HCA Council

What HCA Council does

HCA Council (legally The Home Care Aide Council, Inc.) is a non-profit trade association founded in 1967 as the Massachusetts Council for Home Care Aide Services, Inc. and headquartered in Massachusetts. The organization serves over 75 home care agency and community-based organization members throughout the Commonwealth, providing standards-setting leadership, regulatory compliance guidance, workforce advocacy, networking events, and training for the home care aide industry. Its core product offerings consist of publications (Standards of Practice for Home Care Aide Services, Home Health Aide Competency Exams in five languages, Home Health Aide Crossover Curriculum, Standards for Private Pay Agencies, and Supportive Home Care Aide Curriculum), an Annual Home Care Aide Celebration event, and membership programs at four tiers (Agency dues of $1,000-$10,000 based on payroll size, Business Associate dues, Non-Provider dues of $300, and Individual dues of $200).

The Council operates no proprietary technology platform; its infrastructure consists of a MemberClicks-powered member portal, a website, and social media profiles (Facebook, Twitter, LinkedIn). Distribution occurs entirely through direct engagement with member agencies, board meetings, monthly member calls, email alerts, conferences, and publications sales handled by Executive Director Julie Watt Faqir. The organization maintains a wholly-owned 501(c)(3) subsidiary, the Home Care Aide Foundation, which implements best-practice initiatives and evidence-based training curricula supported by grants and donations. Strategic partnerships include a multi-decade alliance with Mass Aging Access for legislative advocacy on rate increases, and a recognition partnership with the Massachusetts Executive Office of Aging & Independence.

Revenue is generated through tiered recurring annual membership dues, one-time publication sales (discounted for members), and professional services revenue from training sessions and events at differentiated member/non-member pricing. Geographic scope is restricted to Massachusetts, with no disclosed expansion plans beyond the state. The Council functions as the de facto standards body and primary referral source for home care aide practice standards within Massachusetts, working with state agencies, the Legislature, media, and the general public to advocate for the home care aide workforce.

Name

HCA Council

Legal name

The Home Care Aide Council, Inc.

Website

https://hcacouncil.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1–10 employees

Short description

The Home Care Aide Council is a Massachusetts-based non-profit trade association serving 75+ home care agency members with standards-setting, regulatory compliance guidance, training curricula, workforce advocacy, and tiered membership programs across the Commonwealth.

Ownership category

akta.pro rank

Product category

Trade Association Services

NAICS

Home Health Care Services (6216)

SIC

Services-Membership Organizations (8600), Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty Personal Care Agencies (Non-Medical Home Care Providers) (HLADAGAL)

akta.pro secondary industries

Private-Duty Caregiver Staffing Agencies (HSABAMAB), Skilled Home Health Aide Services (HHA/CNA under Skilled Plan of Care) (HLADAFAF)

Keywords

• Home care trade association
• Care aide training
• Membership organization
• Industry standards publications
• Healthcare advocacy services

Headquarters

HQ city

Holliston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Agency Membership Dues: Tiered membership dues based on annual home care aide payroll, ranging from $1,000 to $10,000 annually depending on agency size.
2. Business Associate Membership Dues: Annual membership dues for organizations providing supplies or services to home care agencies.
3. Non-Provider Membership Dues: Annual membership dues of $300 for organizations that do not directly employ home care aides but benefit from Council resources.
4. Individual Membership Dues: Annual membership dues of $200 for retirees, students, government employees, and allied professionals.
5. Publications Sales: Sale of publications including Home Health Aide Crossover Curriculum, Competency Exams in multiple languages, Standards of Practice manuals, and Supportive Home Care Aide Curriculum. Publications sold at discounted rates to members.
6. Training and Meetings: Revenue from discounted training sessions, meetings, and events for members. Non-members pay higher rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

The Home Care Aide Council is a non-profit trade association that provides membership-based services, proprietary publications, training curricula, and advocacy for home care agencies in Massachusetts. It operates four membership tiers (Agency, Business Associate, Non-Provider, Individual) and sells standards documents, competency exams, and training materials to support compliance with federal and state home care aide guidelines.

