New & Improved
New & Improved is a privately held U.S. consulting firm that delivers innovation training, facilitated ideation, and strategic consulting to large enterprises, startups, and smaller organizations using proprietary creative problem-solving methodologies.
- Company typePrivate
- Founded1989
- HeadquartersPaul Smiths, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New & Improved does
New & Improved is a privately held U.S. organizational development and innovation consulting firm headquartered in Paul Smiths, New York, with an 11-50 employee range. It serves Fortune 100 and other multinational enterprises as well as startups and smaller organizations, delivering instructor-led innovation training, facilitated ideation and strategic-planning sessions, culture-change programs, and strategic consulting. Its visible customer base spans consumer goods, pharmaceuticals, technology, financial services, entertainment, government and defense, manufacturing, and higher education.
The firm's core methodology is the Universal Creative Process, a seven-step structured approach for defining a goal, understanding the relevant domain, examining the problem, developing and refining solutions, implementing them, and creating policies for repetition. Programs also incorporate the POINt idea-evaluation tool, the neuroscience-based Gator Brain framework for managing resistance to change, and a four-dimension model for building innovation culture across People, Process, Policy, and Climate. Its offerings include Innovation for Results in person and virtually, Strategic Thinking, Innovative Leader, pandemic-resiliency training, and a four-day Innovation Facilitator Certification.
Revenue is generated primarily through custom fee-for-service training, facilitated ideation projects, and strategic consulting retainers or project engagements. Training may be purchased by organizations for groups or by individual participants, while certification has fixed program delivery; an online store also sells tools, decks, and publications. New & Improved reaches enterprise customers through direct sales, referrals, website inquiries, and both on-site and virtual delivery, with open-enrollment courses and self-serve resources providing additional channels; no public price list or company revenue is disclosed.
New & Improved firmographics
Firmographics- Name
- New & Improved
- Legal name
- New & Improved, LLC
- Website
- https://newandimproved.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New & Improved is a privately held U.S. consulting firm that delivers innovation training, facilitated ideation, and strategic consulting to large enterprises, startups, and smaller organizations using proprietary creative problem-solving methodologies.
- Ownership category
- akta.pro rank
New & Improved industry classification
Industry- Product category
- Management and Innovation Consulting Services
- NAICS
- Professional and Management Development Training (61143), Professional, Scientific, and Technical Services (54), Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Innovation Leadership & Leading Growth (EDABAAAO), Creativity & Innovation Mindset (EDABAMAH), Change Management & Organizational Development (OD) Training (EDABAIAJ), Organization Design & Change Management Consulting (BPAHACAD)
Keywords
Where New & Improved is headquartered
LocationHeadquarters
- HQ city
- Paul Smiths
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
New & Improved business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Innovation Training Workshops: Fee-for-service delivery of instructor-led training workshops (in-person and virtual) such as 'Innovation for Results', 'Strategic Thinking', and 'Innovative Leader' programs. Participants pay per seat or organizations purchase group enrollments. The 4-day Facilitation Certification is priced as a fixed program.
- Facilitated Ideation Sessions: Custom engagement revenue from on-site or virtual facilitated ideation, strategic planning, new product positioning, and sustainability sessions. Typically sold as project-based consulting engagements to enterprise clients.
- Strategic Consulting & Culture Change Programs: Longer-term organizational consulting engagements to assess culture and lead organizations through strategic innovation efforts. Sold as custom consulting retainers or project fees.
- Tools, Resources & Publications: Revenue from sale of tool cards, facilitation decks, books (e.g., 'More Lightning Less Thunder'), and downloadable PDF resources from the online store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagements (training, facilitation, consulting) — quote-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
New & Improved product offering
Product offeringCore offering
New & Improved is a US-based innovation consulting firm that sells instructor-led training workshops (Innovation for Results, Strategic Thinking, Innovative Leader), 4-day Innovation Facilitator Certification, custom facilitated ideation and strategic planning sessions, multi-month Culture Change Programs, and strategic consulting engagements. All offerings are anchored in the proprietary Universal Creative Process methodology and supplemented by tools such as the POINt evaluation framework and a neuroscience-based 'Gator Brain' model, with the firm claiming Level IV ROI delivery under the Kirkpatrick model.
Product overview
New & Improved is an organizational development firm offering innovation training, facilitated ideation sessions, and strategic consulting services. The core offering consists of the Innovation for Results Workshop (available in-person and virtual formats), the 4-day Innovation Facilitator Certification, and the Culture Change Program. The company also provides specialized facilitated sessions for New Products & Positioning, Strategic Planning, and Sustainability Initiatives. The methodology is built around the Universal Creative Process and tools like POINt for idea evaluation. Free tools available include Question Starters, Assisters & Resisters, SCAMPER, Brainwriting, Card Sort, Highlight, and Perspective tools. The company also offers neuroscience-based resources explaining the 'Gator Brain' concept and strategic consulting services. Together, these form a comprehensive ecosystem for building individual creativity skills, team innovation capabilities, and enterprise-wide innovation culture.
Differentiator
Problem solved
Functional benefit
Products and services
- Innovation for Results Workshop A foundational instructor-led workshop that teaches the Universal Creative Process methodology for generating, evaluating, and implementing innovative solutions. Designed for enterprise teams and individuals, it is sold as a fee-for-service program that delivers Level IV ROI per the Kirkpatrick model by improving creative collaboration and creativity skills.
- Innovation for Results (Virtual) Virtual instructor-led version of the Innovation for Results workshop delivered online for remote and globally distributed participants. Offered alongside the in-person workshop as a delivery format option.
- Strategic Thinking Workshop Instructor-led workshop focused on developing strategic thinking capabilities for organizational innovation, taught using New & Improved's methodology. Sold to enterprise teams and individuals as a fee-for-service program.
