Flaharty Asset Management
Flaharty Asset Management is an independent Florida-based registered investment adviser serving high-net-worth individuals, families, and business owners in the Tampa Bay area with coordinated financial planning, investment, tax, estate, insurance, and retirement plan services. In May 2026, the firm joined Modern Wealth Management, LLC.
- Company typePrivate
- Founded2007
- HeadquartersClearwater, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Flaharty Asset Management does
Flaharty Asset Management is an independent registered investment adviser (RIA) founded in 2007 by Shon Flaharty, CFP, AIF, headquartered in Clearwater, Florida with a secondary office in Punta Gorda. The firm serves high-net-worth individuals, families, and business owners in the Tampa Bay area, delivering coordinated wealth management across financial planning, investment management, tax planning, estate planning, insurance planning, and company retirement plans. Its core technology is conventional advisory infrastructure — the firm relies on human advisory expertise and traditional registered investment adviser operations rather than proprietary algorithms or digital self-service platforms, and does not maintain a consumer-facing app, public API, or SDK.
The firm generates revenue primarily through recurring investment advisory and wealth management fees charged against client assets, supplemented by insurance product commissions through licensed professionals. Distribution is exclusively direct and advisor-led: prospective clients engage through scheduled, individualized consultations at the Clearwater or Punta Gorda offices, with pricing handled on a quote-based, non-publicly-disclosed basis typical of independent RIAs. The go-to-market relies heavily on community presence, the nationally distributed America's Wealth Management Show radio/podcast program, educational content, and word-of-mouth referrals rather than broad digital advertising.
In May 2026, the firm rebranded and joined Modern Wealth Management, LLC, with founder Shon Flaharty continuing as Managing Director of the Tampa office. The transition broadened the firm's service surface through integration with the Modern Wealth network of tax, investment, and estate planning specialists plus a Concierge team, while also bringing additional marketing resources and the Modern Confidence Score, a proprietary client-engagement assessment tool. The advisory team of approximately 18 staff spans credentialed financial advisors (CFP, CFA, AIF, CRPC), a former CIO, a Director of Compliance, a Director of Operations, a Technology and Cybersecurity Specialist, and client services associates. Flaharty's institutional ETF positioning — including new and increased positions in SKYY, FTGC, EMBD, PFFD, and KORP during 2025-2026 — suggests a 13F-reportable AUM in the high hundreds of millions of dollars.
Flaharty Asset Management firmographics
Firmographics- Name
- Flaharty Asset Management
- Legal name
- Modern Wealth Management, LLC
- Website
- https://flahartyllc.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Flaharty Asset Management is an independent Florida-based registered investment adviser serving high-net-worth individuals, families, and business owners in the Tampa Bay area with coordinated financial planning, investment, tax, estate, insurance, and retirement plan services. In May 2026, the firm joined Modern Wealth Management, LLC.
- Ownership category
- akta.pro rank
Flaharty Asset Management industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920), Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
- akta.pro secondary industries
- Investment Management Advisory (RIA) (FSAEAAAB), Financial Planning–Led RIAs (FSAAACAB), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI), Retirement & Distribution Planning RIAs (401(k)/IRA/Pension Rollovers) (FSAAACAE)
Keywords
Where Flaharty Asset Management is headquartered
LocationHeadquarters
- HQ city
- Clearwater
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Flaharty Asset Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Investment Advisory and Wealth Management Fees: Flaharty Asset Management generates revenue through investment advisory fees charged to clients for managing their wealth across financial planning, investment management, tax planning, estate planning, and insurance services. The firm operated as a registered investment adviser (RIA), with Shon Flaharty holding Series 7, 24, 63, and 65 designations and life insurance, health insurance, and variable annuity licenses, consistent with a fee-based or fee-only advisory model. The firm also facilitated insurance product sales through licensed professionals, which can generate commission-based revenue in addition to advisory fees.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Flaharty Asset Management product offering
Product offeringCore offering
Flaharty Asset Management is an independent registered investment adviser that delivers coordinated wealth management services to high-net-worth individuals, families, and business owners. Its offering bundles financial planning, investment management, tax planning, estate planning, insurance planning, and company retirement plan services under a single fiduciary advisory relationship. Services are delivered one-on-one by credentialed financial advisors through in-person and virtual consultations at the firm's Clearwater and Punta Gorda, Florida offices.
Product overview
Flaharty Asset Management operated as an independent wealth management firm founded by Shon Flaharty in 2007, serving the Tampa Bay area. In May 2026, Flaharty Asset Management joined Modern Wealth Management, bringing its client relationships and fiduciary commitment to the larger network. The combined firm offers a coordinated suite of wealth management services including Financial Planning, Investment Management, Tax Planning, Estate Planning, Insurance Planning, and Company Retirement Plans. The firm also developed a proprietary assessment tool called the Modern Confidence Score for evaluating financial plan effectiveness. The core offering is a team-based approach where client advisors collaborate with subject matter experts across tax, investments, estate, and insurance to build integrated financial plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Financial Planning Comprehensive financial planning service for high-net-worth individuals and families that coordinates investments, taxes, estate, and insurance into a unified living strategy built around client goals and life stages.
- Investment Management Goals-based investment management service that builds portfolio strategies based on client objectives, risk tolerance, and stage of life, with ongoing monitoring as markets and circumstances evolve.
