What PT Academy does

PT Academy (legal entity: Personal Trainer Ltd, registered in England and Wales, company number 07105691) is a Birmingham-headquartered fitness education company founded in 2009 by Adam Kiani. It delivers OFQUAL-regulated personal training and fitness qualifications at Levels 2, 3 and 4 — including gym instructing, personal training, GP/exercise referral, strength and conditioning, lower back pain management, nutrition, and obesity/weight management — alongside a catalogue of continuing professional development (CPD) short courses. Qualifications are approved by awarding organisations NCFE, Focus Awards and YMCA Awards, and recognised by the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA), the European Register of Exercise Professionals (EREPS) and the Fitness Register.

The platform combines an online learning management system with app-based coursework, self-taped remote practical assessments, and face-to-face delivery through a network of 190+ mentors/assessors and 280+ physical venues across more than 200 UK towns and cities. The company also operates training academies in Birmingham, London, Manchester and Glasgow for 6-week full-time intensives. Pricing is primarily one-time course fees ranging from a £49 deposit through standalone Level 2/3 courses at £499–£699 to bundled diplomas from £999 (Gold) up to £4,499 (Diamond, CEO-taught), with 0% interest payment plans and a price-match-with-20%-beat guarantee. Revenue streams include direct course fees, funded delivery (GLA Skills Bootcamps, We Help Foundation charity co-funding), and CPD upsells; ELCAS-eligible Ministry of Defence pathways point to additional public-sector funding channels.

Name

PT Academy

Legal name

Personal Trainer Ltd

Website

https://ptacademy.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

PT Academy is a Birmingham-based UK fitness education company founded in 2009 that delivers OFQUAL-regulated personal training qualifications (Levels 2–4) and CPD courses to aspiring and existing fitness professionals via online, face-to-face and hybrid formats across 280+ venues.

Ownership category

akta.pro rank

Product category

Fitness Education and Training

NAICS

Technical and Trade Schools (6115), Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Rehabilitation Support (PT/OT Aide) (EDAOAJAI)

Keywords

• Fitness education
• Personal training courses
• OFQUAL-regulated qualifications
• Continuing professional development
• Fitness instructor training

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Course Fees and Diplomas: One-time course fees with flexible payment plan options (0% interest). Individual courses and bundled diploma packages offered at various price points from £49 deposits to comprehensive £4,499 packages.
2. CPD Course Fees: Continuing professional development courses sold individually, including enhanced courses priced at £99-£249
3. Government-Funded Courses: Fully or partially funded qualifications for eligible UK residents meeting criteria (unemployed or earning under £27,374.50)

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

PT Academy is a UK-based fitness education company that delivers OFQUAL-regulated personal training and fitness qualifications (Levels 2, 3, and 4) through online, face-to-face, and hybrid study modes. It packages these qualifications into standalone courses and comprehensive diploma bundles supported by 1-to-1 mentoring from active personal trainers across 280+ UK venues, plus CPD courses for skill specialisation. The company also offers government-funded training pathways for eligible UK residents.

Product overview

PT Academy is a fitness education company offering OFQUAL-regulated personal training and fitness qualifications across the UK. The portfolio comprises multiple course bundles (Diamond, Super Platinum Plus, Platinum Plus, Classic, Gold, Premier, Master PT, and Fifteen for Fifteen) that package Level 2, Level 3, and Level 4 qualifications with CPD courses and 1-to-1 mentoring. Standalone courses include individual qualification levels (Level 2 Certificate in Fitness Instruction, Level 3 Certificate/NVQ in Personal Training, Level 3 GP Referral, Level 4 Strength and Conditioning, Level 4 Lower Back Pain Management, Level 4 Weight Management for Obese Clients, Level 3 Nutrition Award, Body Composition Fundamentals), specialized bundles (Jump Start June, New Career Expert PT, 20 for 20, Triple Treat, Nutrition Specialist), intensive formats (6 Week Face to Face, Fully Funded London Bootcamp), environment-specific courses (Non-Gym Environments, Online Coaching), and funded programmes. CPD offerings include Boxing, Enhanced Business Skills, Enhanced Core, Enhanced Circuits, Enhanced Functional Training, Enhanced Kettlebells, Suspension Training, Development Days, Boot Camp, Indoor Cycling, and Programme Design. All qualifications are approved by NCFE, Focus Awards, and YMCA Awards, and are recognized by CIMSPA, EREPS/REPS, and the Fitness Register.

