CorePower Yoga
CorePower Yoga is the largest U.S. yoga chain, operating 220+ studio locations and a digital platform delivering 100+ weekly livestream and 300+ on-demand classes to 9.6 million students annually via subscription memberships, teacher training, and branded retail.
- Company typePrivate
- Founded2002
- HeadquartersDenver, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What CorePower Yoga does
CorePower Yoga, founded in 2002 and headquartered in Denver, operates the largest yoga chain in the United States with 220+ company-owned studio locations nationwide and a workforce of more than 10,000 people including 5,500 instructors. The company serves approximately 9.6 million students annually across roughly 728,000 classes, offering a curriculum of six signature class formats — CorePower Yoga 1, CorePower Yoga 2, Yoga Sculpt, CorePower Strength X, Hot Power Fusion, and CoreRestore — that combine heated Power Vinyasa flow, strength training, and restorative practice.
The business is built on a hybrid delivery platform spanning physical studios, real-time livestreaming (100+ classes per week), and an on-demand library of 300+ classes accessible via native iOS/Android apps, web, and connected-TV apps (Apple TV, Android TV, Roku, Amazon Fire). The company has extended the platform with a wearable-data integration (Oura Ring) and a red-light-therapy partnership (HigherDOSE) in select studios, and operates a Yoga Alliance-recognized teacher training pipeline from 50-hour accelerated tracks to a 300-hour advanced program.
CorePower Yoga generates revenue primarily through recurring monthly subscriptions — All Access Membership (unlimited studio, livestream, and on-demand) and At Home Membership (digital-only) — supplemented by class-pack purchases, teacher-training tuition, branded retail (apparel and wellness products), and partnership-driven product sales. GTM combines product-led free-week trials, community-led marketing via 5,000+ teacher ambassadors, and event-driven acquisition (new studio openings, HigherDOSE red light classes). The company has been owned by TSG Consumer Partners since December 2024, following its prior ownership by L Catterton, and is led by CEO Niki Leondakis (since 2019).
CorePower Yoga firmographics
Firmographics- Name
- CorePower Yoga
- Legal name
- CorePower Yoga, LLC
- Website
- https://corepoweryoga.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- CorePower Yoga is the largest U.S. yoga chain, operating 220+ studio locations and a digital platform delivering 100+ weekly livestream and 300+ on-demand classes to 9.6 million students annually via subscription memberships, teacher training, and branded retail.
- Ownership category
- akta.pro rank
CorePower Yoga industry classification
Industry- Product category
- Yoga & Fitness Studio Services
- NAICS
- Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)
- akta.pro primary industry
- Hot Yoga & Heated Pilates (HSADACAC)
- akta.pro secondary industries
- General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Yoga, Pilates & Mind-Body Movement Education (EDAAAHAC)
Keywords
Where CorePower Yoga is headquartered
LocationHeadquarters
- HQ city
- Denver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CorePower Yoga business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- All Access Membership: Unlimited access subscription covering studio classes, CorePower Live streaming, and On Demand content. Pricing varies by location with surcharges for NYC studios. Primary recurring revenue driver.
- At Home Membership: Digital-only subscription providing unlimited access to CorePower Live and On Demand platforms. Targets customers who prefer remote participation.
- Studio Class Packs: Flexible class pack purchases allowing access to studio classes without membership commitment. One-time transaction sales.
- Teacher Training Programs: Yoga teacher training programs ranging from 50-hour accelerated courses to 300-hour advanced programs. Revenue from tuition fees with scholarship options available.
- CorePower Shop: E-commerce retail platform selling apparel, accessories, and HigherDOSE wellness products. Available through physical studio locations and online shop.
- HigherDOSE Product Sales: Partnership selling HigherDOSE red light therapy products (mats and related wellness items) through CorePower studios and online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All Access Membership - Unlimited studio, live, and on-demand classes |
| Subscription | Monthly | At Home Membership - Unlimited digital access |
| Unit Pricing | Pay-as-you-go | Studio Class Packs - Flexible class access without membership |
| Subscription | Monthly | Discount Programs - 20% off for eligible groups |
| One time/ perpetual license | Pay-as-you-go | Teacher Training Programs - 50HR to 300HR programs |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels9 records
CorePower Yoga product offering
Product offeringCore offering
CorePower Yoga operates a national chain of yoga studios offering instructor-led group classes in multiple heat-based and strength-based formats, including C1, C2, Yoga Sculpt, CorePower Strength X, Hot Power Fusion, and CoreRestore. It sells memberships, class packs, and digital access to on-demand and livestream classes via a mobile app, and runs a yoga teacher training certification program alongside an online branded retail store.
Product overview
CorePower Yoga operates as a unified platform offering physically intensive, results-driven yoga workouts across multiple delivery channels. The core offering consists of six signature class formats: CorePower Yoga 1 (C1) for beginners, CorePower Yoga 2 (C2) for all levels, Yoga Sculpt combining yoga with strength training, CorePower Strength X (CSX) for functional fitness, Hot Power Fusion (HPF) for hot yoga, and CoreRestore for restorative practice. These classes are accessible through three membership tiers: All Access Membership (unlimited studio, livestream, and on-demand), At Home Membership (digital-only), and flexible Studio Class Packs. Digital products include CorePower Live (100+ weekly livestream classes) and CorePower On Demand (300+ recorded classes). The company also offers a 200 Hour Yoga Teacher Training program and operates a retail shop selling branded merchandise and wellness products including HigherDOSE red light therapy tools.
