Lion's Tail Brewing
Lion's Tail Brewing Co. is a privately held craft brewery operating two taprooms in Neenah and Wauwatosa, Wisconsin, serving local craft beer enthusiasts with 20+ rotating on-tap beers, rotating food trucks, live events, and a VIP membership program.
- Company typePrivate
- Founded2015
- HeadquartersNeenah, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Lion's Tail Brewing does
Lion's Tail Brewing Co. is a privately held craft brewery operating two taproom locations in Neenah and Wauwatosa, Wisconsin. Founded in 2015 and employing between 11 and 50 people, the company produces a portfolio of over 20 craft beers always on tap at each location, spanning a broad range of styles including Japanese Pilsners, Black IPAs, Slushee Sours, French Saisons, Cocktail-Inspired Goses, Hazy Double IPAs, Hard Seltzers, Mexican Lagers, Oak-Aged Amber Lagers, Dutch Pilsners, American Stouts, and Bourbon Barrel-Aged Imperial Stouts. The company serves local craft beer enthusiasts in two Wisconsin metros through on-premise consumption only — there is no wholesale or third-party retail distribution.
The business model rests on four revenue streams: on-site beer and beverage sales (the primary stream), food and merchandise sales (supplemented by rotating food truck vendors and QR-code delivery partnerships with Sendik's and Thai-Namite at Wauwatosa), a VIP Membership subscription offering early access to new release cans, a $1 per-pour discount, 10% off to-go beer, and 20% off merchandise, and private event room reservations. Pricing is not publicly disclosed beyond membership benefits, and gift cards are sold online through ToastTab. Go-to-market is community-driven: a robust recurring events calendar featuring trivia nights (Trivia Mafia, Mr. Trivia), live music, comedy (Next Stop Comedy), group runs, and food truck programming drives foot traffic, supported by Facebook, Instagram, email newsletter, and the company website.
The operational technology base is conventional craft brewing with no proprietary software or AI components disclosed. Back-office tooling is limited to ToastTab for gift card commerce, Untappd for digital taproom menus, and standard calendar integrations (Google, iCalendar, Outlook) for event promotion. The company has no disclosed institutional funding, no parent organization, and no M&A activity; it operates as an independent Wisconsin-based business.
Lion's Tail Brewing firmographics
Firmographics- Name
- Lion's Tail Brewing
- Legal name
- Lion's Tail Brewery Co.
- Website
- https://lionstailbrewing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lion's Tail Brewing Co. is a privately held craft brewery operating two taprooms in Neenah and Wauwatosa, Wisconsin, serving local craft beer enthusiasts with 20+ rotating on-tap beers, rotating food trucks, live events, and a VIP membership program.
- Ownership category
- akta.pro rank
Lion's Tail Brewing industry classification
Industry- Product category
- Craft Brewing & Taproom Hospitality
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beverage Manufacturing (3121)
- SIC
- Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Lion's Tail Brewing is headquartered
LocationHeadquarters
- HQ city
- Neenah
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Lion's Tail Brewing business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- On-site beer sales: Sale of craft beers for on-site consumption at taprooms. Over 20 Lion's Tail brews always on tap, plus select wines, liquor, soda, and non-alcoholic beverages.
- Food and merchandise sales: Sale of merchandise (shirts, hats, glassware, coozies) and food partnerships with on-site food trucks and frozen pizza/pretzel options.
- Membership program: VIP Membership with annual/perpetual benefits including early access to new releases, 10% off canned beer, $1 off pours, 20% off merch. Revenue from membership fees.
- Private events: Revenue from hosting private events and room reservations for parties and gatherings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | VIP Membership benefits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lion's Tail Brewing product offering
Product offeringCore offering
Lion's Tail Brewing Co. produces and serves a rotating portfolio of 20+ craft beers on tap at its two Wisconsin taprooms in Neenah and Wauwatosa. The company complements its beer lineup with on-site food options (rotating food trucks, frozen pizza, pretzels, BBQ kiosk), branded merchandise, VIP membership, and an active events calendar featuring live music, trivia, comedy, and group runs for on-premise consumption and private event bookings.
