Home Care Alliance of Massachusetts

What Home Care Alliance of Massachusetts does

Home Care Alliance of Massachusetts (HCA) is a non-profit 501(c)(6) trade association founded in 1969 and headquartered in Boston at 75 Kneeland St. The organization represents 200+ home care and hospice agencies operating in Massachusetts, providing them with advocacy, regulatory representation, education, accreditation, networking, and workforce development services. Its mission centers on connecting people and organizations to advance the health of communities through equitable access to quality care delivered in the home.

HCA's core product portfolio includes the Home Care Agency Accreditation Program, the state-funded Creating a Legacy of Care Mentorship Program, a comprehensive training catalog (Home Health Nuts & Bolts, Hospice Nuts & Bolts, Hot Topics webinar series, Regulatory Roundup, Blueprint for OASIS Accuracy), affinity networking groups, and publications such as the Care at Home Resource Directory and a 750-page OASIS binder. The underlying technology consists of member-facing digital platforms — a GrowthZone-based member hub, community calendar, e-commerce store, and regulatory help desk — supplemented by in-person conferences (NELS Leadership Summit, Home Care Symposium, Financial Management Conference) and member communications such as Alliance News.

The business model is membership-funded with diversified program revenue. Primary recurring income comes from membership dues; supplementary revenue is generated from training and education programs ($270 per attendee for member training with ANCC contact hours), accreditation fees ($750 initial, $1,250 re-accreditation for non-members), and a member store selling directories, parking placards, accreditation stickers, OASIS binders, and program guide advertising. Distribution is primarily direct through the member hub and in-person events, targeting Massachusetts-based licensed home health agencies, non-medical personal care providers, and hospice organizations. The organization also engages in policy advocacy at the state and federal level through coalitions such as the Enough Pay to Stay Coalition and partnerships with the National Alliance for Care at Home, MHA, Home Care Aide Council, and Mass Aging Access.

Name

Home Care Alliance of Massachusetts

Legal name

Home Care Alliance of Massachusetts

Website

https://thinkhomecare.org

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Home Care Alliance of Massachusetts is a 501(c)(6) non-profit trade association founded in 1969 that represents 200+ home care and hospice agencies in Massachusetts through advocacy, accreditation, training, networking, and workforce development services.

Ownership category

akta.pro rank

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: HCA generates revenue through membership dues from home care and hospice agencies across Massachusetts. Membership provides access to benefits including accreditation, training, networking, and regulatory support.
2. Training and Education Programs: Revenue from educational programs including Home Health Nuts & Bolts training ($270 for members) and other professional development courses offering ANCC contact hours.
3. Store Products: Revenue from sale of publications, directories, parking placards, accreditation stickers, OASIS binders, and advertising in program guides.
4. Accreditation Fees: Home Care Agency Accreditation Program fees: $750 for initial 1-year review for non-members, $1,250 for 2-year re-accreditation. Membership includes accreditation review as a benefit.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Home Care Alliance of Massachusetts (HCA) is a non-profit trade association that represents and serves home care and hospice agencies across Massachusetts. Its core deliverables include industry advocacy at state and federal levels, an agency accreditation program, professional training and certification preparation, regulatory help desk support, networking groups, workforce development via a mentorship program, and publications/directories for consumers and providers.

