Like Reply
Like Reply GmbH is a European digital marketing consultancy and Oracle Eloqua implementation specialist that builds proprietary accelerator apps and delivers AI-powered marketing automation, e-commerce, and personalization services to enterprise B2B and B2C clients across Germany, Italy, and France.
- Company typePrivate
- Founded2012
- HeadquartersMunich, Germany
- Headcount—
- GTM typeB2B
- OfferingServices
What Like Reply does
Like Reply GmbH is a European digital marketing consultancy and implementation agency specializing in marketing automation, e-commerce, and AI-powered personalization. It is a wholly-owned subsidiary of Reply S.p.A., an Italian technology consulting group listed on the Milan Stock Exchange under ticker REY, and operates offices in Germany (Munich, Gütersloh), Italy (Milan), and France (Paris). The company employs approximately 100 dedicated professionals and serves an enterprise B2B and B2C client base across multiple verticals, including manufacturing, automotive, spirits packaging, flavors and fragrances, paper distribution, electronics, and consumer goods.
The firm's core technology stack revolves around leading marketing automation and e-commerce platforms — Oracle Eloqua, Adobe Marketo Engage, Salesforce Marketing Cloud, HubSpot, Mautic, Shopify Plus, Adobe Commerce, Pimcore, and Marmind — over which it has built a portfolio of 13+ proprietary accelerator applications. These include the Lead Distribution Tool, Contact Upload Tool, Eloqua Teams Webinar App, DeepL Translator App, Showpad Forms Generator, Eloqua Smart CDO App, and others that extend native platform functionality for lead routing, contact validation, multilingual automation, and integration with adjacent systems (Tableau, Power BI, Microsoft Outlook, Chrome). Like Reply also delivers AI Services, including the announced Like.Pipeline.Agents product, agentic AI orchestration, and GenAI-driven hyper-personalization campaigns, integrating third-party AI capabilities (DeepL, native agents within Salesforce/HubSpot/Adobe) into client marketing stacks.
The business model is anchored in professional services — strategy consulting, technology evaluation, implementation, managed services, and performance marketing — billed under multi-year enterprise contracts and individual statements of work. A secondary subscription revenue stream comes from monthly fees for proprietary accelerator apps, including freemium trials for the Contact Upload Tool and Lead Distribution Tool. Customer acquisition is sales-led, combining direct outreach, website-driven demo and expert-session bookings, and event presence (OMR Festival, Reply Xchange, Grow with Braze, German Marketing Day). The company is led by Joel Puznava as legal representative, with Raphael Rettenbacher (Senior Principal) and Jean-Noël Dolle (Senior Manager) acting as visible spokespeople for Eloqua-related thought leadership.
Like Reply firmographics
Firmographics- Name
- Like Reply
- Legal name
- Like Reply GmbH
- Website
- https://likereply.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Short description
- Like Reply GmbH is a European digital marketing consultancy and Oracle Eloqua implementation specialist that builds proprietary accelerator apps and delivers AI-powered marketing automation, e-commerce, and personalization services to enterprise B2B and B2C clients across Germany, Italy, and France.
- Ownership category
- akta.pro rank
Like Reply industry classification
Industry- Product category
- Marketing Technology Consulting
- NAICS
- Marketing Consulting Services (541613), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Like Reply is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Like Reply business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Consulting Services: Like Reply generates revenue primarily through professional consulting and implementation services. This includes digital transformation consulting, marketing automation strategy, customer journey mapping, account-based marketing (ABM) implementation, and technology evaluation services. The company provides ongoing managed services for marketing operations including campaign management, reporting, and optimization.
- Marketing Technology Implementation: Revenue from implementing and configuring marketing cloud platforms (Oracle Eloqua, Marketo, Salesforce Marketing Cloud, HubSpot), e-commerce platforms (Shopify Plus, Adobe Commerce), and CRM integrations. Implementation includes solution architecture, testing, prototyping, and custom app development.
- Oracle Eloqua App Subscriptions: Like Reply offers subscription-based access to their proprietary accelerator apps for Oracle Eloqua and Marketo. These include the Lead Distribution Tool, Contact Upload Tool, and various integration apps. A subscription fee is required, and initial installation by Like Reply is needed.
- Performance Marketing Services: Services around SEO, paid media/SEA, performance marketing, and attribution modeling. Revenue generated through ongoing retainer engagements for digital marketing execution and optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise Consulting Engagements - Custom pricing based on scope |
| Subscription | Monthly | Oracle Eloqua App Subscriptions - Subscription-based pricing |
| Freemium | Monthly | Free Trials Available for Apps |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Like Reply product offering
Product offeringCore offering
Like Reply is a B2B digital marketing consulting and implementation agency that helps enterprises deploy and optimize marketing cloud platforms (Oracle Eloqua, Adobe Marketo Engage, Salesforce Marketing Cloud, HubSpot), e-commerce platforms (Adobe Commerce/Magento, Shopify Plus, Pimcore), and AI-driven personalization. The firm sells consulting services, technology implementation, and a portfolio of proprietary accelerator apps that extend Eloqua/Marketo functionality, plus the Like.Pipeline.Agents AI sales support product.
