Decatur Morgan Hospital

What Decatur Morgan Hospital does

Decatur Morgan Hospital is a full-service, nonprofit community hospital headquartered at 1201 7th Street SE, Decatur, Alabama, operating as the second-largest facility within the Huntsville Hospital Health System. It serves residents of Morgan and Lawrence counties through a six-campus network anchored by the main hospital, Decatur Morgan Hospital West, and the Parkway Campus, complemented by the Hartselle Medical Mall and additional satellite facilities. Service delivery spans 24/7 emergency care, inpatient acute care, surgical services, labor and delivery, diagnostic imaging, laboratory, rehabilitation, wound care, sleep medicine, psychiatric services, and home health, supported by more than 20 owned physician clinics covering primary care and specialties including cardiology, gastroenterology, neurology, OB-GYN, pediatrics, urology, vascular surgery, and endocrinology.

The underlying technology footprint is standard hospital IT: electronic medical records and administrative systems inherited from the Huntsville Hospital Health System, augmented by a Patient Portal (records access, scheduling, provider messaging) and a Patient Cost Estimator Tool that supports price transparency. The core technology stack is conventional rather than differentiated; no proprietary platform, AI models, patents, or unique digital products are disclosed. Customer-facing digital channels are limited to the website, social/news, and the patient portal.

The business model is fee-for-service healthcare delivery billed to commercial insurance, Medicare, Medicaid, and self-pay patients under negotiated or government-set rates, with publicly available standard charge files and a financial assistance program (contact: 256-801-6280). Go-to-market is local and geographic: referrals originate from the owned physician clinic network and independent providers, reinforced by community events, health screenings, and educational programs run by the Community Relations Department. Pricing is transaction-based and varies by payer; the organization holds Joint Commission Gold Seal of Approval accreditation and Blue Cross Blue Shield Blue Distinction Center status for Hip and Knee Replacement, with the financial backstop of the Huntsville Hospital Health System providing capital, shared services, and technology infrastructure.

Name

Decatur Morgan Hospital

Legal name

Decatur Morgan Hospital

Website

https://decaturmorganhospital.net

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

251–500 employees

Short description

Decatur Morgan Hospital is a nonprofit, full-service community hospital in Decatur, Alabama, operating as the second largest facility within the Huntsville Hospital Health System and serving residents of Morgan and Lawrence counties through six campuses and 20+ physician clinics.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Critical Access & Rural Hospitals (HLAFAAAG)

akta.pro secondary industry

After-Hours & Walk-In Primary Care Clinics (HLAFADAH)

Keywords

• Community hospital services
• Emergency medical care
• Primary care clinics
• Surgical services
• Rehabilitative healthcare

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare delivery model providing inpatient, outpatient, emergency, diagnostic, and therapeutic medical services to patients. Revenue generated through patient services billed to insurance providers, Medicare, Medicaid, and self-pay patients.

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

Decatur Morgan Hospital is a full-service community hospital operating across six campuses in Morgan and Lawrence counties, Alabama, delivering emergency, inpatient, outpatient, surgical, diagnostic, maternal, and rehabilitative care. The system combines a 24/7 emergency department, more than 20 physician clinics spanning primary and specialty care, and digital patient services such as a patient portal and cost estimator tool. It is part of the Huntsville Hospital Health System, the second largest hospital in that regional network.

Product overview

Decatur Morgan Hospital is a full-service community hospital system offering a comprehensive portfolio of healthcare services across six campuses in Morgan and Lawrence counties, Alabama. The hospital operates as part of the Huntsville Hospital Health System and provides care through two primary channels: (1) a network of over 20 physician clinics offering primary care and specialty services including internal medicine, pediatrics, OB-GYN, neurology, urology, vascular surgery, endocrinology, gastroenterology, cardiology, and more; and (2) hospital-based clinical services including 24/7 emergency care, imaging, laboratory, surgical services, labor and delivery, women's health, rehabilitation, wound care, sleep disorders, psychiatric services, and home health. Digital patient services include a Patient Portal for accessing medical records and a Patient Cost Estimator Tool for pricing transparency.

Differentiator

Problem solved

Functional benefit

Brands

• Decatur Morgan Primary Care: Primary care clinic locations including Plaza I, Hartselle, Parkway, and Med-Surg campuses
• Decatur Morgan Hospital West
• Decatur Morgan Hospital Parkway Campus
• Hartselle Medical Mall
• Better Than Ever

