Pricing Healthcare

What Pricing Healthcare does

Pricing Healthcare is a private, for-profit company founded in 2012 and headquartered in American Fork, Utah. Per its firmographics, it operates as an open, independent, online marketplace that hosts and promotes prices published by hospitals and medical facilities, positioning itself as a transparency venue rather than a payor, provider, or intermediary. The company's value proposition centers on aggregating facility-disclosed medical procedure prices into a single comparable destination for consumers, self-funded employers, benefits consultants, and payers seeking defensible cost benchmarks outside insurer- or provider-controlled channels. The founder and CEO is Randy Cox, who has led the company since inception; the business operates with a 1-10 employee footprint, indicating a lean, founder-led operating model. No detailed technology stack, product modules, API surface, integration partners, or specific customers are disclosed in the available source material.

No revenue model specifics are documented in the inputs: pricing models are not publicly disclosed, pricing details are absent, customer segments beyond the implicit consumer/employer/payer audience are unspecified, and no select customers, partnerships, awards, patents, or certifications are listed. The marketplace orientation implies that monetization could come from one or more of: facility listings/promotion, employer/payer subscriptions for analytics, lead generation into facilities, advertising, or data licensing, but none of these is confirmed in the evidence available. Operationally the company remains in business more than a decade after founding, but the absence of disclosed funding, hiring growth, product launches, or strategic partnerships leaves the current scale, growth posture, and competitive positioning substantially undetermined from publicly available data.

Name

Pricing Healthcare

Legal name

TP Apparel LLC

Website

https://pricinghealthcare.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Pricing Healthcare is a private, founder-led online marketplace founded in 2012 in American Fork, Utah, that hosts and promotes hospital- and facility-published medical pricing data for consumers, employers, and payers seeking healthcare cost transparency.

Ownership category

akta.pro rank

Product category

Healthcare Price Transparency Marketplace

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Health Services (8000)

akta.pro industry

PRIMARYHLACAEAI

Patient Financial Engagement (Estimates, Billing Presentment, Payments)

Healthcare & Life Sciences/Digital Health & Health IT/Patient Engagement, CRM & Experience Platforms

Keywords

• Healthcare price transparency
• Hospital price comparison
• Medical procedure pricing
• Healthcare cost marketplace
• Facility pricing data

Headquarters

HQ city

American Fork

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel

Core offering

Pricing Healthcare operates an open, independent online marketplace that hosts and promotes prices published by hospitals and medical facilities. The platform enables consumers to search, view, and compare healthcare procedure and service prices across different facilities to support more informed cost decisions.

Differentiator

Problem solved

Functional benefit

Products and services

• Pricing Healthcare Marketplace Open, independent online marketplace that hosts and promotes prices published by hospitals and medical facilities, enabling consumers to search and compare healthcare pricing across providers.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• Turquoise Health: Turquoise Health is a healthcare price transparency platform aggregating hospital and payer rate data; it directly competes with Pricing Healthcare's marketplace by serving employers, payers, and consumers seeking published prices.
• Fair Health: Fair Health is a nonprofit aggregator of healthcare claims data offering cost lookup tools for consumers and researchers; it is comparable as an independent source of healthcare pricing benchmarks.
• Healthcare Bluebook: Healthcare Bluebook provides cost comparison tools and fair-price benchmarks for medical procedures, directly overlapping with Pricing Healthcare's price transparency and consumer shopping use case.
• ClearHealthCosts: ClearHealthCosts operates a journalism-driven price transparency platform crowdsourcing healthcare costs; it overlaps with Pricing Healthcare on its mission of making hospital and procedure prices publicly visible to consumers.

Broad incumbents

• Castlight Health: Castlight Health provides employer-facing healthcare navigation and cost-transparency tools at scale; it overlaps in the price-transparency category but is larger, enterprise-focused, and offers a wider benefits navigation portfolio.
• Zocdoc: Zocdoc is a consumer-facing healthcare appointment and provider-search platform; it is comparable as a healthcare navigation and discovery destination where Pricing Healthcare could evolve, though with a different primary feature set.
• GoodRx: GoodRx operates a high-traffic consumer healthcare price platform anchored in prescription drug pricing; it is a broad incumbent in healthcare price comparison with adjacent transparency capabilities relevant to Pricing Healthcare's marketplace thesis.

Emerging players

• Sesame: Sesame is a healthcare marketplace publishing direct-pay prices for procedures and visits; it shares Pricing Healthcare's premise of transparent cash prices but layers in transactional booking.
• Solera Health: Solera curates networks of healthcare providers with transparent pricing for chronic and preventive care; it intersects with Pricing Healthcare's marketplace model within the cash-pay / bundled-pricing niche.

Others

• Medicare.gov Procedure Price Lookup: Medicare's own procedure price lookup tool is a federal alternative for comparing ambulatory procedure prices; it competes for the same consumer intent and implicitly sets the benchmark Pricing Healthcare must differentiate against.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/PricingHealth
• Facebookfacebook.com/pricingHealthcare
• Instagraminstagram.com/teepublic
• Pinterestpinterest.com/teepublic
• LinkedInlinkedin.com/company/pricing-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pricing Healthcare