DPA assurances

What DPA assurances does

DPA Assurances is a privately held Quebec-based insurance brokerage distributing personal and commercial insurance products. Founded in 1940 and operating under the Groupe DPA brand, the firm serves more than 30,000 clients across three physical branches — Saint-Hyacinthe (headquarters, 3395 Rue Picard), Drummondville, and Brossard/Longueuil — with a team of 95+ certified insurance professionals. The product suite spans personal lines (auto, home/condo/tenant, recreational vehicles, and a dedicated high-value property offering) and commercial lines (agricultural, construction/surety, manufacturing, IT/software, retail/wholesale, transportation, services, hospitality, plus specialized products such as commercial auto, property and liability, D&O, cybersecurity, and construction site coverage). Add-on services include 24/7 roadside assistance and accident forgiveness.

The underlying technology stack is thin and largely delegated to partners. Online quoting, mobile proof of insurance, claims submission, and policy management are delivered through Intact Assurance's quote platform (apps.intact.ca) and mobile application, while branch appointments are scheduled via a Microsoft Outlook-based booking system. No proprietary underwriting, pricing, or AI-driven decisioning systems were disclosed.

DPA operates as an intermediary, earning commissions from carriers — primarily Intact Assurance — for placing and servicing policies. Revenue is therefore transaction-based and recurring through annual renewals, with relationship management reinforced by regular file reviews aimed at optimizing price-quality ratio for the client. Customer segments are horizontal, segmented into Personal (Particuliers), Commercial/Business (Entreprises), and a niche High-Value (Privilège) line, with marketing executed through a company website, blog, email newsletter, social channels, and an integrated online quote funnel.

Name

DPA assurances

Legal name

DPA Assurances

Website

https://groupedpa.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

DPA Assurances is a Quebec-based insurance brokerage, founded 1940, distributing personal and commercial insurance products primarily through Intact Assurance to over 30,000 clients via three branches and a 95+ person team of certified brokers.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint-hyacinthe

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: As an insurance brokerage, DPA Assurances earns commissions from insurance carriers for placing policies. The company primarily works with Intact Assurance and maintains financial relationships with insurance providers to offer a wide range of coverage options to clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DPA Assurances is an insurance brokerage firm that distributes personal and commercial insurance products primarily underwritten by Intact Assurance to clients in Quebec. The company sells auto, home, recreational vehicle, high-value asset, agricultural, commercial, cybersecurity, surety, and group insurance products through certified brokers, online quote platforms, and three branch offices. Revenue is generated through commissions paid by insurance carriers for policies placed.

Product overview

DPA Assurances operates as an insurance broker in Quebec offering a comprehensive portfolio of personal and commercial insurance products. Their personal lines include core products for Automobile (auto insurance available standalone or bundled as Synchro Auto + Habitation), Habitation (home insurance for houses, condos, and renters), and Véhicules de Loisirs (recreational vehicles including motorcycles, snowmobiles, ATVs, boats, and motorhomes). Premium offerings include Assurance Haute Valeur for high-value items like jewelry and art, while add-on services encompass Assistance Routière (24/7 roadside assistance) and Pardon des Accidents (accident forgiveness). Their commercial insurance suite covers Assurances Commerciales including agricultural, construction/surety bonds, manufacturing, IT/software, retail/wholesale, transportation, and hospitality sectors, supplemented by specialized products for property and liability, Directors & Officers, commercial auto, cybersecurity, and construction sites. They also offer Assurance de Groupe for group coverage. The company primarily partners with Intact Assurance to deliver these products.

Differentiator

Problem solved

Functional benefit

Brands

• Groupe DPA: The parent/network brand name for DPA Assurances insurance brokerage operations in Quebec.

