D’Ascoli Orthodontics

What D’Ascoli Orthodontics does

D'Ascoli Orthodontics is a private, founder-owned orthodontic practice established in 1982 by Dr. Vincent D'Ascoli, a Board-Certified Orthodontist (American Board of Orthodontics) and Invisalign Diamond Plus Provider ranked in the top 1% of providers nationally. The practice operates six office locations across Northern Nevada (Reno HQ, Carson City, Fernley, Gardnerville, Incline Village) and Northern California (South Lake Tahoe), serving a mix of pediatric, teen, and adult patients — adults reportedly account for nearly half of cases. Treatment fees are standardized between braces and Invisalign in the $4,000-$7,500 range, with monthly payments from $123 supported by 0% in-house financing and a Lending Point partnership. Invisalign represents roughly 70% of practice volume, complemented by traditional metal, ceramic, lingual, and advanced-technology braces.

The practice's technology stack centers on iTero 3D digital impressioning, iCAT 3D cone-beam imaging for TMJ and complex case planning, and the Dental Monitoring platform with Scan Box for weekly remote treatment tracking, plus Zoom for virtual consultations and a Cloud9 Ortho patient portal. Specialized clinical offerings beyond orthodontics include airway orthodontics, sleep apnea treatment with mandibular advancement devices, TMJ/TMD diagnosis and rehabilitation, surgical orthodontics, cleft lip/palate care, soft-tissue laser therapy, and early facial growth guidance for children. The practice distinguishes itself through an extraction rate of approximately 7% versus an industry benchmark of 20-45%, a free Smile Assessment consultation that includes 3D scanning and digital x-rays, and a same-day-commitment incentive bundling free teeth whitening ($295 value) with Invisalign.

The business model is a multi-location professional services practice monetizing case starts at standardized unit pricing, with revenue derived from orthodontic treatment services, recurring Dental Monitoring engagement, ancillary cosmetic services (whitening), and laser procedures. Go-to-market is community-led and referral-driven: explicit patient and doctor/dentist referral programs, 5-star review accumulation across Google/Facebook/Healthgrades, localized SEO, in-office and Zoom-based consultations, and bilingual (English/Spanish) staff. The practice is privately held with no disclosed funding, parent entity, or institutional investors.

Name

D’Ascoli Orthodontics

Legal name

D'Ascoli Orthodontics

Website

https://dascoliortho.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

D'Ascoli Orthodontics is a private, board-certified orthodontic practice founded in 1982, operating six locations across Northern Nevada and California. It provides Invisalign, braces, TMJ, sleep apnea, airway, and pediatric orthodontic care primarily to families and adults in the Reno-Tahoe region.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (6212)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB)

Keywords

• Orthodontic treatment services
• Invisalign clear aligners
• Traditional braces treatment
• Pediatric orthodontic care
• TMJ airway treatment

Headquarters

HQ city

Reno

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Orthodontic Treatment Services: Primary revenue from providing orthodontic treatment including braces (traditional metal, ceramic, lingual) and Invisalign clear aligners. Treatment fees range from $4,000-$7,500 for full comprehensive treatment. Same pricing for braces and Invisalign.
2. Dental Monitoring Subscription: Weekly treatment monitoring service through Dental Monitoring platform, allowing remote progress tracking and reducing in-office visit frequency.
3. Teeth Whitening: Cosmetic teeth whitening services offered as a bonus for patients committing to Invisalign on the same day as initial consultation ($295 value free).
4. Laser Therapy Treatments: Soft tissue laser procedures including frenectomy, gum disease treatment, and impacted tooth exposure performed in-office.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

D'Ascoli Orthodontics provides comprehensive orthodontic care including Invisalign clear aligners (Invisalign, Invisalign First, Invisalign Teen), traditional metal and ceramic braces, lingual braces, pediatric orthodontics with early facial growth guidance, airway orthodontics, sleep apnea treatment, TMJ/TMD therapy, surgical orthodontics, and cleft lip/palate treatment, supported by laser therapy and remote Dental Monitoring. The practice is led by a Board-Certified orthodontist who is a Top 1% Diamond Plus Invisalign Provider and operates six locations across Northern Nevada and Northern California under a standardized same-price-fee structure for braces and Invisalign.

