Licor 43
Licor 43 is a family-owned Spanish premium liqueur brand, manufactured by Diego Zamora S.A. in Cartagena since 1946, sold in 80+ markets globally through retail and on-trade channels as a versatile cocktail and after-dinner drink.
- Company typePrivate
- Founded1946
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Licor 43 does
Licor 43 is a premium Spanish liqueur brand manufactured by Diego Zamora S.A., the spirits arm of the family-owned Zamora Company conglomerate, at a centralized facility in Cartagena, Spain. Founded in 1946, the brand is built on a closely guarded family recipe of 43 natural ingredients — including Mediterranean citrus and selected botanicals — overseen end-to-end by a single expert authorized by the Zamora family. The production process combines ingredient maceration, precise blending, a 6–9 month resting period in stainless steel tanks, cold treatment at approximately −5°C, and micro-filtration; cream-liqueur variants (Chocolate, Horchata, Crème Brûlée, Caramel Cookie) use homogenization in place of cold treatment. The Horchata variant additionally achieves a dairy-free cream texture through a proprietary homogeneisation process that supports vegan, nut-free, and gluten-free positioning.
The product portfolio centers on Licor 43 Original (31% ABV) and has expanded into five sub-brands: Licor 43 Baristo (Canarian coffee fusion, 2018), Horchata (Valencia horchata fusion, vegan, 2019 rebrand), Crème Brûlée (2020), Chocolate (permanent from 2021), and Caramel Cookie (2026). The brand distributes to more than 80 markets globally through retail and on-premise channels, supported by a sizable ecosystem of 40+ cocktail recipes, 15+ dessert recipes, an immersive visitor attraction (Cuarentaytrés), annual bartender competitions across 13+ countries, and a three-year title sponsorship of the World Coffee in Good Spirits Championship.
Licor 43 generates revenue through wholesale spirits and liqueur sales to retailers, bars, restaurants, and cafes, using exclusive regional distribution partners such as Monika Alcobev in India to drive growth in priority markets — most recently announced Tier II and Tier III Indian expansion for 2026. The go-to-market combines event-driven activations (film festivals, coffee/barista championships) with social media, content marketing, and influencer partnerships, positioning the brand as a versatile, culturally anchored premium liqueur served neat, on the rocks, or in cocktails.
Licor 43 firmographics
Firmographics- Name
- Licor 43
- Legal name
- DIEGO ZAMORA, S.A.
- Website
- https://licor43.com
- Company type
- Private
- Founded year
- 1946
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Licor 43 is a family-owned Spanish premium liqueur brand, manufactured by Diego Zamora S.A. in Cartagena since 1946, sold in 80+ markets globally through retail and on-trade channels as a versatile cocktail and after-dinner drink.
- Ownership category
- akta.pro rank
Licor 43 industry classification
Industry- Product category
- Premium Spirits / Liqueurs
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
Keywords
Where Licor 43 is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Licor 43 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Spirits / Liqueur Sales: Licor 43 generates revenue through the direct sale of its liqueur products to consumers and retailers across 80+ markets worldwide. The product range includes Licor 43 Original, Licor 43 Caramel Cookie, Licor 43 Crème Brûlée, Licor 43 Chocolate, and Licor 43 Horchata, sold at various price points through retail and on-premise channels.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Licor 43 product offering
Product offeringCore offering
Licor 43 manufactures and sells premium Spanish liqueurs built around a closely guarded Zamora family recipe of 43 natural ingredients (Mediterranean citrus and selected botanicals). The flagship Licor 43 Original is complemented by a portfolio of flavor variants including Chocolate, Horchata, Crème Brûlée, Caramel Cookie, and Baristo, distributed across 80+ markets worldwide via retail, hospitality, and exclusive regional distributors.
Product overview
Licor 43 is a premium Spanish liqueur brand manufactured in Cartagena, Spain by Diego Zamora S.A. (Zamora Company). The core product is Licor 43 Original, made from a secret family recipe with 43 natural ingredients including Mediterranean citrus and botanicals. The portfolio has expanded into several flavor variants: Licor 43 Chocolate (cocoa fusion), Licor 43 Horchata (Valencia horchata fusion, vegan), Licor 43 Crème Brûlée (dessert-inspired), Licor 43 Caramel Cookie (speculoos-inspired), and Licor 43 Baristo (Canarian coffee fusion). Additionally, Licor 43 maintains an active cocktail recipe collection featuring the brand in various serves, and dessert recipes for home cooking. The brand also operates the Licor 43 Experience (Cuarentaytrés) visitor attraction. Licor 43 distributes to over 80 markets globally.
