Burton Waters
Burton Waters is a UK family-owned boat dealership and marina operator founded in 1988, running three marina locations in Lincoln, Ipswich, and Woodbridge. It sells new boats from Jeanneau, Prestige, Majesty Yachts, Delphia, and Cornish Crabbers to retail customers and offers brokerage, finance, servicing, mooring, and RYA training.
- Company typePrivate
- Founded1988
- HeadquartersLincoln, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Burton Waters does
Burton Waters (legally Burton Waters Marina Limited) is a UK family-owned boat dealership and marina operator founded in 1988, headquartered at a purpose-built marina on the outskirts of Lincoln. The company is an authorized dealer for five manufacturers covering entry-level to superyacht price points: Jeanneau (part of Groupe Beneteau, including the Merry Fisher family cruiser range), Prestige (luxury flybridge motor yachts), Majesty Yachts (60-175ft superyachts), Delphia (inland waterway and hybrid-electric cruisers), and Cornish Crabbers (traditional gaff-rigged sailing yachts). New and used boat prices span from approximately £14,950 for older brokerage vessels to £1,199,950 for top-specification new Prestige yachts.
The business operates three marina locations in Lincoln (HQ), Ipswich Beacon Marina, and Tidemill Yacht Harbour in Woodbridge. Beyond new and used boat sales, Burton Waters generates revenue across multiple complementary streams: boat brokerage (commission-based with 3 months free pontoon storage, drone footage, and social media marketing), cash offers and part exchange for quick boat purchases, recurring marina berthing and mooring fees, boatyard engineering and servicing, FCA-regulated boat finance broking (FCA No 739086), self-drive day hire, RYA-certified training, and boat insurance. Its 18,000+ client database serves as the primary customer-relationship asset, supported by digital marketing (website, blog/BoatLife, social channels, YouTube) and physical participation in events including the Southampton International Boat Show, which draws 91,000-100,000+ annual visitors.
Ownership is private, family-controlled, with Adam Cox as Managing Director. Headcount is reported in the 11-50 range, consistent with an owner-operated independent dealer. Industry memberships with ABYA, British Marine, and RYA provide professional standards and compliance scaffolding for brokerage, finance, and training services. The most recent strategic actions are the 2025 addition of the Majesty Yachts superyacht franchise and the 2026 expansion into Woodbridge, both signaling geographic and product-line extension rather than a fundamental business-model shift.
Burton Waters firmographics
Firmographics- Name
- Burton Waters
- Legal name
- Burton Waters Marina Limited
- Website
- https://burtonwaters.co.uk
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Burton Waters is a UK family-owned boat dealership and marina operator founded in 1988, running three marina locations in Lincoln, Ipswich, and Woodbridge. It sells new boats from Jeanneau, Prestige, Majesty Yachts, Delphia, and Cornish Crabbers to retail customers and offers brokerage, finance, servicing, mooring, and RYA training.
- Ownership category
- akta.pro rank
Burton Waters industry classification
Industry- Product category
- Boat Dealership & Marina Services
- NAICS
- Boat Dealers (441222), Marinas (713930), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Boat & Personal Watercraft (PWC) Retail (CRAMAIAA)
- akta.pro secondary industries
- Boat & Marine Leasing (FSAKANAH), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)
Keywords
Where Burton Waters is headquartered
LocationHeadquarters
- HQ city
- Lincoln
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Burton Waters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Infrastructure, Operations, Marketing or Sales
Revenue model
- Boat Sales (New and Used): Revenue from selling new boats from manufacturers (Jeanneau, Prestige, Majesty, Delphia, Cornish Crabbers) and used boats through brokerage. Transaction-based sales with boats ranging from £34,950 to over £1 million.
- Boat Brokerage: Listing and selling customer boats on behalf of owners for a commission. Provides free 3-month storage on sales pontoon, drone footage, videos, and social media marketing to facilitate sales.
- Cash Offer / Part Exchange: Direct purchase of boats from owners who want to sell quickly, with proceeds applied to purchase of different boats.
