Davidson Lifeline

What Davidson Lifeline does

Davidson Lifeline was a community-based nonprofit mental health and suicide prevention organization founded in 2012 in Davidson, North Carolina, in response to five community suicides that year. Founded by then-Mayor John Woods and Lynn Hennighausen alongside concerned citizens, the organization delivered a portfolio of evidence-based, human-facilitated programs at no cost to participants: QPR (Question, Persuade, Refer) life-saving skills training for 9th and 10th graders and adults, the Sources of Strength upstream youth suicide prevention curriculum in partnership with schools including W.A. Hough High School and Davidson K-8, the Hope After Suicide Loss grief support program for survivors, community conversations/speakers/workshops, resilience education, and broader community advocacy on stigma reduction.

The organization's distribution model was community-led rather than commercial: direct delivery through schools, churches, the Town of Davidson, Atrium Health Behavioral Health Davidson, HopeWay, Davidson Rotary, and a network of local business sponsors. There was no proprietary technology platform, no software product, no app, and no AI component — services were entirely program- and volunteer-driven, with revenue sourced exclusively from community donations, grants, and local sponsorships.

Following twelve years of operation, Davidson Lifeline announced in 2024 that it would sunset and merge into NAMI Charlotte, which will assume and expand its programs across all of Mecklenburg County. The operating status as of the latest data is closed, with the Hope After Suicide Loss program continuing under NAMI Charlotte's leadership.

Name

Davidson Lifeline

Legal name

Davidson Lifeline

Website

https://davidsonlifeline.org

Company type

Private

Founded year

2012

Operating status

Closed

Headcount range

1–10 employees

Short description

Davidson Lifeline was a Davidson, North Carolina community nonprofit delivering free suicide prevention and mental health awareness programs — QPR training, Sources of Strength school programming, and Hope After Suicide Loss grief support — which sunset in 2024 and merged into NAMI Charlotte.

Ownership category

akta.pro rank

Product category

Community Mental Health and Suicide Prevention Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Suicide Prevention, Self-Harm Prevention & Threat Assessment Programs (EDAKAMAI)

akta.pro secondary industries

Social-Emotional Learning (SEL) Programs & Supports (EDAJAIAC), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)

Keywords

• Suicide prevention services
• Mental health awareness
• Grief support programs
• Youth resilience education
• Community mental health

Headquarters

HQ city

Davidson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Grants: As a nonprofit organization, Davidson Lifeline operated primarily through community donations, grants, and sponsorship from local businesses. The organization received support from civic groups, local businesses, churches, and community members to fund its suicide prevention and mental health awareness programming.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Davidson Lifeline was a community-based nonprofit that delivered free suicide prevention and mental health awareness programming to individuals, schools, and survivor groups in the Davidson and Mecklenburg County area. Core offerings included QPR (Question, Persuade, Refer) life-saving skills training for 9th and 10th graders and adults, the Sources of Strength upstream youth prevention model implemented in local schools, the Hope After Suicide Loss grief support program for survivors, community conversations and workshops, resilience education, and referrals to professional mental health providers.

Product overview

Davidson Lifeline was a community-based mental health and suicide prevention nonprofit that sunset in 2024 following a merger with NAMI Charlotte. The organization operated as a unified suite of interconnected programs focused on suicide awareness and stigma reduction: QPR (Question, Persuade, Refer) life-saving skills training for youth and adults, the Sources of Strength upstream youth prevention model implemented in local schools, Hope After Suicide Loss group support for survivors, community conversations/speakers/workshops, resilience education initiatives, and grief support services with professional referral connections. All programs are being assumed by NAMI Charlotte.

Differentiator

Problem solved

Functional benefit

Products and services

• Hope After Suicide Loss Support program for suicide loss survivors providing group support, grief counseling, and community space for individuals and families who have lost loved ones to suicide. The program is being continued under NAMI Charlotte following Davidson Lifeline's merger.
• Sources of Strength Best practice youth suicide prevention project designed to harness peer social networks to change unhealthy norms and culture, preventing suicide, bullying, and substance abuse. Uses an upstream approach that strengthens protective factors and increases help-seeking behaviors among youth.
• QPR (Question, Persuade, Refer) Training Life-saving skills training covering suicide prevention techniques through questioning, persuading, and referring individuals at risk, taught to local 9th and 10th graders and adults.
• Community Conversations, Speakers and Workshops Community engagement events featuring speakers and educational workshops focused on mental health awareness and suicide prevention, held to break down stigma and connect community members to resources.
• Resilience Education Resilience education programming spearheaded and funded by Davidson Lifeline for local schools to build student mental health resilience and protective factors.
• Grief Support and Community Space Support services for grieving families including created community space for processing grief and connections to professional mental health help.

