicating with EVE SPI TFT displays, compatible with EVE2, EVE3, EVE3x, and EVE4x displays.
• Display Accessories (Mounting, Cables, Power) Supporting products including interface modules, mounting hardware, communication cables, keypads/remotes, single/double bay inserts, power supplies, fans/cooling, and VFD filters.

Quantifiable outcome

• Over 1 million display units shipped across various industries
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and major.

• Bridgetek/FTDIcoreTechnology or IntegrationMatrix Orbital integrates Bridgetek/FTDI EVE (Embedded Video Engine) chips including BT815, BT816, BT817, and BT818 into their EVE series TFT displays. This technology partnership enables advanced graphics, audio, and touch capabilities in Matrix Orbital's HMI display solutions.
• FTDI (FT232R, FT232H)coreTechnology or IntegrationMatrix Orbital uses FTDI USB-to-Serial interface chips (FT232R for MOU series, FT232H for USB2SPI bridges and EVE USB options) enabling USB connectivity across their display product lines.
• Arrow ElectronicsmajorChannel Partner/ Reseller/ DistributorGlobal electronics distributor reselling Matrix Orbital display products to industrial customers worldwide through their distribution network.
• Digi-Key ElectronicsmajorChannel Partner/ Reseller/ DistributorGlobal electronic components distributor offering Matrix Orbital products with same-day shipping capabilities for engineering samples and production quantities.
• Mouser ElectronicsmajorChannel Partner/ Reseller/ DistributorAuthorized distributor serving the electronics industry with Matrix Orbital display products and accessories.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Adafruit Industries: Open-source hardware retailer and designer that sells LCD, OLED, and TFT display modules alongside broader maker electronics. Overlaps with Matrix Orbital in the maker/hobbyist segment and shares distribution channels like DigiKey/Mouser.
• Newhaven Display: US-based manufacturer of character LCD, graphic LCD, OLED, and TFT modules with parallel, serial, I2C, SPI, USB, and HDMI interfaces. Closely comparable to Matrix Orbital in display technology breadth and embedded customer base.
• SparkFun Electronics: US-based electronics retailer and design house offering LCD, OLED, and TFT display modules and breakout boards for hobbyists and educators. Comparable to Matrix Orbital's maker segment and developer-tooling approach.
• Crystalfontz America: US-based display manufacturer offering character LCD, graphic LCD, OLED, and TFT products with serial, USB, and SPI interfaces. Directly comparable to Matrix Orbital's industrial/hobbyist positioning and protocol-driven product line.
• 4D Systems: Australia-based designer and manufacturer of intelligent LCD and TFT display modules with serial, I2C, and SPI interfaces for embedded systems; now part of the FTDI family. Directly comparable to Matrix Orbital in product category, interface philosophy, and embedded HMI focus.
• Midas Displays: UK-based supplier of character LCD, graphic LCD, OLED, and TFT displays with serial and parallel interfaces. Comparable to Matrix Orbital's display-technology portfolio and OEM customer base.
• Noritake Itron Corporation: Japan-based manufacturer specializing in VFD (vacuum fluorescent) modules plus TFT and OLED displays. Comparable to Matrix Orbital's VFD product line and industrial HMI focus.
• Winstar Display: Taiwan-based manufacturer of character LCD, graphic LCD, OLED, and TFT displays with industrial-grade options. Comparable to Matrix Orbital across display technologies and embedded customer applications.

Others

• FTDI: Supplier of USB-to-serial and bridge ICs (FT232R, FT232H) integrated across Matrix Orbital's MOU and EVE USB-to-SPI product lines. Comparable as a strategic silicon partner rather than a competitor.
• Bridgetek: Singapore-based fabless semiconductor company (part of the FTDI group) whose EVE graphics controllers power Matrix Orbital's EVE3/EVE4 display lines. Comparable as a key silicon partner and ecosystem enabler rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/matrixorbital

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Matrix Orbital