Marsee Baking

What Marsee Baking does

Marsee Baking is a privately held artisan bakery founded in 1993 and headquartered at 9100 N Vancouver Ave, Portland, Oregon. The company operates from a single production facility and serves the Pacific Northwest — primarily the Portland metropolitan region, southwest Washington, and as far south as Eugene — through a dual wholesale/retail model. On the wholesale side, it supplies cafes, restaurants, grocery stores, and commercial campuses with a full bakery portfolio (breads, bagels, cakes, cheesecakes, cookies, muffins, scones, donuts, French pastry, tarts) and promises doorstep delivery within two business days to registered B2B accounts with invoice terms. On the retail side, the company sells directly to consumers through a physical outlet store (Monday–Friday, 7:30 a.m.–3:00 p.m.) and an e-commerce storefront for scheduled pickup, and supplements the core catalog with allergy-friendly, customizable, individually wrapped, and seasonal product lines.

The product portfolio spans eight core categories (Breads & Bagels, Cakes & Tortes, Cheesecakes, Cookies and Bar Cookies, French Pastry, Muffins and Scones, Tarts, Donuts) plus four specialty categories (Allergy Friendly, Customizable, Individually Wrapped, Seasonal). Production is craft-based: bagels use a slow overnight fermentation process for flavor and chew, and signature items include a 30-year-old Pumpkin Spice Cookie recipe, scratch Caramel Pumpkin Cake, and regional specialties such as Marionberry cheesecake. Pricing is unit-based, ranging from roughly $3.88 for a four-pack of basic bagels to $67.51 for a 9-inch Brazilian Citrus Cake, with specialty seasonal SKUs (Dubai Chocolate Brownie, Ube Coconut Cake) in the $34–$62 range.

The business model is straightforward transaction-based revenue across three streams: wholesale B2B delivery (account-based with invoice terms), DTC e-commerce with pickup, and outlet-store walk-in sales. No funding rounds, ownership structure, headcount, or revenue figures are disclosed in the source material. The company has no public mobile app, no third-party integrations, no certifications or compliance disclosures, and no documented AI/ML or data capabilities.

Name

Marsee Baking

Legal name

Marsee Baking

Website

https://marseebaking.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

Marsee Baking is a Portland-based artisan bakery, founded 1993, operating a single production facility to supply wholesale foodservice accounts (cafes, restaurants, grocery stores, commercial campuses) across the Pacific Northwest with doorstep delivery, plus direct-to-consumer retail via an outlet store and e-commerce pickup.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Commercial Bakeries (311812), Baked Goods Retailers (445291), Bread and Bakery Product Manufacturing (31181)

SIC

Bakery Products (2050)

akta.pro primary industry

Wholesale / Commercial Bakeries (B2B Supply) (THAFAFAF)

akta.pro secondary industries

Pastry, Cakes & Tortes Manufacturing (AFAKAAAB), Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Specialty Dietary Bakeries (Gluten-Free, Vegan, Allergen-Friendly) (THAFAFAI)

Keywords

• Artisan bakery
• Wholesale baked goods
• Commercial bakery
• Fresh bread bagels
• Celebration cakes

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wholesale B2B Sales: Bulk baked goods sales to commercial customers including cafes, restaurants, grocery stores, and commercial campuses. Delivered to business doorsteps within 2 business days. Offers invoice terms and payment options for wholesale customers.
2. Retail Direct Sales - E-commerce: Direct-to-consumer online ordering through the company website for pickup at the bakery or outlet store.
3. Retail Direct Sales - Outlet Store: Physical retail outlet store at 9100 N Vancouver Ave, Portland OR 97217, open Monday-Friday 7:30am-3:00pm, selling fresh products directly to the public.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Marsee Baking is a Portland-based wholesale and retail artisan bakery founded in 1993 that manufactures and distributes fresh baked goods including breads, bagels, cakes, cheesecakes, cookies, muffins, scones, French pastries, tarts, donuts, and seasonal/specialty items. The company sells directly to consumers through an outlet store and online ordering for pickup, and supplies cafes, restaurants, grocery stores, and commercial campuses via a wholesale delivery program with 2-business-day delivery across the Pacific Northwest.

