Data Traffic

What Data Traffic does

Data Traffic S/A is a Brazilian intelligent transportation systems (ITS) provider founded on March 11, 1996, and headquartered in Aparecida de Goiânia, Goiás. The company designs, supplies, installs, operates, and maintains electronic traffic monitoring and enforcement equipment for state traffic departments (DETRANs), federal transportation agencies (DNIT, ANTT), state road departments (DERs), municipal authorities, and private highway concessionaires operating under Brazil's federal road concession model. The company is a privately held Sociedade Anônima with 101–250 employees, holds ISO 9001 certification, and operates primarily in Brazil with some international activity.

The product portfolio comprises eight branded, integrated systems: SiWIM® (a registered-trademark Weigh-In-Motion system for vehicle and bridge structural monitoring), Sistema OCR (license plate recognition for traffic enforcement), SIGENP (fine management end-to-end workflow), RFID (vehicle identification for tolling, bus lanes, and access control), INFRAÇÕES (infraction processing into NAI/NPI notifications), GESTÃO (circulation and parking management including the MOBDTF electronic citation device and SENTINEL operations center), DATA-TAX (cargo vehicle tax enforcement at fiscal posts), and BLITZ INTELIGENTE (mobile fleet irregularity detection via OCR + GPS). Underlying technology includes computer vision, optical character recognition, RFID, image processing, GPS integration, and database connectivity with Brazilian traffic authorities including DETRAN, RENAINF, and ANTT, with end-to-end integration to Correios for notification dispatch.

Revenue is generated through direct B2B enterprise sales to public-sector buyers and concessionaires via government procurement contracts, combining one-time equipment/license sales with recurring software and maintenance agreements. Pricing is not publicly disclosed. Go-to-market is direct enterprise field sales, supplemented by industry engagement through events such as the ABCR/BRASVIAS congress. The customer base is concentrated in the Brazilian public sector, and the company has no disclosed M&A, funding events, or leadership changes in the available record.

Name

Data Traffic

Legal name

Data Traffic S/A

Website

https://datatraffic.com.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Data Traffic S/A is a Brazilian intelligent transportation systems provider, founded 1996, that designs, installs, and maintains electronic traffic enforcement, weigh-in-motion, license plate recognition, and fine management solutions for state DETRANs, federal agencies, and highway concessionaires in Brazil.

Ownership category

akta.pro rank

Product category

Intelligent Transportation Systems

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Measuring & Controlling Devices, Nec (3829), Miscellaneous Transportation Equipment (3790)

akta.pro primary industry

Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

akta.pro secondary industries

Automatic Number Plate Recognition (ANPR) / Video Tolling & Enforcement (TLAJABAB), Centralized Traffic Management Platforms (ATMS/TMC Software) (TLAJACAB), Data, Monitoring & Analytics for CV Compliance (Sensors, Imaging, Dashboards, Reporting) (TLAJAKAJ), Enforcement & Back-Office Violations Processing (Citations, Adjudication, Collections) (TLAJAKAI), Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH)

Keywords

• Intelligent transportation systems
• Traffic enforcement software
• Weigh-in-motion systems
• License plate recognition
• Traffic management platforms

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Traffic Management Systems and Equipment: Sale and installation of intelligent transportation systems including speed radars, OCR systems, RFID readers, and monitoring equipment to government agencies and highway concessionárias.
2. Software Systems: Supply, installation, operation and maintenance of electronic traffic monitoring equipment, image and data processing using technological solutions.
3. SIGENP - Fine Management System: System enabling authorities to monitor and control all stages of the fining process from notification issuance to banking network receipt.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Data Traffic develops, supplies, installs, and maintains intelligent transportation systems (ITS) for government agencies and highway concession companies. Its core offerings include weigh-in-motion (SiWIM®), OCR-based automatic license plate recognition, RFID vehicle identification, fine management software, infraction processing, traffic circulation and parking management, and tax enforcement support systems. The company provides end-to-end deployment including hardware installation, software systems, and ongoing operation and maintenance.

Product overview

Data Traffic S/A offers a suite of 8 integrated intelligent transportation systems (ITS) for traffic management, tolling, vehicle monitoring, and municipal services. The portfolio includes SiWIM® for weigh-in-motion, Sistema OCR for automatic license plate recognition and traffic enforcement, SIGENP for fine management, RFID solutions for vehicle identification, INFRAÇÕES for infraction processing, GESTÃO for circulation and parking management, DATA-TAX for tax enforcement, and BLITZ INTELIGENTE for fleet irregularity detection. These solutions share common technological foundations including OCR/computer vision, image processing, GPS integration, and database connectivity with government traffic authorities (DETRANs, RENAINF), and can be deployed as standalone systems or integrated together for comprehensive traffic management.

