Oogvoororen.nl

What Oogvoororen.nl does

Oogvoororen.nl is a Netherlands-based direct-to-consumer hearing-aid retailer founded around 2014 and operating from Tilburg, with a staff headcount in the 11-50 range. The company sells more than 800 hearing-aid SKUs drawn from major A-brand manufacturers — Oticon, Signia, Widex, ReSound, Starkey, Unitron, Philips, Bernafon, Audio Service, and Phonak — covering Behind-the-Ear, Receiver-in-Canal, In-the-Ear, and Completely-in-Canal form factors at price points roughly €128 to €2,995 per device. It also sells accessories and consumables such as batteries, domes, filters, receivers, chargers, and TV-streaming accessories via a 24/7 webshop.

The business operates a hybrid omni-channel model: an own e-commerce storefront with comparison and filtering tools, 13 physical service points (11 IntoEars hearing centers across all three Dutch regions plus two joint locations with KNO Medisch Centrum opened in 2026), and a nationwide certified-audiologist home-visit service (audicien aan huis). Marketing is conducted via organic SEO, a 756-video YouTube instructional library, a ~2,000-follower Facebook page, email marketing through SharpSpring, TradeTracker affiliate referrals, and paid social advertising.

Revenue mechanics span one-time hardware sales, a 36-month subscription-style lease option priced at €42-95 per month, accessories/consumables (free shipping above €15), and optional extended warranty/insurance. Differentiation centers on the largest A-brand catalog in the Netherlands, the hybrid online/offline service model, a 60-day no-obligation trial, a 5-year warranty, and the ability to remotely adjust hearing aids via manufacturer apps. Customer satisfaction is reported at 9.4/10 across 2,872 reviews. The company holds Thuiswinkel Waarborg certification, operates primarily in the Netherlands with limited Belgian footprint, and shows no evidence of institutional investment or parent-company ownership.

Name

Oogvoororen.nl

Legal name

IntoEars Hoorcentrum & Oogvoororen.nl

Website

https://oogvoororen.nl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Oogvoororen.nl is a Dutch online hearing-aid retailer offering 800+ A-brand devices (Oticon, Signia, Widex, ReSound, Starkey, etc.) via a webshop, 13 physical IntoEars/KNO MC service centers, and a nationwide home-audiologist service for Dutch consumers.

Ownership category

akta.pro rank

Product category

Hearing Aid Retail

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Audiology & Hearing Services (ENT-Affiliated) (HLAKAMAI), Audiology & Hearing Diagnostic Centers (HLAFAKAH)

Keywords

• Retail hearing aids
• Hearing care services
• Audiologist home visits
• Hearing aid accessories
• Online hearing aid shop

Headquarters

HQ city

Tilburg

HQ country

Netherlands

HQ region

Europe

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Hearing aid sales (one-time purchase): One-time purchase of hearing aids. Prices range from approximately €128 to over €2,000 per device. Some aids are covered by Dutch health insurance (zorgverzekering). Customers can select their health insurer on the website to see prices after reimbursement.
2. Hearing aid leasing: Lease option available for hearing aids at approximately €42-95 per month over 36 months. Enables customers to pay monthly rather than upfront.
3. Accessories and consumables: Webshop sales of hearing aid batteries, domes, filters, receivers, cleaning products, chargers, remote controls, TV adapters, and microphones. Free shipping on orders above €15.
4. Insurance and warranty extensions: Optional extra insurance against loss or theft with worldwide coverage and low deductible. Extended warranty options available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Oogvoororen.nl is a Dutch online hearing aid retailer offering more than 800 A-brand hearing aids from manufacturers such as Oticon, Signia, Widex, ReSound, Starkey, Unitron, Audio Service, Philips, Bernafon, and Phonak, alongside hearing aid accessories (batteries, domes, filters, receivers, chargers, maintenance products). The retailer pairs e-commerce with nationwide audiologist home visits, 11 IntoEars hearing centers, a 60-day no-obligation trial, and 5-year warranty, plus online remote hearing aid adjustment through manufacturer smartphone apps.

Product overview

Oogvoororen.nl is a Dutch online hearing aid retailer offering more than 800 brand-name hearing aids across multiple manufacturers. The product portfolio includes hearing aids from Oticon, Signia, Widex, ReSound, Audio Service, Philips, Unitron, Starkey, Bernafon, and Phonak, available in styles including Behind-the-Ear (BTE), Receiver-in-Canal (RIC/LIHO), In-the-Ear (IHO), and Completely-in-Canal (CIC) models. The company also sells a comprehensive range of accessories including batteries, domes, filters, receivers, thintubes, maintenance products, and chargers. Services include audiologist home visits throughout the Netherlands, 11 physical IntoEars hearing centers, a 60-day free trial period, free hearing tests, and online hearing aid adjustment. The business operates primarily as an online webshop with an associated network of hearing centers.