Products and services

• Assurance Automobile (Auto Insurance) Auto insurance coverage for personal vehicles, available as standalone coverage or bundled with home insurance through the Synchro Auto + Habitation product. Distributed online via Intact quote platforms and broker-assisted.
• Assurance Habitation (Home Insurance) Home insurance covering houses, condos, and rental properties, including coverage for homeowners, tenants, and self-employed individuals.
• Véhicules de Loisirs (Recreational Vehicle Insurance) Recreational vehicle insurance covering motorcycles, snowmobiles, ATVs, boats, high-value boats, and motorhomes.
• Assurance Haute Valeur (High-Value Insurance) High-value insurance for precious belongings including jewelry, art, and collectibles, offering personalized coverage limits based on lifestyle and annual policy reviews.
• Assurances Commerciales (Commercial Insurance) Commercial insurance products for businesses including agricultural operations, construction and surety, manufacturing, IT and software, retail and wholesale, transportation, service businesses, and restaurants and hospitality.
• Assurance Agricole (Agricultural Insurance) Specialized insurance for agricultural enterprises and farms in Quebec.
• Cybersécurité (Cybersecurity Insurance) Cybersecurity insurance for businesses to protect against digital threats and data breaches.
• Assurance de Groupe (Group Insurance) Group insurance products offering advantages for groups, with coverage options for members.
• Assistance Routière (Roadside Assistance) Roadside assistance service available 24/7 for covered vehicles, including tire changes, fuel delivery, towing, jump starts, and lockout services.
• Pardon des Accidents (Accident Forgiveness) Accident forgiveness program that protects policyholders from premium increases following their first at-fault accident.
• Biens et Responsabilité Civile (Commercial Property and Liability) Property and civil liability insurance for businesses covering physical assets and legal liability exposures.
• Administrateurs et Dirigeants (Directors and Officers Liability) Directors and Officers liability insurance protecting company leadership from personal losses due to alleged wrongful acts.
• Auto Commerciale (Commercial Auto Insurance) Commercial auto insurance for business vehicles covering single vehicle and single driver configurations.
• Cautionnement (Surety Bonds) Surety bonds for construction and commercial purposes, including contractor performance bonds.
• Chantier (Construction Site Insurance) Construction site insurance covering worksites and related risks.

Quantifiable outcome

• 94% client satisfaction rate month after month
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Intact Assuranceprimary/coreTechnology or IntegrationIntact Assurance is DPA Assurances' primary insurance carrier partner. The company explicitly states financial relationships with Intact Assurance and primarily conducts business with them. Intact provides the underlying insurance products, quote platforms (apps.intact.ca), and digital tools (mobile app, client portal) that DPA distributes to clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Western Financial Group: Western Canada-focused insurance brokerage offering personal, commercial, and specialty lines through branch and digital channels. Highly comparable to DPA in retail brokerage model, multi-line product suite, and branch-based service approach.
• BrokerLink: One of Canada's largest retail insurance brokerage chains with hundreds of branches across multiple provinces. Closely comparable to DPA in business model (multi-line retail brokerage) and target customer (personal and commercial clients), though larger in scale and broader geographically.

Broad incumbents

• Aon: Global professional services firm with major insurance brokerage operations including commercial lines, D&O, and cyber. Overlaps with DPA's specialty commercial and D&O products, though serves primarily large enterprise clients.
• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm with significant Canadian operations. Comparable to DPA in offering personal and commercial insurance brokerage, but operates at much larger scale with a global platform.
• Marsh (Marsh & McLennan): Global insurance brokerage and advisory firm with Canadian operations including commercial lines and surety bonding. Overlaps with DPA's commercial, surety, and risk advisory offerings, though at substantially larger scale.
• Hub International: Major North American insurance brokerage serving personal and commercial clients across Canada and the US. Comparable to DPA in core brokerage function and product breadth, though significantly larger in scale and broader in geographic reach.
• Intact Financial Corporation: Canada's largest property & casualty insurer and DPA's primary carrier partner. Provides the underlying insurance products, technology platforms, and underwriting capacity DPA distributes. While not a direct competitor in brokerage, they are also increasingly pushing direct-to-consumer channels that compete with broker distribution.

Regional players

• Beneva: Quebec mutual insurer formed from the merger of La Capitale and SSQ Insurance, offering personal and commercial P&C plus life and health insurance. Comparable to DPA as a Quebec-based multi-line insurance provider, though operates as a carrier/mutual rather than independent brokerage.
• Desjardins General Insurance Group: Quebec-based cooperative insurer offering personal and commercial insurance, including auto, home, and business coverage. Comparable to DPA in Quebec market focus and product mix, though distributes primarily through Desjardins caisse network rather than independent brokerage.

Emerging players

• Surex Direct: Canadian online insurance brokerage offering comparison-based personal lines quoting across multiple carriers. Represents the digital-first brokerage model that competes with DPA's personal lines business through convenience and price transparency, though lacks DPA's branch and commercial expertise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/intent/post
• Facebookfacebook.com/share.php
• LinkedInlinkedin.com/company/dpa-assurances

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DPA assurances