Differentiator
Problem solved
Functional benefit
Brands
- Licor 43 Original: The flagship product - a premium Spanish liqueur made with 43 natural ingredients including Mediterranean citrus and selected botanicals. Contains 31% alcohol volume.
- Licor 43 Chocolate
- Licor 43 Horchata
- Licor 43 Crème Brûlée
- Licor 43 Caramel Cookie
- Licor 43 Baristo
Products and services
- Licor 43 Original Premium Spanish liqueur made in Cartagena, Spain using a secret family recipe with 43 natural ingredients including Mediterranean citrus and selected botanicals. Has a complex but harmonious flavor profile perceived in four levels: citrus, botanical, sweet, and floral. Contains 31% alcohol by volume. Vegan, gluten-free, and allergen-free. For consumers and hospitality professionals.
- Licor 43 Chocolate Fusion of Licor 43 Original with carefully selected cocoa, inspired by Spanish chocolate tradition dating back to the 16th century. Features dark creamy chocolate with light acidic tones and subtle floral cocoa notes balanced with fruity, aromatic, and botanical nuances. Contains 16% alcohol by volume. Contains dairy and lactose; not vegan. Distributed in 15+ countries. For consumers and hospitality professionals.
- Licor 43 Horchata Fusion of Licor 43 Original essence with traditional Valencia horchata made from chufas (tiger nuts). A light, sweet, and aromatic cream liqueur that is vegan, dairy-free, nut-free, and gluten-free. Features chufa flavors harmonized with spices and citrus with a subtle floral finish. Contains 16% alcohol by volume. Distributed in 25+ markets. For consumers seeking inclusive dietary options and hospitality professionals.
- Licor 43 Crème Brûlée Creamy liqueur inspired by the famous dessert Crème Brûlée. Combines botanical and citrus notes of Licor 43 Original with caramelized sugar, vanilla, and a surprising salted caramel touch. Light yellow color with subtle orange hue. For consumers and hospitality professionals.
- Licor 43 Caramel Cookie Smooth and creamy liqueur inspired by the iconic speculoos cookie. Combines the unique character of Licor 43 with spiced biscuit notes, intense caramel, and warm cinnamon touch. Features dark toasted color with golden highlights. For consumers and hospitality professionals.
- Licor 43 Baristo Fusion of Licor 43 Original with exceptional Canarian Arabica Typica coffee from the Agaete Valley on Gran Canaria, Spain. Features pleasant coffee flavors, dark chocolate, liquorice and dried fruits notes with a long and persistent aftertaste. For consumers and hospitality professionals, especially baristas.
- Licor 43 Experience (Cuarentaytrés) Licor 43 branded experience venue and attraction located in Spain, offering visitors the opportunity to explore the flavors of the Mediterranean and learn about Licor 43's history and production. For consumers, tourists, and brand enthusiasts.
Quantifiable outcome
- Licor 43 has been distributed in over 80 markets worldwide
- +2 more outcomes
Companies that use Licor 43
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Licor 43 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Licor 43 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- World Coffee Championships / Speciality Coffee Association (SCA)coreLicor 43 entered into a three-year partnership (2020-2022) with the World Coffee Championships as title sponsor of the Licor 43 World Coffee in Good Spirits Championship (WCIGS). Licor 43 Original and Licor 43 Baristo are the exclusive liqueurs used by National Champions in on-stage performances. The SCA endorsed championship promotes the fusion of coffee and spirits, with Licor 43 gaining prominent brand placement and trademark licensing opportunities.
- Monika AlcobevcoreMonika Alcobev is a Mumbai-based premium alcohol importer and distributor that launched Licor 43 in India as a cultural anchor brand alongside Jinro soju. The partnership contributed to Monika Alcobev's Rs 165.63 crore IPO in July 2025 and is part of the company's expansion strategy into Tier II and III Indian markets.