Product overview
Like Reply is a data-driven digital marketing company offering a comprehensive suite of services centered around marketing automation, digital consulting, and AI-powered solutions. The core offering consists of proprietary accelerator applications built for Oracle Eloqua and Marketo platforms, including the Teams Webinar App, Voucher App, DeepL Translator App, Drop File App, SurveyMonkey App, Advanced Dynamic Content App, Smart CDO App, Helper App, Campaign Cloning, Contact Upload Tool, Lead Distribution Tool, Showpad Forms Generator, and Eloqua Marmind Interface. These apps extend the native capabilities of leading marketing automation platforms. The company also provides professional services including Marketing Automation Services, Digital Marketing Consulting, CRM & Data Services, Data-Driven E-Commerce (Adobe Commerce, Shopify Plus, Magento, Pimcore), Performance Media Marketing, Digital Analytics, SEO, Conversion Rate Optimization, AI Services, and Marketing Resource Management. AI Services include Like.Pipeline.Agents for AI-powered sales support. The architecture combines best-of-breed platform integrations with custom-built apps and strategic consulting to deliver end-to-end digital experience optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Automation Services Consulting and implementation services for marketing automation platforms (Oracle Eloqua, Adobe Marketo Engage, Salesforce Marketing Cloud, HubSpot, Mautic) covering evaluation, solution architecture, testing, prototyping, and custom app development for enterprise marketing teams.
- Digital Marketing Consulting Strategic consulting covering digital maturity audit, customer journey mapping, persona definition, content strategy, lead management, and account-based marketing for enterprise clients.
- CRM & Data Services Services combining marketing expertise with AI and Business Intelligence skills to deliver integrated BI dashboards, AI-driven innovations, Customer Data Platforms (CDP), and GDPR compliance support for marketing teams.
- Data-Driven E-Commerce E-commerce implementation and optimization services covering Adobe Commerce, Shopify Plus, Magento, and Pimcore, including headless architecture, PWA development, 3D product configurators, and ERP/PIM integration.
- Performance Media Marketing Paid media, search advertising (SEA), and performance marketing services for driving targeted traffic and conversions across digital channels.
- Digital Analytics Analytics and measurement services including integrated BI dashboard solutions, campaign attribution modeling, and performance tracking across marketing and e-commerce channels.
- SEO Services Search engine optimization services including technical SEO, content optimization, and local/international SEO strategy for enterprise websites.
- Conversion Rate Optimization Services focused on improving website and campaign conversion rates through UX/UI improvements, A/B testing, and data-driven optimization.
- AI Services AI and GenAI services for revenue teams covering strategy, agentic AI implementation, AI orchestration across systems, and measurable pipeline impact for sales and marketing organizations.
- Marketing Resource Management (MRM) Consulting Strategic and technology consulting for marketing resource management using platforms like Marmind, including campaign planning and execution between MRM and marketing automation systems.
- Lead Distribution Tool Proprietary accelerator app for Oracle Eloqua and Marketo that manages and distributes marketing-generated leads to sales teams based on defined criteria, with real-time insights integration via Tableau and Power BI; available by subscription with free trial.
- Contact Upload Tool Proprietary accelerator app for Oracle Eloqua that validates and verifies contact data before uploading, with automatic validation against custom rules; available by subscription with free trial month.
- Eloqua Teams Webinar App Oracle Eloqua app that captures every webinar registrant, personalizes every Microsoft Teams join link, and routes every contact by attendance within the campaign canvas without manual steps.
- Eloqua DeepL Translator App Oracle Eloqua app that integrates DeepL API to extend AI translation directly into the marketing stack for multilingual marketing automation.
- Eloqua Voucher App Oracle Eloqua app for managing and distributing promotional vouchers within marketing campaigns.
- Eloqua Drop File App Oracle Eloqua app that facilitates file handling and document management within marketing campaigns.
- Eloqua SurveyMonkey App Oracle Eloqua app that integrates SurveyMonkey surveys for lead data collection and feedback automation within Eloqua workflows.
- Eloqua Advanced Dynamic Content App Oracle Eloqua app enabling sophisticated dynamic content personalization within marketing campaigns.
- Eloqua Smart CDO App Oracle Eloqua app for enhanced Customer Data Organization and management, optimizing data quality within Eloqua.
- Eloqua Helper App Oracle Eloqua utility app that simplifies common marketing automation tasks and improves usability for administrators.
