What TRAINFITNESS does

TRAINFITNESS (legally Train Limited) is a UK-based for-profit fitness education provider headquartered in London that has been operating for over 20 years, having trained more than 40,000 cumulative learners in CIMSPA-accredited, REPs-endorsed, Focus Awards-certified, and ACSM-approved personal training qualifications. The company delivers a tiered diploma portfolio ranging from the entry-level Practitioner Diploma™ (£999+) through the Specialist Diploma™ (£1,549+) to the Master Diploma™ (£2,049+), complemented by 25+ individual specialist courses covering yoga, pilates, sports massage, nutrition, women's health, strength and conditioning, HIIT, kettlebells, Olympic lifting, and clinical areas such as obesity/diabetes and low back pain management.

The underlying platform is built around the award-winning Student Desktop™ e-learning system and Video Vault™ (500+ on-demand exercise videos), supplemented by PTPathway™ personalized study plans, SmartStudy Toolkit™, MentorMe™ human-tutor support, and Career Concierge® graduate placement services. Delivery occurs through three channels: self-paced Distance/Online study, Live-Virtual Fast Track clinics via Microsoft Teams, and In-Person Fast Track clinics at UK venues in London, Birmingham, Manchester, Edinburgh, Glasgow, Newcastle, Colchester, and other cities. The mobile app, first launched by TRAINFITNESS in the UK fitness training category, earned the ukactive Award for Best Use of Technology.

The business model is a direct-to-consumer one-time course purchase with optional 0% interest installment financing via a NewDay/Newpay partnership, plus Career Concierge® placement into a network of UK health club employers including Pure Gym, Virgin Active, David Lloyd Clubs, F45, and Nuffield Health. Customer segments span aspiring personal trainers, existing gym instructors seeking Level 3 progression, specialist personal trainers pursuing nutrition or women's health credentials, and online/remote trainers. The company operates with 11–50 employees and is registered in England and Wales under company number 15989369, with no disclosed external funding.

Name

TRAINFITNESS

Legal name

Train Limited

Website

https://train.fitness

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

TRAINFITNESS is a UK-based fitness education provider offering CIMSPA-accredited personal training diplomas and specialist fitness courses to over 40,000 learners via online, Live-Virtual, and in-person delivery across UK venues.

Ownership category

akta.pro rank

Product category

Fitness Education & Training

NAICS

Technical and Trade Schools (6115), Professional and Management Development Training (611430)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industry

Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)

Keywords

• Personal trainer courses
• Fitness qualifications
• Gym instructor training
• Yoga instructor certification
• Nutrition specialist courses

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Fitness Qualification Courses: One-time purchase model for personal training qualification courses. Courses are sold as bundled packages (Practitioner, Specialist, or Master Diplomas) with various study options. Revenue is generated upfront or through installment payment plans.
2. Course Materials and Resources: Sale of printed manuals, workbooks, Learner Achievement Portfolios (LAPs), and other course resources through the online store.
3. Payment Plan Finance: Finance options provided through NewDay Ltd/Newpay, with zero interest options available. The company acts as an introducer for credit products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

TRAINFITNESS provides accredited personal training and fitness qualification courses in the UK. Its core tier-diploma offerings (Practitioner Diploma™, Specialist Diploma™, Master Diploma™) bundle regulated Level 2 Gym Instructor and Level 3 Personal Trainer qualifications, plus specialist Level 3/4 certifications in areas such as nutrition, yoga, pilates, sports massage, women's health, strength & conditioning, HIIT, and clinical exercise referral. Courses are sold directly to individual learners via train.fitness through Distance (online), Live-Virtual (Microsoft Teams), or In-Person Fast Track delivery, with payment-plan financing offered through NewDay.

Product overview

TRAINFITNESS is a fitness education provider offering a tiered diploma structure (Practitioner Diploma™, Specialist Diploma™, Master Diploma™) for becoming a personal trainer, along with individual specialist courses and CPD programmes. The core offering includes Level 2 Gym Instructor and Level 3 Personal Trainer qualifications accredited by CIMSPA and REPs. Additional offerings include yoga, pilates, sports massage, and specialized courses in areas such as nutrition, women's health, strength & conditioning, T3 HIIT, kettlebells, and Olympic lifting. The company also provides career support services including Career Concierge®, Video Vault™ (500+ exercise videos), Student Desktop™ (e-learning platform), MentorMe™ (mentor support), SmartStudy Toolkit™, and PTPathway™ Plan. Study options include Distance (online), In-Person Fast Track, and Live-Virtual™ Fast Track delivery modes.

