Office De Tourisme De Colmar Et Sa Région

What Office De Tourisme De Colmar Et Sa Région does

Office De Tourisme De Colmar Et Sa Région is the official municipal tourist office serving Colmar and its surrounding region in the Grand Est region of Alsace, France. The organization functions as a public-interest tourism entity providing visitor information, guided tour bookings, accommodation referrals, and itinerary planning services across multiple channels including a physical office at Place Unterlinden, a secondary office in Turckheim, and a trilingual digital platform (French, English, German) at tourisme-colmar.com. Its core products include the Colmar City Pass (combined attraction/transport ticket), guided tours (walking, little train, boat, and Kut'zig open-top bus), the Incoming Agency for group travel (10+ people), the on-site boutique selling Alsatian artisan products, and luggage storage partnerships with La Conciergerie and Locker Center.

The organization is primarily funded by local tourism tax (taxe de séjour) and intercommunal contributions from the Ville de Colmar and CAC Colmar (Communauté d'Agglomération de Colmar), rather than market-rate commercial revenue. Secondary revenue streams include retail boutique sales, luggage storage fees (facilitated through partners), and ancillary services. The organization holds official state certifications including Qualité Tourisme (November 2023, 5-year validity) and Tourisme et Handicap for accessibility, and operates under the authority of President Eric Loesch and Director Johny Royer.

The technology platform is a conventional multilingual website with online booking integration, interactive mapping via OpenStreetMap, digital brochure downloads, and a Flickr-based photobank for press/media use. Distribution is multi-channel: physical offices, the online booking portal, an Incoming Agency for B2B group travel, a press hospitality program hosting several hundred journalists and influencers annually, co-branded marketing with regional tourism bodies (Visit Alsace, Alsace Essentielle, ADN Tourisme), and event-driven promotion of major Colmar events including the Christmas Markets, Colmar International Classical Music Festival, and Colmar Celebrates Spring.

Name

Office De Tourisme De Colmar Et Sa Région

Website

https://tourisme-colmar.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Office De Tourisme De Colmar Et Sa Région is the official municipal tourist office for Colmar and the Alsace region in France, providing visitor information, guided tour bookings, accommodation referrals, group travel services, and the Colmar City Pass. It serves leisure tourists, group operators, and media through physical offices, a trilingual website, and an Incoming Agency.

Ownership category

akta.pro rank

Product category

Tourism Services / Destination Marketing

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

Keywords

• Destination marketing services
• Visitor information services
• Guided tour booking
• City pass attractions
• Travel concierge services

Headquarters

HQ city

Colmar

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tourism Information & Booking Services: The tourist office provides free visitor information services and facilitates bookings for guided tours, activities, and accommodations. It operates as a public service organization primarily funded by local tax (taxe de séjour) and intercommunal contributions.
2. Retail Boutique Sales: The tourist office operates an on-site boutique selling 100% Alsace-made products including local artisan crafts, tourism and gastronomy guides, and souvenirs.
3. Luggage Storage Services: Through partners (La Conciergerie and Locker Center), the tourist office facilitates luggage storage for visitors at €5 per piece/day.
4. Photo/Media Licensing: Free-to-use photo library (Flickr) for press, media, and tour operators. No commercial licensing fee, but drives awareness and bookings.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Office De Tourisme De Colmar Et Sa Région is the official municipal tourist office for Colmar and its surrounding Alsace region, providing visitor information, guided tours, and accommodation/dining recommendations. It operates the Colmar City Pass combined ticket, manages the Incoming Agency for tailor-made group travel packages, runs an on-site boutique selling Alsatian artisan products, and facilitates luggage storage through partner services. The organization is primarily funded by local tourist tax (taxe de séjour) and operates as a public service organization.

Product overview

Office De Tourisme De Colmar Et Sa Région operates as the official tourist office for Colmar and its surrounding region in Alsace, France. The organization provides a comprehensive suite of visitor services organized as a portfolio of interconnected offerings. The core products include the Colmar City Pass (a combined attraction and transport ticket), guided tour bookings (walking, boat, train, and bus tours), and the Incoming Agency service for tailor-made group travel packages. Supporting services include a Photobank for press/media image access, downloadable booklets and maps, the Tourist Office Boutique selling local artisan products, and luggage storage facilities. The organization also manages visitor information services covering accommodations, restaurants, museums, events, and practical travel information across multiple language versions of its website.

Differentiator

Problem solved

Functional benefit

Products and services

• Colmar City Pass A combined ticket offering access to multiple tourist attractions, guided tours, and public transport in Colmar with discounts at partner establishments. Designed for individual leisure visitors seeking bundled access to the destination's main attractions.
• Guided Tours Organized tours of Colmar including walking tours, little train tours, boat tours, and open-top bus tours led by professional guides. Bookable through the online booking portal for individual visitors.
• Colmar Tourisme Booking - Incoming Agency Incoming agency service providing tailor-made group travel packages including accommodation, restaurants, visits, activities, and local transfers for groups of 10+ people. Serves tour operators, travel agencies, associations, and event planners.
• Photobank / Photothèque Online photo library providing copyright-free images of Colmar for press, media, and tour operators, accessible via Flickr under the colmar_tourisme account.
• Tourist Office Boutique Gift shop offering 100% Alsatian products including local artisan crafts, tourist guides, and gastronomic specialties. Located on-site at the tourist office.
• Luggage Storage (La Conciergerie) Luggage storage service at 10 rue de la Porte Neuve operated by partner La Conciergerie, allowing visitors to securely store bags, shopping, and bulky items during their stay at €5 per piece per day.
• Locker Center Automated Luggage Storage Automated self-service luggage storage with secure lockers available 7am-11pm, offering different locker sizes (XL, L, M, S, key boxes) for travelers and business visitors at hourly and daily rates.
• Booklets and PDF Maps Free downloadable and orderable tourist brochures, maps, and guides in multiple languages covering attractions, accommodations, and itineraries for Colmar and the Alsace region.
• Press Services Press trip assistance, downloadable press kits, and access to the photobank for journalists, media professionals, bloggers, and influencers covering Colmar and the Alsace region.
• Newsletter Subscription Email newsletter subscription service in English, French, and German languages to keep subscribers informed about events, new content, and special offers in Colmar and the Alsace region.