Differentiator

Problem solved

Functional benefit

Products and services

• Fifteen for Fifteen Bundle A 15-course bundle celebrating the company's 15th anniversary, offering internationally recognized qualifications including Level 2 Gym, Level 3 PT, Level 3 GP Referral, Level 4 Obesity and Weight Management, Level 4 Lower Back Pain Management, Level 4 Strength & Conditioning, Level 4 Nutrition for Athletic Performance, Body Composition Course, 14 CPD courses, plus 1-to-1 face-to-face mentoring across over 220 venues nationwide.
• Gold Diploma OFQUAL-regulated bundle including Level 2 Gym Instructing and Level 3 Personal Training with 1-to-1 mentor support, online assessments, and pathways to GP Referral and Level 4 qualifications.
• Platinum Plus Diploma Comprehensive bundle including Level 2 Gym, Level 3 PT, OFQUAL-regulated Level 3 GP Referral, Level 4 Specialist Exercise (Obesity & Weight Management), Level 4 Lower Back Pain Management, 1-to-1 mentoring, free gym membership with The Gym Group, and exclusive PT Academy T-shirt.
• Super Platinum Plus Diploma Premium bundle featuring 15 internationally recognized qualifications including Level 2 Gym, Level 3 PT, Level 3 GP Referral, Level 4 Obesity and Weight Management, Level 4 Lower Back Pain Management, Level 4 Strength & Conditioning, Level 4 Nutrition for Athletic Performance, Body Composition Course, 1-to-1 face-to-face mentoring, free gym membership and gym equipment.
• Premier Diploma Bundle offering Level 2 Gym Instructing, Level 3 Personal Training, Program Design CPD and Development Day CPD with access to support team, face-to-face options, GP referral and Level 4 pathways. Funding may be available.
• Classic Diploma Flagship course bundle offering Level 2 Gym Instructing and Level 3 Personal Training with 1-to-1 face-to-face mentoring across over 220 venues, 9 CPD courses, guaranteed interview upon graduation, and non-gym-based assessment options.
• The Diamond Diploma Elite premium bundle delivered personally by CEO Adam Kiani and Head of Delivery Mikey Kplomedo. Includes Level 2 Gym, Level 3 PT, Level 3 GP Referral, Level 4 Obesity and Weight Management, Level 4 Lower Back Pain Management, Level 4 Strength & Conditioning, Level 4 Nutrition for Athletic Performance, and Body Composition Course with 1-to-1 face-to-face mentoring.
• Master Personal Trainer Diploma Comprehensive bundle including Level 2 Gym Instructor, Level 3 Personal Trainer, Level 4 Nutrition, Level 4 Strength and Conditioning, 11 CPD courses (Business Skills, Programme Design, Level 2 & 3 Development, Boxing Fundamentals and Advanced, Suspension Training, Kettlebells, Abs and Core, Circuits), 1-to-1 mentoring, free gym membership with The Gym Group, and free STX Suspension trainer.
• Level 2 Certificate in Fitness Instruction OFQUAL-regulated qualification providing knowledge and skills to plan, deliver and evaluate safe and effective gym sessions. Provides entry onto the Register of Exercise Professionals at Level 2 and can be achieved in gym, exercise to music, water-based exercise and physical activity for children contexts.
• Level 3 Certificate in Personal Training OFQUAL-regulated qualification providing knowledge and skills to work with individuals and groups in personal training settings. Includes anatomy, physiology, health, safety, programming, nutrition, and delivery skills. Provides access onto EREPS at level 3 and is recognized by CIMSPA and the Fitness Register.
• Level 4 Strength and Conditioning OFQUAL accredited Level 4 qualification providing knowledge and understanding of improving athletic performance through systematic development of speed, strength, power, and injury reduction. Achieves 24 credits through 3 mandatory units.
