What Visit.Brussels does

Visit.Brussels (legal entity visit.brussels ASBL, Belgian business number BE 0600.885.207) is the official tourism promotion agency for the Brussels-Capital Region, structured as a non-profit association whose primary funding is an annual subsidy from the Brussels-Capital Region, supplemented by project-based public funds and transaction-based revenue. The organization operates across four internal divisions (Media, Strategy & International, Client Experience, and Finance & Operating) with 101-250 employees, three physical tourism information desks (BIP on Rue Royale, Grand-Place City Hall, Station Europe), and a multilingual digital ecosystem anchored on visit.brussels (available in EN/FR/NL/DE/ES/IT).

Its product surface combines a B2C visitor portal, a dedicated ticketing platform (ticketing.brussels), the Brussels Card tourist pass providing access to 40+ museums, the Tram Experience gourmet dining service aboard a STIB tram with Michelin-starred chef curation, the Brusselicious restaurant certification label, and Brussels Greeters volunteer tours. For B2B customers it operates a Convention & Association Bureau with venue-finding and ambassador programmes, a Film Commission acting as single point of contact for filming permits across all 19 Brussels municipalities (supported by the screen.brussels locations database), and supporting programmes including Brussels Quality Academy, Health & Safety Label, Positive Impact Support, and a Picture Library.

The business model is hybrid: a recurring regional government subsidy forms the revenue backbone, complemented by transactional income from ticketing fees, Tram Experience ticket sales (€250-€560 per table depending on menu and party size), and Film Commission permit fees. GTM runs through three channels: direct-to-consumer marketing to leisure tourists via the multilingual website, social media (#visitbrussels), newsletters and physical desks; direct B2B engagement with MICE professionals and film production companies; and partner/reseller relationships with payment processors (Mollie, Ingenico, Mediamorphose), Omio Group peer destinations, and Michelin-recognized chef talent. Core technology is conventional web infrastructure: a CMS-driven multilingual site, e-commerce ticketing, an extranet for partners, and a locations database - no proprietary AI, algorithms, or platform technology.

Name

Visit.Brussels

Legal name

visit.brussels ASBL

Website

https://visit.brussels

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Visit.Brussels is the official non-profit tourism agency for the Brussels-Capital Region, running a multilingual visitor portal, ticketing platform, three information desks, the Tram Experience gourmet dining service, a Convention Bureau, and a Film Commission serving leisure tourists, MICE professionals, and film production companies.

Ownership category

akta.pro rank

Product category

Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Tours, Activities & Experiences Booking Marketplaces (THALAFAF)

akta.pro secondary industries

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH), Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

Keywords

• Destination marketing services
• Tourism promotion agency
• Event ticketing platform
• MICE convention services
• Film commission services

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Regional Subsidy: Visit.Brussels is an ASBL (non-profit association) financed primarily by an annual subsidy from the Brussels-Capital Region. The Region may also grant additional funds for specific projects contributing to the Region's visibility.
2. Ticketing & Visitor Services: Revenue generated from online ticket sales for events, museums, exhibitions, and attractions via ticketing.brussels, as well as ticket sales at physical information desks. The Brussels Card (tourist pass) is also sold through this channel.
3. Tram Experience: The gourmet Tram Experience dining service generates ticket revenue for curated 6- and 7-course menus aboard a historic STIB tram. Tables for 2 (6-course: €250; 7-course: €300) and tables for 4 (6-course: €460; 7-course: €560). Privatisation of the full tram or individual carriages is available for corporate events.
4. Film Commission Permits: Film production companies pay filming and parking permit fees processed through the Brussels Film Commission for shoots in the Brussels-Capital Region.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Visit.Brussels is the official tourism promotion body for the Brussels-Capital Region, operating as a non-profit association (ASBL). It delivers destination marketing, visitor information, and ticketing services to leisure tourists, while providing B2B convention/association support and film commission permit services to professional clients. The organization runs a multilingual (7-language) visitor portal, a dedicated ticketing platform (ticketing.brussels), the gourmet Tram Experience dining service, and the Brussels Card tourist pass.