Differentiator

Problem solved

Functional benefit

Products and services

• Oticon Hearing Aids Full range of Oticon hearing aids in BTE, RIC/LIHO, ITE, and CIC form factors, featuring OpenSound Optimizer and BrainHearing technology, compatible with the Oticon ON App and accessories. Targeted at Dutch consumers with mild to profound hearing loss.
• Signia Hearing Aids Signia hearing aids including Silk Charge&Go IX (rechargeable IIC), Motion Charge&Go P IX (BTE), and Active Mini IX models with Signia Assistant AI support and direct Apple/Android streaming. Targeted at Dutch consumers seeking discrete or feature-rich hearing aids.
• Widex Hearing Aids Widex hearing aids including Moment Sheer and Allure AI models, marketed for natural sound quality and AI-powered speech understanding in noise. Targeted at Dutch consumers seeking premium sound fidelity.
• ReSound Hearing Aids ReSound hearing aids including Enzo Q (power BTE) and LiNX Quattro models with Made for All connectivity, direct Apple/Android streaming, and comprehensive app control. Targeted at Dutch consumers across hearing loss severities.
• Starkey Hearing Aids Starkey hearing aids including Evolv AI, Edge AI, Signature Series, and Livio models featuring the Starkey Sound platform with AI-powered machine learning, fall detection, health tracking, and direct Apple/Android streaming. Targeted at Dutch consumers seeking health-monitoring-enabled hearing aids.
• Unitron Hearing Aids Unitron hearing aids including Moxi Vivante (rechargeable RIC with Integra OS) and Insera Blu custom models, featuring HyperFocus for conversation in noise and 360-degree in-car speech intelligibility. Targeted at Dutch consumers prioritizing conversation clarity.
• Bernafon Hearing Aids Swiss-made Bernafon hearing aids for mild to severe hearing loss, offering optimal sound in complex listening situations and ranging from nearly invisible to visible models. Targeted at Dutch consumers seeking European-engineered hearing aids.
• Philips Hearing Aids Philips HearLink hearing aids developed in partnership with Demant, featuring variants for different hearing loss levels. Targeted at Dutch consumers seeking Philips-branded hearing aids.
• Phonak Hearing Aids Phonak hearing aids built on 70 years of research, focused on speech sound quality and improved speech intelligibility. Targeted at Dutch consumers prioritizing established brand heritage.
• Audio Service Hearing Aids Audio Service hearing aids including the R LI series of rechargeable RIC models, focused on custom in-ear solutions and continuous improvement based on individual customer needs. Targeted at Dutch consumers seeking custom-fit hearing aids.
• Hearing Aid Batteries Replacement hearing aid batteries in sizes 10, 312, 13, and 675, sourced from brands including Rayovac, ReSound, Widex, and Phonak, available in multi-packs. Targeted at existing hearing aid users needing consumables.
• Domes Silicone dome tips for RIC/LIHO hearing aids in 5–12mm sizes and multiple styles including OpenBass, Bass Double Vent, Bass Single Vent, Power, and Grip Tip. Targeted at RIC hearing aid users needing replacement tips.
• Hearing Aid Filters Replacement wax filters for hearing aids including Oticon, Starkey HearClear, Phonak Cerustop, and standard variants. Targeted at hearing aid users maintaining sound quality and preventing earwax damage.
• Receivers and ThinTubes Replacement receivers and thin tubes including Oticon Corda miniFit (0.9 and Power 1.3) in multiple lengths (0L–4L, 0R–4R) for compatible hearing aid models. Targeted at hearing aid users needing component replacements.
• Maintenance Products Cleaning and maintenance supplies for hearing aids including the Perfect Dry Lux dryer, PerfectDome UV-C drying system, U-Sonic 3 cleaning bath, cleaning wipes, sprays, multitools, cleaning cups, and ear bulbs. Targeted at hearing aid owners maintaining device hygiene.
• Chargers Recharging stations for rechargeable hearing aids including the Starkey Mini Turbo Charger, Standard Charger, Premium Charger, and Unitron Charger Moxi V. Targeted at owners of rechargeable hearing aids needing replacement or backup chargers.
• TV and Streaming Accessories TV and audio streaming accessories including the Oticon TV Adapter 3.0, Starkey Starlink TV Streamer, Oticon ConnectClip remote microphone, Starkey Remote Control 2.0, and Starkey Starlink Table Microphone (conference mic with 8 built-in microphones). Targeted at hearing aid owners seeking direct TV audio streaming and remote microphone functionality.
• Audiologist at Home Service Home visit service in which a certified audiologist travels to the customer's home anywhere in the Netherlands with mobile equipment to perform a free hearing test, consultation, personalized fitting, and ongoing adjustments. Targeted at Dutch consumers with hearing loss who cannot or prefer not to visit a physical center.
• IntoEars Hearing Centers 11 physical IntoEars hearing centers across the Netherlands (Almelo, Hoogeveen, Leeuwarden, Bilthoven, Brielle, Hoogvliet, Krimpen a/d IJssel, Rhoon, Asten, Maastricht, Tilburg, Eindhoven) offering in-person hearing tests, fittings, and aftercare by appointment. Targeted at Dutch consumers who prefer in-person hearing care.
• Hearing Aid Leasing (36-month subscription) Monthly lease financing of hearing aids over 36 months at approximately €42–95/month, covering models from entry-level to premium such as Oticon Intent 4 at €42.11/month, Widex Allure AI at €72.93/month, and Oticon Zeal 1 at €94.54/month. Targeted at Dutch consumers who prefer monthly payments over a one-time purchase.

Quantifiable outcome

• 9.4 out of 2872 reviews (customer satisfaction)
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• IntoEars HoorkliniekencoreChannel Partner/ Reseller/ Distributor · 1 July 2026IntoEars Hoorklinieken operates 10 hearing centers across the Netherlands (Noord-Nederland, Midden-Nederland, Zuid-Nederland regions). Oogvoororen.nl works in close collaboration with IntoEars, with customers able to visit any IntoEars location for in-person service. The partnership combines IntoEars' physical center network with Oogvoororen.nl's e-commerce platform and home audiologist service.
• KNO Medisch CentrumcoreStrategic or Co-development Partner · 1 July 2026Oogvoororen.nl and KNO Medisch Centrum (ENT Medical Center) have opened joint physical locations. The first joint location was in Bilthoven, and a second opened on July 1, 2026. This co-location model combines ENT medical services with hearing aid provision, allowing for integrated patient care from diagnosis to treatment.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvkZDODfoDp5DDCkBRsd8ww
• Facebookfacebook.com/oogvoororen
• Xx.com/oogvoororennl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oogvoororen.nl