• Level 4 Certificate in Exercise for Managing Lower Back Pain OFQUAL-regulated Level 4 qualification providing skills to design, deliver, monitor and evaluate structured, individualised physical activity programmes for adults with low back pain, in accordance with current evidence-based guidelines.
• Level 4 Certificate in Developing Physical Activity and Weight Management Strategies for Obese Clients Qualification for planning and delivering safe and effective weight management programmes to members of the population with Obesity, Diabetes Mellitus and/or Metabolic Syndrome. Covers exercise planning, delivery, behavioural strategies, and classification of obesity.
• Level 3 GP Referral (Exercise Referral) OFQUAL-regulated Level 3 qualification equipping learners to plan and instruct programmes for exercise referral patients. Covers anatomy, physiology, nutrition, risk stratification, healthcare systems, and programme design for patients with specified medical conditions.
• Level 3 Award in Nutrition Online-based qualification developing understanding of nutrition for maximizing sports and exercise performance. Covers macronutrients, micronutrients, carbohydrate loading, post-workout nutrition, supplementation, and ergogenic aids. Recognized by EREPS and CIMSPA.
• Exclusive Body Composition Fundamentals First-of-its-kind UK course partnered with Tanita, the global leader in BIA body composition technology. Teaches body composition analysis using Tanita Advanced BIA technology. Enrollment capped at 25 per month.
• 6 Week Full Time Face to Face Intensive Intensive 6-week full-time course delivered face-to-face including Level 3 (face-to-face), Level 4 Strength and Conditioning (online), and CPDs. Capped at 3 days per week. Available in Birmingham, London, Manchester, and Glasgow.
• Fully Funded Personal Trainer Qualification UK Government funded Level 3 Personal Training Skills Bootcamp delivered in partnership with GLA. Blended learning over 8 weeks with online and face-to-face teaching. Available to registered London residents only.
• Funded PT Courses L2 and L3 Personal Training qualifications available for free or co-funded for eligible learners. Eligibility includes age 16+, no previous PT qualifications, income below £27,374.50, and UK residency. Partial funding available through We Help Foundation charity.
• Combined Boxing CPD Boxing course teaching punching basics, footwork, movement, defense strategies, shadow boxing, pad-work, bag-work drills, and combinations. Contributors include professional boxers and kickboxers.
• Enhanced Business Skills CPD UK fitness industry's first business course including social media, taught by CEO Adam Kiani. Covers smart marketing, effective sales methods, taster sessions, training techniques, business planning, social media use, and website building. EREPS approved.
• Enhanced Core CPD Cutting-edge and modern core training course taking clients' core training to the next level. Approved by REPS and the Fitness Register.
• Enhanced Circuits CPD REPS-approved course taking trainers from traditional circuits to advanced circuit programming. Includes level 3 training systems and examples.
• Enhanced Functional Training CPD REPS-approved course focusing on level 3 training systems such as Setting, Supersets, Drop-sets, Giant Sets, Pyramid, Matrix, Forced reps, and incorporating these techniques with other Enhanced courses.
• Enhanced Kettlebells CPD Course teaching kettlebell movements including swing, snatch, clean and jerk, and advanced level 3 kettlebell training systems. Requires Level 2 Gym Instructor completion.
• Programme Design CPD