Differentiator
Problem solved
Functional benefit
Products and services
- CorePower Yoga Studio Classes
- All Access Membership
- At Home Membership
- Studio Class Packs
- CorePower On Demand
- CorePower Live
- CorePower Yoga Mobile App
- Teacher Training Program
- CorePower Shop
Quantifiable outcome
- 9.6 million students served and 728,000 classes hosted in 2024
- +2 more outcomes
Companies that use CorePower Yoga
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles1 record
CorePower Yoga technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
CorePower Yoga partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- StarbucksminorCorePower Yoga is slated to open a location as ground-floor retail tenant in Willow House, a new eight-story luxury rental building at 1404 Willow Ave. in Hoboken's North End. Starbucks will also be a co-tenant in this development.
- HigherDOSEcoreCorePower Yoga partnered with HigherDOSE to introduce Full Body Red Light Mats into select studios nationwide, rolling out spring 2026. The collaboration features specially-themed Red Light Classes integrating red and near-infrared light therapy with yoga in CorePower Yoga 2, Hot Power Fusion, and CoreRestore formats. HigherDOSE products are also available for purchase through CorePower Yoga's Shop site and select studio locations.
- Amber GlennminorOlympic figure skater Amber Glenn partnered with CorePower Yoga for Mental Health Awareness Month to promote mindfulness and make mental health resources more accessible. Glenn shared her personal experiences with mental health struggles during the 2026 Milan-Cortina Olympics.
- OuracorePartnership enabling Oura's sleep metrics, Readiness Scores, and heart rate variability data to integrate into CorePower Yoga's fitness applications. The integration allows users to view their Oura biometric data within the CorePower platform.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
CorePower Yoga competitors and assessment
Company assessmentBroad incumbents
- Life Time Fitness: Life Time operates a national chain of large-format fitness clubs with group class programming including yoga, plus digital and app-based offerings. It is a comparable scale incumbent in the membership-based fitness category though broader than yoga only.
- Orangetheory Fitness: Orangetheory runs a large U.S. boutique HIIT studio franchise with heart-rate-based interval training, offering a similar premium group-class subscription model that targets the same results-driven fitness consumer.
- Equinox: Equinox runs premium urban fitness clubs (including Equinox Yoga) and is also parent to SoulCycle, mirroring CorePower's premium positioning and boutique class formats across a larger portfolio.
- Peloton Interactive: Peloton operates a connected-fitness platform with live and on-demand yoga, strength, and cycling classes. Its At Home digital subscription directly competes with CorePower's livestream and on-demand yoga offerings for share of at-home fitness time.
Direct peers
- YogaWorks: YogaWorks is a multi-location boutique yoga studio chain offering heated and non-heated Vinyasa, Yin, and restorative classes across the U.S. It is the closest direct peer to CorePower in terms of studio-based yoga instruction and membership model.
- SoulCycle: SoulCycle operates a national boutique indoor cycling studio chain under Equinox with a similar premium pricing, membership-based, instructor-led model - a parallel boutique-fitness competitor pursuing overlapping affluent urban consumer segments.
- Barry's Bootcamp: Barry's is a global boutique fitness chain specializing in instructor-led HIIT and strength treadmill classes with premium pricing and an urban studio base. It competes for the same high-intent, results-oriented consumer wallet as CorePower.
- Hot 8 Yoga: Hot 8 Yoga is a multi-location heated yoga chain with studios across major U.S. cities. It is a direct competitor in the hot-power-vinyasa sub-segment that is CorePower's flagship offering.
Emerging players
- F45 Training: F45 is a global functional-training boutique fitness franchise with 45-minute group HIIT classes. It competes for results-driven fitness consumer demand and uses a similar studio-distribution and membership business model.
- Club Pilates: Club Pilates is the largest Pilates franchise network in the U.S., operating hundreds of studios with reformer-based group classes. It competes with CorePower for the mind-body, low-impact boutique fitness consumer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CorePower Yoga social profiles
Digital presenceCorePower Yoga financial estimates
Financial estimateRevenue estimate
Valuation estimate
CorePower Yoga leadership team
Management profileNumber of profiles
Profiles6 records
CorePower Yoga funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CorePower Yoga M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CorePower Yoga
What does CorePower Yoga do?
CorePower Yoga operates a national chain of yoga studios offering instructor-led group classes in multiple heat-based and strength-based formats, including C1, C2, Yoga Sculpt, CorePower Strength X, Hot Power Fusion, and CoreRestore. It sells memberships, class packs, and digital access to on-demand and livestream classes via a mobile app, and runs a yoga teacher training certification program alongside an online branded retail store.
Is CorePower Yoga a public or private company?
CorePower Yoga is a private company. It is classified as private equity controlled and is currently operating.
When was CorePower Yoga founded?
CorePower Yoga was founded in 2002. It employs 5,001 to 10,000 people.
Where is CorePower Yoga based?
CorePower Yoga is headquartered in Denver, United States, in the North America region.
How does CorePower Yoga make money?
Six revenue lines are on record. All Access Membership is the primary driver. The others are at Home Membership, studio Class Packs, teacher Training Programs, corePower Shop and higherDOSE Product Sales.
Who are CorePower Yoga's main competitors?
Broad incumbents on record are Life Time Fitness, Orangetheory Fitness, Equinox and Peloton Interactive. Direct peers are YogaWorks, SoulCycle, Barry's Bootcamp and Hot 8 Yoga. Emerging players are F45 Training and Club Pilates.
Does CorePower Yoga have an API?
No public API is recorded for CorePower Yoga.
What industry is CorePower Yoga in?
CorePower Yoga's product category is Yoga & Fitness Studio Services. Its primary akta.pro industry code is HSADACAC, Hot Yoga & Heated Pilates, with a secondary code of HSADACAA, General Yoga Instruction (Hatha/Vinyasa/Flow). Its NAICS code is 713940 and its SIC code is 7997.