Norfolk Yacht Agency

What Norfolk Yacht Agency does

Norfolk Yacht Agency Ltd (NYA) is a privately held, UK-based boat sales and brokerage business founded in 1969 and headquartered at Brundall Bay Marina in Brundall, Norfolk. It operates from three marina locations — Brundall Bay Marina (HQ and service centre), Horning, and St Olaves Marina near Great Yarmouth — and is self-described as the region's largest dedicated used boat sales centre, buying and selling quality motor boats and yachts across the UK and Europe. NYA is one of the biggest distributors of used Broom boats in the UK, with its brokerage office located adjacent to the Broom Boat Marine Service Centre.

The company's offering spans used boat sales and brokerage, Broom and Haines boat distribution, luxury private charter hire on the Norfolk Broads, in-house marine engineering and servicing (Volvo, Mercruiser and Yanmar trained specialists, lift-out facilities, joinery workshop), marine finance brokerage (FCA-authorised, reference 678008, with Salt Money Ltd), marine insurance referrals via Haven Knox Johnston, RYA-accredited skipper training with East Coast Motorboat Training, moorings, a shared-ownership programme, the NYA Cruising Club and the NYA Fuel Club (a £300-inc-VAT, five-year membership providing 24/7 reduced-rate diesel via a Pumptronics-linked electronic fob at Freshwater Harbour). Underlying technology is a marine brokerage and inventory platform with web-based listings and video walkthroughs, supplemented by the computer-linked Pumptronics fuel dispensing system drawing from a 10,000-litre storage tank.

NYA generates revenue across multiple streams: commission and transaction fees on boat sales and brokerage, charter hire fees, professional service fees from repairs and servicing, affiliate/referral income from finance and insurance partners, and subscription-style revenue from Fuel Club and shared-ownership arrangements. Customers are primarily individual boat buyers, leisure enthusiasts, charter guests and small-family buyers served through a direct-to-consumer motion combining marina-based sales, a transactional website and a video-content marketing approach; the company holds no enterprise contracts and has 11-50 employees.

Name

Norfolk Yacht Agency

Legal name

Norfolk Yacht Agency Ltd

Website

https://nya.co.uk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Norfolk Yacht Agency is a 55-year-old, privately held UK boat brokerage and marina operator based in Brundall, Norfolk, selling used motor boats and yachts across the UK and Europe from three marina locations, with in-house servicing, charter hire, finance and insurance referrals.

Ownership category

akta.pro rank

Product category

Boat Brokerage & Marine Services

NAICS

Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)

SIC

Ship & Boat Building & Repairing (3730), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)

Keywords

• Boat brokerage services
• Used boat sales
• Marine maintenance services
• Boat charter hire
• Marina moorings services

Headquarters

HQ city

Brundall

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Boat Sales & Brokerage: Commission-based sale and brokerage of used motor boats and yachts. The company acts as broker for vendors, buying and selling quality used boats throughout the UK and Europe. Part-exchange boats are also accepted.
2. Boat Hire & Private Charter: Luxury private charter hire of cruisers on the Norfolk Broads, allowing customers to enjoy boating without ownership commitment.
3. Service Centre & Maintenance: Boat repairs, servicing, winterisation, restoration, and refit work carried out by experienced marine engineers at the Norfolk-based boatyard. Also undertakes Gas systems, Boat Safety Scheme work, and retro-fit installations.
4. Finance & Insurance Referrals: Arrangement of marine loans and mortgages through trusted finance partners, and marine insurance introductions via Haven Knox Johnston, generating referral income.
5. Fuel Club Membership: Fuel club membership sold to boat-buying customers for £300 inc VAT, lasting 5 years, offering reduced-rate diesel via electronic fob.
6. Training Services: RYA-certified skipper training courses including Inland Waterways Helmsman, Crew, VHF, and ICC courses, delivered by East Coast Motorboat Training.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Norfolk Yacht Agency is the region's largest dedicated used boat sales centre, operating boat brokerage services for quality motor boats and yachts across the UK and Europe. The company also provides complementary marine services including luxury boat hire and charter, a full service centre for repairs and maintenance, marine finance and insurance arrangements, skipper training, shared ownership programmes, moorings, and the NYA Cruising Club with Fuel Club membership across three marina locations in Norfolk.