Product overview

Visit.Brussels operates a multi-platform tourism ecosystem centered on its main visit.brussels portal, which serves both B2C visitors and B2B professionals. The B2C offering includes the visit.brussels website with comprehensive visitor information, ticketing.brussels for event ticket purchases, and the Tram Experience gourmet dining service. The Brussels Card provides bundled museum access and discounts, while the Brusselicious label certifies authentic Belgian restaurants. For B2B professionals, the organization offers Film Commission services for production permits, a Convention & Association Bureau with Venue Finder tools, EU Dialogue programs, Positive Impact Support for sustainable events, Brussels Quality Academy training, Health & Safety labeling, and a Picture Library for partners.

Differentiator

Problem solved

Functional benefit

Products and services

• ticketing.brussels Online ticketing platform for purchasing tickets to concerts, plays, shows, museums, festivals, and exhibitions in Brussels. Delivers printable E-Tickets and mobile QR-coded M-Tickets to leisure tourists and event attendees.
• Tram Experience Gourmet dining experience aboard a historic Brussels tram, offering 6-course or 7-course menus created by renowned chefs (some Michelin-starred). Operates from Place Poelaert with capacities up to 36 guests. Available for individual bookings and full-tram or carriage privatisation for corporate events.
• Brussels Card Tourist pass offering free access to over 40 Brussels museums, discounts at attractions, shops, restaurants, bars and guided tours, plus optional unlimited public transport, Hop on Hop off buses, and Atomium access. Designed for individual leisure visitors to Brussels.
• Brussels Film Commission B2B service assisting film crews and production companies with filming permits, parking reservations, location scouting, and connections to local film professionals across all 19 Brussels municipalities. Functions as the single point of contact for all filming authorisations in the region.
• Convention & Association Bureau B2B service helping organizations plan and organize meetings, conventions, association events, and incentive trips in Brussels. Provides venue sourcing, event planning support, Brussels Ambassador Programme, Positive Impact Support, and Health & Safety Label certifications.

Quantifiable outcome

• The Brussels Card provides free access to over 40 Brussels museums and discounts at attractions, shops, restaurants, and bars — demonstrating scale of partner network

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• STIB (Société des Transports Intercommunaux de Bruxelles)coreStrategic or Co-development PartnerVisit.Brussels partners with STIB to operate the Tram Experience, a gourmet restaurant on a historic Brussels tram. STIB provides the tram infrastructure while Visit.Brussels manages the culinary experience, ticketing, and guest operations. The partnership is governed by specific terms of liability and service conditions in Visit.Brussels' General Terms and Conditions of Sale.
• Taste Great (Thibault Granville)coreTechnology or IntegrationCatering partner responsible for preparing and executing all Tram Experience menus aboard the historic tram. Taste Great's team of 1–2 kitchen staff prepares the 6- and 7-course menus (including vegetarian alternatives) during the journey. Chefs including Kevin Lejeune (Chaga), Manon Schenck (La Table de Manon), Grégoire Gillard (Barge), Isabelle Arpin (Auberge de Leignon), and Valerio Borriero & Klervi Poullain (La Flibuste) contribute seasonal menus.
• Visit BrazilminorGTM or Marketing PartnerVisit Brazil is listed as a destination advertising partner alongside Visit Malta and the Croatian National Tourism Board, collaborating with Omio Group to promote multimodal travel to Brussels and these partner destinations.
• Visit MaltaminorGTM or Marketing PartnerVisit Malta is listed as a destination advertising partner alongside Visit Brazil and the Croatian National Tourism Board, collaborating with Omio Group to promote multimodal travel to Brussels and these partner destinations.
• Croatian National Tourism BoardminorGTM or Marketing PartnerThe Croatian National Tourism Board is listed as a destination advertising partner alongside Visit Brazil and Visit Malta, collaborating with Omio Group to promote multimodal travel to Brussels and these partner destinations.
• easyTrainminorChannel Partner/ Reseller/ DistributorEasyTrain is a train and bus distribution partner announced by Omio Group for expanding train and bus distribution across the UK and Europe. This partnership extends the multimodal travel ecosystem accessible through Visit.Brussels promotional channels.
• Brussels Restaurants (Michelin-Starred Chefs)coreStrategic or Co-development PartnerThe Tram Experience curates seasonal menus created by renowned chefs from the Brussels and Belgian culinary scene, including Michelin-starred and award-winning chefs such as Grégoire Gillard (Barge, 2 Michelin stars), Valerio Borriero & Klervi Poullain (La Flibuste, 1 Michelin star), and others from Belgium and the French Riviera. The 2025–26 season features five culinary talents.
• screen.brusselscoreTechnology or IntegrationVisit.Brussels' Film Commission is supported by screen.brussels, a platform that brings together all regional services supporting Brussels' audiovisual industry. It provides a locations database (screen.brussels/en/find-location) and a professionals directory (screen.brussels/en/directory) for film productions.
• Brussels Quality AcademycoreChannel Partner/ Reseller/ DistributorAn internal quality certification programme operated by Visit.Brussels for Brussels tourism professionals (hotels, restaurants, attractions). Partners receive training and certification, enhancing service quality standards across the visitor ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dublin Tourism (Fáilte Ireland): Fáilte Ireland is Ireland's National Tourism Development Authority, managing Dublin and other destinations with visitor content, themed town development, and partnership programmes. Comparable to Visit.Brussels on DMO mandate and tourism-board structure, though operating at a national rather than single-city remit.
• Visit Portugal (Turismo de Portugal): Visit Portugal is the national tourism authority operating under the EU/Western European destination-marketing model, with thematic content, partnership programmes, and DMO support functions. Overlaps with Visit.Brussels in mandate and content-led destination-marketing approach, but at country scale rather than single region.