- Eloqua Campaign Cloning Oracle Eloqua app for duplicating and replicating campaign structures efficiently to accelerate campaign operations.
- Showpad Forms Generator App that embeds smart forms in Showpad, syncs data to Oracle Eloqua in real time, and triggers automated follow-ups without manual data entry.
- Eloqua Marmind Interface Integration app enabling seamless interaction between Marmind MRM and Oracle Eloqua for end-to-end campaign planning and execution.
- Like.Pipeline.Agents AI-powered sales support tool announced for June 17, 2026 that helps sales teams identify the right accounts, recognize buying signals, and transform AI-powered insights into concrete sales opportunities.
Quantifiable outcome
- 30%+ improvement in email delivery rate for ADG after Marketo implementation
- +6 more outcomes
Companies that use Like Reply
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
Like Reply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature13 records
Like Reply partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Oracle EloquacoreLike Reply is a certified implementation partner for Oracle Eloqua marketing automation platform. They have developed multiple proprietary accelerator apps for Eloqua (Lead Distribution Tool, Contact Upload Tool, DeepL Translator, SurveyMonkey integration, Advanced Dynamic Content, Smart CDO, Helper App, and Campaign Cloning). They host regular webinars on Eloqua releases and are recognized for extensive Eloqua expertise.
- Adobe (Marketo Engage, Adobe Commerce)coreLike Reply implements and supports Adobe Marketo Engage for marketing automation and Adobe Commerce (formerly Magento) for e-commerce platforms. They have case studies demonstrating Marketo implementation success with measurable results (30%+ improvement in email delivery rates).
- Salesforce Marketing CloudcoreLike Reply provides implementation and consulting services for Salesforce Marketing Cloud as part of their marketing automation offerings.
- MarmindcoreLike Reply has developed the Eloqua Marmind Interface accelerator and co-hosts webinars with Marmind on seamless campaign planning and execution between Marmind MRM and Oracle Eloqua. They partner at events like OMR Festival.
- ShowpadcoreLike Reply developed the Showpad Forms Generator app that embeds smart forms in Showpad, syncs data to Oracle Eloqua in real time, and triggers automated follow-ups. They also developed a Showpad Forms Generator accelerator.
- BrazecoreLike Reply is a Braze partner offering customer engagement platform implementation. They co-host 'Grow with Braze' events in Munich and Berlin. They partner with Braze at OMR Festival alongside Adobe and Marmind.
- DeepLcoreLike Reply developed the Eloqua DeepL Translator App that integrates DeepL AI translation directly into Oracle Eloqua, extending powerful AI capabilities to the marketing stack for multilingual marketing automation. They host webinars on mastering multilingual marketing automation with DeepL and Eloqua.
- Shopify PluscoreLike Reply implements Shopify Plus e-commerce platform for B2C clients. They have case studies demonstrating Vittoria implementation with ERP integration, migration support, and project lifecycle management from analysis through go-live.
- Reply GroupcoreLike Reply is part of Reply Group, a technology consultancy. This affiliation provides scale, resources, and cross-Reply collaboration opportunities. Like Reply employees are listed on Reply.com careers pages for Germany, Italy, and France. Reply Xchange is the annual Reply Group event that Like Reply participates in.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Like Reply competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Like Reply social profiles
Digital presenceLike Reply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Like Reply leadership team
Management profileNumber of profiles
Profiles3 records
Like Reply funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Like Reply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Like Reply
What does Like Reply do?
Like Reply is a B2B digital marketing consulting and implementation agency that helps enterprises deploy and optimize marketing cloud platforms (Oracle Eloqua, Adobe Marketo Engage, Salesforce Marketing Cloud, HubSpot), e-commerce platforms (Adobe Commerce/Magento, Shopify Plus, Pimcore), and AI-driven personalization. The firm sells consulting services, technology implementation, and a portfolio of proprietary accelerator apps that extend Eloqua/Marketo functionality, plus the Like.Pipeline.Agents AI sales support product.
Is Like Reply a public or private company?
Like Reply is a private company. It is classified as corporate owned and is currently operating.
When was Like Reply founded?
Like Reply was founded in 2012.
Where is Like Reply based?
Like Reply is headquartered in Munich, Germany, in the Europe region.
How does Like Reply make money?
Four revenue lines are on record. Digital Marketing Consulting Services are the primary driver. The others are marketing Technology Implementation, oracle Eloqua App Subscriptions and performance Marketing Services.
Does Like Reply have an API?
No public API is recorded for Like Reply.
What industry is Like Reply in?
Like Reply's product category is Marketing Technology Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAFAFAF, Customer Journey Orchestration & Campaign Management. Its NAICS code is 541613 and its SIC code is 8742.