Product overview

Home Care Alliance of Massachusetts operates as a trade association offering a portfolio of education programs, accreditation services, publications, and member resources for home care and hospice agencies. The core offerings include comprehensive training programs (Home Health Nuts & Bolts, Hospice Nuts & Bolts, Hot Topics series, Regulatory Roundup), the Home Care Agency Accreditation Program, the Creating a Legacy of Care Mentorship Program, and the Care at Home Resource Directory. The organization also provides annual caregiver awards, parking placard programs, and consumer education resources like 'Your Rights, Your Choice.' These services support member agencies with compliance, workforce development, and operational excellence across the Massachusetts home care and hospice industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Agency Accreditation Program Accreditation program for Massachusetts home care agencies setting operational and quality benchmarks covering client rights, caregiver training, and legal compliance; paid accreditation review for non-members and a membership benefit for member agencies.
• Creating a Legacy of Care Mentorship Program State-funded mentorship program pairing new home care aides with trained experienced mentors to reduce turnover and improve job satisfaction.
• Home Health Nuts & Bolts Training Comprehensive 101/201-level instructor-led virtual training covering core regulatory, clinical, and operational requirements for home health practice including PDGM, OASIS, HHVBP, and Conditions of Participation.
• Hospice Nuts & Bolts Training Comprehensive training program for hospice professionals covering regulatory requirements, clinical best practices, and operational standards.
• Home Health Hot Topics Series Ongoing webinar series addressing current issues affecting home health reimbursement, regulations, and operational practices.
• Hospice Hot Topics Series Ongoing webinar series addressing current hospice care issues, regulatory changes, and best practices.
• Regulatory Roundup Monthly regulatory update presented by the Director of Regulatory and Clinical Affairs focusing on state and federal regulations, compliance updates, and industry developments.
• Blueprint for OASIS Accuracy Workshop Full-day workshop providing up-to-date OASIS-E instructions and scoring rules for clinicians, serving as preparation for the COS-C exam.
• AI in Home Care Education Session Educational session covering practical AI applications in home care including vendor evaluation, ROI assessment, compliance, and staff adoption strategies.
• Care at Home Resource Directory Comprehensive guide to home care providers, vendors, and partners across Massachusetts featuring agency listings, contacts, and member resources; available for $25 each.
• 2025 Blueprint for OASIS Binder 750-page guide providing up-to-date OASIS-E instructions and scoring rules for clinicians and COS-C exam preparation.
• Boston Parking Placard Program Program enabling nurses of qualified home care service agencies to park on Boston streets during work duties; $350 program fee with $45 replacement cards.
• Annual Caregiver Awards Program Annual awards program recognizing excellence in home care across categories including Clinician of the Year, Manager of the Year, Aide of the Year, Physician of the Year, Advocate of the Year, Hospice Care Champion, and Home Care Champion.
• Your Rights, Your Choice Flyer Bilingual flyer (English and Spanish) designed to help consumers understand their right to choose their home care provider.

Quantifiable outcome

• 170% less turnover in agencies with mentorship programs vs. those without
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• National Alliance for Care at HomecoreStrategic or Co-development PartnerThe national organization representing home care and hospice at the federal level. HCA works with this alliance on federal advocacy including Medicaid HCBS oversight, Medicare cuts, telehealth, and hospice provisions. The alliance issued 13 recommendations for balanced HCBS program integrity.
• Massachusetts Health and Hospital Association (MHA)coreStrategic or Co-development PartnerHCA joined forces with MHA to submit comments opposing CMS proposed payment cuts in the CY2026 Home Health Rule. MHA emphasized that unsuccessful referrals lead to higher mortality, readmissions, and costlier nursing home care.
• Home Care Aide CouncilcoreStrategic or Co-development PartnerJoint filing of rate-setting reform legislation H.767/S.850 with HCA and Mass Aging Access to bring transparency to rate-setting processes.
• Mass Aging AccesscoreStrategic or Co-development PartnerJoint filing of rate-setting reform legislation H.767/S.850 with HCA and Home Care Aide Council.
• Commonwealth Care Alliance (CCA)majorOthersCCA was acquired by Care Source in April. HCA advocates for members experiencing billing issues and claims delays with CCA. CCA maintains its name in Massachusetts under Care Source ownership.
• KNG Health Consulting and the Research InstituteminorStrategic or Co-development PartnerCreated the 2025 Annual Home Health Industry Trends and Demographics report providing state and national insights on home health and hospice industry trends.
• Barbara Citarella, RBC LimitedminorImplementation/ SI/ Consulting PartnerHealthcare and management consulting firm led by Barbara Citarella, internationally recognized expert in disaster preparedness for home care and hospice industry. Led Emergency Preparedness Tabletop Exercise for Massachusetts agencies.
• Enough Pay to Stay CoalitioncoreStrategic or Co-development PartnerCoalition focused on sustainable home care reimbursement reform. Joint advocacy efforts with HCA on FY27 budget amendment tied to rate-setting reform legislation.
• New England Home Care & Hospice Educational CollaborativecoreStrategic or Co-development PartnerOrganizes major educational events including the New England Home Care & Hospice Educational Collaborative conference bringing industry experts to Massachusetts.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths2 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/thinkhomecare
• YouTubeyoutube.com/user/HomeCareAllianceMA
• Facebookfacebook.com/thinkhomecare
• LinkedInlinkedin.com/company/home-care-alliance-of-massachusetts
• Instagraminstagram.com/homecarealliance_of_ma

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Care Alliance of Massachusetts