Pivot Marketing Group
Pivot Marketing Group is a Long Beach-based full-service digital and programmatic advertising agency founded in 2012, serving enterprise brands, nonprofits, and political organizations seeking to reach Asian American audiences through omnichannel digital campaigns.
- Company typePrivate
- Founded2012
- HeadquartersLong Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Pivot Marketing Group does
Pivot Marketing Group is a Long Beach, California-based full-service digital and programmatic advertising agency founded in 2012 by Muriel Lotto. The firm positions itself as the first and number one Asian American advertising agency, with a stated focus on reaching Asian American and Pacific Islander (AAPI) audiences through culturally targeted digital and programmatic media. Its service portfolio spans programmatic advertising (DSP-led display and host-read digital audio), paid and earned social, paid search, SEO, content marketing, influencer marketing, website UX, digital creative, performance creative (including rich media and augmented reality), 360-degree audience planning, transparent performance analytics, and exclusive publisher inventory placements. Technology is characterized as tech-agnostic, leveraging a mix of industry-leading DSPs, social platforms, and search engines tailored per engagement.
The company generates revenue through project-based fees, retainers, and performance-based arrangements sold via direct B2B sales to enterprise brands, nonprofits, and political organizations. Its customer base is multi-vertical, including food and beverage brands (Vitasoy North America, Jojoen), media and public radio (KCRW), healthcare nonprofits (APLA Health), and political committees (DCCC). Pivot operates primarily in the United States with selected cross-border engagements into Canada. The firm is privately held, employs 11-50 people, has not raised outside funding, and does not disclose revenue.
Pivot Marketing Group firmographics
Firmographics- Name
- Pivot Marketing Group
- Legal name
- Pivot Marketing Group
- Website
- https://pivotmarketinggroup.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pivot Marketing Group is a Long Beach-based full-service digital and programmatic advertising agency founded in 2012, serving enterprise brands, nonprofits, and political organizations seeking to reach Asian American audiences through omnichannel digital campaigns.
- Ownership category
- akta.pro rank
Pivot Marketing Group industry classification
Industry- Product category
- Digital Advertising Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
- akta.pro secondary industries
- Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK), Social Media & Community Management (PR-led) (BPAFADAM), Influencer PR & Seeding (Gifting/Press Kits) (MPAAAHAG)
Keywords
Where Pivot Marketing Group is headquartered
LocationHeadquarters
- HQ city
- Long Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pivot Marketing Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital and programmatic advertising agency providing campaign management, media buying, creative activation, and analytics services to brands. Revenue generated through project-based fees, retainers, and performance-based arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Pivot Marketing Group product offering
Product offeringCore offering
Pivot Marketing Group is a full-service digital and programmatic advertising agency that plans, buys, creates, and optimizes omnichannel campaigns across DSPs, social platforms, and search engines for brands seeking to reach Asian American and broader audiences. It delivers audience planning, media buying, performance creative, influencer marketing, SEO, content marketing, website UX, and transparent analytics as integrated offerings to enterprise brands, political organizations, and nonprofits.
Product overview
Pivot Marketing Group is a digital and programmatic advertising agency established in 2012, offering a full suite of digital media services. The company's core offerings include Programmatic advertising (tech-agnostic DSP management), Paid & Earned Social, SEO, Paid Search, and Data Analysis services. Supporting these core capabilities are 360 Degree Audience Planning, Digital Creative Solutions, Performance Creative (rich media and AR assets), Operation and Optimization, Transparent Performance Analytics, and Publisher Deals. Additional specialized services include Influencer Marketing, Website UX improvements, and Content Marketing. The company positions itself as the "first and number one Asian American advertising agency" focusing on data-driven, personalized digital marketing with the right message delivered to the right people at the right time.
Differentiator
Problem solved
Functional benefit
Products and services
- Programmatic Advertising
Quantifiable outcome
- KCRW campaign achieved 6.2% conversion rate with 1,600+ new donations and 7.5% lower cost per donation
- +4 more outcomes
Companies that use Pivot Marketing Group
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Pivot Marketing Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Pivot Marketing Group partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights4 records
Pivot Marketing Group competitors and assessment
Company assessmentBroad incumbents
- IPG Mediabrands: Media-focused division of Interpublic Group with multicultural and audience-identity capabilities. Relevant incumbent that competes for AAPI-targeted media dollars at scale and offers integrated multicultural planning.
