Iconix Fitness

What Iconix Fitness does

Iconix Fitness is a privately-held boutique fitness studio chain founded in 2017 and headquartered in Long Beach, California. The company operates three physical locations — a flagship Long Beach facility, an Inglewood studio at Hollywood Park, and a 40,000 ft² Nashville studio — plus a wholly-owned sub-brand, Onix Fitness, also based in Long Beach, focused on circuit training and recovery services (cold plunge, infrared sauna, NormaTec compression, red light therapy). Service offerings span gym access, group fitness classes (yoga, HIIT, Pilates, cycling, dance, strength), one-on-one personal training, and an on-demand virtual class library.

Name

Iconix Fitness

Legal name

Iconix Fitness

Website

https://iconixfit.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Iconix Fitness is a privately-held boutique fitness studio chain operating three U.S. locations (Long Beach, Inglewood at Hollywood Park, and Nashville) and the Onix Fitness recovery sub-brand, serving individual consumers with gym access, group classes, personal training, virtual on-demand content, and a local business discount program.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industries

General Personal Training (In-Person & Virtual) (HSADAAAA), Cycling/Spin Classes (HSADABAE), Outdoor Fitness & Park Bootcamps (HSADABAC)

Keywords

• Boutique fitness centers
• Group fitness classes
• Personal training services
• Recovery and wellness
• Gym memberships

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Gym Membership Subscriptions: Recurring monthly/annual membership fees for gym access, group fitness classes, and facility usage across all Iconix locations.
2. Personal Training Sessions: One-on-one personal training services with certified trainers at each location.
3. Onix Fitness Recovery Services: Circuit training classes and recovery services (Cold Plunge, Infrared Sauna, NormaTec Compression, Red Light Therapy) offered at the Onix Fitness location.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Iconix Fitness operates a multi-location boutique fitness center chain providing gym memberships, group fitness classes, personal training, and on-demand virtual classes across its Long Beach, Inglewood, and Nashville locations. Through its wholly-owned sub-brand Onix Fitness, it also offers circuit training classes integrated with recovery services including cold plunge, infrared sauna, NormaTec compression, and red light therapy.

Product overview

Iconix Fitness operates as a multi-location fitness center chain with locations in Long Beach, Inglewood (at Hollywood Park), and Nashville, Tennessee. The company offers a comprehensive fitness ecosystem comprising the core Iconix Fitness gym facilities (featuring weight floors, cardio equipment, group fitness studios, rooftop decks, recovery areas, and amenities like steam rooms, lockers, and towel service), the IconixFit mobile app for member management and class booking, on-demand virtual fitness classes, personal training sessions, and the Iconix Perx member discount program. A separate sub-brand, Onix Fitness (also owned by the parent company), focuses specifically on circuit training and recovery services including cold plunge, infrared sauna, NormaTec compression, and red light therapy. Members access their membership barcode and booking functionality through the IconixFit App (built on the Trainerize platform), while Onix services are booked through Mywellness and Vagaro apps.

Differentiator

Problem solved

Functional benefit

Brands

• Onix Fitness: A brand new Long Beach studio specializing in circuit-training and recovery to help members look and feel their best. Offers strength classes, cold plunge, infrared sauna, NormaTec compression therapy, and red light therapy.

