Creamarketing

What Creamarketing does

Creamarketing (Oy Creamarketing Ab) is a Finnish private digital agency headquartered in Vaasa, operating since 1998 with 11+ employees. The company delivers web development, e-commerce and webshop builds, booking systems, and digital signage to a client base spanning manufacturing (Sievi, Alteams), the public sector (Malax Municipality), media (Jarl Sandin), and AI services (Aveo). Its primary technology asset is the proprietary WebAdmin CMS, built on the open-source Silverstripe framework, which enables clients to manage digital content independently and has been evolved through multiple versions (most recently WebAdmin 7) with AI-augmented features such as automated translation, AI-generated image alt-text, and AI-assisted content creation powered by OpenAI, Google Vision, and ChatGPT APIs. The company also operates eKurs3, a course-booking and management platform deployed across more than 50 Finnish educational institutions, giving it a productized revenue line alongside its custom project work.

The business model is a hybrid of project-based digital services (custom website and webshop builds, digital signage rollouts) and productized recurring revenue (WebAdmin CMS licensing/maintenance, eKurs3 subscriptions). Pricing is engagement-based for projects and subscription/hosting-based for the CMS and eKurs3 platforms. Go-to-market is primarily direct sales to Nordic enterprise and public-sector clients, supplemented by EU co-financed programs for geographic expansion and ecosystem participation through the Silverstripe community (Creamarketing hosted StripeCon EU). The company has also formalized a partnership with Aveo/AveoAI to deliver AI consulting services on top of its core web offerings, extending its services portfolio into AI advisory and implementation.

Creamarketing's strategic posture is that of a mature, regionally anchored boutique agency with a productized CMS and booking platform layering product-style economics on top of services revenue. The 25+ year operating history, ongoing product investment (WebAdmin 7, AI integration, eKurs3 expansion), and EU-funded expansion project suggest a company in a steady-growth phase, broadening geographically and technologically while remaining tightly scoped in headcount and scale.

Name

Creamarketing

Legal name

Oy Creamarketing Ab

Website

https://creamarketing.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Creamarketing is a Finnish digital agency based in Vaasa providing web development, e-commerce, booking systems, and digital signage services, delivered through its proprietary WebAdmin CMS to manufacturing, municipal, media, and educational clients across the Nordics.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Database/Application Data Layer Modernization (DB migration, ORM, caching) (BPAEAFAL)

Keywords

• Web development services
• E-commerce solutions
• CMS platform development
• Course management software
• Custom web design

Headquarters

HQ city

Vaasa

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Web Development Services: Custom website development, webshop creation, intranet/extranet solutions. Project-based revenue with custom tailoring to client needs.
2. eKurs Subscription: Course management software provided as a service to educational institutions, with ongoing support and maintenance.
3. Hosting and Technical Support: Server hosting, technical support, and 24/7 error reporting services for hosted solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Creamarketing is a Finnish IT services company founded in 1998 in Vaasa that designs, builds, hosts, and supports websites, webshops, intranets, and digital signage (Info-Tv) for businesses, municipalities, and educational organizations. All solutions are powered by its proprietary WebAdmin CMS, which is built on the Silverstripe framework and also packaged into standalone software products such as the eKurs course management system and the Tilanvaraus online reservation system. The company additionally provides hosting and ongoing technical support as recurring managed services.

Product overview

Creamarketing offers a suite of digital services built on their proprietary WebAdmin CMS platform. The core offerings include Websites (professional web development with WCAG accessibility compliance), Webshops (e-commerce solutions with headless front-end technology), and eKurs (course management and registration system). These core products are complemented by add-on modules including Info-Tv (digital signage), Tilanvaraus (space/resource booking), and Intra/Extranet (internal/external collaboration portals). All solutions share the WebAdmin platform as their foundation, enabling integration between products and consistent user experience.