- Omnicom Group: Global advertising holding company encompassing media, digital, and multicultural agency networks (e.g., Hearts & Science, PHD, multicultural units). Comparable as the broad competitive backdrop Pivot wins against when AAPI specialization is the deciding factor.
- Publicis Groupe: Global advertising holding company with multicultural and multicultural media units (e.g., Digitas, Spark Foundry). Relevant as the incumbent competitive set that enterprise brands default to, and as a potential acquirer of niche multicultural specialists like Pivot.
- Dentsu International: Global advertising network with strong Asian heritage and multicultural/diversity practice areas. Relevant incumbent with structural advantages in Asian market insights, comparable when enterprise RFPs include AAPI-targeted media as a line item.
Direct peers
- Admerasia: Digital and integrated marketing agency focused on Asian American and pan-Asian markets, with services spanning paid media, social, SEO, and creative. Closely comparable scale and service mix to Pivot's digital programmatic orientation.
- RPA (Rubin Postaer and Associates): Independent, full-service advertising agency headquartered in Los Angeles with deep programmatic, media, and digital capabilities. Comparable given similar West Coast footprint, independent ownership profile, and enterprise client mix.
- Kang & Lee: Multicultural marketing agency specializing in Asian American communications across paid, earned, owned, and shared media. Comparable to Pivot in niche focus and integrated digital offering, though more PR- and experiential-leaning.
- IW Group: Long-established Asian American advertising and marketing agency offering strategic planning, creative, media, and digital services to Fortune 500 clients. Most direct competitor to Pivot given overlapping AAPI specialization and full-service digital offering.
- Code and Theory: Digital-first creative and technology agency serving enterprise clients with omnichannel campaigns, content, and platform work. Comparable given similar digital-first full-service orientation and enterprise client roster.
- interTrend Communications: Multicultural marketing agency with deep Asian American expertise, offering strategic communications, creative, digital, and media services. Highly comparable given shared AAPI focus and full-service digital/programmatic capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pivot Marketing Group social profiles
Digital presencePivot Marketing Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pivot Marketing Group leadership team
Management profileNumber of profiles
Profiles1 record
Pivot Marketing Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pivot Marketing Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pivot Marketing Group
What does Pivot Marketing Group do?
Pivot Marketing Group is a full-service digital and programmatic advertising agency that plans, buys, creates, and optimizes omnichannel campaigns across DSPs, social platforms, and search engines for brands seeking to reach Asian American and broader audiences. It delivers audience planning, media buying, performance creative, influencer marketing, SEO, content marketing, website UX, and transparent analytics as integrated offerings to enterprise brands, political organizations, and nonprofits.
Is Pivot Marketing Group a public or private company?
Pivot Marketing Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pivot Marketing Group founded?
Pivot Marketing Group was founded in 2012. It employs 11 to 50 people.
Where is Pivot Marketing Group based?
Pivot Marketing Group is headquartered in Long Beach, United States, in the North America region.
How does Pivot Marketing Group make money?
One revenue line is on record: digital Marketing Services.
Who are Pivot Marketing Group's main competitors?
Broad incumbents on record are IPG Mediabrands, Omnicom Group, Publicis Groupe and Dentsu International. Direct peers are Admerasia, RPA (Rubin Postaer and Associates), Kang & Lee, IW Group, Code and Theory and interTrend Communications.
Does Pivot Marketing Group have an API?
No public API is recorded for Pivot Marketing Group.
What industry is Pivot Marketing Group in?
Pivot Marketing Group's product category is Digital Advertising Services. Its primary akta.pro industry code is MPAAAIAJ, Lead Nurturing & Marketing Operations (List Management, Scoring), with a secondary code of MPAAAIAK, Direct Response & Database Marketing (Mailing Lists, Data Hygiene). Its NAICS code is 5418 and its SIC code is 7310.