Differentiator

Problem solved

Functional benefit

Products and services

• Practitioner Diploma™ Entry-level personal trainer diploma bundling Level 2 Gym Instructor and Level 3 Personal Trainer qualifications with additional CPD; can be completed in as little as 8 weeks. Targeted at aspiring personal trainers.
• Specialist Diploma™ Mid-tier diploma extending the Practitioner Diploma with additional Level 3 and/or Level 4 qualifications in specialisations such as Nutrition & Exercise, Women's Exercise, or Strength & Conditioning, for PTs wanting to specialise.
• Master Diploma™ Most comprehensive diploma combining the Specialist Diploma with additional Level 3 and Level 4 qualifications to provide mastery across a chosen specialism.
• Level 2 Gym Instructor Course Foundation Level 2 qualification covering anatomy, physiology, fitness principles and health & safety; enables work on a gym floor and delivery of gym inductions.
• Level 3 Personal Trainer Diploma Industry-standard Level 3 qualification required to work as a personal trainer in the UK; covers anatomy, nutrition, and training delivery for planning and conducting client workouts.
• Level 4 Advanced Personal Trainer Qualification Internationally recognised Level 4 qualification for advanced personal trainers seeking expert status and broader career opportunities.
• Sports Massage Therapist Course Level 3 Diploma in Sports Massage Therapy for fitness professionals seeking to add massage therapy skills.
• Yoga Instructor Course Level 3 yoga instructor qualification with multiple study and payment options.
• Pilates Instructor Course Level 3 pilates instructor qualification with multiple study and payment options.
• Exercise to Music Course Certificate or Diploma in Fitness Instructing (Exercise to Music) for teaching group fitness with choreography.
• Level 3 Diploma in Exercise Referral Qualification for fitness professionals to work with medically referred clients and join local exercise referral registers.
• Level 4 Obesity & Diabetes Management Level 4 qualification training fitness professionals to help clients manage obesity or diabetes.
• Level 4 Low Back Pain Management Level 4 qualification for prescribing, planning, conducting and reviewing exercise programmes for clients with low back pain.
• T3 HIIT Workout Programmes High-intensity interval training (HIIT) programmes providing six different workouts for group exercise instructors to deliver results for clients.
• body fx Nutrition Programme 16-week nutrition programme designed for personal trainers to help clients achieve body, health and happiness goals through continuous guidance and support.
• Kettlebell Instructor Course CPD course for qualified personal trainers to teach kettlebell training and programming.
• Olympic Lifting Course Olympic weightlifting course for personal trainers covering proper technique and programming.
• Outdoor Fitness Course Training for outdoor fitness instruction and bootcamp delivery.
• Padwork Training Course Martial-arts-inspired training course available in-person at London venue or via Live-Virtual.
• Suspension Fitness Course Suspension training instruction course available in-person at London venue or via Live-Virtual.
• Group Indoor Cycling Instructor Course Group indoor cycling instructor qualification for fitness professionals.
• Antenatal & Postnatal Exercise Course Level 3 award for adapting exercise programmes for pregnant and postnatal clients.
• Exercise & Nutrition for Menopause Course Specialist course covering exercise and nutrition guidance for menopausal clients.
• Women's Health & Exercise Specialist Diploma Specialist or Master Diploma focusing on women's health and exercise across life stages including antenatal and postnatal.
• Nutrition & Exercise Specialist Diploma Specialist or Master Diploma combining nutrition and exercise knowledge for qualified personal trainers.
• Strength & Conditioning Exercise Specialist Diploma Specialist or Master Diploma in strength and conditioning for fitness professionals.
• Yoga Teacher Training Course Standalone yoga teacher training course (separately priced at £1,499) distinct from the entry-level Yoga Instructor qualification.
• Career Concierge® Service Post-enrolment career support service helping learners transition from qualification to employment, including CV building, guaranteed interviews with employers and business start-up referrals. Bundled with course enrolment.

Quantifiable outcome

• Can qualify as a personal trainer in as little as 5-6 weeks with full-time in-person study
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Premier Global NASM: UK arm of the National Academy of Sports Medicine (NASM), offering personal training, nutrition, and specialist fitness qualifications. Competes directly with TRAINFITNESS in the UK market through similar online and in-person delivery models.
• Active IQ: UK awarding organization and training provider for fitness qualifications, approved by CIMSPA and Ofqual. Offers comparable Level 2, 3, and 4 personal training and instructor certifications, directly competing for the same learner segment.
• Discovery Learning: UK personal training and fitness education provider with CIMSPA recognition. Offers comparable Level 2 and Level 3 PT qualifications through distance and in-person learning, serving the same primary customer segment as TRAINFITNESS.
• Future Fit Training: One of the UK's largest personal training and fitness qualification providers, offering Level 2, 3, and 4 courses both in-person and online. Direct competitor in the UK PT education market with similar CIMSPA accreditation and employer placement partnerships.
• OriGym: UK fitness training provider offering Level 2, 3, and 4 personal training courses with flexible online and in-person study. Competes on similar price points and course structures, with comparable CIMSPA-recognized qualifications.
• The Training Room: UK-based fitness education provider offering personal training, gym instructor, and nutrition qualifications with both online and in-person pathways. Competes directly with TRAINFITNESS on course portfolio, price points, and employer placement support.

Broad incumbents

• ukactive: UK trade association for the fitness and physical activity sector that also offers training and qualifications through its academy. Operates more broadly across the fitness industry rather than specializing in PT education specifically.

Regional players

• The Fitness Group: Australia-based fitness education provider offering personal training and instructor courses. Operates in a similar model to TRAINFITNESS but in the Australian market, with comparable CIMSPA-equivalent accreditation and online delivery options.

Others

• Focus Awards: UK awarding organization that provides certification for TRAINFITNESS and other training providers. Functions as an ecosystem partner/regulator rather than direct competitor, though could represent a partnership opportunity.

Emerging players

• PT Academy: UK and Ireland-based personal training course provider offering Level 3 and Level 4 qualifications. Smaller-scale competitor with similar target market and course offerings, though with less international recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trainfitnessint
• YouTubeyoutube.com/c/TrainFitnessInt
• Facebookfacebook.com/trainfitnessint
• LinkedInlinkedin.com/company/trainfitness
• Instagraminstagram.com/trainfitnessint

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TRAINFITNESS