- Gran Canaria Coffee Farmers (Agaete Valley)minorLicor 43 sourced Arabica Typica coffee from the Agaete Valley on Gran Canaria, one of the last coffee plantations in Europe. Local farmers have cultivated this unique variety for over 200 years. This partnership led to the creation of Licor 43 Baristo, a coffee-fused liqueur.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Licor 43 competitors and assessment
Company assessmentDirect peers
- Cointreau: Cointreau is a premium triple-sec orange liqueur with a 19th-century recipe and global brand-building similar to Licor 43 — primarily used as a cocktail ingredient (Margarita, Cosmopolitan) with strong on-trade distribution and event-led marketing.
- Baileys: Baileys is the world's leading cream liqueur, with a flavor-extension portfolio (Almande, Chocolate, Salted Caramel) that mirrors Licor 43's strategy of building Original-plus-flavor variants and competing in the same cocktail, dessert, and at-home indulgence occasions.
- Disaronno: Disaronno is a premium Italian liqueur built on a proprietary recipe, sold globally, and used both neat and in cocktails — analogous heritage-and-recipe story to Licor 43, with similar on-trade and off-trade channel mix.
- Midori: Midori is a melon-flavored liqueur with strong cocktail-occasion usage and global on-trade distribution, comparable to Licor 43 as a vibrant cocktail ingredient brand targeting mixologists and consumers at nightlife venues.
- Tia Maria: Tia Maria is a coffee-flavored liqueur positioned similarly to Licor 43 Baristo and Carajillo serves — comparable category (coffee liqueur), comparable on-trade cocktail use, and global multi-market distribution.
- Frangelico: Frangelico is a hazelnut-flavored Italian liqueur positioned at the premium tier with cocktail and dessert serves — analogous flavor-extension strategy and on-trade presence to Licor 43's variant portfolio.
- RumChata: RumChata is a creamy horchata-inspired liqueur with a US-led cult following; it directly parallels the Licor 43 Horchata positioning around horchata/creamy dairy and dairy-free serves and competes for similar cocktail and after-dinner occasions.
- Grand Marnier: Grand Marnier is a premium French orange-and-cognac liqueur with a heritage recipe, cocktail and culinary use cases, and a similar premium-tier positioning and price point to Licor 43.
- Kahlúa: Kahlúa is a global coffee-flavored liqueur and the canonical serve in espresso martinis and cocktails — directly comparable to Licor 43's Baristo and Carajillo 43 coffee-cocktail platform, with comparable global retail distribution and on-trade presence.
Broad incumbents
- Campari: Campari is a broader Italian aperitif and liqueur group with a wider portfolio (Aperol, Campari, Cynar, Appleton) competing across the same on-trade cocktail occasions — broader incumbent in adjacent liqueur and bitter categories where Licor 43 increasingly competes.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Licor 43 social profiles
Digital presenceLicor 43 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Licor 43 leadership team
Management profileNumber of profiles
Profiles1 record
Licor 43 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Licor 43 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Licor 43
What does Licor 43 do?
Licor 43 manufactures and sells premium Spanish liqueurs built around a closely guarded Zamora family recipe of 43 natural ingredients (Mediterranean citrus and selected botanicals). The flagship Licor 43 Original is complemented by a portfolio of flavor variants including Chocolate, Horchata, Crème Brûlée, Caramel Cookie, and Baristo, distributed across 80+ markets worldwide via retail, hospitality, and exclusive regional distributors.
Is Licor 43 a public or private company?
Licor 43 is a private company. It is classified as family owned and is currently operating.
When was Licor 43 founded?
Licor 43 was founded in 1946. It employs 11 to 50 people.
Where is Licor 43 based?
Licor 43 is headquartered in Miami, United States, in the North America region.
How does Licor 43 make money?
One revenue line is on record: spirits / Liqueur Sales.
Who are Licor 43's main competitors?
Direct peers on record are Cointreau, Baileys, Disaronno, Midori, Tia Maria, Frangelico, RumChata, Grand Marnier and Kahlúa. Campari is listed as a broad incumbent.
Does Licor 43 have an API?
No public API is recorded for Licor 43.
What industry is Licor 43 in?
Licor 43's product category is Premium Spirits / Liqueurs. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases). Its NAICS code is 3121 and its SIC code is 2080.