Product overview

D'Ascoli Orthodontics offers a comprehensive portfolio of orthodontic treatments led by Dr. Vincent D'Ascoli, a Board-Certified orthodontist and Top 1% Diamond Plus Invisalign Provider since 1982. The practice operates as a single-location specialist with multiple convenient office locations serving Northern Nevada and California. The core treatment offerings center on two main approaches: clear aligner systems (Invisalign, Invisalign First for ages 7-9, and Invisalign Teen with Mandibular Advancement) and traditional braces technology (Advanced Technology Braces, Traditional Metal Braces, Ceramic Braces, and Lingual Braces). The practice distinguishes itself through specialized services including Early Facial Growth Guidance, Airway Orthodontics, Sleep Apnea Treatment, TMJ/TMD Treatment, Surgical Orthodontics, and Cleft Lip/Palate Treatment. Supporting services include Teeth Whitening (free with Invisalign commitment), Laser Therapy for soft tissue procedures, Virtual Consultation via Zoom, and Dental Monitoring for remote progress tracking. Treatment costs are standardized between braces and Invisalign at $123/month with various financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligners Clear aligner orthodontic treatment for straightening teeth discreetly and comfortably, delivered by a Top 1% Diamond Plus Invisalign Provider with the same price as braces. Includes Invisalign for adults, Invisalign First for children ages 7-9, and Invisalign Teen with compliance indicators and Mandibular Advancement feature.
• Traditional Braces Orthodontic treatment using traditional metal braces (high-grade stainless steel with brackets, archwires, and bands) and tooth-colored ceramic braces that straighten teeth regardless of case severity, priced identically to Invisalign.
• Lingual Braces Orthodontic braces placed on the back side of the teeth (lingual side), making them virtually invisible from the outside while effectively treating crowding, spacing, and bite issues.
• Pediatric Orthodontics Orthodontic care for children starting at age 7, including monitoring growth patterns and determining optimal timing for braces or other interventions; addresses crowded teeth, crossbites, underbites, airway issues, thumb-sucking habits, and early or late loss of baby teeth.
• Early Facial Growth Guidance Early intervention orthodontic treatment for children to guide proper facial and jaw development, potentially preventing the future need for braces, extractions, headgear, or surgery.
• Airway Orthodontics Orthodontic treatment focused on airway health and breathing issues, designed to open airways and improve oxygen intake during sleep for patients with breathing or airway concerns.
• Sleep Apnea Treatment Orthodontic treatment for obstructive sleep apnea using oral appliances (mandibular advancement devices) and jaw realignment to improve airflow during sleep.
• TMJ/TMD Treatment Treatment for temporomandibular joint disorders using comprehensive diagnosis including 3D CT scans and T-Scan computer-aided bite evaluation, with treatment ranging from bite planes to complex rehabilitation.
• Surgical Orthodontics Orthognathic (jaw) surgery combined with orthodontic treatment to correct severe skeletal bite issues that cannot be resolved with braces alone.
• Cleft Lip/Palate Treatment Cranial orthodontic treatment delivered as part of a specialized team including surgeons, therapists, and speech pathologists for patients with cleft lip and palate conditions.
• Laser Therapy In-office laser treatment for soft tissue orthodontic procedures including frenectomy, gum disease treatment, and exposure of impacted teeth, offering faster recovery with reduced bleeding and swelling.
• Teeth Whitening Professional teeth whitening treatment to remove stains and restore natural tooth color, offered free of charge to patients who commit to Invisalign treatment on the same day as their initial consultation.

Quantifiable outcome

• 15,000+ patients successfully treated since 1982
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pacific Dental Services: Dental support organization supporting hundreds of practices including specialty orthodontics. Comparable as an established scaled competitor in dental services delivery and a potential acquirer in adjacent regional markets.
• Smile Brands Dental Group: PE-backed DSO providing general dentistry, orthodontic, and specialty care across multiple states. Comparable as a scaled, multi-specialty dental services operator and a potential competitive entrant in the Reno/Northern Nevada market.
• Align Technology: Manufacturer of Invisalign clear aligners and iTero scanners. D'Ascoli Orthodontics is a top-tier Invisalign provider (Diamond Plus, top 1%) and uses iTero scanning, making Align Technology the most consequential upstream partner and industry incumbent shaping this practice's offerings.
• Heartland Dental: Largest dental support organization (DSO) in the US, supporting thousands of practices including orthodontic service lines. Comparable as a benchmark for what PE-backed consolidation could look like in D'Ascoli's regional market and a potential roll-up acquirer.
• Aspen Dental: Large multi-site dental and orthodontic provider backed by PE. Comparable as a competitor in the patient-facing dental services space and as a potential acquirer that could enter D'Ascoli's Northern Nevada geography.

Emerging players

• SmileDirectClub: Direct-to-consumer clear aligner company (now emerged from bankruptcy under new ownership). Comparable as a disruptor competing with D'Ascoli's Invisalign services at lower price points for mild cases.
• Candid Co. Direct-to-consumer clear aligner brand targeting mild-to-moderate orthodontic cases. Comparable as an emerging player intersecting with D'Ascoli's primary Invisalign product line on the consumer-facing end of the market.

Direct peers

• Great Basin Orthodontics: Regional orthodontic practice serving Northern Nevada including Reno, Sparks, and surrounding areas. Closest direct peer — both compete for the same orthodontic patient pool in Reno with similar services (Invisalign, braces, early treatment).
• Silver State Orthodontics: Orthodontic practice based in Reno/Carson City offering Invisalign and braces. Direct regional competitor for the same patient demographics in D'Ascoli's primary service area.

Others

• Reno Tahoe Oral Surgery & Dental Implant Center: Local oral surgery and dental implant provider in the Reno/Tahoe region. Comparable as an adjacent specialty dental provider in the same geography whose referral patterns overlap with D'Ascoli Orthodontics.

Market position

Strengths5 records

Weaknesses1 record

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dascoliortho
• Facebookfacebook.com/dascoliorthodontics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about D’Ascoli Orthodontics