Lundgren Honda
Lundgren Honda is a New England franchised auto dealership within the family-owned Lundgren Automotive Group, selling and servicing Honda, Subaru, Toyota, Audi, Volkswagen, and Dodge/Ram vehicles across Massachusetts, Vermont, and New Hampshire with adjacent collision, insurance, and classic-car operations.
- Company typePrivate
- Founded1964
- HeadquartersAuburn, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Lundgren Honda does
Lundgren Honda is a franchised new- and used-vehicle dealership operating as part of the Lundgren Automotive Group, a family-owned New England auto retail group founded in 1964. The group sells and services vehicles across at least six OEM brands — Honda, Subaru, Toyota, Audi, Volkswagen, and Dodge/Ram — through multiple dealership rooftops in Massachusetts, Vermont, and New Hampshire. Live inventory disclosures show roughly 610+ new vehicles and 270+ used vehicles across the network, with a stated headcount of 101–250 employees. Beyond vehicle sales, the group operates a regional vehicle delivery service spanning New England and runs multiple adjacent business lines including Lundgren Collision Center (post-sale repair), Dealer Insurance Partners (F&I and insurance distribution), High Octane Classics (specialty and collectible vehicles), and Lundgren Consultants (dealer/retail consulting).
The core business model is conventional franchise auto retail: gross profit on new and used vehicle unit sales, finance and insurance (F&I) income from lending partners (Huntington Bank, TD Bank, and other regional lenders are referenced), manufacturer warranty and customer-pay service work, parts sales, and collision repair labor. Adjacent subsidiaries extend the revenue mix into higher-margin post-sale services and specialty retail. The group is privately held, family-owned, and operates without disclosed external investors, meaning growth has historically been funded through operating cash flow and reinvestment rather than institutional capital.
Strategically, the group has spent six decades accumulating OEM franchise rights, physical real estate, and brand equity across New England, and in the most recent two to three years has broadened its footprint by launching High Octane Classics, the Collision Center, Dealer Insurance Partners, Lundgren Consultants, and a regional delivery capability. These moves signal an intent to convert a multi-brand franchise base into an integrated vehicle-lifecycle ecosystem — purchase, financing, insurance, repair, collision, and specialty — under a single corporate brand. There is no evidence of digital retail pivots, proprietary technology platforms, or AI-driven operations in the public materials; the competitive moat is therefore distribution-based and relationship-based rather than technology-based.
Lundgren Honda firmographics
Firmographics- Name
- Lundgren Honda
- Legal name
- Lundgren Automotive Group
- Website
- https://lundgrencars.com
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lundgren Honda is a New England franchised auto dealership within the family-owned Lundgren Automotive Group, selling and servicing Honda, Subaru, Toyota, Audi, Volkswagen, and Dodge/Ram vehicles across Massachusetts, Vermont, and New Hampshire with adjacent collision, insurance, and classic-car operations.
- Ownership category
- akta.pro rank
Lundgren Honda industry classification
Industry- Product category
- Automotive Dealership
- NAICS
- New Car Dealers (44111), Used Car Dealers (441120), Automotive Parts and Accessories Retailers (441330)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans) (FSAKADAL)
- akta.pro secondary industry
- Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)
Keywords
Where Lundgren Honda is headquartered
LocationHeadquarters
- HQ city
- Auburn
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Lundgren Honda business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new Honda vehicles including cars, trucks, SUVs, crossovers, and vans from Honda manufacturer.
- Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned, special pricing vehicles, and vehicles under $10K.
- Financing Services: Auto loan financing arrangements through relationships with multiple lenders, offering competitive rates and flexible payment options including 48-72 month terms.
- Service & Maintenance: Vehicle maintenance, repairs, and regular service at factory-authorized facilities.
- Parts Sales: Sale of OEM parts and accessories for Honda and other brands.
- Financial Protection Products: Additional products including GAP insurance, vehicle service contracts (extended warranties), rust proofing, appearance protection, tire and wheel protection, and LoJack vehicle recovery systems.