Product overview
Lion's Tail Brewing Co. operates as a craft brewery with two taproom locations in Neenah and Wauwatosa, Wisconsin. The core offering is a portfolio of over 20 rotating craft beers on tap, including seasonal releases like Japanese Pilsner, Black IPA, Slushee Sours, Cocktail-Inspired Goses, IPAs, Hazy Double IPAs, Hard Seltzers, Mexican Lagers, Oak-Aged Amber Lagers, Dutch Pilsners, American Stouts, and Bourbon Barrel-Aged Imperial Stouts. The taproom services provide on-premise consumption alongside select wines, liquor, and non-alcoholic options. Additional revenue streams include a VIP Membership program (offering early access, discounts on beer and merch), branded merchandise, gift cards, and diverse food offerings via rotating food trucks and QR code ordering partnerships. The company also operates an active events calendar featuring live music, trivia nights, Music Bingo, and comedy shows.
Differentiator
Problem solved
Functional benefit
Products and services
- Lion's Tail Craft Beer Portfolio Twenty-plus rotating craft beers always on tap at both the Neenah and Wauwatosa taprooms, spanning a wide range of styles including pilsners, IPAs, sours, stouts, seltzers, lagers, saisons, goses, and bourbon barrel-aged imperial stouts, available for on-premise consumption for adult patrons.
- Taproom Service (Neenah & Wauwatosa) On-site craft beer consumption service at two taproom locations in Neenah and Wauwatosa, WI, featuring 20+ beers on tap, select wines, liquor, soda, and non-alcoholic beverages, with food offerings and private event hosting for adult patrons.
- VIP Membership Subscription-style VIP membership program for dedicated craft beer fans that provides early access to new can releases, member-only events, and ongoing discounts on beer, pours, and merchandise at both taprooms.
- Lion's Tail Branded Merchandise Branded merchandise line including apparel (shirts in sizes small to 3XL), coozies, hats, and glassware available for purchase at both taproom locations, with VIP Members receiving a 20% discount.
- Gift Cards Digital and physical gift cards purchased online through ToastTab, redeemable at both Wisconsin taproom locations for beer, food, and merchandise.
- Hosted Events & Entertainment Scheduled on-site events and entertainment programming, plus private event room reservations at the Neenah and Wauwatosa taprooms, including live music, trivia, comedy, food trucks, and group runs designed for community engagement and repeat foot traffic.
Companies that use Lion's Tail Brewing
Customer profileSegments2 records
Ideal customer profiles1 record
Lion's Tail Brewing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Lion's Tail Brewing partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- MKE BentominorRotating food truck vendor serving Asian-inspired cuisine including Kimbap, Mango Mochi, Bahn Mi Bao, and Spicy Chilled Tofu at the Wauwatosa taproom.
- Tom's SmokehouseminorBBQ food truck featuring a 500 gallon smoker, serving incredible BBQ creations at the Wauwatosa taproom.
- Heirloom MKEminorFood truck serving Friday Fish Fry and other American fare at the Wauwatosa taproom.
- Trivia MafiaminorBar and brewery trivia operation based in Minneapolis, Minnesota providing weekly FREE bar trivia at the Wauwatosa taproom every Wednesday starting at 6:30pm.
- Next Stop ComedyminorComedy production company bringing top-tier comedians to the Wauwatosa taproom for regular comedy nights featuring new lineups each time.
- Double Dub's MKEminorAward-winning wings food truck bringing world record holding, national award-winning traditional wings to the Wauwatosa taproom.
- Flourchild Frozen PizzaminorFrozen pizza brand available for ordering at the Neenah taproom.
