Mga Group

What Mga Group does

MGA Group Srl is a privately held Italian B2B communication and design agency headquartered in San Giovanni Lupatoto (Verona), Italy. The firm operates as a second-generation family business led by CEO Marco Gasparini and has been active for over four decades, originally founded in 1980 under firmographic records. MGA delivers integrated online and offline communication services to mid-market and enterprise clients, with a portfolio that spans digital marketing (websites, inbound marketing, content, social media management, lead generation, digital PR), brand identity and packaging, 3D photorealistic rendering, interactive catalogs, industrial/product design, and media planning and buying. A signature capability is exhibit design — the construction of trade show stands — supported by 13,500 square meters of built exhibition space across its history.

The agency's client base is concentrated in Italian industries, dominated by food and beverage (35+ named clients including Parmalat, Sterilgarda, Marr, Galbusera, GrissinBon, REFRESCO, Pfanner), with additional clients in home and furnishing, heating and energy (e.g., La Nordica-Extraflame), automation (BFT spa), and pharmaceuticals (Bristol-Myers Squibb, Merck Serono). MGA sells services through consultative direct sales, leveraging a website CTA for "free consultation" calls, a content marketing blog, and trade show presence. Revenue mechanics are professional services — project-based fees and retainers — with the firm having administered €12.8M in advertising and web budgets on behalf of clients and completed 1,930 communication projects and 18 industrial designs over its operating history.

MGA's go-to-market combines sales-led consultative engagement with event-driven demand generation around major European trade fairs. The agency uses HubSpot for its own inbound marketing automation and positions its proprietary "Brand Activation" methodology as a differentiator, unifying branding, exhibit design, digital presence, and media planning under a single coordinated project. Geographic scope remains primarily Italy, with selected international exhibit design work in Germany (R+T Stuttgart) and the Netherlands (Intertraffic Amsterdam). Operations are run by a small team of 1-10 employees with no external investors, parent company, or M&A activity disclosed.

Name

Mga Group

Legal name

MGA Group Srl

Website

https://mgagroup.it

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

MGA Group is an Italian B2B communication and design agency headquartered in Verona, Italy. It provides integrated online and offline marketing services — branding, exhibit design, digital marketing, packaging, and industrial design — to mid-market and enterprise clients, with a focus on food and beverage.

Ownership category

akta.pro rank

Product category

Advertising and Marketing Services

NAICS

Advertising Agencies (541810), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industry

Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Communication agency services
• Brand activation strategy
• Inbound marketing services
• Exhibit design services
• Packaging design services

Headquarters

HQ city

San Giovanni Lupatoto

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Communication and Design Agency Services: MGA Group generates revenue by providing integrated communication services including digital marketing (web, social media, inbound marketing, lead generation, websites), offline design (branding, exhibit design, 3D photorealistic rendering, product design, catalogues, packaging, media planning), and consulting. Revenue is derived from project-based fees, retainer arrangements, and service contracts with B2B clients across Italy.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

MGA Group is an Italian B2B communication and design agency that delivers integrated online and offline marketing services to enterprise clients. Its portfolio spans digital services (web development, inbound marketing, lead generation, social media management, digital PR), and offline design services (branding, exhibit design, 3D photorealistic rendering, product/industrial design, catalogues, packaging, media planning and buying). The agency operates a proprietary Brand Activation methodology that converges history, products, people and all communication tools into a single unified brand strategy.

