GIBA
GIBA (General Insurance Brokers Australia) is a private, Sydney-based insurance brokerage placing general insurance cover for Australian SMBs across business, trades, professional services, and personal lines via Authorised Representatives and the Steadfast broker network.
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What GIBA does
GIBA (General Insurance Brokers Australia) is a privately held, Sydney-headquartered insurance brokerage founded in 2010. The firm operates under Australian Financial Services Licence 342 546 and places general insurance cover for Australian small and medium enterprises and consumers, organised across four verticals: Business, Trades and Skilled Workers, Professional Services, and Personal. Its product catalogue spans Public Liability, Professional Indemnity, Management Liability, Cyber, Office, Business, Landlord, Marine Transit, Trades Pack, Home and Contents, Strata, Motor Vehicle, Travel, Marine and Pleasurecraft, and Valuables/High-Net-Worth Items cover, plus a Trades Pack proposition.
The company's technology footprint is modest and oriented around distribution rather than differentiated underwriting. Core systems consist of a web-based client management platform and an internal broker communication hub (BCom); no proprietary AI, public APIs, or third-party integrations are disclosed. GIBA does not bear insurance risk itself; it is a broker that places coverage on behalf of clients.
GIBA monetises through commissions paid by insurers on placed policies, supplemented indirectly by optional premium funding arranged through third-party providers (with DEFT and BPAY accepted for invoice settlement). Go-to-market combines direct client servicing from the Sydney head office with a channel-led motion that relies on Authorised Representatives operating under GIBA's AFS licence and the Steadfast broker network — Australia's largest broker group — to access exclusive policies, competitive premiums, and specialist underwriters including Lloyd's of London. Marketing is light, centred on content (blog and email), LinkedIn, and referral-driven inbound. Ownership remains founder/operator-led, with CEO Silvan Frei and Director Tony Sykes as identified principals; no venture or private equity backing is disclosed.
GIBA firmographics
Firmographics- Name
- GIBA
- Legal name
- General Insurance Brokers Australia
- Website
- https://giba.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- GIBA (General Insurance Brokers Australia) is a private, Sydney-based insurance brokerage placing general insurance cover for Australian SMBs across business, trades, professional services, and personal lines via Authorised Representatives and the Steadfast broker network.
- Ownership category
- akta.pro rank
GIBA industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Commercial Lines Insurance Brokerage (FSAEADAB)
- akta.pro secondary industry
- Retail (Personal Lines) Insurance Brokerage (FSAEADAA)
Keywords
Where GIBA is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
GIBA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Brokerage Commissions: GIBA earns revenue through commissions paid by insurance providers on policies placed for clients. The company represents client interests to source suitable, cost-effective coverage from leading insurers through the Steadfast network and direct insurer relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard insurance policies with flexible payment options |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
GIBA product offering
Product offeringCore offering
GIBA (General Insurance Brokers Australia) is an insurance brokerage firm that sources and places insurance coverage for Australian businesses, trades, professional services firms, and individuals. The company acts as an intermediary between clients and leading insurers, providing tailored policies across public liability, professional indemnity, cyber, business, landlord, marine transit, and personal insurance lines. Coverage is accessed via the Steadfast broker network and direct insurer relationships, with end-to-end claims management and premium funding options.
Product overview
GIBA (General Insurance Brokers Australia) is an insurance brokerage firm offering a portfolio of insurance products across multiple industries. Their core products include Public Liability, Professional Indemnity, Management Liability, Cyber Insurance, Office Insurance, Business Insurance, Landlord Insurance, and Marine Transit Insurance. They serve four main industry segments: Business (retail, hospitality, property owners), Trades (builders, electricians, plumbers, hairdressers), Professional Services (accountants, lawyers, engineers, IT professionals), and Personal (homeowners, landlords, travellers, marine craft owners). All products are distributed through the Steadfast broker network, providing access to exclusive policies and competitive premiums from leading Australian insurers.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Liability Insurance Insurance coverage protecting businesses against third-party claims for personal injury or property damage caused by the business's activities, including compensation costs and legal defense expenses.