Differentiator

Problem solved

Functional benefit

Brands

• SiWIM®: Weigh-In-Motion (WIM) system for weighing cargo vehicles in transit on highways, detecting axle weight and total vehicle weight.
• SISTEMA OCR
• SIGENP
• RFID
• INFRAÇÕES
• GESTÃO
• DATA-TAX
• BLITZ INTELIGENTE
• MOBDTF
• SENTINEL

Products and services

• SiWIM® Weigh-In-Motion System Weigh-in-motion system that detects vehicle weight per axle and total weight of cargo vehicles in transit on highways. Supports permanent or temporary installations without road construction or traffic interruption and enables bridge and viaduct structural monitoring. Designed for government traffic authorities and highway concession companies.
• SISTEMA OCR (Intelligent Transit and Traffic Systems) Optical Character Recognition-based intelligent traffic systems for automatic license plate reading, vehicle counting and classification, statistical data generation, and detection of infractions such as red-light running and pedestrian crossing violations. Designed for traffic enforcement authorities and concession operators.
• SIGENP (Fine Management System) Fine management system that enables enforcement authorities to monitor and control every stage of the fining process, from notification issuance through to receipt by the banking network, with self-service features for citizens. Designed for DETRANs and other traffic enforcement bodies.
• RFID Vehicle Identification Solutions RFID-based vehicle identification with unique tag identifiers supporting automatic toll collection, bus lane enforcement, restricted area access control, fleet management, and vehicle irregularity checking. Integrated with ANTT for cargo vehicle inspection.
• INFRAÇÕES (Infraction Processing System) Infraction processing system that converts digital images and data into NAI (Notification of Infraction) and NPI (Notification of Penalty), with workflow configuration for the full infraction processing cycle. Integrates with RENAINF and Correios for national infraction data exchange and notification mailing.
• GESTÃO (Circulation and Parking Management) Integrated suite for traffic circulation and parking management including MOBDTF electronic ticketing device, variable message panels (PMV), parking spot monitoring, and the SENTINEL Operations Control Center. Designed for municipal traffic authorities and urban mobility operators.
• DATA-TAX (Tax Fiscalization Support System) System to combat tax evasion that monitors and controls cargo vehicle flow at highway fiscal posts, pre-selecting trucks for inspection, weighing, and cross-checking weight against invoice data. Designed for state tax authorities and highway enforcement agencies.
• BLITZ INTELIGENTE (Intelligent Fleet Verification System) OCR-based automatic license plate reading system with GPS integration, available in fixed, static, or mobile (onboard) configurations. Connects directly to DETRAN databases to identify stolen vehicles, cloned plates, expired IPVA registrations, and other irregular vehicles in real time.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• ABCR (Associação Brasileira de Concessionárias de Rodovias)coreStrategic or Co-development Partner · 1 September 2017Active participation in ABCR/BRASVIAS congress, the most important event for discussing Brazilian highway concession model. ABCR represents 59 private concessionária companies operating 19,419 kilometers of highways in 12 Brazilian states. Data Traffic engages with concessionárias, government agencies, and regulators through this platform.
• ANTT (Agência Nacional de Transportes Terrestres)coreTechnology or IntegrationANTT is the federal agency regulating land transportation. Data Traffic provides RFID technology for cargo vehicle inspection applications, integrating with ANTT's regulatory systems.
• Government Traffic Agencies (DETRANs, DNIT, DERs)coreImplementation/ SI/ Consulting PartnerOngoing operational relationships with state DETRANs, federal DNIT, and state DERs for deployment and maintenance of traffic monitoring and enforcement systems.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kapsch TrafficCom: Global ITS incumbent offering tolling, traffic management, and enforcement solutions including ANPR and WIM — competes in the same Brazilian and Latin American public-sector tenders as Data Traffic.
• Cubic Transportation Systems: Major provider of fare collection, tolling, and traffic management systems with global public-sector presence — competes in larger-scale Brazilian and Latin American smart transportation deployments.
• Siemens Mobility: Major global ITS and traffic management vendor with significant presence in Brazilian federal and state transportation infrastructure projects — competes on large-scale ATMS and signal control opportunities.

Direct peers

• Q-Free: Norwegian ITS vendor offering tolling, traffic management, and connected vehicle solutions — competes in Latin American markets with comparable ANPR, enforcement, and back-office processing capabilities.
• Verra Mobility (formerly Redflex): Provider of smart mobility solutions including red-light and speed enforcement, school bus stop-arm, and ANPR — directly comparable in traffic enforcement and violation processing systems.
• TICTRAL: Brazilian ITS company providing traffic monitoring, ANPR, and enforcement solutions — domestic direct competitor in the same state DETRAN and concession supply chain.
• Jenoptik: German technology company specializing in speed and ANPR enforcement, traffic monitoring, and WIM solutions — directly comparable in OCR-based enforcement and vehicle classification technologies.
• Perkons: Brazilian ITS company providing ANPR, mobile enforcement, and traffic monitoring solutions to state DETRANs and federal agencies — directly comparable product portfolio and customer base to Data Traffic.
• Iteris: US-based ITS company providing traffic management, sensor systems, and smart mobility infrastructure — directly comparable in WIM, detection, and traffic analytics offerings.
• TransCore: US-based provider of tolling, traffic management, and RFID-based vehicle identification solutions — directly comparable in RFID tolling, ANPR, and traffic enforcement product offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/data-traffic-s-a

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Data Traffic