Ex Novo Computer

What Ex Novo Computer does

Ex Novo Computer S.r.l. is a Rimini, Italy-based e-commerce retailer specializing in professionally refurbished consumer and business electronics. The company operates a single-country Italian storefront at exnovocomputer.it and a separate B2B reseller portal at rivenditori.exnovocomputer.it. Its catalog spans desktop computers, all-in-one PCs, workstations, servers, notebooks, smartphones, smartwatches, tablets, monitors, televisions, projectors, PC components, peripherals, printers, and a custom-assembled PC line, with prices ranging from roughly €39 (entry-level monitors) to €2,499 (premium workstations) and free shipping on all orders. A proprietary A/B/C cosmetic-condition grading system (Grade A like-new, Grade B good used, Grade C visible wear but functional) is applied across the refurbished inventory to standardize quality communication.

The company is structured as an Italian S.r.l. with a stated share capital of €200,000 i.v. and 11–50 employees, and is privately held with no disclosed institutional investors or parent company. It claims 20 years of operating history in the refurbished-electronics trade (the legal entity was incorporated in 2015), making it one of the longer-tenured Italian specialists in the niche. The go-to-market is direct-to-consumer e-commerce with Italian-language SEO and content marketing, supplemented by a dedicated reseller channel; there is no app, no API, and no disclosed AI/automation layer. Payment options include Klarna (3 installments), PayPal, Amazon Pay, Scalapay, and major credit cards. The business has been gradually broadening its catalog (custom-assembled gaming PCs, an Outlet section, home and leisure electronics) but discloses no revenue, funding, or headcount-growth data.

Name

Ex Novo Computer

Legal name

Ex Novo Computer S.r.l

Website

https://exnovocomputer.it

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Ex Novo Computer S.r.l. is an Italian e-commerce retailer selling refurbished computers, notebooks, smartphones, tablets, monitors, and related electronics to individual consumers and resellers in Italy via exnovocomputer.it and a dedicated B2B portal.

Ownership category

akta.pro rank

Product category

Refurbished Electronics Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Certified Refurbished Electronics Retail (CRACAJAD)

akta.pro secondary industry

Electronics & Tech Recommerce (Refurbished Devices) (CRAFAGAC)

Keywords

• Refurbished electronics retail
• Computer refurbishment
• Notebook resale
• Smartphone refurbishment
• IT asset resale

Headquarters

HQ city

Rimini

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct sales of refurbished electronics including computers, notebooks, smartphones, tablets, monitors, and accessories through e-commerce platform. Revenue generated from one-time product transactions at varying price points from budget to premium tier products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Ex Novo Computer is an Italian e-commerce retailer that sells professionally refurbished consumer and business electronics, including desktops, notebooks, workstations, smartphones, tablets, monitors, televisions, projectors, PC components, and peripherals. Each product is graded by cosmetic condition (A, B, or C), tested, and certified, and is offered with warranty and free shipping to customers across Italy.

Product overview

Ex Novo Computer is an Italian e-commerce platform specializing in refurbished electronics, operating for 20 years as one of Italy's largest refurbished electronics retailers. The product portfolio centers on professionally refurbished computers (desktops, All-in-One PCs, workstations, servers), notebooks, smartphones, tablets, monitors, and televisions, complemented by new and refurbished PC components, peripherals (keyboards, mice, webcams), networking equipment, and UPS systems. Products are graded by cosmetic condition (A/B/C) and include both refurbished items and select new products (such as accessories and custom-assembled PCs). The company also operates an Outlet section for end-of-stock products at discounted prices.