- Collision Center: Body shop and collision repair services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New vehicles - MSRP pricing with dealer adjustments |
| One time/ perpetual license | Pay-as-you-go | Pre-owned vehicles - Market price/internet pricing |
| Other | Monthly | Financing - competitive rates with flexible terms |
| Transaction based/ take rate | — | Protection products - GAP, extended warranties, appearance protection |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Lundgren Honda product offering
Product offeringCore offering
Lundgren Honda is a franchised automotive dealership selling new Honda cars, trucks, SUVs, crossovers, and vans, plus pre-owned and certified pre-owned vehicles. The dealership complements sales with in-house auto financing through multiple lenders, factory-authorized maintenance and repair services, OEM parts sales, and collision/body shop repair through the affiliated Lundgren Collision Center. Trade-in valuation, vehicle finder requests, and protection products (GAP, extended warranties, rust proofing, appearance, tire/wheel, LoJack) round out the offering across physical showroom locations in Auburn and Greenfield, Massachusetts.
Product overview
Lundgren Honda operates as part of Lundgren Automotive Group, a New England car dealership offering a comprehensive automotive retail platform. The core offering combines new and used vehicle sales (featuring Audi, Volkswagen, Dodge, Ram, Honda, and Subaru brands) with integrated finance, service, and parts operations. The product portfolio centers on vehicle sales enhanced by add-on modules including financing tools (payment calculator, trade-in valuation), service scheduling, parts ordering, and protection products (Gap Insurance, extended warranties, rust proofing, appearance protection, tire/wheel protection, and LoJack tracking). The company also operates a Collision Center for auto body work. All offerings are delivered through multiple physical dealership locations across Massachusetts, Vermont, and New Hampshire, with online capabilities for vehicle browsing, finance applications, service scheduling, and parts ordering.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicle Sales Sale of brand-new Honda cars, trucks, SUVs, crossovers, and vans from the Honda manufacturer, with manufacturer warranty and authorized service backing. Targeted at retail consumers in New England shopping for a new vehicle.
- Used Vehicle Sales Sale of pre-owned vehicles across all group brands (Honda, Subaru, Audi, Volkswagen, Dodge, Ram), including certified pre-owned options and a dedicated 'Vehicles Under $10K' segment. Targeted at price-sensitive retail consumers seeking used inventory with financing options.
- Auto Financing In-house auto financing services including loan applications, competitive rates, flexible payment options, and lease-vs-buy guidance, delivered through a network of trusted lenders. Offered to vehicle purchasers at the dealership finance center.
- Service & Parts Center Factory-authorized maintenance and repair services plus OEM parts ordering for all vehicle brands sold by the dealership. Targeted at existing vehicle owners needing scheduled maintenance, repairs, or genuine replacement parts.
- Collision Center Auto body repair and collision damage restoration services with online photo estimates and appointment scheduling at the Auburn, MA facility. Targeted at vehicle owners needing bodywork after a collision.
- GAP Insurance Protection product covering the difference between a vehicle's market value and outstanding loan balance if the vehicle is totaled or stolen. Sold at the dealership finance center to financed vehicle buyers.
- Vehicle Service Contract Extended warranty covering specific repairs and maintenance after the manufacturer's warranty expires, including major components such as engine and transmission. Sold at the dealership finance center.
- Rust Proofing Corrosion prevention treatment for vehicles, particularly beneficial in New England climates with harsh winters and road salt exposure. Sold as a protection add-on at the dealership.
- Appearance Protection Package including paint protection, interior stain resistance, and detailing services to maintain vehicle appearance. Sold as a protection add-on at the dealership.
- Tire and Wheel Protection Coverage for tire damage from road hazards including potholes and debris, plus rim repairs and replacements. Sold as a protection add-on at the dealership.
- LoJack Vehicle Recovery System Vehicle tracking and recovery technology with lifetime warranty to help locate stolen vehicles quickly. Sold as a protection add-on at the dealership.
