What Mercury Media Group does

Mercury Media Group is a privately held Indonesian integrated media company headquartered in Surabaya, East Java, operating a network of 9 wholly-owned radio stations across 5 East Java cities — Surabaya, Bojonegoro, Jombang, Madiun, and Malang. The stations are formatted for distinct demographics: Mercury FM (professionals), Global FM (female/family), DJ FM (youth), KOTA FM (dangdut listeners), Mas FM Malang (female/family), Bass FM and KOTA FM Bojonegoro, Gita FM Jombang, and Moderato FM Madiun. On top of this radio asset base, the company delivers four integrated service modules: on-air radio advertising products (Spot, Adlibs, Insert, Quiz, Live Report, and 45-minute Talkshows), online social media campaigns across Facebook, Instagram, Twitter, and YouTube (including collaborations with buzzer and selebgram influencers), out-of-home branding (billboards, human ad, car branding, flyering, mirror stickers), and on-ground activations (roadshows, school programs, raffles, photo booths). In March 2022 the company formally expanded into full marketing agency services under a "Going Forward" initiative, bundling strategy, content, audience engagement, and campaign insights.

The company serves more than 100 brands across FMCG (Unilever, Wings, Pond's, Vaseline, Dove), technology (Google, Gojek), healthcare and personal care (Dermatix, Natur-e, Enervon-C, Pocari Sweat, Astria), and government (BPJS Kesehatan), executing campaigns through a direct sales team and its regional influencer network. Its underlying technology is fundamentally radio broadcasting infrastructure combined with multi-channel marketing execution — there is no disclosed proprietary software platform, no public APIs or SDKs, no AI/ML systems, and no app products. Revenue is generated through advertising sales (radio spot buys, digital campaigns, OOH branding) and professional services fees for on-ground activations, with pricing conducted via direct contact rather than published rate cards. The company operates as a sales-led, regionally focused organization with no parent company, no external institutional investment disclosed, and no public listing.

Name

Mercury Media Group

Legal name

Mercury Media Group

Website

https://mercurygroup.co.id

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Mercury Media Group is a Surabaya-headquartered Indonesian integrated media company operating 9 radio stations across 5 East Java cities, delivering end-to-end marketing agency services spanning radio advertising, social media campaigns, out-of-home branding, and on-ground brand activations to 100+ brands.

Ownership category

akta.pro rank

Product category

Integrated Marketing Services

NAICS

Radio Broadcasting Stations (51611), Advertising Agencies (54181), Media Representatives (541840), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industries

Radio Advertising Sales & Representation (Local/National, Network Ad Sales) (MPAIAEAI), Social Media & Community Management (BPAFAAAE), Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

Keywords

• Radio broadcasting
• Integrated marketing
• Out-of-home advertising
• Brand activation
• Social media campaigns

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: Radio advertising services across 9 stations in East Java, including on-air products such as Spot (60-second product recordings), Adlibs (60-second announcer endorsements), Insert (2-3 minute sponsored info), Quiz (2-3 minute prize questions), Live Report (3-5 minute location reports), and Talkshow (45-minute Q&A sessions).
2. Online Campaigns: Social media campaign management and execution through owned radio channels, as well as collaborations with buzzer (influencers) and selebgram (social media celebrities) across platforms including Facebook, Instagram, Twitter, and YouTube.
3. Out-of-Home Branding: Outdoor branding services including Billboard & Megatron, Human Ad, Car Branding, T-shirt Branding, Flyering, and Mirror Stickers.
4. On-Ground Activations: Brand activation services including Talkshow, Goes to School, Office to Office, Open Booth, Showcase, Audition, Roadshow, Music & Guest Star, Fun Games, Photo Booth, Sport, and Raffle & Doorprize events.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mercury Media Group operates a regional radio broadcasting network of 9 stations across 5 East Java cities (Surabaya, Malang, Bojonegoro, Jombang, Madiun) and provides integrated marketing communications services to brands. The company sells advertising inventory through on-air radio products (Spots, Adlibs, Inserts, Quizzes, Live Reports, Talkshows), online social media campaigns with influencer collaborations, out-of-home branding (billboards, car branding, flyering), and on-ground brand activation events. Since 2022, it has expanded into a full-service marketing agency offering end-to-end strategy, content, audience engagement, and campaign insights to help brands achieve top-of-mind positioning in East Java.