Differentiator

Problem solved

Functional benefit

Products and services

• WebAdmin CMS
• eKurs
• Tilanvaraus
• Custom Website Development
• Webshop Development
• Info-Tv Digital Signage
• Intranet and Extranet Solutions
• Hosting and Technical Support

Quantifiable outcome

• Webpage loading times reduced to under 1 second with headless architecture
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Korsholms vuxeninstitut (Korsholm Adult Institute)coreStrategic or Co-development Partner · 1 January 2012Original eKurs product developed in collaboration with Korsholm Adult Institute in 2012 when they needed a course management system. This partnership led to the creation of eKurs, now used by tens of educational institutions.
• CloudflarecoreTechnology or IntegrationCDN and security services implementation protecting client websites from AI bots and cyber threats. Includes DDoS protection, WAF, and bot protection.
• Aveo / AveoAIcoreStrategic or Co-development PartnerLong-standing collaboration with Aveo's webshop. Aveo shop functions as 'Crea's sandbox' for testing new AI features. AveoAI focuses on AI consulting and lectures.
• StripeCon / SilverstripecoreStrategic or Co-development PartnerActive participation in Silverstripe CMS community through StripeCon Europe. Kalle and Niklas present on AI-powered translations and e-commerce topics.
• Al Downtown (Gabriel Ardiles)minorStrategic or Co-development PartnerGraphic design partner collaborating on web projects including Malax municipality website.
• FYR - Creative CollectiveminorStrategic or Co-development PartnerProduction company that produced high-quality images and videos for Alteams website project.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Reaktor: Reaktor is a Finnish technology consultancy building custom digital platforms, software, and design-led technology solutions for enterprise clients. Comparable to Creamarketing in Finnish/Nordic origin, enterprise/B2B customer focus, and custom digital delivery, though at much larger scale.
• Vincit: Vincit is a Finnish software and digital services company headquartered in Tampere offering custom software development, digital transformation, and managed services. Directly comparable to Creamarketing as a Finnish regional full-service IT/digital agency serving enterprise and public-sector clients with custom software and digital platform work.
• Netlight: Netlight is a Nordic IT and digital strategy consultancy with offices across the Nordics and Europe. Comparable to Creamarketing in the Nordic digital-services segment serving enterprise clients, though focused more on strategy/consulting and at significantly larger scale.
• Siili Solutions: Siili Solutions is a Helsinki-based Finnish digital engineering company building custom software, data platforms, and digital services for enterprise customers. Comparable to Creamarketing in the Nordic digital-agency segment, though at significantly larger scale and broader service portfolio.
• Futurice: Futurice is a Helsinki-based digital engineering and design agency serving enterprise clients across the Nordics with custom software, web platforms, and digital product development. Comparable to Creamarketing as a Nordic digital agency with B2B/enterprise focus and similar custom-web-delivery model.
• Wunder (now part of B-Reel group): Wunder is a Nordic digital agency focused on Drupal and headless CMS solutions for enterprise clients across the Nordics and Europe. Comparable to Creamarketing in custom CMS/web delivery for mid-market and enterprise Nordic customers, though with Drupal rather than Silverstripe expertise.
• Gofore: Gofore is a Finnish digital services consultancy with offices across Finland delivering digital transformation, software development, and managed services to public and private sector clients. Closely comparable to Creamarketing in target market (Nordic enterprises + municipalities) and digital services focus.

Broad incumbents

• Shopify: Shopify is a global e-commerce SaaS platform used by merchants worldwide, with a large partner-agency ecosystem. Comparable to Creamarketing in the e-commerce/webshop category — both deliver online-storefront solutions to merchants — though Shopify is a global platform incumbent while Creamarketing is a regional implementing agency using its own WebAdmin stack.

Emerging players

• Umbraco: Umbraco is an open-source .NET CMS platform with a strong Nordic/Danish community and partner-agency ecosystem serving European enterprises. Comparable to Creamarketing as a CMS platform category peer — both compete for the same mid-market enterprise web projects, though Umbraco is a software vendor while Creamarketing is the implementing agency.
• Storyblok: Storyblok is a headless CMS platform headquartered in Austria serving global enterprise and mid-market customers with API-first content management. Comparable to Creamarketing's WebAdmin/headless offering in the same headless-CMS category, though Storyblok is a pure SaaS product while Creamarketing is an agency-led implementation.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oycreamarketingab
• LinkedInlinkedin.com/company/oy-creamarketing-ab
• Instagraminstagram.com/oycreamarketingab

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creamarketing