Direct peers

• Visit Madrid (Madrid Destino Turismo): Visit Madrid / Madrid Destino operates the official Madrid visitor portal, information offices, ticketing, and MICE bureau. Comparable to Visit.Brussels as a publicly-owned city DMO delivering multilingual visitor services for a European capital.
• Visit London: Visit London is London's official tourism organisation, delivering visitor information, attraction tickets, a London Pass, and convention bureau services at scale. Comparable to Visit.Brussels as a publicly-backed DMO combining ticketing, city cards, and MICE services for a major EU-aligned capital.
• visitBerlin: visitBerlin is the official Berlin tourism and convention board, operating as a publicly mandated DMO with visitor info centers, a Berlin Welcome Card (city pass with 200+ partners), ticket sales, and a convention bureau. Highly comparable to Visit.Brussels in mandate, structure, multilingual services, and city-card ecosystem.
• Praha.eu (Prague City Tourism): Prague City Tourism operates the official Prague visitor portal, information centres, city tours, and ticketing — comparable to Visit.Brussels in its mandated DMO role, multilingual content, and combination of information + bookable experiences.
• Turisme de Barcelona: Turisme de Barcelona is the official tourism board managing Barcelona's visitor information offices, city attraction ticketing, the Barcelona Card, and convention bureau services. Closely comparable DMO model with bundled city pass and ticketing.
• amsterdam&partners: amsterdam&partners is the public-private destination marketing organisation for Amsterdam, combining visitor information, city marketing, and a convention bureau. Direct peer to Visit.Brussels as a publicly-supported DMO for a compact European capital region.
• Visit Paris (Paris je t'aime / OTCE): Paris je t'aime / Paris Convention and Visitors Bureau is the official DMO for Paris, providing visitor information, ticketing integration, convention bureau services, and a multilingual city portal. Closest large-city peer to Visit.Brussels on mandate, services, and EU-capital context.
• WienTourismus (Vienna Tourist Board): WienTourismus is the official tourism board of Vienna, operating a multilingual portal, a Vienna City Card with museum and transport bundling, and a convention bureau. Highly comparable DMO structure and bundled city-pass model similar to Brussels Card.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/visitbrussels
• Facebookfacebook.com/visitbrussels
• LinkedInlinkedin.com/company/2046461

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit.Brussels