- Innovative Leader Workshop Instructor-led workshop developing leadership behaviors that foster innovation culture, covering evaluation of ideas, curiosity, and humility. Sold to enterprise teams and individuals as a fee-for-service program.
- Pandemic Resiliency Creative Problem-Solving Course Creative problem-solving course focused on building resilience during and after pandemic challenges. Sold as a fee-for-service training program to enterprise teams and individuals.
- New Products & Positioning Facilitated Sessions Custom facilitated ideation sessions helping organizations develop new products and market positioning strategies. Sold as project-based consulting engagements to enterprise clients, marketed as condensing 6 months of marketing concept work into 5 days.
- Strategic Planning Facilitated Sessions Facilitated sessions for organizational strategic planning using the firm's creative problem-solving methodology. Sold as project-based consulting engagements to enterprise clients.
- Sustainability Initiatives Facilitated Sessions Facilitated sessions focused on developing sustainability-focused products and organizational initiatives. Sold as project-based consulting engagements to enterprise clients.
- Culture Change Program Comprehensive program assessing organizational culture and guiding companies through systematic change to create high-performing innovation cultures, addressing four dimensions: People, Process, Policy, and Climate. Sold as longer-term consulting engagements to enterprise clients.
- Innovation Facilitator Certification 4-day open-enrollment certification program teaching specialized tools, methodologies, and skills for leading innovation meetings, with real-time coaching from Master Facilitators and individual feedback for professional development. Sold both as an open-enrollment public course and as a fixed-price program.
- Strategic Consulting Organizational consulting services for systematic innovation culture development. Sold as longer-term consulting retainers or project-based engagements to enterprise clients.
Quantifiable outcome
- 750% ROI at Mercedes-Benz (Level 5 study, 90 days post training)
- +6 more outcomes
Companies that use New & Improved
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles3 records
New & Improved technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
New & Improved partnerships and signals
Strategic signalScale indicators8 records
Recent moves4 records
Expansion highlights5 records
New & Improved competitors and assessment
Company assessmentDirect peers
- IDEO: IDEO is one of the most established design and innovation consultancies, offering facilitation-led ideation services, innovation culture programs, and executive workshops that directly compete with New & Improved's facilitation and culture change work for Fortune 500 clients.
- Second City Works: Second City Works delivers improv-based business training, innovation workshops, and facilitated team sessions. It is comparable as a corporate learning/training provider that uses experiential methods to build creativity and collaboration skills in enterprises.
- Innosight: Founded by Clayton Christensen's team, Innosight delivers innovation strategy consulting and growth/innovation workshops to large enterprises, overlapping directly with New & Improved's strategic planning and culture change programs.
- frog design: frog (a Capgemini company) blends design, innovation strategy and facilitation workshops for enterprise innovation teams, competing for the same facilitation-led innovation culture budget, albeit with deeper design and digital product capabilities.
- LUMA Institute: LUMA Institute commercialises a human-centred design methods taxonomy, runs facilitation training and certified practitioner programs, and offers innovation workshops - the closest peer in terms of teaching a proprietary innovation methodology to individuals and enterprise teams.
- Strategyn: Strategyn pioneered the 'Jobs-to-be-Done' innovation methodology and offers both consulting and training/certification programs for new product ideation - directly comparable to New & Improved's New Products & Positioning facilitated sessions and innovation training portfolio.
Broad incumbents
- McKinsey & Company: McKinsey's Growth, Marketing & Sales and QuantumBlack practices offer enterprise innovation strategy, ideation facilitation and culture transformation at massive scale - a broad incumbent alternative for Fortune 100 clients comparing innovation transformation partners.
- Doblin: Doblin (now part of Deloitte) is a long-standing innovation strategy consultancy offering 'Ten Types of Innovation' and enterprise innovation culture programs. A much larger incumbent serving the same enterprise customers and competing for similar transformation budgets.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
New & Improved social profiles
Digital presenceNew & Improved financial estimates
Financial estimateRevenue estimate
Valuation estimate
New & Improved leadership team
Management profileNumber of profiles
Profiles1 record
New & Improved funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New & Improved M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New & Improved
What does New & Improved do?
New & Improved is a US-based innovation consulting firm that sells instructor-led training workshops (Innovation for Results, Strategic Thinking, Innovative Leader), 4-day Innovation Facilitator Certification, custom facilitated ideation and strategic planning sessions, multi-month Culture Change Programs, and strategic consulting engagements. All offerings are anchored in the proprietary Universal Creative Process methodology and supplemented by tools such as the POINt evaluation framework and a neuroscience-based 'Gator Brain' model, with the firm claiming Level IV ROI delivery under the Kirkpatrick model.
Is New & Improved a public or private company?
New & Improved is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New & Improved founded?
New & Improved was founded in 1989. It employs 11 to 50 people.
Where is New & Improved based?
New & Improved is headquartered in Paul Smiths, United States, in the North America region.
How does New & Improved make money?
Four revenue lines are on record. Innovation Training Workshops are the primary driver. The others are facilitated Ideation Sessions, strategic Consulting & Culture Change Programs and tools, Resources & Publications.
Who are New & Improved's main competitors?
Direct peers on record are IDEO, Second City Works, Innosight, frog design, LUMA Institute and Strategyn. Broad incumbents are McKinsey & Company and Doblin.
Does New & Improved have an API?
No public API is recorded for New & Improved.
What industry is New & Improved in?
New & Improved's product category is Management and Innovation Consulting Services. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of EDABAAAO, Innovation Leadership & Leading Growth. Its NAICS code is 61143 and its SIC code is 8742.