- Marina Operations: Berthing fees and moorings at Burton Waters Marina in Lincoln, Ipswich Beacon Marina, and Tidemill Yacht Harbour in Woodbridge. Marina facilities include secure moorings, pontoons, and waterside businesses.
- Boatyard and Engineering Services: Servicing, repairs, and maintenance services for boats including engine work, winter storage, and general engineering support.
- Boat Finance: Credit broking service introducing customers to lenders for boat financing. Commission earned from lenders on completed finance arrangements.
- Self-Drive Day Hire: Rental of boats for self-drive day hire experiences, allowing customers to test boats before purchasing.
- RYA Training: RYA-certified boat training courses for boaters seeking qualifications and confidence building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Used boats available from £14,950 to £875,000 |
| One time/ perpetual license | Pay-as-you-go | New boats from £50,641 to £1,199,950+ |
| Transaction based/ take rate | Pay-as-you-go | Finance available - commission-based credit broking |
| Transaction based/ take rate | Pay-as-you-go | Brokerage fees with competitive rates |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Burton Waters product offering
Product offeringCore offering
Burton Waters is a UK boat dealer and marina operator that sells new boats from five manufacturers (Jeanneau, Prestige, Majesty Yachts, Delphia, Cornish Crabbers) and used boats, from entry-level craft around £14,950 to luxury motor yachts exceeding £1 million. The business operates three marina locations in Lincoln, Ipswich, and Woodbridge, and supplements sales with brokerage, cash offer/part exchange, FCA-regulated boat finance broking, boatyard servicing, self-drive day hire, and RYA-certified training.
Product overview
Burton Waters operates as a multi-location UK boat dealer and marina operator offering new and used boat sales across five brands (Jeanneau, Prestige, Majesty Yachts, Delphia, Cornish Crabbers). The core offering is a unified boat sales and marine services business combining product sales with supporting services including brokerage, finance brokering, marina facilities, boatyard services, day hire, and RYA training. New boat sales function as the primary revenue driver, with supporting services (brokerage, finance, marina, servicing) providing after-sale revenue and customer retention. The company operates three marina locations in Lincoln, Ipswich, and Woodbridge, serving as authorized dealer for Jeanneau and Prestige (both part of Groupe Beneteau), Majesty Yachts, Delphia, and Cornish Crabbers.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boat Sales Sale of brand-new boats and yachts from authorized manufacturer brands including Jeanneau, Prestige, Majesty Yachts, Delphia and Cornish Crabbers, available as in-stock units or factory orders. Pricing spans from the Merry Fisher 605 S2 at £50,641 up to the Prestige F4.9 at £1,199,950 and beyond.
- Used Boat Sales Sale of pre-owned boats and yachts from a variety of manufacturers, listed at Burton Waters' Lincoln and Ipswich locations. Used inventory ranges from around £14,950 to £875,000 depending on age, brand, and condition.
- Boat Brokerage Listing and sales service for boat owners wanting to sell their vessel, including free 3-month storage on the sales pontoon, drone footage, professional walk-around videos, social media marketing, and access to a 18,000+ client database for boats located anywhere in Europe.
- Cash Offer Direct purchase service offering boat owners an instant valuation and straightforward sale, allowing them to sell their boat quickly without the uncertainty of private selling.
- Part Exchange Trade-in programme allowing customers to use their existing boat as partial payment toward the purchase of a new or different vessel from Burton Waters.
- Boatyard & Engineering Services On-site servicing, repairs, and maintenance support for boats including engine work, winter storage, and general engineering, delivered at Burton Waters' marina locations.
- Self Drive Day Hire Day-boat rental experience based at the Lincoln marina, allowing customers to trial boating before committing to a purchase.
- Marina Services Berthing, moorings, pontoons, and waterside amenities at three UK locations: Burton Waters Marina (Lincoln), Ipswich Beacon Marina, and Tidemill Yacht Harbour (Woodbridge).
- Boat Finance FCA-regulated credit broking service that introduces customers to lenders for boat purchase financing (FCA No. 739086). Subject to status and income.
- RYA Boat Training Centre Royal Yachting Association-certified theory and practical boat training courses providing qualifications and skill development for boaters.
