FamilyMart Vietnam

What FamilyMart Vietnam does

FamilyMart Vietnam (legal name CÔNG TY TNHH CỬA HÀNG TIỆN LỢI GIA ĐÌNH VIỆT NAM) is a Ho Chi Minh City–headquartered Vietnamese limited liability company that operates the local franchise of the Japanese FamilyMart convenience store chain. The company runs an owned network of convenience stores across Vietnam offering food, beverages, ready-to-eat meals, and daily necessities to individual consumers, and operates a FamiPoint mobile loyalty application for repeat engagement and retention. It is led by CEO Kirimura Akira and is a private company with no public listing, no disclosed funding rounds, and no disclosed subsidiaries.

The business generates revenue through three primary streams: in-store retail sales of convenience goods, third-party e-commerce marketplace sales fulfilled through Grab, Shopee, and Bee, and a B2B corporate sales channel where store managers handle bulk or recurring supply orders from restaurants, hotels, cafés, offices, industrial zones, and other convenience stores. Payments are accepted in cash, via QR codes, credit/debit cards, mobile banking, and digital wallets including MoMo, ZaloPay, and VNPAY. Marketing and customer engagement are driven through the corporate website (famima.vn), the FamiPoint app, Facebook Messenger, Zalo, and monthly in-store "Ưu đãi đặc biệt" (Special Offers) promotions.

The company is positioned as a Japanese-standard convenience retail franchise adapted for the Vietnamese market, leveraging the 20,000+ global FamilyMart brand and operational playbook. There is no disclosed proprietary technology, no patents, no AI/ML capabilities, and no certifications in the source material. The most material disclosure gaps are the Vietnam-specific store count, revenue, ownership split between the Japanese franchisor and local partners, and any fundraising history.

Name

FamilyMart Vietnam

Legal name

CÔNG TY TNHH CỬA HÀNG TIỆN LỢI GIA ĐÌNH VIỆT NAM

Website

https://famima.vn

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

FamilyMart Vietnam operates the local franchise of the Japanese FamilyMart convenience store chain, serving Vietnamese consumers with food, beverages, ready-to-eat meals, and daily necessities through owned physical stores, e-commerce marketplace partnerships (Grab, Shopee, Bee), and B2B corporate sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales (In-Store): Revenue generated from direct retail sales of convenience products including food, beverages, daily necessities, and ready-to-eat items across FamilyMart's store network in Vietnam.
2. E-commerce Marketplace Sales: Revenue from sales fulfilled through third-party e-commerce platforms including Grab, Shopee, and Bee, where customers order FamilyMart products for delivery.
3. B2B / Corporate Sales: Revenue from bulk or high-volume purchases by business customers including restaurants, hotels, cafés, offices, and convenience stores, facilitated by store managers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

FamilyMart Vietnam operates a chain of company-owned convenience stores across Vietnam selling food, beverages, ready-to-eat meals, and daily necessities to individual consumers. The retail offering is supported by the proprietary FamiPoint mobile loyalty program for customer retention, and is also distributed through third-party delivery platforms (Grab, Shopee, Bee) and B2B bulk supply channels.

Product overview

FamilyMart Vietnam operates a chain of convenience stores providing essential daily products and services. The offering consists of the core convenience store retail business supplemented by the FamiPoint mobile loyalty program for customer engagement and retention. Regular promotional campaigns are featured through the Special Promotions section, offering monthly deals and discounts on selected products. The company also enables product ordering through third-party e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• FamiPoint: Loyalty program app/member program that allows customers to earn and redeem points.

Products and services

• FamilyMart Convenience Store

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Partnerships

Three partnerships are on record, tiered minor.

• GrabminorChannel Partner/ Reseller/ DistributorFamilyMart products are available for ordering and delivery through the Grab platform, allowing customers to order convenience store items for home delivery via Grab's delivery network.
• ShopeeminorChannel Partner/ Reseller/ DistributorFamilyMart products are available for ordering and delivery through the Shopee e-commerce platform, enabling wider online reach and delivery fulfillment to Shopee's user base in Vietnam.
• Bee (Beecost)minorChannel Partner/ Reseller/ DistributorFamilyMart products are available for ordering and delivery through the Bee platform, providing an additional e-commerce channel for customer access and delivery services.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Circle K Vietnam (Couche-Tard): Operates one of the largest convenience store networks in Vietnam, directly competing with FamilyMart in urban locations with similar product mix (food, beverages, daily necessities) and 24/7 service. A direct international c-store peer.
• Ministop Vietnam: Japanese-origin convenience store chain operating in Vietnam. Direct competitor with similar Japanese heritage, store model, and target customer demographic as FamilyMart.
• GS25 Vietnam: Korean-origin convenience store chain expanding in Vietnam. Directly competes with FamilyMart in the same segment with similar store formats, Korean product differentiation, and urban location strategy.
• 7-Eleven Vietnam: Operates convenience stores in Vietnam (licensed to Seven System Vietnam). A direct international c-store competitor with similar 24/7 model, ready-to-eat food, and beverage offerings.
• WinMart+ (formerly VinMart+): Vietnamese convenience store chain owned by Masan Group, with an extensive store network across Vietnam. Directly competes with FamilyMart in the modern c-store segment, with strong local backing and expansion capabilities.
• Shop&Go Vietnam: Long-standing Vietnamese convenience store chain with smaller-format stores. Directly competes with FamilyMart in the same c-store category, but historically positioned at a more value-oriented price point.

Emerging players

• Lawson Vietnam: Japanese convenience store chain with operations in select Asian markets. Comparable to FamilyMart in Japanese c-store heritage and product mix, though Vietnam presence may be limited or partnership-based.

Regional players

• B's Mart: Vietnamese convenience store chain focused on southern Vietnam. Competes in the same c-store category with smaller store footprint and value positioning, comparable to FamilyMart's domestic regional store networks.
• Co.op Food (Saigon Co.op): Vietnamese retail cooperative's smaller-format convenience/grocery hybrid stores. Comparable to FamilyMart in food and daily necessity offerings, but with a grocery-cooperative ownership model and predominantly southern Vietnam footprint.

Broad incumbents

• AEON Vietnam (AEON MaxValu): Japanese-origin supermarket and convenience store operator in Vietnam. While operating larger supermarkets, AEON's smaller-format MaxValu stores compete with FamilyMart in convenience retail, with shared Japanese heritage and quality positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/FamilyMartVietnam
• LinkedInlinkedin.com/company/familymart-viet-nam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FamilyMart Vietnam