Product overview

Marsee Baking is Portland's trusted wholesale and retail artisan bakery since 1993, operating as a single-location bakery offering a comprehensive portfolio of fresh baked goods. The product portfolio spans eight core categories: Breads & Bagels (slow-fermented artisan bagels in 11 varieties plus specialty breads), Cakes & Tortes (celebration cakes from 3-inch to 9-inch sizes including signature items like Harvest Carrot Cake and Tiramisu Torte), Cheesecakes (Portland-style New York cheesecakes with regional flavors), Cookies and Bar Cookies (artisan cookies in large and small formats), French Pastry (croissants, Danish, palmiers), Muffins and Scones, Tarts, and Donuts. Specialty offerings include Allergy Friendly products (Wheat-Free, Dairy-Free, Vegan, Nut-Free options), Customizable Products (printed cookies, custom cupcakes), Individually Wrapped items for retail/vending, and Seasonal/Limited-Time products. The bakery serves both wholesale customers (cafes, restaurants, grocery stores, commercial campuses) with doorstep delivery and retail customers through its outlet store and online shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Breads & Bagels Artisan bread varieties including sandwich breads, rolls, and slow-fermented bagels in Plain, Everything, Sesame, Blueberry, Cinnamon Raisin, Multigrain, Jalapeño Cheddar, Asiago Cheese, Triple Cheese, Everything Cheddar, and Sourdough varieties, sold wholesale and retail.
• Cakes & Tortes Celebration and specialty cakes including Carrot Cake, Chocolate Ganache Torte, Tiramisu Torte, Flourless Decadence, Lemon Cream Cake, Toffee Luscious, Ube Coconut, Brazilian Citrus, and seasonal varieties in sizes from 3-inch baby cakes to 9-inch celebration cakes.
• Cheesecakes - Portland Style Creamy New York-style cheesecakes featuring regional flavors like Marionberry, available in whole cakes and pre-cut slices.
• Cookies and Bar Cookies Artisan cookies including Chocolate Chip, Oatmeal Raisin, Snickerdoodle, Gingersnap, Palmier, and specialty bar cookies in various sizes for retail and wholesale.
• French Pastry Classic French-style pastries including croissants, Danish, palmiers, and other European-inspired baked goods.
• Muffins and Scones Fresh-baked muffins and scones including seasonal varieties, fruit-filled options, and specialty flavors like Pumpkin Scone with Orange Essence Icing.
• Tarts Fruit and cream tarts including Fresh Strawberry Tart, Banana Cream Tart, Ruby Tart, and seasonal varieties in 3-inch and 6-inch sizes.
• Donuts Assorted donuts including glazed, filled, and specialty varieties available individually or in packs.
• Breakfast Danish, Pastries, and Breads Morning pastries including butter croissants, Danish varieties (apple, blueberry, marionberry, raspberry, strawberry), cinnamon rolls, sticky buns, merendine buns, coffee cakes, and specialty breakfast breads.
• Allergy Friendly Products Dietary-specific products including Wheat-Free (Flourless Decadence Cake, Coconut Macaroons), Dairy-Free (Marionberry Empanada), Egg-Free, Vegan (Vegan Brownie, Vegan Wheat-Free Blueberry Oat Muffin), and Nut-Free options.
• Customizable Products Made-to-order customizable items including Customizable Shortbread Cookies (with printed designs), Customizable Cupcakes, and special order capabilities for wholesale customers.
• Individually Wrapped Products Portion-controlled individually wrapped items including cookies, muffins, scones, bagels, cupcakes, danish, and donuts suitable for retail, vending, and grab-and-go service.
• Seasonal Products Limited-time and seasonal offerings including Fall menu (Pumpkin Spice Cookies, Caramel Pumpkin Cake, Mini Pumpkin Tart, Pumpkin Scone), Summer menu (Tropical Bar, Peach Empanada, Dubai Chocolate Brownie, Summer Berry Box), and Spring seasonal items.
• Mocha Hazelnut Cake Holiday season cake with mocha and hazelnut flavors, available in 6-inch and 9-inch sizes for wholesale and retail customers.
• Mini Pumpkin Tart 2-inch seasonal pumpkin tart with shortbread crust, pumpkin Bavarian cream, whipped cream, and autumn spice dusting, presented in sets of 20.

Quantifiable outcome

• Doorstep delivery within 2 business days for wholesale accounts
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Grand Central Bakery: Portland-based artisan bakery operating a comparable wholesale-to-cafes-and-restaurants plus retail-cafe model in the same Pacific Northwest geography. Head-to-head competitor on breads, pastries, and wholesale supply contracts.
• Voodoo Doughnut: Portland-based specialty doughnut and pastry chain with strong national brand recognition. Overlaps with Marsee on the donut and novelty-pastry side of the product portfolio and competes for the same retail and tourist customers.
• Pearl Bakery: Long-standing Portland artisan bakery producing a full line of breads, pastries, and viennoiserie. Closely comparable on craft positioning, regional ingredients, and walk-in retail/cafe presence in the same city.
• Blue Star Donuts: Portland-based craft doughnut concept with a similar specialty/seasonal flavor innovation approach. Comparable on the donut product category and on premium-positioned direct retail.

Broad incumbents

• Grupo Bimbo: Largest wholesale bakery in the Americas, producing breads, buns, and pastries under multiple brands (Thomas', Sara Lee, Entenmann's) and distributing nationally to grocery and foodservice. Anchors the mass-market wholesale side against which any artisan bakery must differentiate.
• Hostess Brands: Packaged baked-goods incumbent producing snack cakes, donuts, and breads at scale. Not a direct craft peer but competes for shelf space, vending, and impulse bakery purchases against Marsee's individually wrapped SKUs.
• Flowers Foods: Major US wholesale baker behind Nature's Own, Dave's Killer Bread, and Wonder, distributing fresh and packaged bakery through grocery and foodservice nationwide. Direct broad competitor for grocery and institutional bread and bun supply contracts.
• Panera Bread: National bakery-cafe hybrid that bakes its own breads and pastries on-site and distributes through retail bakery products. Comparable on bakery product mix; different on the integrated cafe channel and national footprint.

Others

• Whole Foods Market: National natural-grocer chain with in-store bakery departments that compete with both Marsee's retail outlet and its grocery-store wholesale accounts. Functionally comparable on retail bakery offerings and customer overlap.
• New Seasons Market: Pacific Northwest regional grocer that operates in-store bakeries and competes with Marsee at the retail-bakery shelf in the same geography. Indirect competitor through grocery distribution rather than direct wholesale bakery supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marsee-baking

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marsee Baking