What BUZZER does

BUZZER is a Malaysian influencer marketing agency, operated as a brand under INFLUASIA Sdn Bhd (a private limited company incorporated in Malaysia, founded circa 2019). The firm offers a full-service 360-degree influencer marketing solution covering influencer discovery, content creation, ambassadorship programs, network programs, FAM trips and CSR community campaigns, delivered through direct consultation-based engagement with mid-to-large enterprise brands. Disclosed clients span food and beverage (Mamee Daebak), streaming (Astro), automotive (Carsome), fintech/payments (Boost), furniture (Rozel) and consumer electronics (Huawei), with case studies reporting large engagement volumes and high percentage overperformance against campaign benchmarks.

The agency's underlying technology combines an AI-powered targeting algorithm, an AI-driven fraud detection system, and a proprietary influencer database comprising approximately 49.8K local Malaysian profiles and over 9M global profiles, with 35+ targeting metrics used for campaign optimization. The website and marketing materials emphasize AI fraud checking, verified creators and audiences, and data-driven targeting as core differentiators, though the depth of proprietary AI versus third-party tooling is not disclosed.

BUZZER's business model is a professional services / agency model with custom, project-based pricing determined after consultation. The agency is not publicly listed, has not disclosed venture funding, and operates with a lean team of approximately nine employees from headquarters in KL Eco City, Kuala Lumpur. Geographic focus is Southeast Asia (primarily Malaysia) with stated global influencer reach through the global database. No parent company, subsidiaries, regulatory actions, mergers, or leadership changes are recorded in available data.

Name

BUZZER

Legal name

INFLUASIA Sdn Bhd

Website

https://buzzer.influasia.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

BUZZER is a Malaysia-based, full-service influencer marketing agency operating under INFLUASIA Sdn Bhd, serving enterprise brands across Southeast Asia with AI-powered targeting, fraud detection, and a 49.8K+ local and 9M+ global influencer database.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer & Creator Marketing (BPAFAAAG)

Keywords

• Influencer marketing
• Influencer marketing agency
• Brand campaign management
• Social media marketing
• KOL marketing services

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Influencer Marketing Agency Services: Full-service 360 influencer marketing solution providing end-to-end campaign management including influencer discovery, content creation, campaign execution, and performance reporting. Services include Image Posting, Video Posting, Ambassadorship Programs, Buzzer Network Program, FAM Trips, and CSR Community campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

BUZZER is a full-service influencer marketing agency that plans and executes end-to-end influencer campaigns for brands. Services include influencer discovery from a 49.8K+ local and 9M+ global creator database, content creation (image posting, video posting), ambassador programs, FAM trips, and CSR community activations, all supported by AI-powered targeting algorithms and fraud detection to maximize ROI.

Product overview

BUZZER is a Malaysia-based influencer marketing agency offering a 360-degree influencer marketing solution. The platform provides a comprehensive suite of services including Image Posting, Video Posting, Ambassadorship, Buzzer Network Program, FAM Trip, and CSR Community campaigns. These services are powered by AI-driven targeting with fraud detection technology and an extensive database of over 49.8K local and 9M+ global influencer profiles. The agency delivers data-driven campaigns managed by experts with full-service activation designed to drive results and maximize ROI.

Differentiator

Problem solved

Functional benefit

Products and services

• Image Posting Visual content amplification through influencer-created images that represent brand value to drive awareness, engagement, and action for enterprise brand clients.
• Video Posting Video content creation service where influencers transform brand messages into relatable, engaging videos that resonate with their followers, designed for brand marketers.
• Ambassadorship Brand ambassador program that creates and influences customer-product-service relationships through appointed ambassadors embodying brand identity in appearance, demeanor, values, and ethics.
• Buzzer Network Program Influencer community establishment service that creates passionate brand advocates for consistent activations reflecting organizational persona.
• FAM Trip Experiential journey service with influencers designed to create immediate impact and nurture brand uplift as a long-term content strategy for brands.
• CSR Community Corporate social responsibility campaign service that shapes positive brand image by demonstrating company commitment to sustainability for brand clients.

Quantifiable outcome

• 1073% overperformance on Mamee Ghost Pepper campaign (8 content pieces, 711,681 impressions, 250,452 engagement)
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Traackr: Traackr is a global enterprise influencer marketing SaaS platform with analytics and campaign management, positioning itself as a broader incumbent serving multinational brands — comparable to BUZZER's enterprise tier but at materially larger scale.
• CreatorIQ: CreatorIQ is an enterprise-grade creator marketing cloud used by global brands for end-to-end campaign management, addressing the same enterprise use cases BUZZER solves but with a pure SaaS model and broader feature set.

Direct peers

• Aspire (AspireIQ): Aspire is a Singapore and US-based influencer marketing platform that helps brands discover, collaborate with, and pay creators at scale — overlapping directly with BUZZER's discovery, campaign management, and payment operations scope.
• Partipost: Partipost is a Singapore-headquartered influencer marketing marketplace that helps brands run community-driven campaigns with nano and micro creators across Southeast Asia, competing head-to-head with BUZZER for regional enterprise budgets.
• Vamp: Vamp is a Singapore-based influencer marketing platform connecting brands with creators across Southeast Asia, offering campaign management, discovery, and analytics — directly comparable to BUZZER's agency-plus-platform model in the same SEA geography.
• Gushcloud: Gushcloud is a Singapore-based talent management and influencer marketing agency representing creators and running brand campaigns across APAC, mirroring BUZZER's ambassadorship and full-service campaign model.
• Hashmeta: Hashmeta is a Singapore digital marketing agency offering influencer marketing, social media, and content services across APAC, comparable to BUZZER as a regional full-service agency with similar client profiles and GTM motion.
• Klear (Meltwater): Klear is an influencer marketing platform offering creator discovery, audience analytics, and campaign management; now part of Meltwater, it competes with BUZZER on the discovery and analytics layer of the influencer stack.
• Upfluence: Upfluence is a global influencer marketing platform offering influencer discovery, campaign management, and e-commerce integrations, directly comparable to BUZZER's discovery + execution stack though operating at significantly larger scale.

Regional players

• Webfluential: Webfluential is an influencer marketing platform with strong roots in South Africa and emerging APAC presence, comparable to BUZZER on influencer marketplace and campaign-management mechanics though focused on different regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/buzzermy
• Instagraminstagram.com/buzzermy
• LinkedInlinkedin.com/company/buzzermy

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUZZER