What SnoCountry does

SnoCountry Inc. is a privately held, Lebanon, New Hampshire-based company founded in 1969 that operates a web-based snow condition and ski resort information platform serving North America and Canada. The company's core product is a centralized snow report and ski conditions platform that aggregates real-time data from every ski resort in North America across all major regions (Northwest, Rockies, Northeast, Southwest, Midwest, Southeast, and seven Canadian provinces), providing consumers with free access to snowfall, base depth, open lifts/trails, weather, and resort status information. The underlying technology is a web publishing platform (snocountry.com) with a partner-facing admin portal (snow-report.org) that ingests resort-reported data; there is no mobile app, no API, and no disclosed AI/ML capabilities.

SnoCountry monetizes through three primary revenue streams: subscription/recurring ski resort partnerships (where resorts pay for data distribution and visibility), radio and television broadcast advertising operations (regional and national ski industry campaigns via dedicated broadcast sales staff), and newsletter/email advertising (SnoNews) serving as a lead-generation channel for resort partners. The company runs dedicated Eastern and Western ski area sales representatives, a GM of Radio/TV Broadcast Operations, and a small technical team including a Web Developer and Director of Technical Development. It also operates an editorial Mountain Life content hub covering ski travel, how-to articles, ski terminology, and summer mountain activities, and a Ski Country News section for industry updates.

Governance is structurally distinctive: SnoCountry's board of directors is composed of representatives from member ski resorts including Granite Peak (WI), Bristol Mountain (NY), Massanutten (VA), Catamount (NY), Crystal Mountain (MI), Mountain High (CA), Waterville Valley (NH), Killington (VT), Wachusett Mountain (MA), and Fairbanks Group. This cooperative, industry-association-style governance, combined with 55+ years of operation and partnerships with thousands of media outlets, positions SnoCountry as a niche, content-focused trade media business rather than a venture-backed technology company.

Name

SnoCountry

Legal name

SnoCountry Inc.

Website

https://snocountry.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

SnoCountry Inc. is a Lebanon, NH-based company operating a free web platform that aggregates real-time snow conditions and resort information from every North American and Canadian ski resort, monetizing through ski resort partnerships, radio/TV broadcast advertising, and newsletter sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Lebanon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Ski Resort Partnerships: SnoCountry provides snow reporting services to ski resorts in exchange for data access and likely advertising/sponsorship fees. The company has served every ski resort in North America for over 55 years.
2. Radio and TV Broadcast Operations: SnoCountry offers regional and national ski industry radio and television campaigns to promote skiing and activate first-time skiers and riders, generating revenue through broadcast advertising.
3. Newsletter/Email Marketing: Newsletter signup with email collection to deliver customized snow reports, lift ticket and gear deals, and resort news. This likely serves as a lead generation channel for resort partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

SnoCountry operates a centralized web platform that aggregates and publishes real-time snow conditions, weather forecasts, lift and trail status, and base depth data from ski resorts across every major North American region (Northwest, Rockies, Northeast, Southwest, Midwest, Southeast) and Canada. The platform is offered free to consumers while generating revenue through recurring ski resort partnerships and regional/national radio and television broadcast advertising campaigns reaching thousands of media outlets.

Product overview

SnoCountry is a unified platform offering current, credible, and unbiased ski and mountain resort snow condition information. The core product is the Snow Reports Platform, which aggregates real-time snow data from ski resorts across North America and Canada into a centralized hub. Supporting this are the SnoNews Newsletter for direct subscriber communications, Mountain Life Content Hub providing educational and lifestyle content, and Ski Country News for industry updates. For ski resort partners, SnoCountry offers regional and national radio and television advertising campaigns. The company has served the ski industry for over 55 years, working with every ski resort in North America and thousands of media outlets.

Differentiator

Problem solved

Functional benefit

Products and services

• SnoCountry Snow Reports Platform A centralized snow report and ski conditions platform providing real-time snow conditions, weather data, lift and trail status, base depth, and surface conditions for ski areas across North America and Canada, covering all major regions including the Rockies, Northeast, Southwest, Midwest, Southeast, and Northwest. It is offered free to individual skiers and snowboarders, while ski resort partners gain broadcast visibility through the platform.
• Regional and National Ski Industry Radio and Television Campaigns

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• North American Ski ResortscoreStrategic or Co-development PartnerSnoCountry has maintained partnerships with every ski resort in North America for over 55 years. Resorts provide snow condition data to SnoCountry, which then aggregates and distributes this information to skiers through its platform. The board of directors is composed of representatives from ski resorts including Granite Peak (WI), Bristol Mountain (NY), Massanutten (VA), Catamount (NY), Crystal Mountain (MI), Mountain High (CA), Waterville Valley (NH), Killington (VT), Wachusett Mountain (MA), and Fairbanks Group.
• Media OutletscoreGTM or Marketing PartnerSnoCountry partners with thousands of media outlets including radio stations and television networks to broadcast ski conditions and industry campaigns. This enables SnoCountry to reach skiers through multiple channels beyond its own platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Ski Magazine: Ski Magazine is a longstanding ski media brand covering resort reviews, conditions, and culture, adjacent to SnoCountry's Mountain Life content and competing for the same enthusiast audience and resort advertising budgets.
• Powder Magazine: Powder Magazine is a ski lifestyle media brand covering conditions, gear, and travel, adjacent to SnoCountry as a content and audience channel competing for skier attention and advertising dollars.
• Outside Magazine / Outside+: Outside covers skiing, mountain lifestyle, gear, and travel extensively across web, newsletter, and video, representing an adjacent lifestyle media competitor for advertising and audience attention.

Broad incumbents

• The Weather Channel (weather.com): The Weather Channel broadcasts ski conditions and winter weather reports through TV and digital channels, operating as a broad incumbent that overlaps with SnoCountry's broadcast and web snow reporting distribution.
• AccuWeather: AccuWeather is a major commercial weather data and forecasting provider whose ski-specific and winter weather forecasts overlap with SnoCountry's resort-level snow reporting for consumers and media partners.

Direct peers

• Snow-Forecast.com: Snow-Forecast.com delivers detailed mountain weather and snow forecasts for ski resorts worldwide, overlapping directly with SnoCountry's core snow reporting and forecast content.
• OnTheSnow: OnTheSnow is the closest direct competitor to SnoCountry, providing snow reports, ski resort conditions, and web-based aggregation across North American ski resorts with a similar two-sided consumer/resort model.
• MountainWatch: MountainWatch provides snow reports, forecasts, and resort information primarily across North American and Australian resorts, operating as a peer vertical media and information platform serving skiers and snowboarders.
• Snow.com (formerly Ski.com): Snow.com aggregates ski resort information, conditions, and vacation planning content for North American resorts, directly overlapping with SnoCountry's snow reporting and resort discovery offering.

Emerging players

• OpenSnow: OpenSnow is a mobile-first snow forecasting and conditions platform serving North American skiers with daily powder reports and personalized alerts, competing for the same consumer mindshare with a stronger technology and app experience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/SnoCountryCom
• YouTubeyoutube.com/channel/UCyWmeXdZjJYZ-VafL9ijq5g
• Facebookfacebook.com/SnoCountryMountainReports
• Instagraminstagram.com/Sno_Cntry
• LinkedInlinkedin.com/company/new-england-ski-areas-council-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SnoCountry