Product overview

MGA Group is a full-service communication agency offering an integrated portfolio of online and offline marketing services. The company operates at the intersection of traditional and digital communication, combining decades of experience in visual communication with modern digital strategies. The service portfolio includes Digital/Web Services (websites, social media), Inbound Marketing, Content & Blogging, Lead Generation, Press Office & Digital PR, Branding & Brand Image, Exhibit Design, 3D Photorealistic Rendering, Industrial Design, Interactive Catalogs, Packaging Design, and Media Planning & Buying. The agency emphasizes integrated Brand Activation methodology, converging all communication aspects into unified brand experiences. Founded over 40 years ago and now in its second generation, MGA Group specializes in B2B and B2C clients, with particular expertise in trade show exhibition design, food & beverage, home & furnishing, and heating/energy sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Web & Social Digital solutions including web development, social media management, and data-driven digital strategies tailored to client needs.
• Inbound Marketing Attraction-based marketing methodology to draw customers through valuable content and targeted strategies following the buyer's journey stages of Attraction, Consideration, Decision, and Advocacy.
• Content & Blogging Creation of educational and engaging content and blog posts designed to attract and educate potential customers about industry topics and solutions.
• Lead Generation Strategies and tools to attract and qualify potential customers, including landing pages, forms, and follow-up workflows for trade shows and digital campaigns.
• Website Development Custom website development designed to support business growth with optimized user experience and conversion-focused design.
• Press Office & Digital PR Digital PR campaigns creating press releases, articles, and multimedia content to position brands at the center of media and public attention.
• Social Media Management Strategic social media platform management including content creation, campaign planning, and community engagement to build active brand communities.
• Branding & Brand Image Brand identity development including logo design, color palettes, typography, and visual guidelines that reflect brand personality and create memorable impressions.
• Exhibit Design & Styling Trade show booth design and styling that transforms exhibition spaces into attention-grabbing attractions with impactful design and functional layouts.
• 3D Photorealistic Rendering Hyper-realistic 3D visualization services that bring projects to life with stunning detail for product presentations and design previews.
• Interactive Catalogues Interactive digital and print catalogs combining detailed product information with multimedia elements for optimal online viewing experience.
• Packaging Design (Food & Non-Food) Product packaging design for food and non-food items that captures attention, communicates value, and enhances consumer experience while protecting the product.
• Media Planning & Buying Strategic advertising space planning and purchasing to maximize visibility and campaign effectiveness with optimized budget allocation.
• Brand Activation Integrated brand engagement campaigns that converge company history, products, and people into unique communicative experiences to activate brands.
• Industrial Design Product design services creating innovative and functional products that push boundaries and create trends, balancing style with engineering for market positioning.
• Design Services Comprehensive design solutions spanning graphic design, product design, and multimedia design delivered by a team of professionals working in synergy.

Quantifiable outcome

• 380% increase in organic audience for La Nordica Extraflame Facebook page within one year, with 7% engagement rate and average 55 interactions per post
• +3 more outcomes

Named customers36 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dentsu Italy: Global advertising network's Italian operations covering creative, media, and digital transformation. Comparable to MGA's end-to-end service scope but with international scale and proprietary tools.
• BBDO Italy: Italian arm of BBDO Worldwide, a global creative agency network. Operates in the same Italian advertising and brand communications market as MGA but at network scale.
• TBWA\Italy: Italian arm of the global TBWA creative network, offering full-service advertising, branding, and digital. Overlaps with MGA's integrated service portfolio but at much larger scale and with multinational clients.
• Publicis Italy: Italian operation of Publicis Groupe providing advertising, digital, and media services. Competes for the same Italian enterprise brand mandates that MGA targets, but with significantly greater resources.
• Wunderman Thompson Italy (now VMLY&R): Global creative and digital agency with Italian presence offering branding, digital, and commerce services. Comparable to MGA in service mix but with network capabilities and proprietary technology platforms.

Direct peers

• H-57 Creative Station: Italian mid-sized creative agency with integrated digital and offline capabilities for B2B and B2C brands. Comparable to MGA as a similarly sized Italian shop offering branding, web, and content services.
• Roncaglia Group: Italian family-owned creative and communication agency with multi-decade history serving enterprise and SME clients. Highly comparable to MGA in positioning, ownership structure, and integrated service offering.

Regional players

• Beintoo (Mobyt Group): Italian martech and digital advertising group offering marketing automation, digital campaigns, and media services. Comparable to MGA's media planning/buying and lead generation capabilities in the Italian market.
• Conversion E3: Italian digital marketing agency specialized in performance, content, and integrated campaigns for B2B and B2C clients. Closely comparable to MGA's digital service line in the Italian market.

Emerging players

• Like Reply: Italian digital experience agency within Reply group offering digital marketing, content, and communication services. Comparable to MGA's inbound marketing and digital capabilities at slightly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mga-Group-Agenzia-di-Pubblicita-1680358342199751
• LinkedInlinkedin.com/company/mga-group-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mga Group