Quantifiable outcome

• Several hundred journalists, media professionals, bloggers and Instagrammers welcomed annually for press trips

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Ten partnerships are on record, tiered core, major and minor.

• Ville de Colmar (City of Colmar)coreStrategic or Co-development PartnerThe tourist office is closely affiliated with the municipal government of Colmar. It operates under the authority of the city's elected leadership (President: Eric Loesch, Director: Johny Royer) and is co-branded with the city on official materials. The city provides operational support and the office promotes the municipality as a destination.
• CAC Colmar (Communauté d'Agglomération de Colmar)coreStrategic or Co-development PartnerThe Colmar Agglomeration Community is the intercommunal body that funds and oversees the tourist office alongside the city. It is listed as a partner on the official website.
• Alsace EssentiellemajorGTM or Marketing PartnerA regional Alsace brand initiative (Pays de Colmar - Alsace Essentielle) co-branded on the tourist office website, promoting the Alsace Essenital brand across the Colmar destination.
• Visit AlsacemajorGTM or Marketing PartnerThe regional Alsace tourism promotion body, co-branded on the website as a key regional tourism partner.
• ADN TourismeminorGTM or Marketing PartnerNational network of French tourist offices, shown as a partner/logo on the website.
• France.frminorGTM or Marketing PartnerOfficial French national tourism portal, listed as a partner on the website footer.
• Tourismus.de / Visit Alsace partner networkminorGTM or Marketing PartnerCross-promotional relationships with other Alsace regional tourism portals and the German-language tourism website.
• La Conciergerie (Locker Center operator)minorOthersLuggage storage partner located at 10 rue de la Porte Neuve, 68000 Colmar. Open 7 days a week. Price: €5 per luggage piece per day. Contact: 06 38 75 53 75.
• Locker Center ColmarminorOthersAutonomous luggage storage service at 8 rue de la Grenouillère, 68000 Colmar. Open daily 7h-23h with electronic lock and video surveillance. Various locker sizes available at hourly and daily rates.
• TRACE (Transports Urbains de Colmar et Environs)minorOthersLocal public bus network serving Colmar and 21 neighboring municipalities. Listed under practical travel information on the tourist office website as a recommended transport option.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Viator (a Tripadvisor company): Major global tours and activities marketplace owned by Tripadvisor; comparable as it captures the same guided tour, attraction ticket, and City Pass demand that the tourist office's booking portal serves.
• GetYourGuide: Global online platform for booking tours, activities, and attractions; competes with the tourist office's booking portal for leisure traveler attention and pre-trip discovery, with vastly broader scale.

Direct peers

• visit.brussels: Tourist and convention authority for Brussels; directly comparable as a European city tourism board providing visitor information, City Pass-like products, group services, and multilingual content marketing.
• Office de Tourisme de Lyon: Official tourist office for Lyon, a comparable mid-to-large French city destination with multilingual services, City Pass products, guided tours, group travel services, and an in-person + digital infrastructure model.
• visitBerlin: Berlin's city tourism marketing organization; comparable as a European capital/regional city DMO providing visitor information, multilingual digital services, group bookings, and event-driven demand amplification.
• Amsterdam Marketing (amsterdam&partners): City destination marketing organization for Amsterdam; comparable in providing visitor information, multilingual coverage, press/influencer programs, and bundled experience products for a heritage urban destination.
• Office de Tourisme et des Congrès de Strasbourg: Official tourist office for Strasbourg, the other major Alsatian city. Directly comparable as a French municipal tourist office providing visitor information, City Pass products, group agency services, multilingual digital and physical coverage for a major heritage destination.
• Office de Tourisme Métropolitain Nice Côte d'Azur: Tourist office for Nice and the French Riviera, operating as a French municipal tourism authority with City Pass products, group services, multilingual coverage, and event-driven demand similar to Colmar's event-driven model.

Others

• ADN Tourisme: National federation of French tourist offices; comparable as the umbrella body that represents, trains, and politically supports French municipal tourist offices like Colmar within the national tourism ecosystem.

Regional players

• Visit Alsace (Agence d'Attractivité de l'Alsace): Regional tourism promotion body for Alsace; directly comparable as the regional-level tourism partner whose branding and demand campaigns amplify Colmar's visitor flows across the broader Alsace territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Colmar_tourisme
• Facebookfacebook.com/colmar.alsace
• LinkedInlinkedin.com/company/office-de-tourisme-de-colmar

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office De Tourisme De Colmar Et Sa Région