- Tax Planning Tax planning service that coordinates with Modern Wealth's tax professionals to align investment decisions with client tax situations year-round and optimize timing of income and distributions.
- Estate Planning Estate planning coordination service that aligns wills, trusts, beneficiary designations, and succession plans with clients' broader financial picture through estate planning specialists.
- Insurance Planning Insurance coverage evaluation service that assesses existing coverage, identifies gaps, and recommends integrated solutions as part of the overall financial plan.
- Company Retirement Plans Business retirement plan design and management service including plan design, investment menu selection, compliance support, and fiduciary oversight for company retirement plans.
Quantifiable outcome
- Flaharty Asset Management managed 3.71% of the First Trust Global Tactical Commodity Strategy Fund's (FTGC ETF) 13F assets, with the quarter-end value of that stake rising by $19.37 million in Q1 2026.
- +1 more outcomes
Companies that use Flaharty Asset Management
Customer profileSegments1 record
Ideal customer profiles2 records
Flaharty Asset Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flaharty Asset Management partnerships and signals
Strategic signalScale indicators2 records
Recent moves7 records
Expansion highlights5 records
Flaharty Asset Management competitors and assessment
Company assessmentBroad incumbents
- Focus Financial Partners: Wealth management partnership platform supporting independent RIAs with capital, technology, and operations. Comparable role as a platform/backer for independent advisory teams, though at much larger scale.
- Edelman Financial Engines: Large independent RIA providing comprehensive financial planning and investment management across multiple client segments. Comparable integrated service offering, but at substantially broader scale and geographic footprint.
Direct peers
- Creative Planning: Independent, fee-only RIA providing unified financial planning, investment, tax, and estate services to HNW individuals and families. Directly comparable integrated service model and HNW focus, though operating at much greater scale than Flaharty/Modern Wealth.
- Mercer Advisors: Large independent RIA offering comprehensive financial planning, investment management, tax, estate, and retirement plan services to HNW clients. Closely comparable to Flaharty/Modern Wealth in integrated, fee-based RIA model and HNW target segment, though at substantially greater scale.
- Commonwealth Financial Network: Independent RIA and broker-dealer platform supporting affiliated advisors with planning, investment, and practice management resources. Comparable affiliation-based model serving HNW clients through local advisory teams.
- Mariner Wealth Advisors: Independent RIA platform offering comprehensive wealth planning, investment management, tax, and estate services to HNW clients and institutions. Strongly comparable integrated model and HNW target market.
- Hightower Advisors: Independent RIA platform combining comprehensive wealth planning with advisor partnership model. Comparable structure to Flaharty/Modern Wealth's affiliation-based independent RIA approach.
- Carson Group: Independent RIA platform delivering financial planning, investment, tax, and estate services through affiliated advisor firms — directly comparable to how Modern Wealth affiliates operate with the Flaharty team.
- Sanctuary Wealth: Independent wealth platform partnering with select advisor teams to deliver comprehensive planning and investment services to HNW clients. Comparable model of preserving local advisor brand within a broader support network.
Others
- LPL Financial: Largest independent broker-dealer in the U.S., providing custody, compliance, and technology infrastructure to thousands of independent RIAs including Flaharty's prior LPL relationship. Relevant as the underlying platform/ecosystem participant enabling independent RIA operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Flaharty Asset Management social profiles
Digital presenceFlaharty Asset Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flaharty Asset Management leadership team
Management profileNumber of profiles
Profiles18 records
Flaharty Asset Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flaharty Asset Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flaharty Asset Management
What does Flaharty Asset Management do?
Flaharty Asset Management is an independent registered investment adviser that delivers coordinated wealth management services to high-net-worth individuals, families, and business owners. Its offering bundles financial planning, investment management, tax planning, estate planning, insurance planning, and company retirement plan services under a single fiduciary advisory relationship. Services are delivered one-on-one by credentialed financial advisors through in-person and virtual consultations at the firm's Clearwater and Punta Gorda, Florida offices.
Is Flaharty Asset Management a public or private company?
Flaharty Asset Management is a private company. It is classified as founder individual operated bootstrapped and is currently acquired.
When was Flaharty Asset Management founded?
Flaharty Asset Management was founded in 2007. It employs 1 to 10 people.
Where is Flaharty Asset Management based?
Flaharty Asset Management is headquartered in Clearwater, United States, in the North America region.
How does Flaharty Asset Management make money?
One revenue line is on record: investment Advisory and Wealth Management Fees.
Who are Flaharty Asset Management's main competitors?
Broad incumbents on record are Focus Financial Partners and Edelman Financial Engines. Direct peers are Creative Planning, Mercer Advisors, Commonwealth Financial Network, Mariner Wealth Advisors, Hightower Advisors, Carson Group and Sanctuary Wealth. LPL Financial is listed as an others.
Does Flaharty Asset Management have an API?
No public API is recorded for Flaharty Asset Management.
What industry is Flaharty Asset Management in?
Flaharty Asset Management's product category is Wealth Management. Its primary akta.pro industry code is FSAEABAA, Registered Investment Advisor (RIA) Wealth Management, with a secondary code of FSAEAAAB, Investment Management Advisory (RIA). Its NAICS code is 523940 and its SIC code is 6282.