Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events

What Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events does

Hop Heads Hospitality and Events is a privately held, bootstrapped hospitality company founded in January 2018 by husband-and-wife team Ken and Molly Michel. Operating under the DBA "Franksville Craft Beer Garden (FCBG)," the company runs Racine County, Wisconsin's first and only permanent craft beer garden, located inside Franksville Memorial Park at 9614 Northwestern Ave., Franksville, WI 53126. The business is family-owned with no institutional investment, no parent company, and no subsidiaries; firmographic data lists approximately 5 employees centered on the two founders.

The flagship asset is the seasonal outdoor beer garden, which opened in Spring 2018 and operates from mid-May through October (weather permitting). It features a rotating selection of 16-27 Wisconsin craft beers on tap, plus cider, wine, sangria, hard seltzers, non-alcoholic beers, root beer, soda, water, and snacks (popcorn and candy). Food service is provided by a resident food truck (Das Brat) and a daily rotation of local food trucks, with carry-in food permitted but carry-in alcohol prohibited. The venue includes a playground, sandbox, green space, and yard games, and hosts a free live music series on Fridays and Saturdays. The company's beer list is published on the Untappd app.

The revenue model is fully direct-to-consumer and transaction-based across three streams: on-site beverage and snack sales, food truck vendor fees (space rental or percentage of sales), and private event table reservations for birthdays, corporate outings, graduations, and similar gatherings (24-hour advance booking via Google Forms). There is no proprietary technology platform, no app, no API, and no disclosed pricing. Go-to-market is community-led and local, relying on Facebook, an email newsletter, the company website, and word-of-mouth. The operation has accumulated "dozens of awards" for its beer list, live music series, and customer service.

Name

Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events

Legal name

Hop Heads Hospitality and Events

Website

https://hopheadscraftbeer.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Hop Heads Hospitality and Events operates the Franksville Craft Beer Garden, a seasonal (May-October) outdoor craft beer venue inside Franksville Memorial Park in Racine County, WI, serving rotating Wisconsin craft beers, cider, wine, and rotating food trucks to local families, craft beer enthusiasts, and private event hosts.

Ownership category

akta.pro rank

Product category

Craft Beer Garden Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Craft Beer Bars & Taprooms (THAFAEAG)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Pubs & Gastropubs (CRANACAB)

Keywords

• Craft beer garden
• Outdoor hospitality venue
• Live music events
• Private event hosting
• Wisconsin craft beer

Headquarters

HQ city

Franksville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Beer and Beverage Sales: On-site retail sales of craft beer, cider, wine, sangria, hard seltzers, non-alcoholic beers, root beer, and beverages. Rotating selection of 16-27 Wisconsin craft beers on tap.
2. Food Truck Vendor Fees: Rotating food trucks operate on-site with a resident food truck (Das Brat) and daily rotation of local food trucks. The venue likely charges vendors for space or takes a percentage of sales.
3. Private Event Reservations: Table reservations for private events including birthdays, retirements, corporate outings, and graduations. Tables must be reserved 24 hours in advance.
4. Snack Sales: On-site sales of snacks including popcorn and candy for patrons.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Franksville Craft Beer Garden is a seasonal outdoor craft beer garden located inside Franksville Memorial Park in Racine County, WI, serving a rotating selection of 16-27 Wisconsin craft beers on tap alongside cider, wine, sangria, hard seltzers, and non-alcoholic beverages. The venue hosts rotating local food trucks and a resident food truck (Das Brat), an award-winning free live music series on Fridays and Saturdays, and accepts table reservations for private events. Parent company Hop Heads Hospitality and Events specializes in creating, operating, and marketing craft beer related projects.

Product overview

Hop Heads Hospitality and Events operates primarily as a craft beer hospitality company with two main offerings: (1) the Franksville Craft Beer Garden (FCBG) - a seasonal outdoor venue opened in Spring 2018 featuring 16-27 rotating Wisconsin craft beers, cider, wine, hard seltzers, food trucks, playgrounds, and live music; and (2) event hosting services for private gatherings. The FCBG is the company's flagship project, operating May through October in Racine County's first permanent craft beer garden. Additional offerings include a free live music series on Fridays and Saturdays.

Differentiator

Problem solved

Functional benefit

Products and services

• Franksville Craft Beer Garden (FCBG) A seasonal outdoor craft beer garden in Franksville Memorial Park, Racine County, WI. Open mid-May through October (weather permitting in October), Thursday-Sunday, serving 16-27 rotating Wisconsin craft beers on tap alongside cider, wine, sangria, hard seltzers, and non-alcoholic beverages. Family-friendly amenities include a playground, sandbox, and yard games, with rotating local food trucks plus a resident Das Brat food truck.
• Private Event Table Reservations Reserved table service for private events at the FCBG including birthdays, retirements, corporate outings, graduations, and family/friend gatherings. Tables must be reserved at least 24 hours in advance via an online reservation form.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• HopCat: Multi-location craft beer bar and restaurant chain across the Midwest with extensive tap lists and food service. Comparable as a craft-beer-focused on-premise operator, though at much larger scale and with a permanent indoor footprint.
• Yard House: National chain restaurant/bar with large rotating craft beer selection and full food service. Comparable as a high-tap-count craft beer on-premise operator, though much larger scale and indoor/full-service kitchen.

Direct peers

• Lakefront Brewery: Iconic Milwaukee craft brewery operating a beer hall with rotating taps, live music, and food service. Comparable Wisconsin craft beer on-premise experience with strong community/event orientation.
• Third Space Brewing: Milwaukee-based craft brewery with a large indoor/outdoor beer garden and family-friendly programming. Closest direct peer: same Wisconsin craft beer market, similar on-site taproom/beer-garden experience with food trucks and community events.
• Good City Brewing: Milwaukee craft brewery with taproom and outdoor beer garden serving rotating craft beers with food and event programming. Direct regional peer in the Wisconsin craft beer on-premise space.
• Indeed Brewing: Minneapolis craft brewery with taproom and outdoor space, regular live music, and community events. Comparable regional craft beer taproom/beer garden model with similar programming approach.
• The Hop Garden: Minnesota-based outdoor craft beer garden concept serving rotating local craft beers with food trucks, live music, and family-friendly amenities. Closest format match to FCBG's outdoor community beer garden model.

Regional players

• New Glarus Brewing: Wisconsin craft brewery famous for regional distribution and Hilltop tasting room. Comparable as a Wisconsin craft beer brand with taproom visitation, though at significantly larger production scale.
• Central Waters Brewing: Amherst, Wisconsin craft brewery with taproom offerings. Comparable as a Wisconsin craft beer producer with on-premise consumption, though focused more on production than a beer-garden format.
• Lake Geneva Brewing Company: Southeast Wisconsin craft brewery with taproom in the Lake Geneva tourism market. Comparable as a Wisconsin craft beer on-premise venue, though catering more to a tourist demographic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hopheads

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events