- Professional Indemnity Insurance
- Management Liability Insurance
- Cyber Insurance
- Office Insurance
- Business Insurance
- Landlord Insurance
- Marine Transit Insurance
- Home and Contents Insurance
- Strata Insurance
- Motor Vehicle Insurance
- Travel Insurance
- Marine and Pleasurecraft Insurance
- Valuables and High-Net-Worth Items Insurance
- Employment Practices Liability Insurance
- Trades Pack Insurance
Quantifiable outcome
- Claims managed end-to-end with personal care
- +1 more outcomes
Companies that use GIBA
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
GIBA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
GIBA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Steadfast NetworkcoreGIBA is part of the Steadfast broker network, Australia's largest broker network. This partnership provides GIBA clients access to exclusive policies and competitive premiums through collective buying power. The Steadfast network also enables access to specialist underwriters and market intelligence.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
GIBA competitors and assessment
Company assessmentDirect peers
- Insurance Advisernet: Australian risk and insurance adviser network offering commercial and personal broking services to SMBs. Directly comparable in terms of multi-vertical coverage, broker-network affiliation model, and Australian SMB customer base.
- Honan Insurance Group: Australian mid-market commercial insurance broker (now part of AUB Group) serving trades, professional services, and SME clients. Comparable in industry specialisation and tailored commercial product offering to GIBA.
- Insurance House Australia: Australian insurance brokerage offering personal and commercial lines including business, trades, and professional services. Directly comparable to GIBA in product mix and SMB-oriented service model.
- Coverforce: Australian insurance brokerage network operating across commercial and personal lines, also affiliated with Steadfast. Highly comparable as a similarly sized Australian SMB-focused broker competing in the same segments and distribution channels as GIBA.
- Resilium: Australian commercial insurance broker focused on SMEs and professionals, also part of the Steadfast network. Comparable in product breadth (PI, cyber, business packages) and SMB/professional services target market.
Broad incumbents
- Steadfast Group: Australia's largest general insurance broker network, of which GIBA is a member. Indirectly comparable as the network that aggregates GIBA and similar brokers; relevant for understanding GIBA's structural channel and competitive context.
- Aon Australia: Global insurance and reinsurance broker with a large Australian commercial presence across professional services, cyber, and management liability. Operates in the same product categories as GIBA but serves enterprise and mid-market rather than SMB.
- Arthur J. Gallagher Australia: Global insurance brokerage with Australian operations across commercial, professional, and personal lines. Competes with GIBA in the same product categories but at larger mid-market and enterprise scale.
- Marsh Australia: Global insurance broker and risk advisor with significant Australian commercial practice covering cyber, PI, management liability, and marine. Comparable product breadth to GIBA but at much larger enterprise scale.
Emerging players
- BizCover: Australian digital insurance platform enabling SMBs to compare and buy policies online for trades, professional services, and small business. Represents an emerging insurtech channel that competes with traditional brokers like GIBA for the same SMB customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
GIBA social profiles
Digital presenceGIBA compliance and trust
Trust signalCompliance2 records
GIBA financial estimates
Financial estimateRevenue estimate
Valuation estimate
GIBA leadership team
Management profileNumber of profiles
Profiles10 records
GIBA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GIBA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GIBA
What does GIBA do?
GIBA (General Insurance Brokers Australia) is an insurance brokerage firm that sources and places insurance coverage for Australian businesses, trades, professional services firms, and individuals. The company acts as an intermediary between clients and leading insurers, providing tailored policies across public liability, professional indemnity, cyber, business, landlord, marine transit, and personal insurance lines. Coverage is accessed via the Steadfast broker network and direct insurer relationships, with end-to-end claims management and premium funding options.
Is GIBA a public or private company?
GIBA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GIBA founded?
GIBA was founded in 2010. It employs 1 to 10 people.
Where is GIBA based?
GIBA is headquartered in Sydney, Australia, in the Oceania region.
How does GIBA make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are GIBA's main competitors?
Direct peers on record are Insurance Advisernet, Honan Insurance Group, Insurance House Australia, Coverforce and Resilium. Broad incumbents are Steadfast Group, Aon Australia, Arthur J. Gallagher Australia and Marsh Australia. BizCover is listed as an emerging player.
Does GIBA have an API?
No public API is recorded for GIBA.
What industry is GIBA in?
GIBA's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAB, Commercial Lines Insurance Brokerage, with a secondary code of FSAEADAA, Retail (Personal Lines) Insurance Brokerage. Its NAICS code is 52421 and its SIC code is 6411.