Products and services

• Emergency Services 24/7 emergency room services for urgent and emergent medical conditions, available at the main Decatur Morgan Hospital campus.
• Imaging Diagnostic imaging services including X-ray, CT, MRI, and other imaging modalities for inpatients and outpatients.
• Laboratory Services Clinical laboratory testing and diagnostic services supporting inpatient, outpatient, and physician clinic patients.
• Surgical Services Inpatient and outpatient surgical procedures delivered across multiple specialties at the main hospital campus.
• Labor and Delivery Obstetric services including prenatal care, labor, delivery, and postpartum care for expectant mothers.
• Women's Services Comprehensive women's health services including OB-GYN care and maternity services.
• Breast Health Center Breast health diagnostic and treatment services including mammography for women in the service area.
• Total Joint Replacement Hip and knee joint replacement surgery program holding Blue Distinction recognition from Blue Cross Blue Shield.
• Rehabilitation Services Physical, occupational, and speech therapy rehabilitation services for patients recovering from illness, injury, or surgery.
• Outpatient Therapy Ambulatory therapy and treatment services delivered on an outpatient basis.
• Wound Care Center Specialized wound treatment and management services for chronic and complex wounds.
• Sleep Disorders Center Diagnosis and treatment of sleep-related conditions for patients in the service area.
• Home Health In-home healthcare services for patients recovering at home and requiring ongoing medical care and monitoring.
• Psychiatric Services Mental health evaluation and psychiatric treatment services for adult and adolescent patients.
• Addiction Withdrawal Care Medical support for substance withdrawal and addiction recovery for patients needing monitored detox.
• Another Chance Addiction recovery and rehabilitation program services supporting patients in sustained recovery.
• LifeLine Personal emergency response system for patients requiring remote monitoring and emergency contact services at home.
• Corporate Wellness Workplace health and wellness programs offered to local employers for their workforce.
• Travel Medicine Pre-travel health consultations and vaccinations for community members preparing for international travel.
• Hartselle Medical Mall Multi-service medical facility located in Hartselle, Alabama, providing outpatient and physician clinic services.
• GI Partners of Alabama Gastroenterology and digestive health services provided by gastroenterology specialists.
• Decatur Morgan Internal Medicine Internal medicine primary care services for adult patients.
• Decatur Morgan Neurology Neurology specialty care services for neurological conditions.
• Decatur Morgan Pediatrics Pediatric care services for infants, children, and adolescents.
• Decatur Morgan OB-GYN Obstetrics and gynecology services for women's health.
• Hartselle Internal Medicine and Pediatrics Combined internal medicine and pediatric primary care at the Hartselle location.
• Priceville Primary Care Primary care services at the Priceville location.
• Decatur Morgan Fever Clinic Specialized clinic for evaluation and treatment of febrile illnesses.
• Decatur Morgan GI and Nutrition Gastroenterology and nutritional counseling services.
• Hartselle Primary Care Primary care services at the Hartselle location.
• Decatur Morgan Vascular Surgery Vascular surgery specialty services.
• Decatur Morgan Endocrinology Endocrinology specialty services for hormonal and metabolic conditions.
• Decatur Morgan Urology Urology specialty services for urinary tract and male reproductive health.
• Heart Failure Clinic Specialized clinic for heart failure management and treatment.
• Decatur Morgan Adult and Pediatric Care Combined adult and pediatric primary care services for families.
• Patient Portal Online patient portal for accessing medical records, scheduling appointments, and communicating with healthcare providers.
• Patient Cost Estimator Tool Online tool enabling patients to estimate costs for healthcare services before receiving care.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Huntsville Hospital Health SystemcoreStrategic or Co-development PartnerDecatur Morgan Hospital is part of the Huntsville Hospital Health System, the second largest hospital in the system. Parent organization provides centralized administrative support, shared resources, technology infrastructure, and access to specialized services across the regional healthcare network.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Crestwood Medical Center: Community acute-care hospital in Huntsville, Alabama, offering similar emergency, surgical, and physician-clinic services to an overlapping north Alabama patient base.
• Athens-Limestone Hospital: Community hospital serving Limestone County adjacent to Decatur Morgan's Morgan County footprint, with a comparable scope of inpatient, outpatient, and physician clinic services in a small-metro Alabama market.
• Marshall Medical Centers: Two-campus community hospital system in Marshall County, north Alabama, with a similar mix of acute, outpatient, and primary care services and a comparable rural-county service profile.
• Cullman Regional Medical Center: Independently operated community hospital in Cullman, north Alabama, with a multi-specialty physician clinic network and acute care services that closely parallel Decatur Morgan's model.

Broad incumbents

• Trinity Health: National nonprofit Catholic health system operating community hospitals across multiple states; comparable as a large nonprofit system with a community-hospital portfolio structurally similar to Decatur Morgan's.
• LifePoint Health: National operator of community hospitals, rural acute care facilities, and physician networks; comparable as a scaled platform targeting the same community-hospital segment Decatur Morgan occupies.
• Huntsville Hospital Health System: Parent system and the largest hospital operator in north Alabama. Operates a broader portfolio of facilities and tertiary services across the region; comparable as the system within which Decatur Morgan operates and competes for higher-acuity cases.
• HCA Healthcare: Largest for-profit hospital operator in the United States, with significant community and acute care hospital holdings; comparable as a broad incumbent operating overlapping service lines at much greater scale.

Regional players

• East Alabama Medical Center: Community-based regional health system anchored in Opelika, Alabama, with a similar service-line mix and multi-campus footprint serving a defined Alabama catchment area.
• Flowers Hospital: Community acute-care hospital in Dothan, Alabama, offering comparable emergency, surgical, and specialty services in a different regional market within the same state.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/decmorghosp
• Facebookfacebook.com/decaturmorganhospital
• LinkedInlinkedin.com/company/decatur-morgan-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decatur Morgan Hospital