- Boat Insurance Boat insurance services arranged for vessel owners through Burton Waters.
Quantifiable outcome
- Southampton Boat Show attracts over 91,000-100,000+ visitors annually, providing significant exposure for Burton Waters' inventory
- +1 more outcomes
Companies that use Burton Waters
Customer profileSegments6 records
Ideal customer profiles5 records
Burton Waters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Burton Waters partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- JeanneaucoreBurton Waters is an authorized UK dealer for Jeanneau boats, including the Merry Fisher range, Cap Camarat, Leader, NC series, Sea Loft, and TH models. Jeanneau is part of Groupe Beneteau with over 100 years of boat manufacturing history. Dealership provides access to new factory orders and in-stock boats.
- Prestige YachtscoreAuthorized UK dealer for Prestige motor yachts including F-Line, S-Line, X-Line, and M-Line (power catamaran) ranges. Prestige is a brand of Groupe Beneteau known for luxury flybridge and crossover motor yachts from 40-80ft.
- Majesty YachtscoreBurton Waters holds dealership for Majesty Yachts covering Southern UK. Majesty produces luxury motor yachts and superyachts ranging from 60ft to 175ft including the Terrace, Superyacht, and Yacht collections.
- DelphiacoreAuthorized dealer for Delphia boats including Lounge, LoungeTop, Sedan, and Fly Lounge ranges. Delphia specializes in inland waterway and coastal cruising boats designed by Tony Castro and Vripack, including hybrid-electric options.
- Cornish CrabbersminorAuthorized dealer for Cornish Crabbers sailing boats including Shrimper (17, 19, 21), Crabber (24, 26), and Pilot (30) models. Traditional gaff-rigged designs for coastal and inland sailing.
- YamahaminorPartnership for Yamaha outboard motors with servicing and repairs capability. Yamaha provides outboard propulsion for many boats sold through the dealership.
- ABYA (Association of Brokers and Yacht Agents)coreMembership in ABYA requires adherence to code of practice, including holding client monies in Client Trust Account. Provides framework for professional brokerage standards.
- British MarineminorTrade association membership representing UK boating industry interests and providing industry standards and networking.
- RYA (Royal Yachting Association)coreBurton Waters operates as RYA Recognised Training Centre, providing certified boat training courses and qualifications under RYA framework.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Burton Waters competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Burton Waters social profiles
Digital presenceBurton Waters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Burton Waters leadership team
Management profileNumber of profiles
Profiles1 record
Burton Waters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Burton Waters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Burton Waters
What does Burton Waters do?
Burton Waters is a UK boat dealer and marina operator that sells new boats from five manufacturers (Jeanneau, Prestige, Majesty Yachts, Delphia, Cornish Crabbers) and used boats, from entry-level craft around £14,950 to luxury motor yachts exceeding £1 million. The business operates three marina locations in Lincoln, Ipswich, and Woodbridge, and supplements sales with brokerage, cash offer/part exchange, FCA-regulated boat finance broking, boatyard servicing, self-drive day hire, and RYA-certified training.
Is Burton Waters a public or private company?
Burton Waters is a private company. It is classified as family owned and is currently operating.
When was Burton Waters founded?
Burton Waters was founded in 1988. It employs 11 to 50 people.
Where is Burton Waters based?
Burton Waters is headquartered in Lincoln, United Kingdom, in the Europe region.
How does Burton Waters make money?
Eight revenue lines are on record. Boat Sales (New and Used) is the primary driver. The others are boat Brokerage, cash Offer / Part Exchange, marina Operations, boatyard and Engineering Services, boat Finance, self-Drive Day Hire and RYA Training.
Does Burton Waters have an API?
No public API is recorded for Burton Waters.
What industry is Burton Waters in?
Burton Waters's product category is Boat Dealership & Marina Services. Its primary akta.pro industry code is CRAMAIAA, Boat & Personal Watercraft (PWC) Retail, with a secondary code of FSAKANAH, Boat & Marine Leasing. Its NAICS code is 441222 and its SIC code is 3730.