Product overview

Mercury Media Group is a media company operating 9 radio stations across 5 key cities in East Java, Indonesia (Surabaya, Malang, Bojonegoro, Jombang, and Madiun), offering an integrated media solution portfolio. The core offering consists of radio broadcasting stations (Mercury FM, Global FM, DJ FM, KOTA FM, Mas FM, Bass FM, Kota FM Bojonegoro, Gita FM, and Moderato FM) with diverse target demographics ranging from youth to professionals. The company provides end-to-end marketing solutions through four integrated service modules: On-Air Radio Products (Spot, Adlibs, Insert, Quiz, Live Report, Talkshow), Online Campaigns (social media management across Facebook, Instagram, Twitter, YouTube with influencer collaborations), Out of Home Branding (Billboard, Human Ad, Car Branding, Flyering), and On Ground Activations (Talkshow, Roadshow, Events). Since 2022, the company expanded to offer full marketing agency services to help brands achieve Top-of-Mind position through integrated media strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Mercury FM Surabaya

Named customers13 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Buzzer and Selebgram InfluencerssupportingGTM or Marketing PartnerMercury Media Group works with buzzer (influencers) and selebgram (social media celebrities) across Indonesia, particularly East Java, to amplify social media campaigns. These influencers help increase engagement and reach for brand campaigns delivered through the company's media channels.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• GroupM Indonesia: WPP-owned media investment group operating in Indonesia, providing media planning, buying and integrated marketing services. Comparable on the integrated marketing agency side, competing for the same enterprise brand budgets (Unilever, Google) in the Indonesian market.
• Kompas Gramedia (KG Media): Large Indonesian media conglomerate spanning print, digital, TV and radio with advertising and agency offerings. Comparable as an integrated Indonesian media-and-advertising player, though significantly larger and nationally diversified.
• Dentsu Creative Indonesia: Global agency network operating integrated marketing and media services in Indonesia. Comparable as an enterprise-tier integrated marketing competitor targeting the same large brand clients (e.g., Unilever).
• Prambors Radio: Flagship Indonesian radio brand under MRA Media targeting youth and young professionals. Comparable on station-format targeting (youth/professional demographics) and on integrated brand campaigns, though operates as part of a larger media group rather than as a stand-alone East Java operator.
• MNC Media (PT Media Nusantara Citra): One of Indonesia's largest media conglomerates with TV, radio, print and digital properties. Comparable as a multi-platform Indonesian media owner with integrated advertising sales, though operating at much greater national scale.
• Havas Indonesia: Global advertising holding company with Indonesia operations offering creative, media and integrated marketing services. Competes with Mercury for the same multinational brand mandates in the Indonesian market.

Emerging players

• Aboutsource Indonesia: Indonesia-based integrated marketing and events agency offering on-ground activations, digital campaigns and brand experiences. Comparable on the on-ground activations and integrated service modules of Mercury's offering.

Regional players

• Star Radio Network: Indonesian radio network operating multiple stations in regional markets. Comparable as a multi-station regional broadcaster competing for local advertising budgets, though not specifically East Java-focused.

Direct peers

• Mahaka Radio Integra (MARI): Indonesia-listed radio broadcasting group operating stations such as Gen FM, Jak FM and Hot 93.2 FM across Jakarta and other cities. Directly comparable as a multi-station radio operator with advertising-driven revenue model.
• MRA Media Group: Indonesian multi-brand media company operating multiple radio stations (Prambors, GenFM, Hard Rock FM, Cosmopolitan FM) and integrated marketing services across Indonesia. Closest direct peer given the parallel model of owning multiple radio brands and bundling media/advertising services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/mercurygroup_id
• YouTubeyoutube.com/channel/UCSkohQ6f6pcyCB-WQIqLQXg
• Facebookfacebook.com/MercuryGroup.id
• Instagraminstagram.com/mercurygroup.id
• LinkedInlinkedin.com/company/mercurymediagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mercury Media Group