Products and services

• Iconix Fitness Gym Membership Recurring membership providing access to Iconix Fitness's clean, quality gym facilities with weight floors, cardio equipment, group fitness studios, rooftop decks, recovery areas, locker rooms, and amenity services (towels, showers, blow dryers) across the Long Beach, Inglewood, and Nashville locations.
• Personal Training Sessions One-on-one and small group training sessions delivered by certified personal trainers, available at the Long Beach, Inglewood, and Nashville Iconix locations.
• Group Fitness Classes Scheduled in-person fitness classes including Pilates, dance, yoga, HIIT, Cycle, Strength, Barre, Tabata, and specialty formats offered across the Long Beach, Inglewood, and Nashville locations.
• Iconix Virtual Classes On-demand virtual fitness class library featuring Vinyasa Yoga, HIIT, Pilates, Barre, Strength Training, Stretch, and meditation sessions taught by named Iconix trainers, accessible through the IconixFit App.
• Onix Fitness Circuit Training and Recovery A wholly-owned sister brand operating a Long Beach circuit-training gym and recovery lounge offering 50-minute strength classes alongside cold plunge, infrared sauna, NormaTec compression therapy, and red light therapy. Booked via Mywellness and Vagaro apps.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Iconix Perx Local Business PartnerscoreGTM or Marketing PartnerNetwork of local Long Beach and Inglewood businesses offering exclusive discounts to Iconix members through the Iconix Perx program. Partners include food and drink establishments, health and wellness services, salons and spas, retail stores, pet services, and insurance services. Members show their IconixFit app barcode at partner locations to receive discounts.
• American Red CrosscoreStrategic or Co-development PartnerOngoing partnership for blood drives. Iconix hosts regular blood drives at their locations, with members who donate receiving guest passes. The partnership has collected over 1,000 pints of blood potentially saving up to 3,000 lives.
• Food FindersminorStrategic or Co-development PartnerPartnership for holiday food drives to support families within the Long Beach Unified School District. Iconix promotes Amazon registry donations and adds free guest passes for donors.
• WomenShelter of Long BeachminorStrategic or Co-development PartnerCharitable partnership for the Reindeer Games charity event benefitting domestic abuse survivors. Iconix matches donations up to $2,500.
• The Guidance CenterminorStrategic or Co-development PartnerMental health awareness month partnership. Iconix raised funds for comprehensive mental health treatment provider serving disadvantaged children and families.
• RightmealzminorGTM or Marketing PartnerCo-host of Yoga and Beach Clean Up event. Rightmealz provides snacks and coffee for event participants with 20% discount for participants.
• Portfolio FITminorGTM or Marketing PartnerCo-host of Yoga and Beach Clean Up event providing coffee for participants.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• F45 Training: Functional-training group fitness franchise delivering 45-minute coached classes. Overlaps directly with Iconix's group strength, HIIT and circuit training offerings and competes for similar premium fitness members.
• SoulCycle: Premier indoor cycling studio brand with scheduled, community-driven spin classes. Closest direct competitor to Iconix's cycling studio and instructor-led class model in boutique formats.
• Barry's Bootcamp: Premium boutique HIIT and indoor cycling studio known for high-intensity interval training classes with coached treadmill and strength segments. Closest direct competitor to Iconix's HIIT, cycling and strength class formats in the LA market.
• YogaWorks: Multi-location yoga and group fitness studio chain with class packages and memberships. Comparable to Iconix's yoga, Pilates, barre and group class offerings across multiple US markets.
• Pure Barre: National boutique barre fitness franchise with scheduled group classes and memberships. Direct competitor to Iconix's barre, Pilates and instructor-led group class formats in the boutique segment.
• CorePower Yoga: National boutique yoga and HIIT chain offering scheduled classes, teacher training and memberships. Directly comparable to Iconix's yoga, Pilates and HIIT class lineup under a multi-location brand.
• Orangetheory Fitness: Group-fitness franchise built around coached, scheduled HIIT/strength workouts with heart-rate-based programming. Directly comparable to Iconix's group class + personal training model but operates through franchise units.

Broad incumbents

• Gold's Gym: Established multi-location fitness chain offering memberships, group classes and personal training. Comparable broad incumbent to Iconix in the mid-market gym category, with overlapping class and training services.
• Equinox: Premium multi-service fitness club operator with flagship amenities, group classes, personal training and recovery services. Closest broad incumbent to Iconix in positioning; competes with Iconix at the high end in the LA market.
• Planet Fitness: Largest US low-cost fitness club chain. Adjacent incumbent that defines the value end of the gym market and pushes boutique players like Iconix to differentiate through amenities, classes and community.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/IconixFitness
• Instagraminstagram.com/iconixfitness
• Xx.com/iconixfitness
• LinkedInlinkedin.com/company/iconix-fitness

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iconix Fitness