Product overview

Norfolk Yacht Agency is a traditional boat sales and brokerage business offering a portfolio of marine services. The core offering consists of used boat sales and Broom boat distribution across the UK and Europe, complemented by luxury boat hire/charter services on the Norfolk Broads. Supporting services include a full service centre for repairs and maintenance, marine finance and insurance arrangement, skipper training courses, shared ownership programmes, a cruising club with fuel benefits, and moorings at their marina locations. The company operates as a unified service provider rather than a software platform, with all products and services tied to physical boat sales and marine hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• Used Boat Sales and Brokerage

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core.

• Haven Knox JohnstoncoreChannel Partner/ Reseller/ DistributorHaven Knox Johnston is a leading marine insurer and NYA's preferred insurance partner. NYA works closely with Haven Knox Johnston to provide marine insurance quotations to boat buyers. Insurance is presented as an essential part of the boat purchasing process.
• East Coast Motorboat TrainingcoreStrategic or Co-development PartnerEast Coast Motorboat Training, led by Chris Billson (RYA Instructor with 25+ years experience), delivers all NYA skipper training courses including RYA Inland Waterways Helmsman, Crew, VHF, and ICC courses. Training is conducted under the RYA banner and is promoted exclusively through NYA's training page.
• Broom BoatscoreStrategic or Co-development PartnerBroom boats ceased production in 2018. NYA is one of the biggest distributors of used Broom boats in the UK, with a sales office metres from the Broom Boat Marine Service Centre. NYA maintains strong alliances with Broom for continued brokerage of Broom vessels. Heritage spans back to Broom's founding in 1898 in Brundall, Norfolk.
• HainescoreStrategic or Co-development PartnerHaines is a boat manufacturer with whom NYA has a strong alliance. NYA lists new Haines boats for sale (e.g., Haines 32 Offshore, New Haines 32 Sedan) alongside used stock. The Haines 400 is also featured on NYA's site.
• Financial Conduct Authority (FCA)coreOthersNorfolk Yacht Agency Ltd is authorised and regulated by the Financial Conduct Authority under reference number 678008. FCA regulation governs the company's marine finance brokerage activities.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Boats.co.uk: Large UK online boat sales platform with physical showrooms, selling new and used motor boats and yachts. Comparable to NYA's used boat brokerage business but with a digital-first, higher-volume model and broader geographic reach.
• Burton Waters: Lincolnshire-based marina and boat sales centre offering new and used boat brokerage, moorings, and chandlery. Comparable to NYA as an inland-waterway marina operator with full-service boat sales, though at a single larger site.
• Ancasta: One of the UK's largest boat sales and brokerage groups, operating multiple offices and representing major brands new and used. Directly comparable to NYA as a multi-location UK boat brokerage competing for similar mid-market and premium used boat buyers.
• Bates Wharf: UK boat dealer and brokerage with multiple marina offices across southern England. Comparable to NYA in the multi-brand used boat brokerage model, though operating in a different geography (Thames/Solent vs Norfolk Broads).

Broad incumbents

• Princess Yachts: UK-based luxury yacht manufacturer selling new yachts globally. Adjacent comparable to NYA in that NYA brokers used equivalents of premium yacht brands and shares the luxury boating customer base, though Princess is a manufacturer not a brokerage.
• Sunseeker: Global luxury motor yacht manufacturer. Comparable to NYA at the upper end of the brokerage market where NYA sells used premium yachts (e.g., Fairline Targa 45 GT at £799,950) and competes for the same high-net-worth leisure boating demographic.
• MDL Marinas: One of the UK's largest marina operators with a national network. Comparable to NYA's marina operations (moorings, fuel) though MDL is a much larger, multi-region incumbent that does not focus on brokerage/sales in the same way.

Regional players

• Norfolk Broads Direct: Holiday boat hire company operating on the Norfolk Broads. Directly competes with NYA's Private Charter hire cruisers in the same inland waterway geography, though without a brokerage/sales focus.
• Topsail Yacht Charters: UK yacht charter operator with bases in multiple locations. Comparable to NYA's luxury boat hire/charter line, though Topsail operates primarily in coastal/sailing markets rather than inland Broads.

Emerging players

• Haines Boats: UK boat manufacturer and supplier whose new boats NYA lists and sells as an authorized dealer. Comparable as a partner/competitor at the new-boat supply side, though Haines is a small-volume manufacturer rather than a sales channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/norfolkyachts
• Facebookfacebook.com/NorfolkYachtAgency
• Instagraminstagram.com/norfolkyachtagency
• LinkedInlinkedin.com/company/norfolk-yacht-agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norfolk Yacht Agency