Quantifiable outcome

• 57,000+ registrations on OFQUAL regulated fitness qualifications since 2018
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered core and minor.

• David LloydcoreChannel Partner/ Reseller/ DistributorMajor UK health club chain partner. PT Academy graduates gain access to employment opportunities at David Lloyd clubs nationwide. Partnership enables practical training and assessment venues.
• The Gym GroupcoreChannel Partner/ Reseller/ DistributorMajor UK budget gym chain partner offering free gym membership to PT Academy students and graduates for practical training and employment.
• Pure GymcoreChannel Partner/ Reseller/ DistributorUK health club chain partnership providing training venues and employment pathways for graduates.
• Virgin ActivecoreChannel Partner/ Reseller/ DistributorPremium health club chain partnership for training venues and graduate employment.
• Nuffield HealthcoreChannel Partner/ Reseller/ DistributorHealthcare-focused health club partnership for training and employment of PT Academy graduates.
• BannantynescoreChannel Partner/ Reseller/ DistributorPremium health club chain partnership for training venues and employment.
• Xercise 4 LesscoreChannel Partner/ Reseller/ DistributorBudget gym chain partnership providing training and employment opportunities.
• UFC GymcoreChannel Partner/ Reseller/ DistributorMMA-focused gym chain partnership for specialized training and employment.
• NCFEcoreStrategic or Co-development PartnerNCFE is the UK's oldest established awarding organisation with over 160 years of history. PT Academy is approved to deliver Personal Training courses and fitness qualifications on their behalf.
• Focus AwardscoreStrategic or Co-development PartnerAwarding organisation partner for OFQUAL-regulated fitness qualifications delivery.
• CIMSPAcoreStrategic or Co-development PartnerChartered Institute for the Management of Sport and Physical Activity. All PT Academy qualifications are recognized by CIMSPA and provide access to their professional register.
• EREPS (Register of Exercise Professionals)coreStrategic or Co-development PartnerEuropean Register of Exercise Professionals. PT Academy qualifications provide access to EREPS at Levels 2, 3, and 4.
• Fitness RegistercoreStrategic or Co-development PartnerIndustry register for fitness professionals. PT Academy qualifications are recognized by the Fitness Register.
• UK's Largest Fitness JobsitecoreChannel Partner/ Reseller/ DistributorVIP access to over 45,000 active fitness jobs in the UK provided to PT Academy graduates.
• TanitaminorStrategic or Co-development PartnerPartnership with Tanita, world leaders in body composition technology, for exclusive Body Composition Fundamentals course. First of its kind in UK.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Central YMCA Qualifications: Long-established UK fitness education brand (YMCA) offering vocational fitness and PT qualifications through approved centres. Operates more broadly across community health and wellbeing training but directly overlaps with PT Academy in regulated PT qualifications.

Direct peers

• The Training Room: UK vocational fitness training provider offering government-funded personal training courses and Level 2/3 qualifications. Competes directly with PT Academy in the funded and career-changer segments.
• Premier Global NASM: One of PT Academy's closest direct competitors in the UK personal training education market, offering OFQUAL-regulated Level 2, 3, and 4 qualifications and CPD courses. Targets the same aspiring personal trainer customer with comparable nationally-recognized certifications.
• Future Fit Training: Major UK fitness training provider delivering OFQUAL-regulated personal training, nutrition, and specialist qualifications. Competes head-to-head with PT Academy in the Level 2/3/4 and CPD segments with a similar diploma bundle strategy.
• Fitness Education Academy (FEA): UK-based personal training and fitness education provider delivering Level 2/3/4 qualifications and CPD courses. A smaller but directly comparable competitor targeting the same career-changer segment.
• TRAINFITNESS: UK-based personal trainer education provider offering Level 2, 3, and 4 qualifications, masterclasses, and diploma packages. Targets the same aspiring and existing PT customer segments with comparable course bundling and online learning options.
• Origym: UK personal training course provider offering Level 2 and Level 3 certifications, often competing on price and job-outcome messaging. Direct competitor to PT Academy in the entry-level PT qualification market.
• Active IQ: UK awarding organization and training provider delivering OFQUAL-regulated fitness qualifications, including personal training at Levels 2, 3, and 4. Competes both as a delivery partner and as an indirect competitor to PT Academy's qualification offerings.
• HFE (Health and Fitness Education): UK personal training and fitness education provider offering Level 2, 3, and 4 qualifications with CPD and specialist courses. Overlaps directly with PT Academy's product portfolio and target customer base.

Others

• British Red Cross / ELCAS (Skills & Learning funding partners): UK government and charity-funded skills/training funding bodies (e.g., ELCAS for MOD leavers) that channel subsidized training demand. Comparable as a counterparty in the funded-learner revenue stream rather than a training competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ptacademy
• Facebookfacebook.com/pta

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PT Academy