Product overview

HCA Council offers a portfolio of publications, training programs, and membership services. The core offerings include standardized competency exams and training curricula for home care aides available in multiple languages, official Standards of Practice documents for Massachusetts, and an annual celebration event recognizing excellence in the field. The organization also provides membership programs at four levels (Agency, Business Associate, Non-Provider, Individual) offering access to updates, networking, training, and email communications. The affiliated Home Care Aide Foundation handles grants and evidence-based training initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Health Aide (HHA) Crossover Curriculum
• Home Health Aide Competency Exam
• Standards of Practice For Home Care Aide Services In Massachusetts
• Standards for Private Pay Agencies
• Supportive Home Care Aide Curriculum
• Membership Programs
• Foundation Grants and Training Programs
• Annual Home Care Aide Celebration

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and key.

• Mass Aging AccesscoreStrategic or Co-development PartnerPartnership formed for over a decade to obtain rate increases and make increases permanent for the essential workforce, enabling providers to pay their workers enough to stay. Collaborative work educating state legislators about the home care industry and the essential work of home care aides.
• Massachusetts Executive Office of Aging & IndependencecoreStrategic or Co-development PartnerPartnership for providing certificates of recognition to award winners at the Annual Home Care Aide Celebration. Assistant Secretary Lynn Vidler presents certificates to award recipients.
• Member OrganizationscoreOthersNetwork of 75+ home care agency and community-based organization members throughout Massachusetts who collaborate on best practices and quality care initiatives.
• Workforce Development CommunitykeyStrategic or Co-development PartnerPartnership to provide access to career development opportunities and grants to the home care aide workforce. The Foundation arm implements these initiatives through grant funding and donations.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Aging Life Care Association: National membership association for geriatric care managers and aging care professionals operating in the elder-care continuum. Comparable as a membership-based organization with tiered dues, publications, training, and advocacy serving elder-care professionals in the home and community setting.
• Home Care Association of America (HCAOA): National trade association specifically focused on private duty/home care aide providers, offering advocacy, education, and networking to member agencies. Mirrors HCA Council's core focus on home care aide services, business model (membership dues), and member base (home care agencies), but at national scope.
• Home Care Alliance of Massachusetts (now part of HCAOA): Former state-level home care trade association in Massachusetts that merged into HCAOA in 2024. Historically the closest peer to HCA Council, competing for the same Massachusetts agency membership and state-level advocacy agenda — its absorption into HCAOA illustrates the consolidation pressure facing state associations.

Emerging players

• American Network of Home Healthcare (formerly AHHQI): National coalition of home health agencies focused on advocacy, quality, and workforce issues. Comparable as a home health/home care industry membership body with advocacy emphasis, but focused on Medicare-certified skilled home health rather than the personal/home care aide services at HCA Council's core.
• PHI (Paraprofessional Healthcare Institute): National nonprofit focused on the direct-care workforce, including home care aides, personal care aides, and nursing assistants. Directly comparable in mission (workforce standards, training, advocacy for home care aides) and content library (curricula, competency tools), but operates as a national advocacy/research organization rather than a dues-based member association.

Regional players

• Massachusetts Health & Hospital Association (MHA): Statewide trade association representing Massachusetts hospitals and health systems. Highly comparable as a Massachusetts-based membership organization with a strong statehouse advocacy role, tiered dues model, and member services including education and publications — but focused on acute care rather than home care aides.
• LeadingAge Massachusetts: Massachusetts state affiliate of LeadingAge, the national association of nonprofit aging-services providers. Comparable as a Massachusetts-based membership trade association serving the elder care continuum with advocacy, education, and standards-setting, but focused on nonprofit aging services rather than home care aide agencies specifically.
• Massachusetts Senior Care Association: Trade association representing nursing facilities, assisted living residences, and senior care providers in Massachusetts. Directly comparable as a Massachusetts-based association with tiered membership, advocacy, training, and an affiliated foundation, but serving institutional senior care rather than in-home aide services.

Others

• Disability Rights Fund / Disability Rights Advocacy Fund: Advocacy and grantmaking organization supporting disability rights globally, including the in-home and community-based services workforce that overlaps with home care aides. Comparable thematically as a nonprofit advocacy/training entity, but international in scope and focused on disability rights rather than workforce standards.

Broad incumbents

• National Association for Home Care & Hospice (NAHC): The leading national trade association representing home health, hospice, and home care providers. Direct comparable to HCA Council in mission (advocacy, standards, training) but operating at national scale with broader lobbying and member services, providing a natural benchmark for how a state-level association could evolve.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hcacouncil
• Facebookfacebook.com/hcacouncil
• LinkedInlinkedin.com/company/massachusetts-council-for-home-care-aide-services-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HCA Council