Companies that use Lundgren Honda
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles1 record
Lundgren Honda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lundgren Honda partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Lundgren Honda competitors and assessment
Company assessmentDirect peers
- Balise Motor Sales: Western Massachusetts-based family-owned dealer group with multiple rooftops and overlapping brand exposure; comparable in regional focus and operational scope to Lundgren.
- Ira Motor Group: New England-based multi-brand auto retailer with Honda, Subaru, Audi, VW, and other franchises; overlapping geographic footprint and similar brand mix make it a strong regional comparable.
- Prime Motor Group: New England multi-brand dealership group operating across MA, NH, and ME; comparable in size, brand breadth, and integrated F&I/service offerings.
- Boch Automotive: Family-owned multi-brand New England dealer group operating Honda, Subaru, Toyota, and other franchises across MA and NH; directly comparable scale and brand portfolio to Lundgren.
- Herb Chambers Companies: Large multi-brand New England dealership group headquartered in Massachusetts, directly comparable to Lundgren in geography, brand breadth (luxury and mass-market), and full-service sales/service/parts/collision model.
Broad incumbents
- Group 1 Automotive: Public multi-brand franchised dealer group with US and UK operations; comparable business model and F&I attach-rate economics.
- AutoNation: Largest US franchised auto retailer with overlapping business model (multi-brand sales, F&I, service, parts) though operating at national scale; useful benchmark for unit economics and F&I best practices.
- Sonic Automotive: Public franchised dealer group with EchoPark used-vehicle and standalone F&I operations; comparable mix of new and used vehicle retail plus F&I capture.
- Lithia Motors: Public, multi-brand franchised dealer group known for aggressive rollup acquisitions; provides a public-market benchmark for the rollup thesis applicable to Lundgren.
- Berkshire Hathaway Automotive: Large multi-brand franchised dealer group under Berkshire Hathaway; comparable full-service franchise model at national scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Lundgren Honda social profiles
Digital presenceLundgren Honda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lundgren Honda leadership team
Management profileNumber of profiles
Lundgren Honda subsidiaries and ownership
Company hierarchySubsidiaries11 records
Lundgren Honda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lundgren Honda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lundgren Honda
What does Lundgren Honda do?
Lundgren Honda is a franchised automotive dealership selling new Honda cars, trucks, SUVs, crossovers, and vans, plus pre-owned and certified pre-owned vehicles. The dealership complements sales with in-house auto financing through multiple lenders, factory-authorized maintenance and repair services, OEM parts sales, and collision/body shop repair through the affiliated Lundgren Collision Center. Trade-in valuation, vehicle finder requests, and protection products (GAP, extended warranties, rust proofing, appearance, tire/wheel, LoJack) round out the offering across physical showroom locations in Auburn and Greenfield, Massachusetts.
Is Lundgren Honda a public or private company?
Lundgren Honda is a private company. It is classified as family owned and is currently operating.
When was Lundgren Honda founded?
Lundgren Honda was founded in 1964. It employs 101 to 250 people.
Where is Lundgren Honda based?
Lundgren Honda is headquartered in Auburn, United States, in the North America region.
How does Lundgren Honda make money?
Seven revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, financing Services, service & Maintenance, parts Sales, financial Protection Products and collision Center.
Who are Lundgren Honda's main competitors?
Direct peers on record are Balise Motor Sales, Ira Motor Group, Prime Motor Group, Boch Automotive and Herb Chambers Companies. Broad incumbents are Group 1 Automotive, AutoNation, Sonic Automotive, Lithia Motors and Berkshire Hathaway Automotive.
Does Lundgren Honda have an API?
No public API is recorded for Lundgren Honda.
What industry is Lundgren Honda in?
Lundgren Honda's product category is Automotive Dealership. Its primary akta.pro industry code is FSAKADAL, Vehicle Protection & Add-on Product Financing (Warranties, GAP, Service Plans), with a secondary code of FSAJALAD, Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors). Its NAICS code is 44111 and its SIC code is 5500.