Ministop Vietnam

What Ministop Vietnam does

Ministop Vietnam (legal entity: CÔNG TY TNHH MINISTOP VIỆT NAM) is a privately-held convenience store chain operating in Vietnam as part of Japanese retail conglomerate AEON Corporation's urban combo-store strategy. Registered in Ho Chi Minh City on January 15, 2015, the company deploys a differentiated "combo store" format that pairs traditional convenience-store retail with in-store fast-food service, dine-in seating areas, and 24/7 operation. The business is concentrated in Ho Chi Minh City and surrounding provinces (Bình Dương, Long An), with a retail network reported at over 200 locations.

The product portfolio is centered on Japanese-influenced convenience food and beverage offerings organized across seven categories: beverages (including a proprietary B'Lao tea-based drink line, milk teas, fruit teas), fast food (steamed buns/bánh bao, Korean sesame bread, garlic croissants, fried chicken, Taiwanese sausage, taro cake), desserts (egg tarts, corn pudding/chè bắp, layered cakes, vanilla cake), sushi (California roll, colorful sushi assortment), onigiri (tuna mayo temaki), and an Oden Japanese hotpot program with more than a dozen toppings. Core technology is limited to Japanese food production methods, including a Ministry of Health-certified purified water line and central production kitchens that supply prepared foods to the store network. Stores accept multiple payment methods including cash, ATMs, MoMo e-wallet, and Payoo bill-payment services.

Revenue is generated entirely through direct-to-consumer retail product sales at owned storefronts, with unit-priced items ranging from 4,000 VND (purified water) to 33,000 VND (premium jumbo cheese-pulled sausage). The primary customer segment is urban young consumers in HCMC (average age ~20), with a secondary segment of the general urban population seeking convenience, variety, and a dine-in experience. Marketing is conducted via the company's own website, Facebook/Instagram channels, in-store promotions, and seasonal campaign events. The company has no disclosed outside investors and operates entirely under AEON Corporation ownership, with Japanese management oversight via General Director Hamaguchi Yosuke.

Name

Ministop Vietnam

Legal name

CÔNG TY TNHH MINISTOP VIỆT NAM

Website

https://ministop.vn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Ministop Vietnam is a Japanese-style convenience store and fast-food combo chain in Ho Chi Minh City, operating 200+ 24/7 dine-in locations under AEON Corporation, serving urban consumers with Japanese-influenced ready-to-eat meals, beverages, and Oden hotpot items.

Ownership category

akta.pro rank

Product category

Convenience Store Retail

NAICS

Convenience Retailers (445131), Limited-Service Restaurants (722513)

SIC

Retail-Convenience Stores (5412), Retail-Eating Places (5812)

akta.pro primary industry

Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH)

akta.pro secondary industries

Asian QSR (Chinese/Thai/Japanese/Korean) (THAFAAAF), Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)

Keywords

• Convenience store retail
• Fast food combo store
• Japanese hot pot Oden
• Ready-to-eat meals
• Bubble tea beverages

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Product Sales: Convenience store model selling beverages, fast food, desserts, Oden hot pot items, sushi, onigiri, and other prepared foods directly to consumers at retail storefronts.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ministop Vietnam operates combo convenience store and fast food retail outlets under AEON Corporation, selling Japanese-influenced ready-to-eat food, beverages, and daily essentials directly to consumers through 24/7 storefronts with dine-in areas. The assortment spans seven main categories: Oden hotpot toppings, sushi and onigiri, B'Lao brand teas and milk teas, fast food items (buns, fried chicken, sausages, croissants), desserts (egg tarts, cakes, corn pudding), purified water, and assorted toppings.