Differentiator

Problem solved

Functional benefit

Products and services

• Refurbished Computers (Computer Ricondizionati)
• Refurbished Notebooks (Notebook Ricondizionati) Professionally refurbished laptop computers from Apple, HP, Dell, Lenovo, Microsoft, and Acer, available in 12-17 inch screen sizes, with Intel i3/i5/i7 processors and configurations including 2-in-1 convertibles. Sold to consumers and businesses in Italy.
• Refurbished Smartphones and Smartwatches Refurbished smartphones from Apple, Samsung, Xiaomi, Realme, and TCL, as well as smartwatches and mobile accessories (chargers, power banks, cables, cases, screen protectors). Sold to consumers in Italy.
• Refurbished Tablets (Tablet Ricondizionati) Refurbished tablet devices from Apple, Samsung, and Microsoft, available with Apple iOS, Android, or Windows operating systems. Sold to consumers and businesses in Italy.
• Refurbished Monitors, TVs, and Projectors Refurbished computer monitors (17-65 inches, HD to 8K resolution), televisions and large-format displays, audio equipment, and projectors from brands including Dell, HP, Samsung, LG, Philips, BenQ, Eizo, and Fujitsu. Sold to consumers and businesses in Italy.
• PC Components (Componenti PC) Refurbished and new PC components including graphics cards, RAM, motherboards, HDD/SSD drives, processors, power supplies, networking cards, and computer cases. Sold to consumers and businesses in Italy.
• Refurbished Workstations (Workstation Ricondizionate) Professional-grade refurbished workstations designed for 3D rendering, video editing, and engineering workloads, with high-performance Intel Xeon processors, NVIDIA Quadro professional graphics, and expandability. Sold to professional users and businesses in Italy.
• Custom Assembled PCs (PC Assemblati) Custom-assembled desktop computers built with selected components, including latest-generation NVIDIA GeForce and AMD Radeon graphics, gaming cooling systems, and Windows operating systems, configured for gaming, professional work, or everyday use. Sold to consumers and businesses in Italy.
• Peripherals and Accessories (Periferiche e Accessori) Computer peripherals and accessories including wired, wireless, and Bluetooth keyboards and mice, webcam cameras, USB/SD/MicroSD memory devices, networking equipment, and UPS battery backups. Sold to consumers and businesses in Italy.
• Refurbished Printers (Stampanti e Periferiche) Refurbished printers and related peripherals for home and office use. Sold to consumers and businesses in Italy.
• Outlet — Discounted Refurbished Products Discounted refurbished end-of-stock and closeout items, including notebooks, computers, and smartphones, sold at exceptional prices to consumers and businesses in Italy.
• Home and Leisure Electronics (Casa e Tempo Libero) Refurbished consumer electronics and home entertainment products for personal and household use. Sold to consumers in Italy.

Quantifiable outcome

• Up to 50% savings compared to new product pricing

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rebuy: German recommerce retailer specializing in refurbished and second-hand electronics, including laptops, smartphones, and tablets. Comparable to Ex Novo in refurbished focus, grading system, and warranty offering, though primarily serving DACH-region customers.
• Refurbed: Austrian recommerce platform selling refurbished electronics (smartphones, laptops, tablets, monitors) across Europe with a similar grading and warranty model. Directly comparable to Ex Novo's product mix, GTM, and target customer, but with multi-country reach and external venture backing.
• Back Market: French-founded pan-European recommerce marketplace for refurbished smartphones, laptops, tablets, and electronics with proprietary grading. Back Market is Ex Novo's most direct category and business-model peer, though operating across multiple European markets with significantly larger capital base.
• Swappie: European refurbished smartphone specialist operating across multiple countries with proprietary refurbishment and grading. Overlaps directly with Ex Novo's smartphone category and B2C e-commerce motion, though Swappie focuses exclusively on iPhones rather than full multi-category electronics.

Emerging players

• Grover: Berlin-based tech rental and subscription platform offering laptops, smartphones, and consumer electronics on monthly subscription. Adjacent business model to Ex Novo in providing affordable access to consumer electronics, serving similar cost-conscious buyers but via subscription rather than one-time refurbished purchase.

Broad incumbents

• Amazon Renewed: Amazon's certified refurbished program offers renewed laptops, desktops, smartphones, and tablets through the dominant Italian e-commerce platform (amazon.it). As a broad incumbent with massive traffic and logistics infrastructure, Amazon Renewed competes with Ex Novo on the same products with greater scale but lower specialization.
• Mediaworld: Major Italian consumer electronics big-box retailer (part of the MediaMarkt group) operating both physical stores and a large e-commerce platform. Comparable in selling computers, notebooks, and consumer electronics to Italian customers, but focused on new rather than refurbished products.
• Unieuro: Italy's leading consumer electronics retailer (large brick-and-mortar plus e-commerce) selling new computers, smartphones, and home electronics. Comparable Italian customer base and electronics focus, though Unieuro is new-product focused and significantly larger in scale and footprint than Ex Novo.

Regional players

• eMAG: Romanian-founded general-merchandise marketplace that has expanded into Italy and other CEE/Western markets, selling laptops, smartphones, and consumer electronics. Comparable product categories and e-commerce motion, though eMAG is a broader new-product marketplace rather than a refurbished specialist.

Others

• HP Certified Refurbished Store: HP's own official refurbished program sells certified pre-owned HP laptops, desktops, and workstations directly to consumers and businesses. Comparable in offering warranty-backed refurbished enterprise hardware, though limited to a single OEM brand and operating as a manufacturer-direct channel rather than a multi-brand reseller.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/exnovocomputer
• LinkedInlinkedin.com/company/ex-novo-computer

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ex Novo Computer