Quantifiable outcome

• Trained thousands of 9th and 10th graders and adults in QPR suicide prevention skills
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, minor and flagship.

• Town of DavidsoncoreStrategic or Co-development PartnerThe Town of Davidson was a key community partner and supporter of Davidson Lifeline. As local government, they worked with the organization on mental health advocacy and initiatives.
• Davidson Rotary ClubminorGTM or Marketing PartnerThe Davidson Rotary Club provided support for Davidson Lifeline's mission through community partnerships and fundraising efforts.
• Atrium Health (Behavioral Health Davidson)coreStrategic or Co-development PartnerAtrium's Behavioral Health Davidson served as a key leader and guide for Davidson Lifeline, providing expertise and direction in the mental health space. They helped establish best practices and connected the organization to professional mental health resources.
• Hope After Suicide LosscoreStrategic or Co-development PartnerHope After Suicide Loss is a program for suicide loss survivors that was operated by Davidson Lifeline and will continue under NAMI Charlotte's support. The program provides group support and grief resources for those who have lost loved ones to suicide.
• Whole Health SportminorGTM or Marketing PartnerLocal business partner that supported Davidson Lifeline's mission through sponsorship and community engagement.
• Triple Play FarmminorGTM or Marketing PartnerLocal partner that contributed to Davidson Lifeline's community support network and programming efforts.
• HopeWaycoreStrategic or Co-development PartnerHopeWay provides integrative therapies and mental health services. Partnered with Davidson Lifeline to offer comprehensive support services to the community.
• Local Churches and SynagoguecoreStrategic or Co-development PartnerLocal religious institutions provided meeting space and walked alongside Davidson Lifeline in their mission, offering venues for community conversations, support groups, and educational programs.
• NAMI CharlotteflagshipStrategic or Co-development PartnerNAMI Charlotte (National Alliance on Mental Illness Charlotte) has assumed the important work of Davidson Lifeline following its sunset. Founded in 1979, NAMI is the nation's leading voice on mental health and will continue and expand Davidson Lifeline's suicide prevention and awareness programming for all of Mecklenburg County.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Emerging players

• The Trevor Project: A nonprofit focused on crisis intervention and suicide prevention for LGBTQ+ young people. Comparable in youth crisis-prevention mission though narrower in target population.
• The Jed Foundation: A nonprofit focused on protecting emotional health and preventing suicide among teens and young adults. Comparable to Davidson Lifeline's youth-facing suicide prevention work, though focused on older students and college populations.

Direct peers

• Crisis Text Line: A nonprofit providing free, 24/7 crisis support via text message. Directly comparable in crisis-intervention and suicide-prevention intent, though operating through a national digital channel rather than community training.
• NAMI (National Alliance on Mental Illness): The nation's leading grassroots mental health organization. Davidson Lifeline's programs were explicitly transferred to NAMI Charlotte (an affiliate), and NAMI's curricula and advocacy model closely mirror Davidson Lifeline's mission of community-based mental health awareness and suicide prevention.
• American Foundation for Suicide Prevention (AFSP): A leading national organization dedicated to saving lives and bringing hope to those affected by suicide. Directly comparable in mission to Davidson Lifeline's suicide prevention, education, and loss-survivor support work.
• HopeWay: A Charlotte-area nonprofit providing integrative mental health therapies. A direct regional peer and active operational partner of Davidson Lifeline that serves overlapping populations in the same Mecklenburg County geography.
• QPR Institute: The provider of the Question, Persuade, Refer suicide prevention gatekeeper training that formed the backbone of Davidson Lifeline's youth and adult training programs.
• Sources of Strength: The upstream youth suicide prevention program that Davidson Lifeline implemented in local schools. A direct peer because Davidson Lifeline served as a community deployment partner for this exact curriculum.
• Sandy Hook Promise: A national nonprofit founded after a community tragedy that delivers school-based violence and suicide prevention programs. Highly comparable to Davidson Lifeline's K-12 prevention and community-outreach model.

Broad incumbents

• Mental Health America: The nation's oldest community-based mental health organization, addressing the full spectrum of mental health needs through advocacy, education, and peer support. A broader incumbent operating in the same community mental health space.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/DavLifeLine
• Facebookfacebook.com/davidsonlifeline
• LinkedInlinkedin.com/company/davidson-lifeline

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Davidson Lifeline