Product overview

Ministop Vietnam is a convenience store chain operating under AEON Corporation's strategy for urban centers. The company combines traditional convenience store offerings with fast food services, featuring dining areas in stores. The product portfolio includes a diverse range of food and beverage items across seven main categories: Dessert, Beverage/Drinks, Fast Food, Oden (Japanese hotpot items), Onigiri, Sandwich, and Sushi. Core offerings include Japanese-inspired items like Oden hotpot toppings (fish cakes, crab sticks, tofu, sausage, salmon, beef balls, fish roe tofu, lobster balls, seaweed fish cake), various sushi types (California roll, colorful sushi), and hand-roll onigiri. The beverage lineup features tea-based drinks under the B'Lao brand including milk teas, fruit teas, and specialty seasonal drinks. Fast food items include steamed buns (bánh bao) with various fillings, Korean sesame bread, croissants, taro cake, Taiwanese sausage, fried chicken, and Cajun chicken. Desserts include egg tarts, corn pudding, layered cakes, and vanilla cake. The stores operate 24/7 and are positioned as quick-meal destinations combining convenience with dining experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Oden Hotpot Items A Japanese-style hotpot food line sold as ready-to-eat skewered items in Ministop stores, targeted at urban consumers seeking quick savory meals.
• Sushi and Onigiri Japanese-style rice-based ready-to-eat items including California rolls, assorted sushi platters, and tuna mayo hand-roll onigiri sold at retail in Ministop stores.
• B'Lao Brand Teas and Milk Teas House-brand tea and milk tea beverages, including seasonal fruit teas, oolong and jasmine milk teas, and traditional milk teas, served ready-to-drink at Ministop stores.
• Fast Food and Savory Items Ready-to-eat hot savory items including steamed buns, fried chicken, croissants, sausages, and Korean/Vietnamese baked goods sold at retail at Ministop stores.
• Desserts and Cakes Sweet bakery and dessert items including egg tarts, vanilla cakes, sweet corn pudding, and layered fruit cakes sold at retail at Ministop stores.
• Purified Water MINISTOP Bottled purified water produced with modern Japanese technology production lines, certified by the Vietnamese Ministry of Health for quality and food safety, sold at Ministop stores.
• Other Beverages and Lemonade Additional non-tea beverages and add-on toppings (jellies and popping boba) sold at Ministop stores.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AEON CorporationcoreStrategic or Co-development PartnerAEON Corporation's strategy drives Ministop Vietnam's expansion of small scale combo stores in urban centers. Ministop operates as part of AEON's network to open convenience stores in urban areas, combining convenience store model with fast food outlets.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 7-Eleven Vietnam: Global convenience chain operating hundreds of stores in Vietnam with private-label ready-to-eat meals, beverages and snack assortments; competes head-to-head in the same urban convenience-plus-foodservice category.
• FamilyMart Vietnam: Japanese-origin convenience chain operating combo convenience and quick-meal stores in Vietnam; closest direct comparable given shared Japanese heritage, dine-in format, and similar product mix.
• Circle K Vietnam: Operates one of the largest convenience store networks in Vietnam with extensive HCMC and Hanoi coverage, offering prepared foods, beverages and 24/7 service — directly competing for the same urban Gen Z consumer as Ministop.
• GS25 Vietnam: Korean-origin convenience chain rapidly expanding in HCMC and Hanoi with strong ready-to-eat programs (kimbap, ramyeon, K-style snacks) — competing directly with Ministop's Japanese-inspired convenience-plus-foodservice model.

Others

• AEON Mall Vietnam: Sibling AEON retail real-estate and mall-anchored supermarket operations in Vietnam; while a different format, it shares the AEON corporate parent and could enable cross-format traffic and supply-chain synergies with Ministop.

Broad incumbents

• Ministop Korea (Parent): Korean-origin parent brand of the global Ministop chain; provides the strategic playbook, private-label items and Japanese/Korean product sourcing that underpins Ministop Vietnam's differentiation.
• VinMart+ (Wink): Vietnamese conglomerate Vingroup's convenience arm, leveraging nationwide real estate and supply infrastructure — a formidable domestic incumbent offering grocery, fresh and prepared foods across urban Vietnam.

Regional players

• Co.op Food: Saigon Co.op's convenience retail banner with strong HCMC density and household-goods positioning; competes for the same urban Vietnamese shopper basket, particularly groceries and ready-to-eat meals.
• B's Mart (Satra Group): State-affiliated Satra's convenience store chain concentrated in HCMC; overlaps with Ministop's core geography and competes in prepared foods, snacks and everyday grocery categories.

Emerging players

• Cheers Vietnam: Satra-affiliated convenience format expanding in HCMC with focus on quick-meal categories; an emerging local player overlapping with Ministop on foodservice-led convenience in the same geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MINISTOPVietnam.Official
• Instagraminstagram.com/ministopvietnam
• LinkedInlinkedin.com/company/ministop-vietnam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ministop Vietnam