- Parker John's BBQminorBBQ available for ordering at a kiosk at the Wauwatosa taproom.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Lion's Tail Brewing competitors and assessment
Company assessmentBroad incumbents
- Sierra Nevada Brewing Co. National craft brewery with a destination taproom and broad portfolio across IPAs, lagers, and barrel-aged programs. Comparable as a broader craft peer with a similarly diverse style rotation.
- Founders Brewing Co. Grand Rapids, MI craft brewery with national distribution and a flagship taproom experience. Comparable as a mid-size craft incumbent with events-driven taproom economics.
- Stone Brewing: Established craft brewery with taproom locations and a rotating experimental lineup. Relevant broader craft peer for portfolio diversification and taproom programming benchmarking.
- Bell's Brewery: Larger Midwest craft brewery (now part of Bell's/New Belgium under Tilray) with broad distribution and taprooms. Useful benchmark for what a scaled-up Wisconsin-region craft brand looks like.
Direct peers
- Raised Grain Brewing Company: Waukesha, WI craft brewery with a taproom and event-driven model. Comparable in size and Wisconsin-market positioning to Lion's Tail's two taprooms.
- Hop Garden Brewing Company: Wisconsin craft brewery operating a taproom with rotating styles. Comparable in scale and taproom-centric go-to-market to Lion's Tail.
- Central Waters Brewing Company: Amherst, WI craft brewery with broad distribution and a taproom. Directly comparable Wisconsin craft peer with a wider packaged footprint.
- New Glarus Brewing Company: Iconic Wisconsin craft brewery famous for Spotted Cow and seasonal lineup; while much larger, it defines the competitive set for Wisconsin craft and pulls from the same regional drinkers.
- Third Space Brewing: Milwaukee (Menomonee Valley) craft brewery with a taproom focus and frequent new releases. Similar model of producing a rotating lineup of styles and driving visits via on-premise experience.
- Lakefront Brewery: Milwaukee-based craft brewery operating a destination taproom with tours, events, and food. Closest geographic and operational analog to Lion's Tail, both competing for the same Wisconsin craft drinker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lion's Tail Brewing social profiles
Digital presenceLion's Tail Brewing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lion's Tail Brewing leadership team
Management profileNumber of profiles
Lion's Tail Brewing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lion's Tail Brewing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lion's Tail Brewing
What does Lion's Tail Brewing do?
Lion's Tail Brewing Co. produces and serves a rotating portfolio of 20+ craft beers on tap at its two Wisconsin taprooms in Neenah and Wauwatosa. The company complements its beer lineup with on-site food options (rotating food trucks, frozen pizza, pretzels, BBQ kiosk), branded merchandise, VIP membership, and an active events calendar featuring live music, trivia, comedy, and group runs for on-premise consumption and private event bookings.
Is Lion's Tail Brewing a public or private company?
Lion's Tail Brewing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lion's Tail Brewing founded?
Lion's Tail Brewing was founded in 2015. It employs 11 to 50 people.
Where is Lion's Tail Brewing based?
Lion's Tail Brewing is headquartered in Neenah, United States, in the North America region.
How does Lion's Tail Brewing make money?
Four revenue lines are on record. On-site beer sales are the primary driver. The others are food and merchandise sales, membership program and private events.
Who are Lion's Tail Brewing's main competitors?
Broad incumbents on record are Sierra Nevada Brewing Co., Founders Brewing Co., Stone Brewing and Bell's Brewery. Direct peers are Raised Grain Brewing Company, Hop Garden Brewing Company, Central Waters Brewing Company, New Glarus Brewing Company, Third Space Brewing and Lakefront Brewery.
Does Lion's Tail Brewing have an API?
No public API is recorded for Lion's Tail Brewing.
What industry is Lion's Tail Brewing in?
Lion's Tail Brewing's product category is Craft Brewing & Taproom Hospitality. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of THAFAEAG, Craft Beer Bars & Taprooms. Its NAICS code is 31212 and its SIC code is 2082.